2026-01-29T07:33:33-06:00 2025-06-30 410746749 CLIFTONLARSONALLEN LLP 8215 GREENWAY BOULEVARD SUITE 600 MIDDLETON WI 53562 990 2024-07-01 237363536 WISCONSIN PUBLIC RADIO ASSOCIATION INC WISC 8007477444 821 UNIVERSITY AVE MADISON WI 537061412 SARAH ASHWORTH EXECUTIVE DIRECTOR OF WPRA 8007477444 2026-01-28 1 1 LAURA SCHWEITZER CPA P01760010 6086628600 2024 2025-03-06 01:10:19Z ERIC GREILING 821 UNIVERSITY AVE MADISON WI 537061412 20653256 0 X WWW.WPRA.ORG X 1974 WI THE WISCONSIN PUBLIC RADIO ASSOCIATION FURTHERS THE OBJECTIVES OF WISCONSIN PUBLIC RADIO BY: (1) SOLICITING CONTRIBUTIONS, (2) PROVIDING INFORMATION TO WPR AUDIENCES, (3) PROMOTING AND SUPPORTING PUBLIC RADIO BROADCASTING IN THE STATE OF WISCONSIN DIGITALLY AND ON THIRTY NINE (39) STATIONS, AND (4) DISTRIBUTING TO THE LICENSEES A PORTION OF FUNDS COLLECTED FROM ASSOCIATION MEMBERS AND OTHERS TO SUPPORT THE PROGRAMMING OPERATIONS. 18 18 0 17 0 0 12510197 15833514 3695 5715 488230 1211574 0 0 13002122 17050803 1165937 834358 0 0 1146537 1554994 198907 290876 2704029 8900851 8801300 11412232 11481528 1589890 5569275 16341778 22325097 512745 164083 15829033 22161014 X THE PURPOSE OF THE WISCONSIN PUBLIC RADIO ASSOCIATION (WPRA) IS TO SUPPORT WISCONSIN PUBLIC RADIO BY ENGAGING IN COOPERATIVE FUNDRAISING, STEWARDSHIP AND ADVOCACY. THE WPRA GENERATES SUPPORT THROUGH PROGRAMS AND PARTICIPATORY ACTIVITIES THAT SHOW THE VALUE PROVIDED BY WISCONSIN PUBLIC RADIO; PROVIDES PROPER STEWARDSHIP FOR ASSOCIATION FUNDS AND FUNDRAISING AND ENHANCES EFFORTS FOR ASSOCIATION MEMBERS AND WPR STAFF TO COLLABORATE IN CREATING OPPORTUNITIES FOR DONATIONS TO THE ASSOCIATION. 0 0 8442582 834358 5715 THE WISCONSIN PUBLIC RADIO ASSOCIATION RAISES FUNDS TO SUPPORT WISCONSIN PUBLIC RADIO (WPR). WPR'S NEWS, MUSIC, CONVERSATION AND ENTERTAINMENT PROGRAMS INFORM, INSPIRE AND BUILD COMMUNITIES THROUGHOUT WISCONSIN ON TWO NETWORKS -WPR NEWS AND WPR MUSIC - AND 39 STATIONS. MORE THAN 300,000 LISTEN ON AIR EACH WEEK AND WPR'S WEBSITE, WPR.ORG, SERVES MORE THAN 10 MILLION PAGEVIEWS EACH YEAR. WPR'S COMMITMENT TO THE HIGHEST STANDARDS OF NEWS AND CULTURAL CONTENT REFLECTS ITS BELIEF THAT PEOPLE AND COMMUNITIES THRIVE WITH AN OPEN EXCHANGE OF IDEAS AND INFORMATION.PROGRAM SERVICE ACCOMPLISHMENTS:WPR NEWS - FEATURING WPR, NPR AND BBC REPORTERS - OFFERS WISCONSINITES AN UNPARALLELED MIX OF JOURNALISM FROM WISCONSIN, THE NATION AND THE WORLD ALL DAY, EVERY DAY. REPORTERS AND LOCALLY HOSTED PROGRAMS BUILD STATEWIDE CONNECTIONS AND STRENGTHEN COMMUNITIES FROM BUREAUS IN MILWAUKEE, MADISON, GREEN BAY, WAUSAU, LA CROSSE, EAU CLAIRE AND SUPERIOR. TALK SHOWS LIKE "WISCONSIN TODAY AND "THE LARRY MEILLER SHOW" DIG DEEPER ON THE ISSUES WITH EXPERT GUESTS AND AUDIENCE INPUT.WPR PARTNERS WITH STATE AND REGIONAL MEDIA PROJECTS, INCLUDING WISCONSIN WATCH AND HARVEST PUBLIC MEDIA, TO EXPLORE COMPLICATED ISSUES WITH A DIVERSITY OF PERSPECTIVES. WPR IS TRAINING THE NEXT GENERATION OF REPORTERS WITH PUBLIC MEDIA'S HIGH STANDARDS OF ETHICS AND INTEGRITY VIA FELLOWSHIPS FOCUSED ON EARLY CAREER JOURNALISTS.REPORTERS, PRODUCERS, HOSTS AND STAFF REGULARLY GATHER INPUT ON COMMUNITY ISSUES, PROGRAMMING DECISIONS AND OTHER CONCERNS OF LISTENERS AND THE BROADER PUBLIC. STAFF AND LEADERSHIP RELY ON STATE AND NATIONAL SURVEY RESULTS TO HELP GUIDE THE PRODUCTION OF NEWS AND INFORMATION COVERAGE.WPR JOURNALISTS OFFER GROUNDED AND ENGAGING COVERAGE, WITH THOUGHTFUL INTERVIEWS AND ANALYSIS OF THE ISSUES AFFECTING WISCONSIN COMMUNITIES. WISCONSINITES RELY ON WPR FOR ACCURATE, UNBIASED NEWS ABOUT PERSONAL AND PUBLIC HEALTH, THE ENVIRONMENT, POLICING, POLITICS, EDUCATION, PRISON REFORM, BUSINESS, TECHNOLOGY, CULTURAL LIFE AND MORE.WPR MUSIC OFFERS LOCALLY-HOSTED CLASSICAL MUSIC SEVEN DAYS A WEEK, WITH JAZZ, WORLD AND FOLK MUSIC EACH WEEKEND. ALONG WITH OUTSTANDING MUSIC, LISTENERS STAY INFORMED WITH BRIEF, TOP-OF-THE-HOUR NEWSCASTS FROM NPR AND WPR ON WEEKDAYS. WPR MUSIC ALSO CARRIES LIVE METROPOLITAN OPERA BROADCASTS, MADISON OPERA PERFORMANCES, AND OTHER BROADCASTS FEATURING WISCONSIN-BASED PERFORMERS AND PERFORMANCES THROUGHOUT THE YEAR.THOUSANDS OF WISCONSINITES ATTEND WPR'S COMMUNITY EVENTS HELD IN CITIES AROUND THE STATE EACH YEAR. WPR ALSO HELPS LOCAL NONPROFITS PROMOTE COMMUNITY EVENTS THAT CELEBRATE LOCAL TREASURES AND OUR HOSTS MAKE SPECIAL APPEARANCES THAT ENCOURAGE LITERACY, MUSIC EDUCATION, CULTURAL DIVERSITY AND MORE.WPR'S WEBSITE, WWW.WPR.ORG, OFFERS NEWS, COMMUNITY CALENDARS, AND STATION INFORMATION ALONG WITH LIVE WPR NEWS AND WPR MUSIC STREAMS AND MORE THAN 50,000 ARCHIVED AUDIO PROGRAMS. WPR'S MOBILE APP MAKES IT EASY TO READ AND LISTEN TO LIVE AND ARCHIVED CONTENT WHEREVER AUDIENCES ARE. WPR PODCASTS - AVAILABLE ON ALL MAJOR PLATFORMS - INCLUDE A 15-MINUTE NEWS SUMMARY EACH WEEKDAY, IN-DEPTH INVESTIGATIONS AND PODCASTS OF PROGRAMS FOUND ON OUR BROADCAST SCHEDULE. WPR'S CONVENIENT DAILY EMAIL NEWSLETTER HELPS THOUSANDS OF PEOPLE STAY ON TOP OF THE NEWS ON THEIR OWN SCHEDULE. 8442582 1 1 0 1 0 0 0 0 0 1 1 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 3 0 1 0 0 0 0 0 0 0 1 3 0 0 0 0 0 X 18 18 0 0 0 0 1 1 1 1 1 0 0 1 1 1 1 1 1 0 0 0 WI IL MN X X CINDY GILLIS 8007477444 821 UNIVERSITY AVENUE MADISON WI 53706 ROY CHRISTIANSON CHAIR 5.00 X X 0 0 0 PETER LUNDBERG VICE CHAIR 2.00 X X 0 0 0 NICHOLAS ABTS TREASURER 2.00 X X 0 0 0 ERIC GREILING EXECUTIVE DIRECTOR OF WPRA 10.00 X 19023 0 6525 PAT HEIM SECRETARY 2.00 X X 0 0 0 SARAH ASHWORTH LICENSEE REPRESENTATIVE 1.00 X X 0 0 0 NILES BERMAN DIRECTOR 1.00 X 0 0 0 TARA BERGESON DIRECTOR 1.00 X 0 0 0 MIRIAM BRABHAM DIRECTOR 1.00 X 0 0 0 DEDE ECKELS DIRECTOR 1.00 X 0 0 0 OMAR GRANADOS DIRECTOR 1.00 X 0 0 0 MAI LO LEE DIRECTOR 1.00 X 0 0 0 JANAN NAJEEB DIRECTOR 1.00 X 0 0 0 FRAN RAUSCHER DIRECTOR 1.00 X 0 0 0 MANDY ROBERTS DIRECTOR 1.00 X 0 0 0 MIKE STUART DIRECTOR 1.00 X 0 0 0 PAUL STURGUL DIRECTOR 1.00 X 0 0 0 SHAUNA SINGH BALDWIN DIRECTOR 1.00 X 0 0 0 STACY WIGFIELD DIRECTOR 1.00 X 0 0 0 19023 0 6525 0 0 0 0 DONOR DEVELOPMENT STRATEGIES 141 UNION BOULEVARD LAKEWOOD CO 80228 CANVASSING SERVICES 160954 1 15833514 385850 15833514 EVENT AND REGIONAL 900099 5715 5715 5715 464542 464542 4349485 3602453 747032 747032 747032 17050803 5715 0 1211574 834358 834358 1145572 35549 84466 1025557 409422 12705 30188 366529 27253 27253 73428 73428 290876 290876 59459 59459 48538 48538 37606 37606 18363 18363 7446330 7438004 8326 60678 29002 31676 6819 6819 MEMBERSHIP SOLICITATION 989391 989391 PUBLIC AWARENESS 31465 31465 DISCRETIONARY 1970 1970 11481528 8442582 334917 2704029 1040348 1951191 691104 721462 159060 1284027 9329 1690 37380 37739 620319 533308 147689 87011 14166848 18241977 90020 0 16341778 22325097 512745 164083 512745 164083 X 14507080 18605969 1321953 3555045 15829033 22161014 16341778 22325097 5569275 762706 0 X 0 1 X 1 0 X 11659082 12694399 12448449 12510197 15833515 65145642 11279 8825 506 3695 5715 30020 11670361 12703224 12448955 12513892 15839230 65175662 64161 61587 26154 65589 81038 298529 0 64161 61587 26154 65589 81038 298529 64877133 246709 433245 402729 411065 464542 1958290 246709 433245 402729 411065 464542 1958290 11917070 13136469 12851684 12924957 16303772 67133952 0.96640 0.96830 0.02920 0.02730 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1 1 1 0 1 14993 1 0 0 1 48905 0 1 9530 73428 0 PART II-B, LINE 1: WPRA COSTS INCLUDE STAFF TIME AND MISCELLANEOUS EXPENSES RELATED TO PLANNING FOR ADVOCACY ACTIVITIES INCLUDING DATA COLLECTION, DOCUMENT CREATING, INFORMATIONAL PACKET ASSEMBLY, AND GENERAL ADMINISTRATIVE SUPPORT. WPRA VOLUNTEER BOARD MEMBERS AND WPR STAFF MADE INFORMATIONAL VISITS TO LEGISLATOR'S OFFICES FOR ADVOCACY TO UPDATE LEGISLATORS ON WPR ACTIVITIES AND THE VITAL ROLE OF STATE FUNDING IN MAKING OUR WORK POSSIBLE. OUR LOBBYING WAS SOLELY FOR THE PURPOSE OF ADVOCATING FOR THE CONTINUATION OF FUNDING FOR PUBLIC RADIO AND PUBLIC TELEVISION IN STATE AND FEDERAL BUDGETS. FRIENDS OF PBS WI WAS OUR PARTNER IN THIS JOINT ACTIVITY. 13105875 1649255 1766581 469976 55001 15996734 10921906 1074031 1500000 390062 13105875 8758101 1390777 1145210 327332 44850 10921906 8986349 1828938 -1721998 280190 54998 8758101 6362129 1079988 1815699 219743 51724 8986349 0.92060 0.06629 0.01311 0 0 620319 533308 87011 87011 17754050 762706 762706 16991344 59459 59459 17050803 11422069 0 11422069 59459 59459 11481528 PART V, LINE 4: THE INCOME FROM THE ENDOWMENT ASSETS CAN BE USED TO SUPPORT THE ASSOCIATION'S GENERAL ACTIVITIES AND ALSO USED IN THE OPERATING BUDGET OF THE LICENSEES. SPENDING POLICY DESCRIBES UP TO 5% OF ENDOWMENTS AVERAGED OVER 20 QUARTERS CAN BE APPROPRIATED FOR USE IN THE OPERATING BUDGET. X X X X 1 ACD DIRECT INC 240 NORTHEAST PROMONTORY SUITE 200 FARMINGTON UT 84025 CALL CENTER 0 467341 15399 451942 DONOR DEVELOPMENT STRATEGIES 141 UNION BOULEVARD LAKEWOOD CO 80228 DOOR TO DOOR CANVASSING 0 114573 275477 -160904 581914 290876 291038 WI MN IL 1 UNIVERSITY OF WISCONSIN MADISON 21 NORTH PARK STREET MADISON WI 53715 396006492 GOVERNMENT 834358 0 WPR NEWS AND MUSIC SUPPORT, WI LIFE, SECOND CENTURY AND SIMONSON FELLOWSHIPS 1 0 PART I, LINE 2: WISCONSIN PUBLIC RADIO ASSOCIATION, INC. (WPRA) RECEIVES REQUESTS FOR ASSISTANCE FROM WPRA'S LICENSEES FOR SPECIAL PROJECTS. THE ASSISTANCE REQUESTS ARE APPROVED AND DISBURSED TO THE LICENSEES TO BE USED FOR THE APPROVED PROJECTS. X 451 262458 LIQUIDATION VALUE X 34 123392 MARKET VALUE 3 0 1 1 PART I, COLUMN (B): THE NUMBER OF CONTRIBUTIONS IS BEING REPORTED. PART I, LINE 32B: ROBERT W BAIRD RECEIVES STOCK GIFTS AND SELLS THEM AS SOON AS POSSIBLE. AN AUTOMOBILE CHARITABLE GIFT PROCESSOR RECEIVES THE VEHICLES FROM DONORS AND LIQUIDATES THEM. NET PROCEEDS ARE GIFTED TO THE ORGANIZATION. FORM 990, PART VI, SECTION A, LINE 1A THE EXECUTIVE COMMITTEE CONSISTS OF THE BOARD CHAIR AS CHAIR, VICE CHAIR, TREASURER, SECRETARY, THE CHAIRS OF THE STANDING COMMITTEES, IMMEDIATE PAST CHAIR (IF A MEMBER OF THE BOARD) AND THE LICENSEE DIRECTOR. THIS COMMITTEE CAN VOTE ON MOTIONS RELATED TO WPRA ACTIVITIES BETWEEN BOARD MEETINGS. BYLAWS ARTICLE VII, SECTION 7.02 FORM 990, PART VI, SECTION A, LINE 6 PERSONS MAKING CONTRIBUTIONS TO THE ASSOCIATION WILL BECOME, AND CONTINUE AS MEMBERS OF THE ASSOCIATION, FOR A PERIOD OF TIME, ESTABLISHED BY BOARD POLICY, BEGINNING UPON THE DATE OF CONTRIBUTION. IN MOST SITUATIONS, THIS IS ONE YEAR. FORM 990, PART VI, SECTION A, LINE 7A NOMINEES TO SERVE AS DIRECTORS SHALL BE IDENTIFIED BY THE BOARD GOVERNANCE COMMITTEE AND ELECTED BY MAJORITY VOTE OF THE BOARD. FORM 990, PART VI, SECTION A, LINE 7B WPRA HAS ONE CLASS OF MEMBERS. THE ORGANIZATION'S ARTICLES AND BYLAWS CONFER NO EXPRESS VOTING RIGHTS ON MEMBERS. UNDER THE BYLAWS, MEMBERS HAVE NO VOTING RIGHTS IN THE ELECTION OF THE DIRECTORS WHO MAKE UP WPRA'S GOVERNING BODY. HOWEVER, MEMBERS DO HAVE LIMITED VOTING RIGHTS, CONFERRED BY STATUTE, IN THE EVENT CERTAIN EXTRAORDINARY ACTIONS WERE TO BE PROPOSED. THOSE INCLUDE MERGER, DISSOLUTION OR SALE OF ALL OR SUBSTANTIALLY ALL OF THE ORGANIZATION'S ASSETS OTHER THAN IN THE REGULAR COURSE OF BUSINESS. APPROVAL OF ANY SUCH ACTION WOULD REQUIRE THE AFFIRMATIVE VOTE OF AT LEAST 2/3 OF THE MEMBER VOTES CAST OR A MAJORITY OF THE ENTITLED VOTES, WHICHEVER IS LESS. FORM 990, PART VI, SECTION B, LINE 11B WPRA REQUIRES ALL VOTING MEMBERS OF THE BOARD OF DIRECTORS TO HAVE ACCESS FOR REVIEW PURPOSES OF THE IRS FORM 990 PRIOR TO IT BEING FILED WITH THE IRS. THE FORM 990 WILL BE REVIEWED BY THE FINANCE COMMITTEE PRIOR TO BEING PROVIDED TO THE BOARD. THE WISCONSIN PUBLIC RADIO ASSOCIATION EXECUTIVE DIRECTOR OR DESIGNEE WILL SUBMIT A DRAFT COPY OF THE FORM TO THE BOARD OF DIRECTORS REASONABLY IN ADVANCE OF THE BOARD MEETING PRIOR TO THE DUE DATE OF THE RETURN. ANY BOARD MEMBER MAY RESPOND IN WRITING OR BY EMAIL TO THE WPRA EXECUTIVE DIRECTOR OR DESIGNEE WITH ANY QUESTIONS OR CONCERNS ABOUT ANY INFORMATION PRESENTED ON THE FORM, PRIOR TO THE BOARD DISCUSSION. ANY SUCH CONCERNS THAT CANNOT BE RESOLVED BETWEEN THE BOARD MEMBER AND THE EXECUTIVE DIRECTOR OR DESIGNEE SHALL BE PRESENTED TO THE BOARD DURING THE BOARD'S REVIEW OF THE RETURN. IT SHALL BE DEEMED SUFFICIENT FOR THE WPRA EXECUTIVE DIRECTOR OR DESIGNEE TO PROVIDE A DRAFT COPY TO ALL VOTING BOARD MEMBERS BY EMAIL, AS PART OF THE BOARD MEETING MATERIALS DISTRIBUTION. ANY UNUSUAL DISCLOSURE ITEMS OR DEPARTURES FROM COMPLIANCE STANDARDS SUCH AS FRAUD, ASSET DIVERSION OR RELATED PARTY TRANSACTIONS WILL BE HIGHLIGHTED IN THE BOARD MEETING MATERIALS FOR THE FORM 990. THE MINUTES OF THE BOARD MEETING SHALL REFLECT THE BOARD'S REVIEW OF THE FORM 990. FORM 990, PART VI, SECTION B, LINE 12C MEMBERS OF THE BOARD ARE REQUIRED TO ANNUALLY SIGN A CONFLICT OF INTEREST POLICY THAT DESCRIBES PROHIBITED ACTIVITIES, SUCH AS DOING BUSINESS OR PROVIDING ADVICE ON ISSUES OR TRANSACTIONS THAT WILL PERSONALLY OR PROFESSIONALLY BENEFIT THEM. IF ANY CONFLICTS ARISE, THE BOARD MEMBER WITH THE POTENTIAL CONFLICT MUST DISCLOSE IT AND REFRAIN FROM VOTING ON THE MATTER. CONFLICT OF INTEREST DISCLOSURES ARE DOCUMENTED IN THE MINUTES BY THE RESPECTIVE MEETING OF THE GOVERNING BODY. FORM 990, PART VI, SECTION C, LINE 18 UPON REQUEST FORM 990, PART VI, SECTION C, LINE 19 THE ASSOCIATION'S BYLAWS, FORM 990, AND ANNUAL REPORT WITH AUDITED FINANCIAL INFORMATION ARE POSTED ON WPR.ORG. THE CONFLICT OF INTEREST POLICY IS AVAILABLE UPON REQUEST.