2026-04-07T15:35:23+00:00 2025-05-31 135381590 BDO USA 421 FAYETTEVILLE ST STE 300 RALEIGH NC 276011776 990 2024-06-01 581052332 PEACH BOWL INC PEAC 4045868500 3350 RIVERWOOD PARKWAY SE STE 2250 ATLANTA GA 30339 A CHRISTOPHER HUGHES CFO 4045868500 2026-04-07 true SANDRA L FEINSMITH P01064157 9197549370 2026-04-07 2024 2025-03-06 01:10:19Z CHICK-FIL-A PEACH BOWL GARY P STOKAN PRESIDENT 3350 RIVERWOOD PARKWAY SE STE 2250 ATLANTA GA 30339 64878182 false X WWW.CHICK-FIL-APEACHBOWL.COM X 1970 GA TO POSITIVELY IMPACT PEOPLE'S LIVES BY CELEBRATING COLLEGE ATHLETICS THROUGH BEST-IN-CLASS EVENTS THAT CREATE CHARITABLE DONATIONS, SCHOLARSHIPS, AND ECONOMIC IMPACT. 16 15 27 537 49500 0 0 0 25800111 38943474 2681588 4236984 665518 160435 29147217 43340893 5185424 11741634 0 0 3481696 3551941 0 0 0 14422959 17028245 23090079 32321820 6057138 11019073 76241198 87701028 7578087 5481196 68663111 82219832 PEACH BOWL INC.'S MISSION IS TO POSITIVELY IMPACT PEOPLE'S LIVES BY CELEBRATING COLLEGE ATHLETICS THROUGH BEST-IN-CLASS EVENTS THAT CREATE CHARITABLE DONATIONS, SCHOLARSHIPS, ECONOMIC IMPACT, AND MEMORABLE EXPERIENCES. PEACH BOWL INC. IS PROUD TO BE THE MOST CHARITABLE COLLEGE FOOTBALL BOWL ORGANIZATION IN THE COUNTRY. false false 14606053 10100000 19461179 THE AFLAC KICKOFF GAME AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA FOOTBALL COMPETITION AND TO SUPPORT COLLEGE EDUCATION THROUGH SCHOLARSHIP DONATIONS. THE AFLAC KICKOFF GAME IS A NEUTRAL SITE COLLEGE FOOTBALL GAME PLAYED AT THE BEGINNING OF EVERY SEASON. IN THE FISCAL YEAR ENDING MAY 31, 2025, PEACH BOWL, INC HOSTED THE AFLAC KICKOFF GAME AND CONTRIBUTED A TOTAL OF $10,100,000 VIA GAME PARTICIPATION PAYOUTS AND SCHOLARSHIP FUNDS TO THE UNIVERSITY OF GEORGIA AND CLEMSON UNIVERSITY. 14447341 1331584 19143230 THE CHICK-FIL-A PEACH BOWL AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA FOOTBALL COMPETITION AND TO SUPPORT COLLEGE EDUCATION THROUGH SCHOLARSHIP DONATIONS, AND TO SUPPORT CHILDREN'S HEALTH INITIATIVES, DISASTER RELIEF, AND OTHER DESERVING CHARITABLE ORGANIZATIONS IN OUR COMMUNITY AND IN THE COMMUNITIES OF OUR PARTICIPATING UNIVERSITIES. IN THE FISCAL YEAR ENDING MAY 31, 2025, PEACH BOWL INC DONATED $500,000 TO AMERICAN NATIONAL RED CROSS, $421,528 TO CHILDRENS HEALTHCARE OF ATLANTA, $150,000 TO THE COLLEGE FOOTBALL PLAYOFF FOUNDATION, $100,000 TO GEORGIA LIONS LIGHTHOUSE FOUNDATION, $50,000 EACH TO THE SCHOLARSHIP FUNDS AT THE UNIVERSITY OF TEXAS AND ARIZONA STATE UNIVERSITY, AND $60,056 TO VARIOUS OTHER CHARITABLE ORGANIZATIONS. 1002834 310050 450000 THE SOUTHERN COMPANY PEACH BOWL CHALLENGE GOLF TOURNAMENT AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA COMPETITION AND TO PROVIDE FINANCIAL SUPPORT TO CHARITABLE ORGANIZATIONS IN OUR COMMUNITY, AND IN THE COMMUNITIES OF THE PARTICIPATING UNIVERSITIES. IN THE FISCAL YEAR ENDING MAY 31, 2025, THE SOUTHERN COMPANY PEACH BOWL CHALLENGE EVENT DONATED A TOTAL OF $310,050 TO VARIOUS CHARITABLE ORGANIZATIONS AS SELECTED BY THE FOOTBALL COACHES PARTICIPATING IN THE EVENT. 30056228 true false false false false false false false false false true false false false true true true false false false false false false false false false false true false true false false false false false false false false false false false false false false false false false false false false true 17 0 true 27 true true true false false false false false false false false false false false X 16 15 false false false false false false false true true false false false true true true true true true true true false false GA X X A CHRISTOPHER HUGHES 4045868500 3350 RIVERWOOD PKWY SE STE 2250 ATLANTA GA 30339 GARY P STOKAN CEO AND PRESIDENT 40.0 0.0 X X 899982 0 58773 ADAM WALKER TRUSTEE 1.0 0.0 X 0 0 0 BOB SCHULER TRUSTEE 1.0 0.0 X 0 0 0 BOB SOMERS TRUSTEE 1.0 0.0 X 0 0 0 DUSTIN BRITT TRUSTEE 1.0 0.0 X 0 0 0 ERICA QUALLS-BATTEY TRUSTEE 1.0 0.0 X 0 0 0 GARTH KNUTSON TRUSTEE 1.0 0.0 X 0 0 0 JIM TERRY TRUSTEE 1.0 0.0 X 0 0 0 JOHN MURNANE TRUSTEE 1.0 0.0 X 0 0 0 MELANIE BABCOCK TRUSTEE 1.0 0.0 X 0 0 0 MICHAEL K ANDERSON TRUSTEE 1.0 0.0 X 0 0 0 MICHAEL LEVY TRUSTEE 1.0 0.0 X 0 0 0 PERCY D VAUGHN TRUSTEE 1.0 0.0 X 0 0 0 RODNEY SANDERS TRUSTEE 1.0 0.0 X 0 0 0 SUHAIL SETH TRUSTEE 1.0 0.0 X 0 0 0 WILLIAM PATE TRUSTEE 1.0 0.0 X 0 0 0 A CHRISTOPHER HUGHES CHIEF FINANCIAL OFFICER 40.0 0.0 X 300996 0 52460 DAVID L EPPS CHIEF OPERATING OFFICER 40.0 0.0 X 437625 0 43476 BENJAMIN S HOLLIS VICE PRESIDENT, SALES 40.0 0.0 X 201302 0 61572 DEREK T MARTIN VICE PRESIDENT, EVENTS 40.0 0.0 X 241997 0 35836 MATTHEW E GARVEY VICE PRESIDENT, COMMUNICATIONS 40.0 0.0 X 231808 0 30602 MICHAEL D GILBERT DIRECTOR OF TICKETING 40.0 0.0 X 109934 0 23947 PATTY V YOUNG EXECUTIVE ASSISTANT 40.0 0.0 X 117825 0 24246 2541469 0 330912 8 false true false 0 0 0 0 0 0 0 0 0 PEACH BOWL TICKET SALES 711210 17014472 17014472 0 0 KICKOFF GAME TICKET SALES 711210 17552323 17552323 0 0 KICKOFF GAME SPONSORSHIPS 711210 1797921 1797921 0 0 PEACH BOWL SPONSORSHIPS 711210 1734343 1734343 0 0 CHALLENGE SPONSORSHIP 711210 450000 450000 0 0 394415 344915 49500 0 38943474 2171367 0 0 2171367 0 0 23602906 21537289 2065617 0 2065617 0 0 2065617 OTHER REVENUE 900099 81090 81090 0 0 MERCHANDISE SALES 711300 79345 79345 0 0 0 0 0 0 160435 43340893 39054409 49500 4236984 11741634 11741634 0 0 0 0 0 0 2872381 2585143 287238 0 0 0 0 0 387991 349193 38798 0 44764 40288 4476 0 88669 79802 8867 0 158136 142322 15814 0 61740 0 61740 0 130703 0 130703 0 675522 0 675522 0 114206 0 114206 0 64569 0 64569 0 272226 0 272226 0 167067 117905 49162 0 266319 0 266319 0 203805 203805 0 0 CHICK-FIL-A PEACH BOWL GAME 9016977 9016977 0 0 STATE SALES TAX 2724689 2724689 0 0 AFLAC KICKOFF GAME 2716880 2716880 0 0 CHALLENGE GOLF TOURNAMENT 337590 337590 0 0 275952 0 275952 0 32321820 30056228 2265592 0 5071860 5002784 0 0 0 0 341752 282028 0 0 0 0 1005083 1002583 0 0 2018902 1423978 2453533 371824 1953711 2081709 63760271 75958542 0 0 0 0 2089619 1949404 76241198 87701028 513273 73367 0 0 3001666 1408848 0 0 0 0 0 0 0 0 0 0 4063148 3998981 7578087 5481196 X 68663111 82219832 0 0 68663111 82219832 76241198 87701028 11019073 2537648 0 X false true true false X 0 0 0 0 0 0 11988193 42400780 48442625 25757611 38893974 167483183 0 0 0 11988193 42400780 48442625 25757611 38893974 167483183 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 167483183 1099463 1715526 1522994 2011290 2171367 8520640 0 1099463 1715526 1522994 2011290 2171367 8520640 10977 51272 51764 36849 43138 194000 31593 181302 240181 665518 160435 1279029 13130226 44348880 50257564 28471268 41268914 177476852 0.94369 0.94697 0.05 0.0444 X Schedule A, Part III, Line 12 Other Income DESCRIPTION - OTHER INCOME, COLUMN A - 31593.0, COLUMN B - 181302.0, COLUMN C - 240181.0, COLUMN D - 665518.0, COLUMN E - 160435.0, COLUMN F - 1279029.0; 1941737 194163 1747574 206982 123310 83672 304814 54351 250463 2081709 Federal Income Taxes LEASE LIABILITY 3320960 OTHER LIABILITIES 678021 3998981 X 45878541 2537648 0 2537648 43340893 0 0 43340893 32321820 0 0 32321820 0 0 32321820 Schedule D, Part X, Line 2 FIN 48 (ASC 740) footnote PBI IS RECOGNIZED AS AN ORGANIZATION EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(A) OF THE INTERNAL REVENUE CODE (THE CODE) AS AN ORGANIZATION DESCRIBED IN SECTION 501(C)(3), WHEREBY ONLY UNRELATED BUSINESS INCOME, AS DEFINED BY SECTION 512(A)(1) OF THE CODE, IS SUBJECT TO FEDERAL INCOME TAX. PBI IS EXEMPT FROM STATE INCOME TAX UNDER SIMILAR PROVISIONS OF THE GEORGIA STATUTES. PBI RECOGNIZES THE EFFECT OF INCOME TAX POSITIONS ONLY IF THOSE POSITIONS ARE MORE LIKELY THAN NOT OF BEING SUSTAINED. RECOGNIZED INCOME TAX POSITIONS ARE MEASURED AT THE LARGEST AMOUNT THAT IS GREATER THAN 50% LIKELY OF BEING REALIZED. CHANGES IN RECOGNITION OR MEASUREMENT ARE REFLECTED IN THE PERIOD IN WHICH THE CHANGE IN JUDGMENT OCCURS. PBI DOES NOT HAVE UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT. IN THE NORMAL COURSE OF BUSINESS, PBI IS SUBJECT TO EXAMINATION BY THE FEDERAL AND STATE TAXING AUTHORITIES. IN GENERAL, PBI IS NO LONGER SUBJECT TO TAX EXAMINATIONS FOR THE TAX YEARS ENDED BEFORE MAY 31, 2022. true CLEMSON UNIVERSITY PO BOX 31 CLEMSON SC 29633 576000254 501(c) (3) 5000000 SUPPORT UNIVERSITY OF GA ATHLETIC ASSOC INC 456 EAST BROAD STREET ATHENS GA 30602 580652518 501(c) (3) 5000000 SUPPORT AMERICAN NATIONAL RED CROSS 431 18TH STREET NW WASHINGTON DC 20006 530196605 501(c) (3) 500000 SUPPORT CHILDREN'S HEALTHCARE OF ATLANTA FDN 1577 NE EXPRESSWAY ATLANTA GA 30329 581710601 501(c) (3) 421528 SUPPORT PLAYER'S PHILANTHROPY FUND INC 1122 KENILWORTH DRIVE TOWSON MD 21204 276601178 501(c) (3) 150000 SUPPORT GEORGIA'S LION LIGHTHOUSE FOUNDATION 5582 PEACHTREE ROAD ATLANTA GA 30341 580548732 501(c) (3) 100000 SUPPORT ARIZONA STATE UNIVERSITY FOUNDATION 300 E UNIVERSITY DRIVE TEMPE AZ 85281 866051042 501(c) (3) 50000 SUPPORT CLEMSON UNIVERSITY FOUNDATION PO BOX 1889 CLEMSON SC 29633 570426335 501(c) (3) 50000 SUPPORT UNIVERSITY OF GEORGIA FOUNDATION ONE PRESS PLACE ATHENS GA 30601 586033837 501(c) (3) 50000 SUPPORT UNIVERSITY OF TEXAS AT AUSTIN 110 INNER CAMPUS DR AUSTIN TX 78712 746000203 501(c) (3) 50000 SUPPORT KEEP CLIMBING FAMILY FOUNDATION 1400 VILLAGE SQ BLVD TALLAHASSEE FL 32312 880845596 501(c) (3) 32500 SUPPORT URBAN AND SHELLEY MEYER FAMILY FOUNDATION 723 NORSOTA WAY SARASOTA FL 34242 263732658 501(c) (3) 32500 SUPPORT NATIONAL DOWN SYNDROME CONGRESS 30 MANSELL CT SUITE 108 ROSWELL GA 30076 132992567 501(c) (3) 25000 SUPPORT CHILDREN'S HOSPITAL OF PITTSBURGH 4401 PENN AVENUE PITTSBURGH PA 15224 251865744 501(c) (3) 22500 SUPPORT LORD WEDGWOOD CHARITY 3565 LORNA RIDGE DRIVE HOOVER AL 35216 270049660 501(c) (3) 22500 SUPPORT UNIVERSITY OF NOTRE DAME 724 GRACE HALL NOTRE DAME IN 46556 350868188 501(c) (3) 20000 SUPPORT HBC FOUNDATION INC 14664 NW 25TH RD NEWBERRY FL 32669 271146835 501(c) (3) 17500 SUPPORT THE GLOBAL ORPHAN PROJECT 3161 WYANDOTTE STREET KANSAS CITY MO 64111 816079539 501(c) (3) 17500 SUPPORT BACK2BACK MINISTRIES INC 8118 CORPORATE WAY SUITE 200 MASON OH 45040 311468516 501(c) (3) 15000 SUPPORT MULLEN FAMILY 36 FOUNDATION 1111 CORY CIRCLE GREENSBORO GA 30642 452677133 501(c) (3) 15000 SUPPORT THE ATHENS AREA COMMUNITY FOUNDATION PO BOX 1543 ATHENS GA 30603 261838979 501(c) (3) 12500 SUPPORT THE CONGRESSIONAL MEDAL OF HONOR MUSEUM FOUNDATION INC 1105 MAZZY LANE MT PLEASANT SC 29464 471402327 501(c) (3) 12500 SUPPORT FORT SMITH BOYS & GIRLS CLUB 4905 NORTH O ST FORT SMITH AR 72904 710270690 501(c) (3) 12500 SUPPORT ROW THE BOAT - FLECK FAMILY FUND 200 OAK STREET SE SUITE 500 MINNEAPOLIS MN 55455 416042488 501(c) (3) 12500 SUPPORT BEAMER FAMILY FOUNDATION 1675 TANGLEWOOD RD COLUMBIA SC 29204 871506213 501(c) (3) 7500 SUPPORT CHAMPIONS COMMUNITY FOUNDATION 2850 OLD ALABAMA ROAD JOHNS CREEK GA 30022 472058404 501(c) (3) 7500 SUPPORT CHICKASAW FOUNDATION PO BOX 1726 ADA OK 74821 731069557 501(c) (3) 7500 SUPPORT DURHAM PUBLIC SCHOOLS FOUNDATION 600 EAST UMSTEAD STREET DURHAM NC 27701 822803464 501(c) (3) 7500 SUPPORT FISHER DEBERRY FOUNDATION 1611 S UTICA AVENUE TULSA OK 74104 510476749 501(c) (3) 7500 SUPPORT GUADALUPE CENTER EDUCATIONAL PROGRAMS INC 1385 N 1200 W SALT LAKE CITY UT 84116 870299521 501(c) (3) 7500 SUPPORT PAUL AND SUSAN JOHNSON FAMILY FOUNDATION PO BOX 1259 LINVILLE NC 28646 352129262 501(c) (3) 7500 SUPPORT 31 0 Schedule I, Part I, Line 2 Procedures for monitoring use of grant funds AMOUNTS PAID TO TEAMS PARTICIPATING IN THE AFLAC KICKOFF GAMES ARE AGREED UPON CONTRACTUALLY BY THE SCHOOL'S ATHLETIC DEPARTMENT ADMINISTRATION AND PEACH BOWL, INC. ALL OTHER GRANTS ARE APPROVED BY THE PEACH BOWL, INC. EXECUTIVE COMMITTEE. X X true true X X X X X false false false false false false false false false GARY P STOKAN CEO AND PRESIDENT 677746 0 213355 0 8881 0 27600 0 31173 0 958755 0 0 0 DAVID L EPPS CHIEF OPERATING OFFICER 357984 0 71871 0 7770 0 27600 0 15876 0 481101 0 0 0 A CHRISTOPHER HUGHES CHIEF FINANCIAL OFFICER 243210 0 49706 0 8080 0 19693 0 32767 0 353456 0 0 0 DEREK T MARTIN VICE PRESIDENT, EVENTS 210030 0 24797 0 7170 0 19360 0 16476 0 277833 0 0 0 MATTHEW E GARVEY VICE PRESIDENT, COMMUNICATIONS 200268 0 23520 0 8020 0 14765 0 15837 0 262410 0 0 0 BENJAMIN S HOLLIS VICE PRESIDENT, SALES 172700 0 21812 0 6790 0 15313 0 46259 0 262874 0 0 0 Schedule J, Part I, Line 1a First-class or charter travel GARY STOKAN, PRESIDENT AND CEO RECEIVED FIRST CLASS TRAVEL AND TRAVEL FOR HIS SPOUSE. HE IS PERMITTED TO FLY FIRST CLASS ONLY WHEN THE LENGTH OF THE FLIGHT EXCEEDS 3 HOURS. Schedule J, Part I, Line 1a Travel for companions THE SPOUSE OF THE CEO IS PERMITTED TO TRAVEL WITH THE CEO WHEN IT IS IN THE BEST INTEREST OF THE COMPANY FOR HER TO ATTEND AN EVENT WITH HIM. Schedule J, Part I, Line 3 Arrangement used to establish the top management official's compensation PEACH BOWL INC. HAS A COMPENSATION COMMITTEE THAT REVIEWS AND APPROVES EMPLOYEE COMPENSATION. THE COMPENSATION COMMITTEE USES COMPENSATION SURVEYS AND OTHER INDEPENDENT DATA TO SET COMPETITIVE COMPENSATION LEVELS. Form 990, Part VI, Line 8a DOCUMENTATION OF MEETINGS HELD BY GOVERNING BODY PEACH BOWL, INC. MAINTAINS MINUTES FOR ALL MEETINGS HELD BY THE GOVERNING BODY AND COMMITTEES ACTING ON BEHALF OF THE GOVERNING BODY. Form 990, Part VI, Line 15 PROCESS TO ESTABLISH COMPENSATION PEACH BOWL INC. HAS A COMPENSATION COMMITTEE THAT REVIEWS AND APPROVES EMPLOYEE COMPENSATION. THE COMPENSATION COMMITTEE USES COMPENSATION SURVEYS AND OTHER INDEPENDENT DATA TO SET COMPETITIVE COMPENSATION LEVELS. Form 990, Part VI, Line 11b Review of form 990 by governing body THE FORM 990 WAS PREPARED BY A PUBLIC ACCOUNTING FIRM WITH INPUT FROM THE CHIEF FINANCIAL OFFICER OF PEACH BOWL, INC. A DRAFT COPY WAS THEN REVIEWED BY THE CHIEF FINANCIAL OFFICER AND THE PRESIDENT AND CEO. CHANGES WERE SUBMITTED TO THE TAX PREPARER AND THE FINAL RETURN WAS REVIEWED AND APPROVED BY THE CFO AND THE PRESIDENT AND CEO. THE FORM 990 WAS THEN SUBMITTED TO THE AUDIT COMMITTEE FOR FINAL REVIEW AND APPROVAL. ALL COMMENTS AND SUGGESTED CHANGES WERE INCORPORATED INTO THE FINAL RETURN. THE FINAL FORM 990 IS PROVIDED TO THE COMPLETE BOARD PRIOR TO FILING AND IS MADE AVAILABLE TO THE PUBLIC ON THE ORGANIZATION'S WEBSITE. Form 990, Part VI, Line 12c Conflict of interest policy ANNUALLY, EACH EMPLOYEE AND BOARD MEMBER IS REQUIRED TO REVIEW THE CONFLICT OF INTEREST POLICY. THIS IS DOCUMENTED BY A SIGNED CONFIRMATION STATEMENT FROM EACH PERSON. IF THE EMPLOYEE OR BOARD MEMBER HAS A POTENTIAL CONFLICT OF INTEREST WITH A PERSON, FIRM OR ENTITY WHICH DOES BUSINESS WITH, OR PROPOSES TO DO BUSINESS WITH THE BOWL, THEY MUST DISCLOSE THIS IN WRITING. Form 990, Part VI, Line 19 Required documents available to the public PEACH BOWL, INC. MAKES ITS FORM 990 AVAILABLE FOR INSPECTION ON ITS COMPANY WEBSITE AND UPON REQUEST. PEACH BOWL, INC. DOES NOT MAKE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, OR FINANCIAL STATEMENTS AVAILABLE TO THE GENERAL PUBLIC. Form 990, Part VIII, Line 2f Other Program Service Revenue - Total Revenue: 394415, Related or Exempt Function Revenue: 344915, Unrelated Business Revenue: 49500, Revenue Excluded from Tax Under Sections 512, 513, or 514: ;