2026-05-15T14:59:56-05:00 2025-06-30 721088864 LAPORTE APAC 111 VETERANS MEMORIAL BLVD 600 METAIRIE LA 700054958 990 2024-07-01 720272830 SUGAR BOWL SUGA 5048282440 1500 SUGAR BOWL DRIVE NEW ORLEANS LA 70112 JEFF HUNDLEY CHIEF EXECUTIVE OFFICER 5048282440 2025-10-31 1 0 BRUCE S PRENDERGAST MS CPA P00151746 5048355522 2025-10-30 2024 2025-03-06 01:10:19Z JEFF HUNDLEY 1500 SUGAR BOWL DRIVE NEW ORLEANS LA 70112 32598216 0 X WWW.ALLSTATESUGARBOWL.ORG X 1935 LA HOSTING AND SPONSORING AMATEUR AND COLLEGIATE SPORTING EVENTS TO PROMOTE TOURISM. 25 25 19 125 0 0 1259981 2000000 22624014 19801399 3022835 2847413 63596 655887 26970426 25304699 435600 12618380 0 0 3617679 3801390 0 0 0 16543953 7845396 20597232 24265166 6373194 1039533 85640137 88902730 6167359 2414669 79472778 86488061 X ESTABLISHED TO SEEK OUT, PROMOTE, FINANCE, SPONSOR, SCHEDULE, CONDUCT, AND OPERATE AN ANNUAL CALENDAR OF LOCAL, STATE, NATIONAL AND INTERNATIONAL AMATEUR AND COLLEGIATE SPORTING EVENTS IN THE GREATER NEW ORLEANS AREA AND THE STATE OF LOUISIANA, FOR THE [CONT'D ON SCH O] PURPOSE OF GENERATING TOURISM VIA AMATEUR ATHLETICS. 0 0 20970702 11500000 7183019 THE ORGANIZATION HOSTS THE ALLSTATE SUGAR BOWL, AN ANNUAL COLLEGIATE FOOTBALL POST-SEASON BOWL GAME. THE ALLSTATE SUGAR BOWL IS ONE OF THE OLDEST BOWL GAMES IN THE COUNTRY, HOSTING ITS 91ST ANNUAL COLLEIGIATE BOWL GAME ON JANUARY 2, 2025. THE GAME WAS UNEXPECTEDLY DELAYED BY ONE DAY DUE TO A TERRORIST ATTACK IN NEW ORLEANS ON JANUARY 1, 2025. DUE TO THIS INCIDENT, THE USUAL ECONOMIC IMPACT SURVEYS WERE NOT ABLE TO BE COMPLETED. HOWEVER, BASED ON HISTORICAL MEASURES, IT IS ESTIMATED THAT APPROXIMATELY 70% OF THE ATTENDEES OF THE NEAR SELLOUT WERE FROM OUTSIDE THE GREATER NEW ORLEANS METROPOLITAN AREA. 1631693 1118380 THE ORGANIZATION ANNUALLY SPONSORS 25+ AMATEUR SPORTING AND RECOGNITION EVENTS IN LOUISIANA AND AROUND THE GREATER NEW ORLEANS METROPOLITAN AREA. TO PROMOTE TOURISM AND AMATEUR SPORTS IN THE AREA, THE SUGAR BOWL SUPPORTED STATE AND LOCAL ASSOCIATIONS FOR PREP FOOTBALL, VOLLEYBALL, GOLF, REGATTA, LACROSSE, SOCCER, TENNIS, AND SWIMMING. IN ADDITION, THE ORGANIZATION SPONSORS THE MANNING QUARTERBACK AWARD, THE EDDIE ROBINSON COACH OF THE YEAR AWARD, THE NEW ORLEANS SPORTS HALL OF FAME, AND THE LOCAL CHAPTER OF THE NATIONAL FOOTBALL FOUNDATION. AS PREVIOUSLY MENTIONED, THE USUAL ECONOMIC IMPACT SURVEYS WERE NOT ABLE TO BE COMPLETED DUE TO THE TERRORIST ATTACK, HOWEVER, BASED ON HISTORICAL MEASURES, THE SUM TOTAL OF THE ECONOMIC IMPACT FOR ALL SUGAR BOWL ACTIVITIES IS ESTIMATED TO BE APPROXIMATELY (CONTINUED ON SCHEDULE O) $200 MILLION IN 2024-2025. THIS WOULD INCLUDE APPROXIMATELY $20 MILLION IN DIRECT TAX REVENUE FOR THE CITY AND STATE. 22602395 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 72 0 1 19 1 0 0 0 0 0 0 0 0 0 0 0 0 X 25 25 1 0 0 0 1 1 1 1 1 0 0 1 1 1 1 1 1 1 1 0 X THE ORGANIZATION 5048282440 1500 SUGAR BOWL DRIVE NEW ORLEANS LA 70112 WALTER F BECKER JR PRESIDENT 5.00 X X 0 0 0 DOROTHY DOTTIE REESE PRESIDENT-ELECT 5.00 X X 0 0 0 RILEY BUSENLENER VICE PRESIDENT 5.00 X X 0 0 0 SAM ZURIK III TREASURER 5.00 X X 0 0 0 W SCOTT DUGGINS SECRETARY 5.00 X X 0 0 0 LLOYD N FRISCHHERTZ EXECUTIVE COMMITTEE CHAIR 5.00 X X 0 0 0 ALLISON BRIEDE BADON EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 JOHN A JAY BATT EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 THOMAS BERON EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 GREGORY M BOWSER EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 RICHARD C BRIEDE EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 BRIAN CAPITELLI EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 RALPH CAPITELLI EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 STANLEY J COHN EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 KURT W FROMHERZ EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 MARLIN N GUSMAN JR EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 HUDSON A HIGGINS EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 BRIAN A JACKSON EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 RAYMOND J JEANDRON III EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 JAY H KERN EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 ANNE TEAGUE LANDIS EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 JASON W LOERZEL EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 MONIQUE G MORIAL EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 JAMES P WALDRON EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 CAROLINE C ZATARAIN EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 JEFFREY L HUNDLEY CHIEF EXECUTIVE OFFICER 55.00 X 1001141 0 110386 JEFF ROSSI CHIEF OPERATING OFFICER 55.00 X 347542 0 72990 DEREK MOREL EXECUTIVE VP FOR SALES & MARKETING 40.00 X 324653 0 80932 JOHN SUDSBURY VICE PRESIDENT, COMMUNICATIONS 40.00 X 229841 0 45395 TIM SHAY VICE PRESIDENT, FINANCE 40.00 X 211256 0 59898 AUSTIN MARTIN SENIOR DIRECTOR OF OPERATIONS 40.00 X 153713 0 52164 RYAN BARTHOLOMEW DIRECTOR OF MARKETING/FAN EXPERIENCE 40.00 X 134078 0 30632 2402224 0 452397 7 0 1 0 CAESARS SUPERDOME 1500 SUGAR BOWL DR NEW ORLEANS LA 70112 STADIUM SERVICES 1277590 THE VEGA GROUP 7220 WASHINGTON AVE NEW ORLEANS LA 70125 EVENT PLANNING 297307 CENTERPLATE 900 CONVENTION CENTER BLVD NEW ORLEANS LA 70130 CATERING 209128 TAYMAR SALES U 210 N PINE VALLEY RD WINSTON SALEM NC 27104 STAFFING 195475 NEW ORLEANS TOURS 4220 HOWARD AVE NEW ORLEANS LA 70125 TRANSPORTATION 173631 15 2000000 2000000 TICKET SALES - FOOTBALL 711210 15895878 15895878 SPONSORSHIP - FOOTBALL 541800 2352715 2352715 MERCHANDISE ROYALTIES - FOOTBALL 711300 1080993 1080993 CONCESSIONS - FOOTBALL 711300 336813 336813 PROGRAM - FOOTBALL 711300 135000 135000 19801399 2111493 2111493 8029437 7293517 735920 735920 735920 MISCELLANEOUS 900099 655887 655887 655887 25304699 20457286 0 2847413 12498380 12498380 120000 120000 1451520 1161216 290304 1632208 1305766 326442 236401 189121 47280 330391 264313 66078 150870 120696 30174 140614 140614 91275 91275 308619 308619 206997 206997 57317 57317 83998 83998 39263 39263 162695 162695 SUGAR BOWL ANNUAL GAME 6115972 6115972 ANCILLARY AMATEUR SPORT 518312 518312 OTHER EXPENSES 80461 80461 UNIFORMS 39873 39873 24265166 22602395 1662771 0 6123728 3779485 189934 224496 727667 471629 1836644 1641601 95949 195043 78502859 84232077 85640137 88902730 3618972 351845 2548387 2062824 6167359 2414669 X 79222778 86283881 250000 204180 79472778 86488061 85640137 88902730 1039533 5975750 0 X 0 1 X 1 0 X 590920 49470 650000 1259981 2000000 4550371 8215027 14749496 30185788 22687610 20457586 96295507 98587 98587 98587 98587 106087 500435 8904534 14897553 30934375 24046178 22563673 101346313 0 6669368 1122885 1757093 1021675 1037248 11608269 6669368 1122885 1757093 1021675 1037248 11608269 89738044 852544 1213935 1756304 2186359 2111493 8120635 852544 1213935 1756304 2186359 2111493 8120635 9757078 16111488 32690679 26232537 24675166 109466948 0.81980 0.81160 0.07420 0.07200 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1244049 1082033 162016 592595 559568 33027 195043 X 31386536 5975750 106087 6081837 25304699 0 25304699 24371253 106087 106087 24265166 0 24265166 PART X, LINE 2: ACCOUNTING PRINCIPLES GENERALLY ACCEPTED IN THE UNITED STATES OF AMERICA PROVIDE ACCOUNTING AND DISCLOSURE GUIDANCE ABOUT POSITIONS TAKEN BY AN ENTITY IN ITS TAX RETURNS THAT MIGHT BE UNCERTAIN. THE ORGANIZATION BELIEVES IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND MANAGEMENT HAS DETERMINED THAT THERE ARE NO UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. PENALTIES AND INTEREST ASSESSED BY INCOME TAXING AUTHORITIES, IF ANY, WOULD BE INCLUDED IN INCOME TAX EXPENSE. 1 COLLEGE FOOTBALL PLAYOFF FOUNDATION 545 EAST JOHN CARPENTER FREEWAY SUITE 1025 IRVING TX 75062 472257885 501(C) (3) 245880 0 TO SUPPORT THE FOUNDATION'S MISSION OF HELPING K-12 EDUCATORS IN CREATING POSITIVE OUTCOMES FOR U.S. STUDENTS. ALSO, TO SUPPORT THE FOUNDATION'S EFFORTS IN RELIEF OF THE PASADENA WILDFIRES. NEW SCHOOLS FOR NEW ORLEANS 1555 POYDRAS STREET SUITE 781 NEW ORLEANS LA 70112 020773717 501(C) (3) 100000 0 TO HELP FUND NEW SCHOOLS FOR NEW ORLEANS' TEACHER RECRUITMENT, RECOGNITION, AND RETENTION EFFORTS. BLACK COLLEGE FOOTBALL HALL OF FAME 931 MONROE DRIVE SUITE A-102 471 ATLANTA GA 30308 203265120 501(C) (3) 62500 0 TO SPONSOR THE LEGACY BOWL, AN HBCU POST-SEASON ALL-STAR FOOTBALL GAME. KELLY GIBSON FOUNDATION PO BOX 2141 MANDEVILLE LA 70470 203413020 501(C) (3) 40000 0 TO SPONSOR THE TOMMY MOORE JUNIOR GOLF TOURNAMENT AND TO PROVIDE SCHOLARSHIPS TO DESERVING YOUTH GOLFERS. LOUISIANA SOCCER ASSOCIATION 475 GARDERE LANE BATON ROUGE LA 70820 721067495 501(C) (3) 22500 0 TO SPONSOR FOUR LSA YOUTH SOCCER TOURNAMENTS HELD AROUND THE STATE OF LOUISIANA. SOUTHERN YACHT CLUB 105 N ROADWAY DRIVE NEW ORLEANS LA 70124 720323180 501(C) (7) 22500 0 TO SPONSOR THE OPTIMIST MID-WINTER REGATTA, THE GREAT OAKS REGATTA, AND THE SOILAND CUP. SOUTHEASTERN CONFERENCE 2201 RICHARD ARRINGTON JR BLVD N NEW ORLEANS LA 35203 630377461 501(C) (3) 5750000 0 TO SUPPORT THE CONFERENCE VIA A PAYMENT IN ASSOCIATION WITH THE CFP QUARTERFINAL AT THE ALLSTATE SUGAR BOWL. BIG 12 CONFERENCE INC 400 EAST JOHN CARPENTER FREEWAY NEW ORLEANS LA 75062 752604555 501(C) (3) 5750000 0 TO SUPPORT THE CONFERENCE VIA A PAYMENT IN ASSOCIATION WITH THE CFP QUARTERFINAL AT THE ALLSTATE SUGAR BOWL. THE GREATER NEW ORLEANS FOUNDATION 919 ST CHARLES AVENUE NEW ORLEANS LA 70130 720408921 501(C) (3) 500000 0 TO SUPPORT THE FOUNDATION'S TRAGEDY FUND AIMED AT VICTIMS ASSISTANCE AND PUBLIC SAFETY FOLLOWING THE BOURBON STREET TERRORIST ATTACK ON JANUARY 1, 2025. 8 1 COLLEGE SCHOLARSHIPS FOR ACCOMPLISHED HIGH SCHOOL STUDENT-ATHLETES 11 120000 PART I, LINE 2: THE SUGAR BOWL PROVIDES FINANCIAL SUPPORT TO HELP UNDERWRITE LOCAL AMATEUR SPORTING EVENTS. THESE EVENTS ARE ATTENDED BY MEMBERS OF THE SUGAR BOWL TO MONITOR THE USE OF THE GRANT. ELEVEN TOTAL SCHOLARSHIPS, ONE FOR $20,000 AND TEN FOR $10,000 WERE GIVEN DURING THE FISCAL YEAR FOR THE BENEFIT OF SPECIFIC INDIVIDUALS. THESE SCHOLARSHIPS ARE THEN MONITORED AND DISBURSED BY THE UNIVERSITY HOSTING THE STUDENT. X X X X X X 0 0 0 0 0 0 0 1 0 JEFFREY L HUNDLEY CHIEF EXECUTIVE OFFICER 702500 0 275000 0 23641 0 69000 0 41386 0 1111527 0 0 0 JEFF ROSSI CHIEF OPERATING OFFICER 310000 0 36667 0 875 0 33750 0 39240 0 420532 0 0 0 DEREK MOREL EXECUTIVE VP FOR SALES & MARKETING 278200 0 45833 0 620 0 41460 0 39472 0 405585 0 0 0 JOHN SUDSBURY VICE PRESIDENT, COMMUNICATIONS 190200 0 39021 0 620 0 28110 0 17285 0 275236 0 0 0 TIM SHAY VICE PRESIDENT, FINANCE 171500 0 38646 0 1110 0 25200 0 34698 0 271154 0 0 0 AUSTIN MARTIN SENIOR DIRECTOR OF OPERATIONS 120150 0 32708 0 855 0 16545 0 35619 0 205877 0 0 0 RYAN BARTHOLOMEW DIRECTOR OF MARKETING/FAN EXPERIENCE 111000 0 22458 0 620 0 15600 0 15032 0 164710 0 0 0 PART I, LINE 7 THE CHIEF EXECUTIVE OFFICER IS ELIGIBLE FOR A BONUS BY CONTRACT; HOWEVER, THE AMOUNT OF CASH OR OTHER PROPERTY IS NOT SPECIFIED IN THE CONTRACT, NOR DETERMINED BY A FIXED FORMULA SPECIFIED IN THE CONTRACT. THE AMOUNT OF THE BONUSES PAID TO THE EMPLOYEES ARE DETERMINED AFTER THE BOWL'S COMPENSATION COMMITTEE REVIEWS RECOMMENDATIONS FROM THE CEO REGARDING THE EMPLOYEES' OVERALL JOB PERFORMANCE AND THE EMPLOYER'S FINANCIAL RESULTS FOR THE YEAR. THE COMMITTEE ALSO RELIES ON AN INDEPENDENT COMPENSATION SURVEY PREPARED BY PEARL MEYER & PARTNERS, AN INDEPENDENT COMPENSATION CONSULTING FIRM. AFTER HEARING FROM THE CEO, THE COMPENSATION COMMITTEE PROVIDES RECOMMENDATIONS OF THE BONUSES TO THE EXECUTIVE COMMITTEE FOR THE ULTIMATE DETERMINATION OF THE BONUSES. SCHEDULE J, PART II PLEASE NOTE THE INFORMATION REPORTED ON SCHEDULE J IS ON A CALENDAR YEAR BASIS NOT THE ENTITY'S FISCAL YEAR BASIS. FORM 990, PART VI, SECTION A, LINE 2 A FAMILY RELATIONSHIP EXISTS BETWEEN EXEC COMMITTEE MEMBERS: RICHARD C. BRIEDE (FATHER) AND ALLISON BRIEDE BADON (DAUGHTER). A FAMILY RELATIONSHIP EXISTS BETWEEN EXEC COMMITTEE MEMBERS: RALPH CAPITELLI (FATHER) AND BRIAN CAPITELLI (SON). FORM 990, PART VI, SECTION A, LINE 6 THE SUGAR BOWL COMMITTEE IS CURRENTLY COMPRISED OF 125 MEMBERS, 85 OF WHOM CAN BE IN THE "ACTIVE" CATEGORY AT ANY ONE TIME PER THE ORGANIZATION'S BYLAWS. TOGETHER, THESE 125 MEMBERS FORM 35 DIFFERENT WORKING COMMITTEES THAT CARRY OUT MUCH OF THE SUGAR BOWL'S BUSINESS. LEADERSHIP FOR THE GROUP COMES FROM AN ELECTED GROUP OF OFFICERS AND EXECUTIVE COMMITTEE MEMBERS. FORM 990, PART VI, SECTION A, LINE 7A THE FOLLOWING OFFICER POSITIONS ARE ELECTED ANNUALLY BY THE MEMBERSHIP AT LARGE: PRESIDENT, PRESIDENT-ELECT, VICE PRESIDENT, TREASURER AND SECRETARY. ADDITIONALLY, THE MEMBERSHIP ELECTS 4 INDIVIDUALS EACH YEAR FOR SERVICE ON THE EXECUTIVE COMMITTEE. FINALLY, A CHAIRMAN OF THE EXECUTIVE COMMITTEE IS ELECTED BY THE MEMBERS OF THE EXECUTIVE COMMITTEE. FORM 990, PART VI, SECTION A, LINE 7B THERE ARE MINIMAL INSTANCES WHERE THE GOVERNING BODY'S DECISIONS ARE SUBJECT TO THE APPROVAL BY THE GENERAL MEMBERSHIP, SUCH AS MODIFICATIONS TO THE ORGANIZATION'S BYLAWS OR CHARTER. FORM 990, PART VI, SECTION B, LINE 11B A DRAFT OF THE ORGANIZATION'S FORM 990 IS PRESENTED AT AN EXECUTIVE COMMITTEE MEETING. DURING THIS MEETING THE TAX RETURN IS REVIEWED AND ALL QUESTIONS ARE RESOLVED. A VOTE IS TAKEN TO AUTHORIZE THE FILING OF THE RETURN. THE CEO ATTENDS THIS MEETING TO PARTICIPATE IN THE REVIEW OF THE FORM 990. FORM 990, PART VI, SECTION B, LINE 12C THE CONFLICT OF INTEREST POLICY AND QUESTIONNAIRE IS CIRCULATED TO EVERY OFFICER, DIRECTOR, MEMBER AND EMPLOYEE ANNUALLY. THE COMPLETED QUESTIONNAIRES, DESIGNED BY THE EXECUTIVE COMMITTEE, ARE REVIEWED BY THE 990 COMMITTEE FOR CONFLICTS OF INTEREST. ALL CONFLICTS ARE RESOLVED AND DISCLOSED TO THE EXECUTIVE COMMITTEE. RECORDS OF ALL DISPOSITIONS ARE RETAINED IN THE SUGAR BOWL OFFICES. FORM 990, PART VI, SECTION B, LINE 15 SUGAR BOWL CONTRACTS PEARL MEYER & PARTNERS, A COMPENSATION CONSULTING FIRM, WHICH REVIEWS THE COMPENSATION OF THE CEO AND OTHER EXECUTIVES OF THE ORGANIZATION. PEARL CONDUCTS A COMPARABLE COMPENSATION SURVEY AND PREPARES A REPORT AND PROVIDES THE REPORT TO THE EXECUTIVE COMPENSATION COMMITTEE. THE COMMITTEE REVIEWS THE REPORT, RESOLVES ANY ISSUES AND MAKES A RECOMMENDATION TO THE EXECUTIVE BOARD. THE EXECUTIVE BOARD REVIEWS THE RECOMMENDATION IN THE CONSULTANT'S REPORT AT A REGULARLY SCHEDULED MEETING AND SETS COMPENSATION FOR THE CEO AND OTHER EXECUTIVES OF THE ORGANIZATION. THE PROCESS OF DETERMINING APPROPRIATE LEVELS OF COMPENSATION IS DESIGNED TO COMPLY WITH THE REBUTTABLE PRESUMPTION RULES OF REGULATION SECTION 53.4958-6. FORM 990, PART VI, SECTION C, LINE 19 ALL GOVERNING DOCUMENTS, THE CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 24B JOE BROWN PARK FIELD 250,000 LHSAA 53,335 N.O. SPORTS AWARDS/HOF 37,797 TENNIS 35,000 NATIONAL FOOTBALL FOUNDATION 21,823 AWARDS & TROPHIES 30,528 EXTRA YARD FOR TEACHERS 4,119 VOLLEYBALL 35,000 MANNING AWARD 16,583 EDDIE ROBINSON AWARD 13,982 REGATTA 5,519 LACROSSE 8,000 SWIMMING 4,126 COSIDA 2,500 TOTAL COSTS 518,312