2026-05-12T11:03:47-04:00 2025-06-30 922963953 MOUNTAIN WEST ADVISORS LLC PO BOX 630044 HIGHLANDS RANCH CO 80163 990 2024-07-01 843897182 PROJECT PULSO INC PROJ 7542175112 2497 SW 24TH AVE MIAMI FL 33145 LIZ ALARCON FOUNDER AND CEO 7542175112 2026-05-08 true true ERIK D LADEWIG CPA P02364512 7205155485 2026-05-08 2024 2025-03-06 01:10:19Z FIRST 990 AS SEPARATE ENTITY XXX-XX-XXXX X LIZ ALARCON 2497 SW 24TH AVE MIAMI FL 33145 1723761 false X HTTPS://PROJECTPULSO.ORG/ X 2022 FL OUR MISSION IS TO INCREASE THE POLITICAL POWER OF THE PROJECTED 36 MILLION ELIGIBLE LATINO VOTERS IN THE UNITED STATES. 3 2 11 0 1661811 61850 0 100 1723761 0 0 825325 0 32223 298911 1124236 599525 1385291 785766 599525 X OUR MISSION IS TO INCREASE THE POLITICAL POWER OF THE PROJECTED 36 MILLION ELIGIBLE LATINO VOTERS IN THE UNITED STATES. false false 743486 61850 OVER THE COURSE OF THE LAST FISCAL YEAR, PULSO ACCOMPLISHED THE FOLLOWING: -WE LAUNCHED TWO SUCCESSFUL FOR-DIGITAL SERIES. THE FIRST, LEGENDARY LATINOS, FOCUSES ON ELEVATING LATINOS IN HISTORY WHOSE CONTRIBUTIONS SHAPED THE U.S. BUT WHO WE WERE NEVER TAUGHT ABOUT IN SCHOOL. THE SECOND, GOOD OR BAD LATINO, IS A GAME SHOW MAN-ON-THE-STREET FORMAT THAT BREAKS WITH NEGATIVE STEREOTYPES ABOUT OUR COMMUNITY AND INVITES MILLENNIALS AND GEN Z TO BE VULNERABLE ABOUT THEIR EVERYDAY EXPERIENCES AS LATINOS. -WE PARTNERED WITH LIKE-MINDED BRANDS INCLUDING LOISA FOODS AND OLLIN, A LATINO FOOD COMPANY AND LATINO-FOUNDED CROWDFUNDING PLATFORM TO TELL THEIR STORIES ACROSS OUR PLATFORMS IN A CONVERSATIONAL, CULTURALLY RELEVANT WAY. -WE RAN NON-PARTISAN GET OUT THE VOTE CAMPAIGNS WITH LEAGUE OF WOMEN VOTERS, HEADCOUNT, AND A HALF DOZEN LATINO LIFESTYLE CONTENT CREATORS ACROSS TIKTOK AND INSTAGRAM URGING OUR AUDIENCE TO PARTICIPATE IN THE ELECTIONS. 743486 true true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true false false false true 15 0 11 true false false false false false false false false false false false false X 3 2 false false false false false false false true true false false true true true false true false false false false FL X X KRYSTA VILLEDA 7542175112 2497 SW 24TH AVE MIAMI FL 33145 KRYSTA VILLEDA COO 40.00 X 62777 0 8209 LIZ ALARCON FOUNDER AND 40.00 X 56969 0 7944 GUSTAVO GRANDE TREASURER 1.00 X X 0 0 0 MELANY VALDERRAMA SECRETARY 1.00 X X 0 0 0 119746 16153 false false false 6000 1655811 1661811 SERVICE INCOME 61850 61850 61850 OTHER INCOME 100 100 100 1723761 61950 X 264586 49093 215493 397798 372876 24922 116902 76089 37974 2839 46039 35435 8977 1627 8651 8651 153488 136650 16643 195 29769 29519 250 1376 142 865 369 20100 20100 25305 5867 17998 1440 1752 1420 266 66 SOFTWARE, SUBS, AND LICEN 21502 15894 5053 555 MISCELLANEOUS EXPENSES 10731 10731 CONTENT PRODUCTION 9775 9775 BANK AND SERVICE FEES 9243 6578 2455 210 7219 4148 3071 1124236 743486 348527 32223 1385291 0 1385291 785766 0 785766 X 599525 0 599525 0 1385291 599525 X false false false X 1661811 1661811 1661811 1661811 1661811 42000 42000 1703811 61950 X PART II, LINE 10 OTHER INCOME 42,000 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED FORM 990, PAGE 2, PART III, LINE 4A OVER THE COURSE OF THE LAST FISCAL YEAR, PULSO ACCOMPLISHED THE FOLLOWING: -WE LAUNCHED TWO SUCCESSFUL FOR-DIGITAL SERIES. THE FIRST, LEGENDARY LATINOS, FOCUSES ON ELEVATING LATINOS IN HISTORY WHOSE CONTRIBUTIONS SHAPED THE U.S. BUT WHO WE WERE NEVER TAUGHT ABOUT IN SCHOOL. THE SECOND, GOOD OR BAD LATINO, IS A GAME SHOW MAN-ON-THE-STREET FORMAT THAT BREAKS WITH NEGATIVE STEREOTYPES ABOUT OUR COMMUNITY AND INVITES MILLENNIALS AND GEN Z TO BE VULNERABLE ABOUT THEIR EVERYDAY EXPERIENCES AS LATINOS. -WE PARTNERED WITH LIKE-MINDED BRANDS INCLUDING LOISA FOODS AND OLLIN, A LATINO FOOD COMPANY AND LATINO-FOUNDED CROWDFUNDING PLATFORM TO TELL THEIR STORIES ACROSS OUR PLATFORMS IN A CONVERSATIONAL, CULTURALLY RELEVANT WAY. -WE RAN NON-PARTISAN GET OUT THE VOTE CAMPAIGNS WITH LEAGUE OF WOMEN VOTERS, HEADCOUNT, AND A HALF DOZEN LATINO LIFESTYLE CONTENT CREATORS ACROSS TIKTOK AND INSTAGRAM URGING OUR AUDIENCE TO PARTICIPATE IN THE ELECTIONS. FORM 990, PAGE 6, PART VI, LINE 11B THE BOARD OF DIRECTORS WILL BE PROVIDED A DRAFT OF THE 990 PRIOR TO THE FINAL BEING FILED. FORM 990, PAGE 6, PART VI, LINE 19 DOCUMENTS WILL BE MADE AVAILABLE UPON REASONABLE REQUEST. FORM 990, PART IX, LINE 11G CONSULTING 136,650 16,643 195 PROJECT PULSO ACTION INC 2497 SW 24TH AVE MIAMI FL 33145 881101384 SUPPORT DE 501C4 N/A false false true true false false false false false false false false false false false false false false false false PROJECT PULSO ACTION INC B 19000 CASH PROJECT PULSO ACTION INC C 25000 CASH