2026-03-28T09:20:34-05:00 2025-06-30 391203191 SVA CERTIFIED PUBLIC ACCTS SC 1221 JOHN Q HAMMONS DRIVE MADISON WI 53717 990 2024-07-01 391383497 MADISON CHILDREN'S MUSEUM INC MADI 6082566445 100 N HAMILTON ST MADISON WI 53703 KIA KARLEN CO-CEO 6082566445 2026-03-25 1 1 KIRSTEN HOUGHTON P01273230 6088318181 2024 2025-03-06 01:10:19Z MATT PREMO 100 N HAMILTON ST MADISON WI 53703 4307501 0 X WWW.MADISONCHILDRENSMUSEUM.ORG X 1980 WI MADISON CHILDREN'S MUSEUM PROVIDES EDUCATIONAL EXHIBITS AND PROGRAMS FOR LEARNING THROUGH PLAY 14 14 93 303 0 0 9421888 3626118 0 0 157200 179241 0 0 9579088 3805359 0 0 0 0 2912949 3336403 0 0 976910 2316777 2520149 5229726 5856552 4349362 -2051193 18534778 16438434 1562367 1517216 16972411 14921218 X MADISON CHILDREN'S MUSEUM CONNECTS CHILDREN WITH THEIR FAMILIES, THEIR COMMUNITIES, AND THE WORLD BEYOND THROUGH DISCOVERY LEARNING AND CREATIVE PLAY. MADISON CHILDREN'S MUSEUM STRIVES TO BE A WELCOMING, IMAGINATIVE, JOYFUL LEARNING ENVIRONMENT THAT SUPPORTS FAMILIES IN NURTURING CHILDREN'S CREATIVITY AND CURIOSITY. WE FOSTER THE HEALTHY DEVELOPMENT OF ALL CHILDREN SO THAT THEY WILL FULFILL THEIR POTENTIAL AND BECOME ENGAGED COMMUNITY MEMBERS AND GLOBAL CITIZENS. OUR CORE VALUES REFLECT WHAT WE BELIEVE IS IN THE BEST INTEREST OF CHILDREN-ALWAYS. WE BELIEVE IN: PLAY, INTEGRITY, CREATIVITY, COLLABORATION, RISK, INCLUSIVENESS, LEARNING, AND SUSTAINABILITY. 0 0 1388749 EXHIBIT ENVIRONMENTS CREATE THE CORE EDUCATIONAL AREAS AND PLAY SPACES WITHIN THE MUSEUM SETTING, PROVIDING INTERACTIVE, ENGAGING PLAY OPPORTUNITIES FOR CHILDREN OF ALL AGES, ALONG WITH THEIR ADULT CAREGIVERS. EXHIBITS ARE INTERDISCIPLINARY AND WEAVE TOGETHER THEMES FROM OUR CORE EDUCATIONAL INITIATIVES: ART, HISTORY, CULTURE, SCIENCE, PHYSICAL, AND INNOVATION.THE NICE AGE TRAIL OPENED IN JUNE 2024, CREATING AN IMMERSIVE NEW PLAY SPACE FOR MCM VISITORS. THE NICE AGE TRAIL IS A RICH INTERACTIVE AND HANDS ON EXHIBIT FOR CHILDREN AND FAMILIES THAT EXPLORES THE SCIENCE BEHIND LIFE'S NATURAL RHYTHMS. THE NICE AGE TRAIL CONNECTS CHILDREN TO NATURE IN PROFOUND WAYS, WHEN THEY LEARN THAT THEY HAVE NATURAL SLEEP AND WAKING CYCLES, OR THAT ANIMALS ADAPT TO THE SEASONS AND TIMES OF DAY, JUST LIKE THEM. THE GOAL OF THE NICE AGE TRAIL IS TO INSPIRE WONDER AND CREATE EMPATHIC CONNECTIONS BETWEEN CHILDREN AND OTHER LIVING BEINGS, THROUGH EXPLORING THE SIMILARITIES WE HAVE WITH OTHER SPECIES, WHILE LEARNING ABOUT THE UNIVERSE AND THE SCIENCE BEHIND OUR SHARED CONNECTIONS. THROUGH HANDS-ON EXPERIENCES IN A RICH AND IMMERSIVE WORLD THAT GUIDE OUR DAILY LIVES, ROUTINES, RITUALS, AND EXPRESSIONS. THIS STEAM-RICH EXHIBIT INFUSES WONDER AND CURIOSITY ABOUT THE WORLD INTO EVERY EXHIBIT EXPERIENCE, WHILE INTRODUCING CHILDREN TO CORE STEAM CONCEPTS ABOUT EARTH SCIENCE, ASTRONOMY, BIOLOGY, MATHEMATICS, MUSIC, ART, WITH THE WONDERGROUND EXPANSION IN FY22/23, EXHIBITS NOW OCCUPY MORE THAN 40,000 SQUARE FEET OF INDOOR AND OUTDOOR PUBLIC SPACE - DESIGNED AND FABRICATED BY A WISCONSIN WORKFORCE IN COLLABORATION WITH THE COMMUNITYINCLUDING MORE THAN 130 LOCAL ARTISTSAND FEATURE THE USE OF LOCALLY OBTAINED MATERIALS. EXHIBIT AREAS PROMOTE LEARNING THROUGH PLAY FOR AGES 5 AND UNDER IN THE WILDERNEST AND URB GARDEN EXHIBITS, BOTH OF WHICH ARE CONSTRUCTED OF NATURAL AND REPURPOSED MATERIALS. THE FOLLOWING AREAS ENGAGE CHILDREN UP TO AGE 12: THE TWO-STORY HODGEPODGE MAHAL CLIMBER AND HUMAN-SIZED GERBIL WHEEL FOR WHOLE-BODY EXERCISE; AND THE ART STUDIO FOR CREATIVE EXPRESSION. AN ACCESSIBLE GREEN ROOF, THE ROOFTOP RAMBLE, ENABLES FOUR-SEASON EXPLORATION OF NATURE IN A "PARK IN THE SKY; AN INTERACTIVE EXHIBIT ABOUT LAKES AND WATER QUALITY CALLED SEYMORE'S ADVENTURE; AND AN HISTORICAL EXHIBIT ABOUT THE HISTORY OF CHILDREN'S SEWING CIRCLES CALLED "A STITCH IN TIME". 761393 EDUCATION PROGRAMMING ENRICHES THE VISITOR EXPERIENCE THROUGH CLASSES, DROP-IN ACTIVITIES, RESIDENCIES, SPECIAL EVENTS, AND FACILITATION OF THE VISITOR EXPERIENCE IN THE MUSEUM'S EXHIBIT GALLERIES. PROGRAMS PROVIDE DEEPER ENGAGEMENT FOR VISITORS IN THE MUSEUM'S CORE INITIATIVES OF ARTS, SCIENCE AND INNOVATION, CULTURE AND HISTORY, HEALTH, SUSTAINABILITY, EARLY LEARNING, AND ACCESSIBILITY. THE MUSEUM USES ITS PROGRAMS TO EXPRESS ITS VALUES, INCLUDING PLAY, INTEGRITY, CREATIVITY, COLLABORATION, RISK, INCLUSIVENESS, LEARNING, AND SUSTAINABILITY. DURING FY24/25, MCM SERVED 195,000 CHILDREN AND FAMILIES ON SITE, AND PRODUCED OVER 1000 PROGRAMS.THE MCM ROADSHOW PROVIDED MOBILE OUTREACH EXHIBITS AND PROGRAMS THROUGHOUT THE REGION. EIGHTY-FOUR EVENTS, AT FIFTY-SIX LOCATIONS IN DIVERSE, MULTI-LINGUAL NEIGHBORHOODS WERE SERVED IN FY24/25. WE SERVED 2,932 PEOPLE DIRECTLY WITH OVERALL ATTENDANCE OF ALL COMBINED EVENTS AND POTENTIAL EXPOSURE TO APPROXIMATELY 10,000 PEOPLE.THE MUSEUM STRIVES TO SERVE EVERY CHILD, REGARDLESS OF ABILITY, CULTURE, OR ECONOMIC BACKGROUND. THE MUSEUM'S ACCESS FOR EVERYONE PROGRAMS PROVIDE ACCESS FOR NEARLY 1/3 OF ALL VISITORS THROUGH FREE AND LOW-COST ADMISSIONS, MEMBERSHIPS, OUTREACH PROGRAMMING, AND EVENTS. THE MUSEUM INCREASED ITS FREE ADMISSION HOURS IN FY23/24 BY ADDING WEEKLY FREE ADMISSION HOURS ON THURSDAY EVENINGS BEGINNING IN JANUARY 2024, AND WELCOMED MORE THAN 10,000 VISITORS ON FREE THURSDAY NIGHTS. 1615307 MARKETING AND COMMUNICATIONS PROGRAMS HELP THE MUSEUM MEET ITS MISSION BY DEVELOPING AND DELIVERING INFORMATION ABOUT EXHIBITS, PROGRAMS, AND SPECIAL EVENTS TO CONSTITUENTS THROUGHOUT SOUTH CENTRAL WISCONSIN AND FURTHER OUT. THE MUSEUM USES A VARIETY OF COMMUNICATION METHODS TO SPREAD THE WORD ABOUT MUSEUM ACTIVITIES, INCLUDING ITS WEBSITE, SOCIAL MEDIA, EMAIL, MEDIA RELATIONS, ADVERTISING, AND PRINTED COLLATERAL MATERIALS . EXHIBIT SIGNAGE AND MANY MUSEUM PUBLICATIONS INCLUDE BOTH ENGLISH AND SPANISH VERSIONS.THE CENTERPIECE OF THE YEAR'S ADVERTISING PROMOTED THE NICE AGE TRAIL, THE MUSEUM'S NEWEST EXHIBIT. AN INTEGRATED MARKETING PLAN REACHED WELL OVER 100,000 PEOPLE AND RESULTED IN VISITATION AT A RATE OF 16% OVER THE PREVIOUS SUMMER. ADDING FREE THURSDAY EVENING OPEN HOURS ALSO CONTRIBUTED TO THE INCREASED ATTENDANCE. THE MUSEUM COLLABORATES WITH ORGANIZATIONS REPRESENTING DIVERSE COMMUNITIES AND STAKEHOLDERS IN ORDER TO EXPAND ITS REACH THROUGH STRATEGIC PARTNERSHIPS. THESE ORGANIZATIONS INCLUDE THE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT; GREATER MADISON CHAMBER OF COMMERCE; GREATER MADISON CONVENTION & VISITORS BUREAU; AND THE BLACK, LATINO, AND LGBTQ CHAMBERS OF COMMERCE.THE DEPARTMENT RESEARCHED VENUE RENTAL PRICING AND POLICIES IN THE AREA AND ADJUSTED ITS OWN FACILITY RENTAL PRICING AND POLICIES ACCORDINGLY. INTEREST IN THE PROGRAM HAS BEEN INCREASING, THOUGH REVENUE LAGS DUE TO ACCRUAL ACCOUNTING. THE DEPARTMENT PROVIDES SIGNIFICANT COMMUNICATIONS SUPPORT TO THE MUSEUM'S CARETAKERS OF WONDER NATIONAL LEADERSHIP PROJECT AND OTHER SUSTAINABILITY INITIATIVES. THIS WORK STRENGTHENS THE PROJECT COLLABORATIVE AND ALLOWS PARTNERING MUSEUMS TO ADDRESS CLIMATE CHANGE IN WAYS THAT SUPPORT FAMILIES IN THEIR COMMUNITY AND MODEL EFFECTIVE WAYS TO MAKE CHANGE. 3765449 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 1 65 0 93 1 0 0 0 0 0 0 0 0 0 0 X 14 14 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 0 WI X X KIA KARLEN 6082566445 100 N HAMILTON ST MADISON WI 53703 MICHELLE CHANG-DER BEDROSIAN DIRECTOR 1.00 X 0 0 0 KRISTIN SHUTTS DIRECTOR 1.00 X 0 0 0 ASYA ALEXANDROVICH DIRECTOR 1.00 X 0 0 0 BRYAN CHAN DIRECTOR 1.00 X 0 0 0 MARTA GIALAMAS DIRECTOR 1.00 X 0 0 0 CRISTINA CHOI DIRECTOR 1.00 X 0 0 0 JANE VILLA DIRECTOR 1.00 X 0 0 0 MARIA SOBRIDO DIRECTOR 1.00 X 0 0 0 JENNIFER JOHNSON DIRECTOR 1.00 X 0 0 0 SARAH CONDELLA OFFICER AT LARGE 1.00 X X 0 0 0 MATT CORNWELL OFFICER AT LARGE 1.00 X X 0 0 0 SYDNEY VANBERG SECRETARY 0.50 0.50 X X 0 0 0 MATT PREMO BOARD CHAIR 0.50 0.50 X X 0 0 0 JOEL MARTIN VICE CHAIR & TREASURER 1.00 X X 0 0 0 TOM LINFIELD PRESIDENT & CEO 35.00 5.00 X 85361 0 4951 DEB GILPIN PRESIDENT & CEO (FORMER) 35.00 5.00 X 36642 0 1955 122003 0 6906 1 0 0 0 COMMUNITY CLEANERS PO BOX 259883 MADISON WI 53725 CLEANING 113050 SUPER G CARPENTRY LLC 103 OAKRIDGE ST MOUNT HOREB WI 53572 CARPENTRY 104427 2 3626118 3626118 134580 134580 546803 502142 44661 44661 44661 3805359 0 0 179241 X 205756 205756 2595750 2102503 262733 230514 254493 222897 12858 18738 280404 218025 41853 20526 36000 36000 984054 272241 126686 585127 45905 44870 1035 386182 285515 38644 62023 94897 56447 13354 25096 261247 184663 76584 25638 4279 102 21257 49997 15317 22166 12514 54421 2584 51787 50 518828 353736 165092 50232 135 50097 DUES AND SUBSCRIPTIONS 11748 2237 9481 30 BAD DEBT EXPENSE 1000 1000 5856552 3765449 1114193 976910 422392 99134 172701 178958 4751194 3448344 193610 116095 7074 3382 40489 60782 19352520 6877065 12925588 12475455 21730 56284 18534778 16438434 281874 289243 1259933 1215648 4285 0 16275 12325 1562367 1517216 X 16972411 14921218 16972411 14921218 18534778 16438434 -2051193 0 X X 0 1 X 1 0 X 2886171 4245079 2811332 9421888 3626118 22990588 2886171 4245079 2811332 9421888 3626118 22990588 22990588 558 505 57307 157200 134580 350150 23340738 0.98500 0.99060 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 19114585 6680581 12434004 237935 196484 41451 12475455 LEASE OBLIGATIONS 12325 12325 FORM 990, PART VI, SECTION B, LINE 11B THE CONTROLLER REVIEWS THE PREPARED FORM 990 IN DETAIL AND DISTRIBUTES IT TO ALL MEMBERS OF THE GOVERNING BODY FOR ANY COMMENTS OR CHANGES BEFORE THE RETURN IS FILED WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION'S CONFLICT OF INTEREST POLICY COVERS ALL OF ITS DIRECTORS AND OFFICERS. ANY DIRECTOR, OFFICER, OR MEMBER OF A COMMITTEE WHO HAS A DIRECT OR INDIRECT FINANCIAL INTEREST IS CONSIDERED AN INTERESTED PERSON. AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. THE INTERESTED PERSON MUST ABSTAIN FROM ANY VOTE ON THE ARRANGEMENT. EACH DIRECTOR AND OFFICER ANNUALLY SIGNS A CONFLICT OF INTEREST STATEMENT AND THE SIGNED STATEMENTS ARE REVIEWED BY MANAGEMENT. FORM 990, PART VI, SECTION B, LINE 15A THE EXECUTIVE COMMITTEE OF THE GOVERNING BODY ANNUALLY DETERMINES THE INITIAL COMPENSATION OF THE PRESIDENT AND CEO, WHICH IS BASED IN PART ON DATA OBTAINED FROM A THIRD PARTY ON APPROPRIATE COMPENSATION LEVELS, CONDUCTS AN ANNUAL PERFORMANCE REVIEW, AND IMPLEMENTS ANY RAISES OR OTHER COMPENSATION ADJUSTMENTS AS DEEMED APPROPRIATE BY THE COMMITTEE. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G OTHER PROFESSIONAL SERVICES: PROGRAM SERVICE EXPENSES 272,241. MANAGEMENT AND GENERAL EXPENSES 126,686. FUNDRAISING EXPENSES 585,127. TOTAL EXPENSES 984,054. FORM 990, PART IX THE EXPENSES RELATED TO THE CAPITAL EXPANSION PROJECT ARE ALLOCATED BETWEEN MANAGEMENT AND GENERAL EXPENSES AND FUNDRAISING EXPENSES. FORM 990, PART XII, LINE 2C THERE WERE NO CHANGES IN THE CURRENT YEAR. MADISON CHILDREN'S MUSEUM FOUNDATION INC 100 N HAMILTON ST MADISON WI 53703 431956290 SUPPORTING ORGANIZATION OF MADISON CHILDREN'S MUSEUM, INC. WI 501(C)(3) LINE 12A, I MADISON CHILDREN'S MUSEUM INC 1 0 0 1 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 MADISON CHILDREN'S MUSEUM FOUNDATION INC C 3626118 FACE AMOUNT