2026-04-11T15:22:44-04:00 2025-06-30 WITHUMSMITHBROWN PC 1835 MARKET STREET SUITE 1710 PHILADELPHIA PA 191032945 990 2024-07-01 232952488 Philadelphia Visitor Center Corporation % BETH COIMBRA CFO PHIL 2159256101 6th and Market Streets Philadelphia PA 19106 BETH COIMBRA CFO 2159256101 2026-04-07 true ISRAEL TANNENBAUM P01589203 2155462140 2024 2025-03-06 01:10:19Z BETH COIMBRA 6th and Market Streets Philadelphia PA 19106 17637606 false X WWW.PHLVISITORCENTER.COM X 1998 PA PVCC'S MISSION IS TO ENHANCE THE EXPERIENCE TO VISITORS TO PHILADELPHIA BY PROVIDING EXCEPTIONAL CUSTOMER SERVICE AND ACCESS TO ALL THAT THE CITY HAS TO OFFER. 19 19 93 50 0 0 4473968 11130181 2613352 3128442 154711 171153 486308 366320 7728339 14796096 0 1075000 0 0 3743403 4401698 0 0 0 3778878 7600187 7522281 13076885 206058 1719211 11172063 15707541 5754932 8782799 5417131 6924742 X THE MISSION OF THE PHILADELPHIA VISITOR CENTER CORPORATION (PVCC) IS TO ENHANCE THE EXPERIENCE OF VISITORS TO PHILADELPHIA BY PROVIDING EXCEPTIONAL CUSTOMER SERVICE AND ACCESS TO ALL THAT THE CITY HAS TO OFFER. PVCC WILL INSPIRE VISITORS TO CREATE LASTING MEMORIES THROUGH EXPLORING THE CITY AND REGION, AND TO SHARE THEIR EXPERIENCES WITH OTHERS. WE ENVISION PVCC AS A NATIONALLY RECOGNIZED LEADER IN VISITOR SERVICE EXCELLENCE AND INNOVATION. false false 11401376 2727517 IN FISCAL YEAR 2025, THE PHILADELPHIA VISITOR CENTER CORPORATION (PVCC) LAUNCHED THE PHAMBASSADOR PROGRAM, WITH AN AMBITIOUS GOAL OF RECRUITING 10,000 PHAMBASSADORS BY THE END OF 2026 - TO DATE OVER 6,000 PASSIONATE PHAMBASSADORS HAVE JOINED THE MOVEMENT. PVCC HAS ALSO TAKEN ON LEADERSHIP OF PHL250 WHICH IS NOW A PROGRAM WITHIN OUR ORGANIZATION. THE PROGRAM IS TASKED WITH UPLIFTING AND CELEBRATING PHILADELPHIA NEIGHBORHOODS, CULTURES, AND SMALL BUSINESSES THROUGH A COORDINATED SERIES OF ECONOMIC AND CULTURAL INVESTMENTS. PARTNERING WITH VISIT PHILLY AND MORE THAN 32 PHILADELPHIA ARTS ORGANIZATIONS, PVCC OPENED A TKTS COUNTER IN THE PHILADELPHIA VISITOR CENTER OFFERING DISCOUNTED, SAME-DAY/NEXT-DAY TICKETS FOR LIVE PERFORMANCES. PVCC CONTINUES TO STEWARD AND LEAD THE HISTORIC DISTRICT PARTNERS, COLLABORATING ON MAJOR DISTRICT WIDE EVENTS SUCH AS "UNITED FOR INDEPENDENCE"HALLOWEEN IN THE HISTORIC DISTRICT". THIS YEAR, PVCC ALSO HOSTED THE ORGANIZATION'S SECOND ANNUAL PHILLY OPENER EVENT, THE EVENT SURPASSED OUR FUNDRAISING GOALS. LASTLY, PVCC IS PROUD TO BE LEADING THE EFFORT TO PRESERVE AND RELAUNCH TWO OF PHILADELPHIA'S MOST CHERISHED HOLIDAY TRADITIONS - THE WANAMAKER LIGHT SHOW AND DICKENS CHRISTMAS VILLAGE - FOR THE 2025 HOLIDAY SEASON 11401376 true true false false false false false false false true true false false false true true true false false false false false false false false false false true false true false false false false false false false false false false false false false false false false false true 60 0 true 93 true false false false false false false false false false false false false X 19 19 false false false false false false false true true false false true true true true true true true false false PA X BETH COIMBRA CFO 2159256101 6TH AND MARKET STREETS PHILADELPHIA PA 19106 X KATHRYN OTT LOVELL PRESIDENT & CEO 60.0 0.0 X 357100 0 28581 CHRISTINE KEATES VP & GM 50.0 0.0 X 166906 0 21850 BETH COIMBRA CHIEF FINANCIAL OFFICER 55.0 0.0 X 152916 0 30376 DEBORAH O'BRIEN CHAIR 5.0 0.0 X X 0 0 0 TIFFANY NEWMUIS VICE CHAIR 3.0 0.0 X X 0 0 0 SHAWN ANDRE MURRAY SECRETARY 2.0 0.0 X X 0 0 0 W BRADLEY BATURKA TREASURER (TERM. 6/2025) 2.0 0.0 X X 0 0 0 THOMAS A CARAMONICO DIRECTOR 2.0 0.0 X 0 0 0 JONATHAN J CUTLER DIRECTOR 2.0 0.0 X 0 0 0 PAUL DECKER DIRECTOR 2.0 0.0 X 0 0 0 JOHN H ESTEY DIRECTOR (TERM. 03/2025) 2.0 0.0 X 0 0 0 JOHN FRICKE DIRECTOR 2.0 0.0 X 0 0 0 LAURI KAVULICH ESQUIRE DIRECTOR 2.0 0.0 X 0 0 0 AMY SHEARER DIRECTOR (TERM. 03/2025) 2.0 0.0 X 0 0 0 ANGELA VAL DIRECTOR 2.0 0.0 X 0 0 0 ROB GHORMOZ DIRECTOR 2.0 0.0 X 0 0 0 JAMES B BROMS DIRECTOR 2.0 0.0 X 0 0 0 GREGG CAREN DIRECTOR 2.0 0.0 X 0 0 0 KORTNEY CRUZ DIRECTOR 2.0 0.0 X 0 0 0 AILEEN DAGROSA DIRECTOR 2.0 0.0 X 0 0 0 DAVID GOULD DIRECTOR 2.0 0.0 X 0 0 0 TODD GLICKMAN DIRECTOR 2.0 0.0 X 0 0 0 JAZELLE JONES DIRECTOR 2.0 0.0 X 0 0 0 MICHAEL HARRIS DIRECTOR 2.0 0.0 X 0 0 0 RACHEL MOST TREASURER (EFF. 6/2025) 2.0 0.0 X X 0 0 0 676922 0 80807 3 false true false Brulee CateringOvations Food Servi 150 Rouse Blvd PHILADELHIA PA 19112 Catering 205828 1 6636735 4493446 11130181 FACILITY RENTALS 900099 358470 358470 RETAIL STORE SALES 900099 2056894 2056894 CONCESSION SALES 900099 98324 98324 TRANSIT SERVICES 900099 400925 400925 OTHER PROGRAM INCOME 900099 213829 213829 3128442 171153 171153 0 0 0 0 0 2243583 2243583 0 0 0 0 0 0 0 964247 597927 366320 0 14796096 2727517 0 572078 1075000 1075000 0 0 0 620620 459259 161361 0 3289029 2433882 855147 61265 45336 15929 132254 97868 34386 298530 220912 77618 0 35308 18462 16846 32600 32600 0 0 19478 19478 0 0 783899 708136 75763 106191 79414 26777 0 568958 486803 82155 47923 46149 1774 0 53063 45688 7375 119560 88474 31086 0 0 119657 88546 31111 CONTRACTED SERVICES 2419189 2265663 153526 PODCAST AND OTHER EVENTS 2991048 2991048 TALENT/COSTUMED CHRCTRS 30520 26278 4242 TAXES 95535 82257 13278 177258 142201 35057 13076885 11401376 1675509 0 X 1058182 1006435 0 1248654 462885 429838 374479 459152 0 0 0 0 0 0 0 0 29033 74681 101728 101728 9247484 12488781 0 0 0 0 0 0 0 0 11172063 15707541 994120 2720185 0 0 5000 5000 0 0 0 0 0 0 2147494 1847494 0 0 2608318 4210120 5754932 8782799 X 1827857 2510512 3589274 4414230 5417131 6924742 11172063 15707541 1719211 335683 -547283 X false true X true true true X 2743539 5654022 4785357 4473968 11130717 28787603 0 0 2743539 5654022 4785357 4473968 11130717 28787603 3268 28784335 133205 123584 120247 154254 171153 702443 0 0 96530 0 0 0 96530 29586576 13054016 0.97288 0.96279 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 2000000 2000000 2000000 2000000 2000000 2000000 2000000 2000000 2000000 2000000 1.00000 false false 101728 101728 0 0 0 REFUNDABLE ADVANCE 4210120 4210120 X 15112301 335683 335683 14776618 19478 19478 14796096 13057407 13057407 19478 19478 13076885 PART V, LINE 4: INCOME FROM THE ENDOWMENT IS FOR GENERAL OPERATIONS. PART X, LINE 2: PVCC IS EXEMPT FROM INCOME TAX UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE. HOWEVER, INCOME FROM CERTAIN ACTIVITIES NOT DIRECTLY RELATED TO PVCC'S TAX-EXEMPT PURPOSE IS SUBJECT TO TAXATION AS UNRELATED BUSINESS INCOME. IN ADDITION, PVCC QUALIFIES FOR THE CHARITABLE CONTRIBUTION DEDUCTION UNDER SECTION 170(B)(1)(A)(VI) AND HAS BEEN CLASSIFIED AS AN ORGANIZATION OTHER THAN A PRIVATE FOUNDATION UNDER SECTION 509(A)(1). GAAP REQUIRES ENTITIES TO EVALUATE, MEASURE, RECOGNIZE AND DISCLOSE ANY UNCERTAIN TAX POSITIONS. GAAP PRESCRIBES A MINIMUM RECOGNITION THRESHOLD THAT A TAX POSITION IS REQUIRED TO MEET IN ORDER TO BE RECOGNIZED IN THE FINANCIAL STATEMENTS. PVCC BELIEVES THAT IT HAD NO UNCERTAIN TAX POSITIONS AS DEFINED IN THE STANDARD. true Women's Opportunity Resource Center 2010 Chestnut Street Philadelphia PA 19103 232741508 501(C)(3) 75000 Contribution Lumber Heritage Region Of Pennsylvania Inc 20 East 5th Street Curwensville PA 16833 020673961 501(C)(3) 10000 Contribution RiverStage Community Theatre 325 N 10th St Lewisburg PA 17837 201683244 501(C)(3) 10000 Contribution Deane Center for the Performing Arts 104 Main Street Wellsboro PA 16901 204504896 501(C)(3) 10000 Contribution Steam Into History Inc 2 West Main ST New Freedom PA 17349 204755150 501(C)(3) 10000 Contribution Actors Circle 1256 Providence Road Scranton PA 18508 224269052 501(C)(3) 10000 Contribution World Affairs Council of Philadelphia 1617 John F Philadelphia PA 19103 231352586 501(C)(3) 10000 Contribution Lancaster History 230 N President Ave Lancaster PA 17603 231365154 501(C)(3) 10000 Contribution Historical Society of Dauphin County 219 South Front Street Harrisburg PA 17104 231396832 501(C)(3) 10000 Contribution Main Line Art Center 746 Panmure Road Haverford PA 19041 231429811 501(C)(3) 10000 Contribution Friends of Valley Forge 1400 N Outer King of Prussia PA 19406 232036005 501(C)(3) 10000 Contribution Merion Monthly Meeting 653 Montgomery Ave Merion Station PA 19066 232240995 501(C)(3) 20000 Contribution Da Vinci Science Center 815 W Hamilton St Allentown PA 18101 232824084 501(C)(3) 10000 Contribution Art-Reach 1315 Walnut St Philadelphia PA 19107 232836787 501(C)(3) 20000 Contribution Bradford Area Alliance 80 E Corydon Street Bradford PA 16701 232896048 501(C)(3) 20000 Contribution The Mill at Anselma Preservation & Edu 1730 Conestoga Rd Chester Springs PA 19425 232971911 501(C)(3) 10000 Contribution HISTORIC TRAPPE 301 West Main Street Trappe PA 19426 233071146 501(C)(3) 20000 Contribution County of Berks 633 Court St Reading PA 19601 236003049 n/a 20000 Contribution Carpenters' Hall 320 Chestnut Street Philadelphia PA 19106 236392266 501(C)(3) 20000 Contribution Weitzman National Museum of American Jewish 101 S Indep Philadelphia PA 19106 237379280 501(C)(3) 20000 Contribution Wilma Theater 265 S Broad ST Philadelphia PA 19107 237425668 501(C)(3) 20000 Contribution Williamsport-Lycoming Chamber of Commerce 102 W Fourth ST Williamsport PA 17701 240762260 501(C)(6) 20000 Contribution Watsontown Borough 318 Main Street Watsontown PA 17777 246000675 N/A 10000 Contribution Clinton County 2 Piper Way Ste 300 Lock Haven PA 17745 246000726 N/A 20000 Contribution Monroe County One One Quaker Plaza Stroudsburg PA 18360 246000734 N/A 20000 Contribution County of Pike 506 Broad Street Milford PA PA 18337 246000744 N/A 10000 Contribution Andrew Carnegie Free Library 300 Beechwood Avenue Carnegie PA 15106 250965277 501(C)(3) 10000 Contribution Johnstown Symphony Orchestra 416 Main ST Johnstown PA 15901 251100701 501(C)(3) 10000 Contribution Oil Region Alliance of Business Industry 217 Elm Street Oil City PA 16301 251118284 501(C)(3) 20000 Contribution Railroaders Heritage Corporation 1200 9th Avenue Altoona PA 16602 251286448 501(C)(3) 20000 Contribution Old Bedford Village 220 Sawblade Road Bedford PA 15522 251336799 501(C)(3) 20000 Contribution Pennsylvania Cable Network 401 Fallowfield Road Camp Hill PA 17011 251420912 501(C)(3) 20000 Contribution Brockway Old Fashioned 4th of July Inc 1274 Broad Street Brockway PA 15824 251711842 501(C)(4) 20000 Contribution City of Pittsburgh 414 Grant Street Pittsburgh PA 15219 256000879 n/a 20000 Contribution Westmoreland County 2 N Main ST Greensburg PA 15601 256001046 n/a 20000 Contribution Butler County Symphony Association Inc 259 S Main Street Butler PA 16001 256003746 501(C)(3) 10000 Contribution IronPigs Charities 1050 Ironpigs Way Allentown PA 18109 260193246 501(C)(3) 20000 Contribution Friends of Flight 93 National Memorial P O Box 911 Shanksville PA 15560 270505853 501(C)(3) 20000 Contribution Friends of Washington CROSSING PARK 1112 River WA CROSS PA 18977 271655016 501(C)(3) 20000 Contribution International Churchill Society PO Box 154 Honesdale PA 18464 320517967 501(C)(3) 10000 Contribution ArtPhilly 1315 Walnut ST Philadelphia PA 19107 331289358 501(C)(3) 20000 Contribution Historic Gloria Dei Preservation Corp 916 S Swanson ST Philadelphia PA 19147 453210057 501(C)(3) 10000 Contribution Culture Trust Greater Philadelphia 1315 Walnut ST Philadelphia PA 19107 463109411 501(C)(3) 20000 Contribution Franklin County Visitors Bureau 14 North Main Street Chambersburg PA 17201 464257352 501(C)(3) 20000 Contribution Visit Lebanon Valley 115 Springwood Dr Lebanon PA 17042 471813892 N/A 10000 Contribution Union County Veterans' 4th of July Committee Inc 2816 Smoketown Road Lewisburg PA 17837 710948488 501(C)(3) 20000 Contribution Downtown Hawley Partnership 519 Churst Street Hawley PA 18428 743259196 501(C)(6) 10000 Contribution Lower Paxton Community Foundation PO Box 6132 Harrisburg PA 17112 831660663 501(C)(3) 20000 Contribution The Tun Legacy Foundation Inc 19 S 2nd Street Philadelphia PA 19106 862185994 501(C)(3) 10000 Contribution Rockledge 4th of July Parade Association 121 Huntingdon Pike Jenkintown PA 19046 921781350 501(C)(3) 10000 Contribution Amwell Township 885 Amity Ridge Road Amity PA 15311 251144730 N/A 10000 Contribution Preservation Alliance for Greater Philadelphia 1608 Walnut ST Philadelphia PA 19103 232106589 501(C)(3) 20000 Contribution Endless Mountain Music Festival Inc 130 Main Street Wellsboro PA 16901 202341844 501(C)(3) 20000 Contribution The Bucks County Children's Museum 500 Union Square Drive New Hope PA 18938 030600738 501(C)(3) 20000 Contribution Fort Ligonier Association 200 South Market Street Ligonier PA 15658 251090680 501(C)(3) 20000 Contribution Gather Place 188 South Canal Street Yardley PA 19067 680224596 501(C)(3) 20000 Contribution Jack Miller Center for Teaching America's Founding 3 Bala Plaza W Bala Cynwyd PA 19004 261147689 501(C)(3) 20000 Contribution Mann Center for the Performing Arts 123 S Broad ST Philadelphia PA 19109 231473884 501(C)(3) 20000 Contribution 46 12 Schedule I, PART II: GRANTS ASSISTANCE POLICY The Organization monitors grants by maintaining written grant agreements and requiring recipients to provide periodic updates on program progress and use of funds. Management reviews the information received and follows up as needed to confirm funds were used for the purposes included in the grant agreement. X X X false false false false false false false false false KATHRYN OTT LOVELL PRESIDENT & CEO 357100 0 0 0 0 0 4740 0 23841 0 385681 0 0 0 CHRISTINE KEATES VP & GM 166906 0 0 0 0 0 6122 0 15728 0 188756 0 0 0 BETH COIMBRA CHIEF FINANCIAL OFFICER 152916 0 0 0 0 0 6535 0 23841 0 183292 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B: A COPY OF THE FORM 990 WAS PROVIDED TO THE BOARD PRIOR TO ITS FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C: THE BOARD OF DIRECTORS SHALL ANNUALLY DETERMINE THAT EACH DIRECTOR ELECTED TO THE BOARD OF DIRECTORS HAS READ THE CONFLICT OF INTEREST POLICY. THE CEO AND FINANCE COMMITTEE MONITOR THE POLICY. IN ADDITION, EACH BOARD MEMBER SHALL ANNUALLY COMPLETE SUCH CONFLICT OF INTEREST FORM AS THE BOARD SHALL REQUIRE. IF ANY CONFLICTS SURFACE THOSE MEMBERS RECUSE THEMSELVES FROM DISCUSSIONS WHERE CONFLICTS WILL BE DISCUSSED. ASSOCIATES WHO VIOLATE THE POLICY ARE SUBJECT TO DISCIPLINARY ACTION UP TO AND INCLUDING TERMINATION. FORM 990, PART VI, SECTION B, LINE 15A: COMPENSATION FOR THE ORGANIZATION'S CEO IS DETERMINED BY A REVIEW PROCESS WHICH INCLUDES INDEPENDENT DATA ANALYSIS INCLUDING CPI INDEX, DOCUMENTATION OF COMPARABILITY DATA AND APPROVAL BY THE BOARD CHAIR. FORM 990, PART VI, SECTION C, LINE 19: COPIES OF THE ORGANIZATION'S FINANCIAL STATEMENTS, GOVERNING DOCUMENTS AND TAX RETURNS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.