2026-06-29T08:11:27-07:00 2025-12-31 954401626 VASIN HEYN AND COMPANY 5000 N PKWY CALABASAS STE 104 CALABASAS CA 91302 990 2025-01-01 204637089 Amplifi DBA Imagine Los Angeles Inc and Imagine LA AMPL 3239440210 325 N Larchmont Blvd Suite 250 Los Angeles CA 90004 Jill Bauman CEO 2026-06-29 true Lauren Schmidt P03074741 8182223500 2025 2025-03-06 01:10:19Z X X Jill Bauman 325 N Larchmont Blvd Suite 250 Los Angeles CA 90004 954420 false X www.amplifi.org X 2006 CA Amplifis mission is to simplify the complex process of connecting people to needed and available resources by co-designing technology tools called the Benefit Navigator. 5 5 11 102 0 2485206 761886 150070 176457 -64 15077 2816 1000 2638028 954420 31428 0 0 1563983 1009382 0 67987 1062727 760903 2658138 1770285 -20110 -815865 1643954 855925 73121 100957 1570833 754968 In July 2025, to better reflect the nature of its work and the desire to expand it geographically beyond Los Angeles, the Imagine LA Board voted unanimously to change the organization's name to Amplifi. Amplifis mission is to simplify the complex process of connecting people to needed and available resources by co-designing technology tools called the Benefit Navigator. false false 1613646 In 2025, Amplifi completed the following key milestones: At the request of Philanthropy and LA City Mayor Bass, co-created in a 24/7 effort the LA Relief Disaster Navigator in response to the LA Wildfires | with Better Angels - helped 7,000+ households receive critical help during a devasting time. Completed Benefit Navigator Expanded Pilots | 60 agencies - 120+ feedback sessions | Presented impact and evaluation at national conferences (APPAM, NAWRS) |Impact below. Changed our name from Imagine LA to Amplifi | new mission, vision and branding. Created the Innovation Lab | Piloted AI Chatbot & Agentic AI Application filler prototype with Nava Labs | presented to Center for Public Sector AI and Google.org Accelerator. October 24th Benefit Navigator Impact Convening / Reveal of Amplifi Name at the Ebell 200+ attendees, partnership awards & recognition by Mayor Bass, sponsored by City National Bank. Launched Benefit Navigator 3.0 | with low-cost Software as a Service fee to fuel a scalable sustainable social enterprise | Expanded into Riverside and Alameda Counties. The Benefit Navigator is a scalable, easy to use SaaS platform that simplifies how case workers and their clients discover, apply for, maintain and optimize public benefits and tax creditswhile enabling nonprofits and governments to deliver faster, more effective services. Features include: Benefit Information Hub provides trusted, easy to understand information about mainstream federal, state, and local public benefits and tax credits (including the impact of immigration status and HR1 recertification tools) all in one place. Benefits Calculator & Action Plan assessment tool that in 6-10 minutes identifies what benefits and tax credits a household are eligible for with specific amounts and easy to follow instructions to apply and to recertify. Benefit Scenario Planner shows users how their benefits will be affected if their income changes, if "benefit cliffs" exists transparency fuels confidence and economic mobility. Lera Caseworker Support Chatbot a conversational front door that provides both trusted public benefit and local resource information. Impact Dashboards track untapped benefits, their access process, plus changes in earned income over time by Agency, department, case worker, and client. Training & customer service by experienced case workers. Live Webinars for Caseworkers and Client given by trusted experts. 2025 Benefit Navigator Clients impact (confirmed by third party evaluation): $220 Million uncovered Benefits and Tax Credits $10,300 average value uncovered per household 22,000 client households served 50% increase in benefits take-up 75% of households discovered additional benefits 45% of households discovered tax credits 25% to 133% of wage increases for households using scenario planner2025 Benefit Navigator Organizational Impact: 68 Agency Users, non-profit or government 630 case workers and supervisor users $200K-$350K benefits uncovered per caseworker (varies service models) 95% users report reported Benefit Navigator helped them do their jobs better, save time and build client rapport especially powerful for new case workers Finally a tool that helps me do my job Case Manager, New Economics for Women The Benefit Navigator is as much an educational tool for staff as it is a resource for clients. Chief Program Officer, LA Family Housing (LAFH has increased their number of users from 20 to 91) 22,000 low-income households 36% Families, 9% Youth, 55% Adults 7 Service Models: Homeless Prevention, Homeless Services (primarily Transitional/Interim Housing), Family Services, Workforce Development, Education via Community College basic needs centers, Healthcare and Low-income housing.Looking forward to 2026, Amplifi will: Lean into helping Agencies, caseworkers and their client confidently navigate the new and complicated HR1 changes to SNAP (food benefits) and Medicaid (Health insurance). This includes Benefit Navigator updates and feature enhancements, as well as live interactive webinars and customer service for caseworkers and their clients. Continue Innovation Lab's activities including: o Release of Lera, a trusted resource guide chatbot o Expanded pilots of Agentic AI Application filler (increase types of benefits, geographies, and use cases) o Integration of the Benefit Navigator into current agency internal IT systems and with external workforce / economic mobility resources. o Explore public facing front door to Benefit Navigator Expand/scale the use of the Benefit Navigator throughout California and into target states regions. Focus expansion efforts on our Pilots high impact service models, namely homelessness prevention and transitional housing, family economic mobility, youth/education and workforce development. Expanded use will be fueled by low-cost fee for Software as a Service (SaaS) contracts paid for by agency users or sponsoring government or philanthropic entities. The goal is by 2028 for the Benefit Navigator to be a sustainable non-profit social enterprise and to aid households access to more of the $80 Billion annually in untapped benefits and tax credits and confidently get on pathways out of poverty. 1613646 true true false false false false false false false false false false false false false true false true false false false false false false false false false false false true false false false false false false false false false false false false true false false false false true 17 0 true 11 true false false false false false false false 0 false false false false false false false X 5 5 false false false false false false false false true false false true false true true true false false CA X X Michael Kramberg 6464365034 947 S Windsor Blvd Los Angeles CA 90019 Jill Bauman CEO and Founder 40.00 0.00 X 154774 0 17903 Brittany Gilmore Co-Founder 40.00 0.00 108492 0 1039 Karen Van Kirk VP, Product Impl. 40.00 0.00 107861 0 0 George Phillips Jr Chair 2.00 0.00 X X 0 0 0 Lindsay Dunn Treasurer 2.00 0.00 X X 0 0 0 Troy Brown Secretary 2.00 0.00 X X 0 0 0 Caroline Goldzweig Board Member 1.00 0.00 X 0 0 0 Leilani Reed Board Member 1.00 0.00 X 0 0 0 371127 18942 3 false true false Ryan Efendy 2110 Carmona Ave Los Angeles CA 90016 Technology consulting 125055 1 761886 761886 Fees for services 900099 176457 176457 176457 15077 7955 7122 0 0 0 0 0 0 0 Other income 900099 1000 1000 1000 954420 185412 7122 X 0 0 0 0 191003 133703 28650 28650 0 730876 686433 29449 14994 798 759 22 17 16294 17639 -499 -846 70411 62871 4323 3217 0 1620 1620 33000 13428 18768 804 0 0 0 586350 568350 18000 0 6663 5791 426 446 19095 17449 839 807 0 3554 3227 183 144 9862 9679 109 74 0 5607 4723 357 527 0 0 0 6620 5906 406 308 Communications and Outreach 60528 59520 1005 3 Program Expenses 17437 17437 Professional Development 7228 6502 518 208 Bank and Finance Charges 1840 1221 619 1499 229 1255 15 1770285 1613646 88652 67987 991916 125026 67061 584518 575000 58732 73805 0 0 0 0 8788 15033 0 0 0 0 0 0 1643954 855925 73121 93307 7650 73121 100957 X -23685 4968 1594518 750000 1570833 754968 1643954 855925 -815865 X false true X true false X 2479438 3263911 2415549 2475459 761886 11396243 0 0 2479438 3263911 2415549 2475459 761886 11396243 0 11396243 20714 42 31 10 7122 27919 0 199 10027 2816 1000 14042 11438204 176457 0.99630 0.99700 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED X 954420 954420 954420 1770285 1770285 1770285 Part X : FIN48 Footnote Imagine LA is exempt from Federal income taxes under Section 501(c)(3) of the Internal Revenue Code and California income taxes under section 23701(d) of the California Revenue and Taxation Code. The IRS classified the organization as one that is not a private foundation within the meaning of Section 509(a) of the Code because it is an organization described in Section(s) 509(a)(1) and 170(b)(1)(A)(vi).Imagine LA has adopted Financial Accounting Standards Board Accounting Standards Codification (ASC) Section 740-10, which clarifies the accounting for uncertainty in income taxes. ASC Section 740-10 prescribes a recognition threshold and measurement attribute for the consolidated financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. ASC Section 740-10 requires that an organization recognize in the consolidated financial statements the impact of the tax position if that position will more likely than not be sustained on audit, based on the technical merits of the position. As of and for the year ended December 31, 2025, Imagine LA had no material unrecognized tax benefits, tax penalties or interest.Imagine LAs Forms 990, Return of Organization Exempt from Income Tax, for each of the tax years ended December 31, 2024, 2023, and 2022, are subject to examination by the IRS, generally for 3 years after they were filed.Imagine LAs Forms 199, California Exempt Organization Return, for each of the tax years ended December 31, 2024, 2023, 2022, and 2021, are subject to examination by the Franchise Tax Board, generally for 4 years after they were filed. X X false false false false false false false false false Jill Bauman CEO and Founder 154774 1692 16211 172677 Form 990, Part VI, Section A, Line 8b The committees do not have authority to act on behalf of governing body, the Board. Form 990, Part VI, Section B, Line 11b The Board of Directors reviews Form 990 prior to its execution and filing with the IRS. Form 990, Part VI, Section B, Line 12c All directors, officers and key employees are required to sign the conflict of interest and Ethics Assurance Statement on an annual basis. Form 990, Part VI, Section B, Line 15a The Board of Directors uses comparable data and reviews compensation annually to determine the top management salaries. Form 990, Part VI, Section C, Line 19 Organization documents are provided upon request. Social Benefit LLC 672 S Lafayette Park Place 28 Los Angeles CA 90057 921372494 Development of a navigation tool CA Imagine Los Angeles Inc false false false false false false false false false false false false false false false false false false false