﻿<?xml version="1.0" encoding="utf-8"?>
<Return xmlns="http://www.irs.gov/efile" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" returnVersion="2024v5.0">
  <ReturnHeader binaryAttachmentCnt="0">
    <ReturnTs>2026-01-08T15:45:03-05:00</ReturnTs>
    <TaxPeriodEndDt>2025-06-30</TaxPeriodEndDt>
    <PreparerFirmGrp>
      <PreparerFirmEIN>631237936</PreparerFirmEIN>
      <PreparerFirmName>
        <BusinessNameLine1Txt>TRUITT TINGLE PARAMORE &amp; ARGENT LLC</BusinessNameLine1Txt>
      </PreparerFirmName>
      <PreparerUSAddress>
        <AddressLine1Txt>3000 RIVERCHASE GALLERIA STE 800</AddressLine1Txt>
        <CityNm>BIRMINGHAM</CityNm>
        <StateAbbreviationCd>AL</StateAbbreviationCd>
        <ZIPCd>35244</ZIPCd>
      </PreparerUSAddress>
    </PreparerFirmGrp>
    <ReturnTypeCd>990</ReturnTypeCd>
    <TaxPeriodBeginDt>2024-07-01</TaxPeriodBeginDt>
    <Filer>
      <EIN>640679979</EIN>
      <BusinessName>
        <BusinessNameLine1Txt>SOUTHWESTERN ATHLETIC CONFERENCE</BusinessNameLine1Txt>
      </BusinessName>
      <BusinessNameControlTxt>SOUT</BusinessNameControlTxt>
      <PhoneNum>2052517573</PhoneNum>
      <USAddress>
        <AddressLine1Txt>1101 22ND STREET SOUTH</AddressLine1Txt>
        <CityNm>BIRMINGHAM</CityNm>
        <StateAbbreviationCd>AL</StateAbbreviationCd>
        <ZIPCd>35205</ZIPCd>
      </USAddress>
    </Filer>
    <BusinessOfficerGrp>
      <PersonNm>DR CHARLES MCCLELLAND</PersonNm>
      <PersonTitleTxt>COMMISSIONER</PersonTitleTxt>
      <PhoneNum>2052517573</PhoneNum>
      <SignatureDt>2025-11-07</SignatureDt>
      <DiscussWithPaidPreparerInd>true</DiscussWithPaidPreparerInd>
    </BusinessOfficerGrp>
    <IRSResponsiblePrtyInfoCurrInd>true</IRSResponsiblePrtyInfoCurrInd>
    <PreparerPersonGrp>
      <PreparerPersonNm>PATRICK BOWMAN</PreparerPersonNm>
      <PTIN>P01264344</PTIN>
      <PhoneNum>2057338265</PhoneNum>
      <PreparationDt>2026-01-07</PreparationDt>
    </PreparerPersonGrp>
    <TaxYr>2024</TaxYr>
    <BuildTS>2025-03-06 01:10:19Z</BuildTS>
  </ReturnHeader>
  <ReturnData documentCnt="5">
    <IRS990 documentId="RetDoc2" referenceDocumentId="RetDoc5">
      <PrincipalOfficerNm>DR CHARLES MCCLELLAND</PrincipalOfficerNm>
      <GrossReceiptsAmt>25553465</GrossReceiptsAmt>
      <GroupReturnForAffiliatesInd>false</GroupReturnForAffiliatesInd>
      <Organization501c3Ind>X</Organization501c3Ind>
      <WebsiteAddressTxt>WWW.SWAC.ORG</WebsiteAddressTxt>
      <TypeOfOrganizationCorpInd>X</TypeOfOrganizationCorpInd>
      <FormationYr>2000</FormationYr>
      <LegalDomicileStateCd>AL</LegalDomicileStateCd>
      <ActivityOrMissionDesc>TO ENCOURAGE, PROMOTE, ADVANCE AND CONDUCT INTERCOLLEGIATE SPORTS ACTIVITIES AND OTHER RECREATIONAL AND NOT-FOR-PROFIT ACTIVITIES AMONG THE MEMBERS OF THE CONFERENCE.</ActivityOrMissionDesc>
      <VotingMembersGoverningBodyCnt>12</VotingMembersGoverningBodyCnt>
      <VotingMembersIndependentCnt>12</VotingMembersIndependentCnt>
      <TotalEmployeeCnt>12</TotalEmployeeCnt>
      <TotalGrossUBIAmt>0</TotalGrossUBIAmt>
      <PYContributionsGrantsAmt>8697531</PYContributionsGrantsAmt>
      <CYContributionsGrantsAmt>12187086</CYContributionsGrantsAmt>
      <PYProgramServiceRevenueAmt>10543817</PYProgramServiceRevenueAmt>
      <CYProgramServiceRevenueAmt>12409800</CYProgramServiceRevenueAmt>
      <PYInvestmentIncomeAmt>443826</PYInvestmentIncomeAmt>
      <CYInvestmentIncomeAmt>398110</CYInvestmentIncomeAmt>
      <PYOtherRevenueAmt>322568</PYOtherRevenueAmt>
      <CYOtherRevenueAmt>558469</CYOtherRevenueAmt>
      <PYTotalRevenueAmt>20007742</PYTotalRevenueAmt>
      <CYTotalRevenueAmt>25553465</CYTotalRevenueAmt>
      <CYGrantsAndSimilarPaidAmt>0</CYGrantsAndSimilarPaidAmt>
      <CYBenefitsPaidToMembersAmt>0</CYBenefitsPaidToMembersAmt>
      <PYSalariesCompEmpBnftPaidAmt>1690465</PYSalariesCompEmpBnftPaidAmt>
      <CYSalariesCompEmpBnftPaidAmt>1806112</CYSalariesCompEmpBnftPaidAmt>
      <CYTotalProfFndrsngExpnsAmt>0</CYTotalProfFndrsngExpnsAmt>
      <CYTotalFundraisingExpenseAmt>0</CYTotalFundraisingExpenseAmt>
      <PYOtherExpensesAmt>6598085</PYOtherExpensesAmt>
      <CYOtherExpensesAmt>19309834</CYOtherExpensesAmt>
      <PYTotalExpensesAmt>8288550</PYTotalExpensesAmt>
      <CYTotalExpensesAmt>21115946</CYTotalExpensesAmt>
      <PYRevenuesLessExpensesAmt>11719192</PYRevenuesLessExpensesAmt>
      <CYRevenuesLessExpensesAmt>4437519</CYRevenuesLessExpensesAmt>
      <TotalAssetsBOYAmt>17977542</TotalAssetsBOYAmt>
      <TotalAssetsEOYAmt>22415061</TotalAssetsEOYAmt>
      <TotalLiabilitiesEOYAmt>0</TotalLiabilitiesEOYAmt>
      <NetAssetsOrFundBalancesBOYAmt>17977542</NetAssetsOrFundBalancesBOYAmt>
      <NetAssetsOrFundBalancesEOYAmt>22415061</NetAssetsOrFundBalancesEOYAmt>
      <InfoInScheduleOPartIIIInd>X</InfoInScheduleOPartIIIInd>
      <MissionDesc>THE SOUTHWESTERN ATHLETIC CONFERENCE, INC. IS ORGANIZED EXCLUSIVELY FOR THE PURPOSE OF ENCOURAGING, PROMOTING, ADVANCING, AND CONDUCTING INTERCOLLEGIATE SPORTS ACTIVITIES AND OTHER RECREATIONAL AND NOT-FOR-PROFIT ACTIVITIES AMONG THE MEMBERS OF THE CONFERENCE.</MissionDesc>
      <SignificantNewProgramSrvcInd>false</SignificantNewProgramSrvcInd>
      <SignificantChangeInd>false</SignificantChangeInd>
      <ExpenseAmt>19556668</ExpenseAmt>
      <RevenueAmt>13366379</RevenueAmt>
      <Desc>SOUTHWESTERN ATHLETIC CONFERENCE PROVIDES FUNDING TO THEIR MEMBER SCHOOLS THROUGH MONIES RAISED FOR THE CHAMPIONSHIPS.</Desc>
      <TotalProgramServiceExpensesAmt>19556668</TotalProgramServiceExpensesAmt>
      <DescribedInSection501c3Ind referenceDocumentId="RetDoc6">true</DescribedInSection501c3Ind>
      <ScheduleBRequiredInd>false</ScheduleBRequiredInd>
      <PoliticalCampaignActyInd>false</PoliticalCampaignActyInd>
      <LobbyingActivitiesInd>false</LobbyingActivitiesInd>
      <SubjectToProxyTaxInd>false</SubjectToProxyTaxInd>
      <DonorAdvisedFundInd referenceDocumentId="RetDoc3">false</DonorAdvisedFundInd>
      <ConservationEasementsInd referenceDocumentId="RetDoc3">false</ConservationEasementsInd>
      <CollectionsOfArtInd referenceDocumentId="RetDoc3">false</CollectionsOfArtInd>
      <CreditCounselingInd referenceDocumentId="RetDoc3">false</CreditCounselingInd>
      <DonorRstrOrQuasiEndowmentsInd referenceDocumentId="RetDoc3">false</DonorRstrOrQuasiEndowmentsInd>
      <ReportLandBuildingEquipmentInd referenceDocumentId="RetDoc3">true</ReportLandBuildingEquipmentInd>
      <ReportInvestmentsOtherSecInd referenceDocumentId="RetDoc3">false</ReportInvestmentsOtherSecInd>
      <ReportProgramRelatedInvstInd referenceDocumentId="RetDoc3">false</ReportProgramRelatedInvstInd>
      <ReportOtherAssetsInd referenceDocumentId="RetDoc3">false</ReportOtherAssetsInd>
      <ReportOtherLiabilitiesInd referenceDocumentId="RetDoc3">false</ReportOtherLiabilitiesInd>
      <IncludeFIN48FootnoteInd referenceDocumentId="RetDoc3">false</IncludeFIN48FootnoteInd>
      <IndependentAuditFinclStmtInd referenceDocumentId="RetDoc3">true</IndependentAuditFinclStmtInd>
      <ConsolidatedAuditFinclStmtInd referenceDocumentId="RetDoc3">false</ConsolidatedAuditFinclStmtInd>
      <SchoolOperatingInd>false</SchoolOperatingInd>
      <ForeignOfficeInd>false</ForeignOfficeInd>
      <ForeignActivitiesInd>false</ForeignActivitiesInd>
      <MoreThan5000KToOrgInd>false</MoreThan5000KToOrgInd>
      <MoreThan5000KToIndividualsInd>false</MoreThan5000KToIndividualsInd>
      <ProfessionalFundraisingInd>false</ProfessionalFundraisingInd>
      <FundraisingActivitiesInd>false</FundraisingActivitiesInd>
      <GamingActivitiesInd>false</GamingActivitiesInd>
      <OperateHospitalInd>false</OperateHospitalInd>
      <GrantsToOrganizationsInd>false</GrantsToOrganizationsInd>
      <GrantsToIndividualsInd>false</GrantsToIndividualsInd>
      <ScheduleJRequiredInd referenceDocumentId="RetDoc4">true</ScheduleJRequiredInd>
      <TaxExemptBondsInd>false</TaxExemptBondsInd>
      <EngagedInExcessBenefitTransInd>false</EngagedInExcessBenefitTransInd>
      <PYExcessBenefitTransInd>false</PYExcessBenefitTransInd>
      <LoanOutstandingInd>false</LoanOutstandingInd>
      <GrantToRelatedPersonInd>false</GrantToRelatedPersonInd>
      <BusinessRlnWithOrgMemInd>false</BusinessRlnWithOrgMemInd>
      <BusinessRlnWithFamMemInd>false</BusinessRlnWithFamMemInd>
      <BusinessRlnWith35CtrlEntInd>false</BusinessRlnWith35CtrlEntInd>
      <DeductibleNonCashContriInd>false</DeductibleNonCashContriInd>
      <DeductibleArtContributionInd>false</DeductibleArtContributionInd>
      <TerminateOperationsInd>false</TerminateOperationsInd>
      <PartialLiquidationInd>false</PartialLiquidationInd>
      <DisregardedEntityInd>false</DisregardedEntityInd>
      <RelatedEntityInd>false</RelatedEntityInd>
      <RelatedOrganizationCtrlEntInd>false</RelatedOrganizationCtrlEntInd>
      <TrnsfrExmptNonChrtblRltdOrgInd>false</TrnsfrExmptNonChrtblRltdOrgInd>
      <ActivitiesConductedPrtshpInd>false</ActivitiesConductedPrtshpInd>
      <ScheduleORequiredInd>true</ScheduleORequiredInd>
      <IRPDocumentCnt>189</IRPDocumentCnt>
      <IRPDocumentW2GCnt>0</IRPDocumentW2GCnt>
      <BackupWthldComplianceInd>false</BackupWthldComplianceInd>
      <EmployeeCnt>12</EmployeeCnt>
      <EmploymentTaxReturnsFiledInd>true</EmploymentTaxReturnsFiledInd>
      <UnrelatedBusIncmOverLimitInd>false</UnrelatedBusIncmOverLimitInd>
      <ForeignFinancialAccountInd>false</ForeignFinancialAccountInd>
      <ProhibitedTaxShelterTransInd>false</ProhibitedTaxShelterTransInd>
      <TaxablePartyNotificationInd>false</TaxablePartyNotificationInd>
      <NondeductibleContributionsInd>false</NondeductibleContributionsInd>
      <IndoorTanningServicesInd>false</IndoorTanningServicesInd>
      <SubjToTaxRmnrtnExPrchtPymtInd>false</SubjToTaxRmnrtnExPrchtPymtInd>
      <SubjectToExcsTaxNetInvstIncInd>false</SubjectToExcsTaxNetInvstIncInd>
      <InfoInScheduleOPartVIInd>X</InfoInScheduleOPartVIInd>
      <GoverningBodyVotingMembersCnt>12</GoverningBodyVotingMembersCnt>
      <IndependentVotingMemberCnt>12</IndependentVotingMemberCnt>
      <FamilyOrBusinessRlnInd>false</FamilyOrBusinessRlnInd>
      <DelegationOfMgmtDutiesInd>false</DelegationOfMgmtDutiesInd>
      <ChangeToOrgDocumentsInd>false</ChangeToOrgDocumentsInd>
      <MaterialDiversionOrMisuseInd>false</MaterialDiversionOrMisuseInd>
      <MembersOrStockholdersInd>false</MembersOrStockholdersInd>
      <ElectionOfBoardMembersInd>false</ElectionOfBoardMembersInd>
      <DecisionsSubjectToApprovaInd>false</DecisionsSubjectToApprovaInd>
      <MinutesOfGoverningBodyInd>true</MinutesOfGoverningBodyInd>
      <MinutesOfCommitteesInd>true</MinutesOfCommitteesInd>
      <OfficerMailingAddressInd>false</OfficerMailingAddressInd>
      <LocalChaptersInd>false</LocalChaptersInd>
      <Form990ProvidedToGvrnBodyInd>false</Form990ProvidedToGvrnBodyInd>
      <ConflictOfInterestPolicyInd>true</ConflictOfInterestPolicyInd>
      <AnnualDisclosureCoveredPrsnInd>true</AnnualDisclosureCoveredPrsnInd>
      <RegularMonitoringEnfrcInd>true</RegularMonitoringEnfrcInd>
      <WhistleblowerPolicyInd>true</WhistleblowerPolicyInd>
      <DocumentRetentionPolicyInd>true</DocumentRetentionPolicyInd>
      <CompensationProcessCEOInd>true</CompensationProcessCEOInd>
      <CompensationProcessOtherInd>true</CompensationProcessOtherInd>
      <InvestmentInJointVentureInd>false</InvestmentInJointVentureInd>
      <UponRequestInd>X</UponRequestInd>
      <BooksInCareOfDetail>
        <BusinessName>
          <BusinessNameLine1Txt>SOUTHWESTERN ATHLETIC CONFERENCE</BusinessNameLine1Txt>
        </BusinessName>
        <PhoneNum>2052517573</PhoneNum>
        <USAddress>
          <AddressLine1Txt>1101 22ND STREET SOUTH</AddressLine1Txt>
          <CityNm>BIRMINGHAM</CityNm>
          <StateAbbreviationCd>AL</StateAbbreviationCd>
          <ZIPCd>35205</ZIPCd>
        </USAddress>
      </BooksInCareOfDetail>
      <Form990PartVIISectionAGrp>
        <PersonNm>DR DANIEL WIMS</PersonNm>
        <TitleTxt>ALABAMA A&amp;M</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DR QUINTON ROSS JR</PersonNm>
        <TitleTxt>ALABAMA STAT</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DR TRACY COOK</PersonNm>
        <TitleTxt>ALCORN STATE</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DR DENISE JONES GREGORY</PersonNm>
        <TitleTxt>JACKSON STAT</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DR JERRYL BRIGGS SR</PersonNm>
        <TitleTxt>MISSISSIPPI</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DR MARTIN LEMELLE JR</PersonNm>
        <TitleTxt>GRAMBLING ST</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DR TOMIKIA P LEGRANDE</PersonNm>
        <TitleTxt>PRAIRIE VIEW</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DENNIS J SHIELDS JD</PersonNm>
        <TitleTxt>SOUTHERN UNI</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>JAMES W CRAWFORD III</PersonNm>
        <TitleTxt>TEXAS SOUTHE</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DR WILLIAM BERRY</PersonNm>
        <TitleTxt>BETHUNE-COOK</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DR TIMOTHY L BEARD</PersonNm>
        <TitleTxt>FLORIDA A&amp;M</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DR ANDREA STEWART</PersonNm>
        <TitleTxt>UNIVERSITY O</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>DR CHARLES MCCLELLAND</PersonNm>
        <TitleTxt>COMMISSIONER</TitleTxt>
        <AverageHoursPerWeekRt>40.00</AverageHoursPerWeekRt>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>400000</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <TotalReportableCompFromOrgAmt>400000</TotalReportableCompFromOrgAmt>
      <IndivRcvdGreaterThan100KCnt>1</IndivRcvdGreaterThan100KCnt>
      <FormerOfcrEmployeesListedInd>false</FormerOfcrEmployeesListedInd>
      <TotalCompGreaterThan150KInd>true</TotalCompGreaterThan150KInd>
      <CompensationFromOtherSrcsInd>false</CompensationFromOtherSrcsInd>
      <MembershipDuesAmt>420000</MembershipDuesAmt>
      <GovernmentGrantsAmt>9203306</GovernmentGrantsAmt>
      <AllOtherContributionsAmt>2563780</AllOtherContributionsAmt>
      <TotalContributionsAmt>12187086</TotalContributionsAmt>
      <ProgramServiceRevenueGrp>
        <Desc>TELEVISION</Desc>
        <BusinessCd>711210</BusinessCd>
        <TotalRevenueColumnAmt>7320445</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>7320445</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>SPONSORSHIP AND ADVERTISING</Desc>
        <BusinessCd>711210</BusinessCd>
        <TotalRevenueColumnAmt>4375024</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>4375024</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>BOWL CHAMPIONSHIP SERIES</Desc>
        <BusinessCd>711210</BusinessCd>
        <TotalRevenueColumnAmt>623022</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>623022</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>TOURNAMENT REVENUE - BASKETBA</Desc>
        <BusinessCd>711210</BusinessCd>
        <TotalRevenueColumnAmt>84318</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>84318</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>CHAMP REVENUE - BASEBALL</Desc>
        <TotalRevenueColumnAmt>3877</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>3877</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <TotalOthProgramServiceRevGrp>
        <TotalRevenueColumnAmt>3114</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>3114</RelatedOrExemptFuncIncomeAmt>
      </TotalOthProgramServiceRevGrp>
      <TotalProgramServiceRevenueAmt>12409800</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>398110</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>398110</RelatedOrExemptFuncIncomeAmt>
      </InvestmentIncomeGrp>
      <OtherRevenueMiscGrp>
        <Desc>FINES AND PENALTIES</Desc>
        <TotalRevenueColumnAmt>299500</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>299500</RelatedOrExemptFuncIncomeAmt>
      </OtherRevenueMiscGrp>
      <OtherRevenueMiscGrp>
        <Desc>INSTITUTION OFFICIAL PAYMENTS</Desc>
        <TotalRevenueColumnAmt>119900</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>119900</RelatedOrExemptFuncIncomeAmt>
      </OtherRevenueMiscGrp>
      <OtherRevenueMiscGrp>
        <Desc>TENNIS ROUNDUP FEES</Desc>
        <TotalRevenueColumnAmt>37570</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>37570</RelatedOrExemptFuncIncomeAmt>
      </OtherRevenueMiscGrp>
      <MiscellaneousRevenueGrp>
        <TotalRevenueColumnAmt>101499</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>101499</RelatedOrExemptFuncIncomeAmt>
      </MiscellaneousRevenueGrp>
      <OtherRevenueTotalAmt>558469</OtherRevenueTotalAmt>
      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>25553465</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>13366379</RelatedOrExemptFuncIncomeAmt>
      </TotalRevenueGrp>
      <OtherSalariesAndWagesGrp>
        <TotalAmt>1448376</TotalAmt>
        <ProgramServicesAmt>1193172</ProgramServicesAmt>
        <ManagementAndGeneralAmt>255204</ManagementAndGeneralAmt>
      </OtherSalariesAndWagesGrp>
      <PensionPlanContributionsGrp>
        <TotalAmt>99911</TotalAmt>
        <ProgramServicesAmt>82307</ProgramServicesAmt>
        <ManagementAndGeneralAmt>17604</ManagementAndGeneralAmt>
      </PensionPlanContributionsGrp>
      <OtherEmployeeBenefitsGrp>
        <TotalAmt>180511</TotalAmt>
        <ProgramServicesAmt>148705</ProgramServicesAmt>
        <ManagementAndGeneralAmt>31806</ManagementAndGeneralAmt>
      </OtherEmployeeBenefitsGrp>
      <PayrollTaxesGrp>
        <TotalAmt>77314</TotalAmt>
        <ProgramServicesAmt>63691</ProgramServicesAmt>
        <ManagementAndGeneralAmt>13623</ManagementAndGeneralAmt>
      </PayrollTaxesGrp>
      <FeesForServicesLegalGrp>
        <TotalAmt>880349</TotalAmt>
        <ProgramServicesAmt>406281</ProgramServicesAmt>
        <ManagementAndGeneralAmt>474068</ManagementAndGeneralAmt>
      </FeesForServicesLegalGrp>
      <FeesForServicesOtherGrp>
        <TotalAmt>789731</TotalAmt>
        <ProgramServicesAmt>364460</ProgramServicesAmt>
        <ManagementAndGeneralAmt>425271</ManagementAndGeneralAmt>
      </FeesForServicesOtherGrp>
      <AdvertisingGrp>
        <TotalAmt>3374</TotalAmt>
        <ProgramServicesAmt>3374</ProgramServicesAmt>
      </AdvertisingGrp>
      <OfficeExpensesGrp>
        <TotalAmt>227667</TotalAmt>
        <ProgramServicesAmt>15787</ProgramServicesAmt>
        <ManagementAndGeneralAmt>211880</ManagementAndGeneralAmt>
      </OfficeExpensesGrp>
      <TravelGrp>
        <TotalAmt>7068</TotalAmt>
        <ProgramServicesAmt>7068</ProgramServicesAmt>
      </TravelGrp>
      <ConferencesMeetingsGrp>
        <TotalAmt>73823</TotalAmt>
        <ProgramServicesAmt>73823</ProgramServicesAmt>
      </ConferencesMeetingsGrp>
      <DepreciationDepletionGrp>
        <TotalAmt>66814</TotalAmt>
        <ProgramServicesAmt>51447</ProgramServicesAmt>
        <ManagementAndGeneralAmt>15367</ManagementAndGeneralAmt>
      </DepreciationDepletionGrp>
      <InsuranceGrp>
        <TotalAmt>103747</TotalAmt>
        <ManagementAndGeneralAmt>103747</ManagementAndGeneralAmt>
      </InsuranceGrp>
      <OtherExpensesGrp>
        <Desc>REVENUE DISTRIBUTIONS</Desc>
        <TotalAmt>13409016</TotalAmt>
        <ProgramServicesAmt>13409016</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>ATHLETIC EXPENSES</Desc>
        <TotalAmt>1203640</TotalAmt>
        <ProgramServicesAmt>1203640</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>CHAMPIONSHIP EXPENSE</Desc>
        <TotalAmt>1151549</TotalAmt>
        <ProgramServicesAmt>1151549</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>SPONSORSHIPS AND CONTRIBU</Desc>
        <TotalAmt>621848</TotalAmt>
        <ProgramServicesAmt>621848</ProgramServicesAmt>
      </OtherExpensesGrp>
      <AllOtherExpensesGrp>
        <TotalAmt>771208</TotalAmt>
        <ProgramServicesAmt>760500</ProgramServicesAmt>
        <ManagementAndGeneralAmt>10708</ManagementAndGeneralAmt>
      </AllOtherExpensesGrp>
      <TotalFunctionalExpensesGrp>
        <TotalAmt>21115946</TotalAmt>
        <ProgramServicesAmt>19556668</ProgramServicesAmt>
        <ManagementAndGeneralAmt>1559278</ManagementAndGeneralAmt>
        <FundraisingAmt>0</FundraisingAmt>
      </TotalFunctionalExpensesGrp>
      <CashNonInterestBearingGrp>
        <BOYAmt>16182973</BOYAmt>
        <EOYAmt>20508926</EOYAmt>
      </CashNonInterestBearingGrp>
      <SavingsAndTempCashInvstGrp>
        <BOYAmt>347025</BOYAmt>
        <EOYAmt>525405</EOYAmt>
      </SavingsAndTempCashInvstGrp>
      <LandBldgEquipCostOrOtherBssAmt>1667048</LandBldgEquipCostOrOtherBssAmt>
      <LandBldgEquipAccumDeprecAmt>286318</LandBldgEquipAccumDeprecAmt>
      <LandBldgEquipBasisNetGrp>
        <BOYAmt>1447544</BOYAmt>
        <EOYAmt>1380730</EOYAmt>
      </LandBldgEquipBasisNetGrp>
      <TotalAssetsGrp>
        <BOYAmt>17977542</BOYAmt>
        <EOYAmt>22415061</EOYAmt>
      </TotalAssetsGrp>
      <TotalLiabilitiesGrp>
        <BOYAmt>0</BOYAmt>
        <EOYAmt>0</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
      <NoDonorRestrictionNetAssetsGrp>
        <BOYAmt>12478130</BOYAmt>
        <EOYAmt>13466521</EOYAmt>
      </NoDonorRestrictionNetAssetsGrp>
      <DonorRestrictionNetAssetsGrp>
        <BOYAmt>5499412</BOYAmt>
        <EOYAmt>8948540</EOYAmt>
      </DonorRestrictionNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>17977542</BOYAmt>
        <EOYAmt>22415061</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>17977542</BOYAmt>
        <EOYAmt>22415061</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>4437519</ReconcilationRevenueExpnssAmt>
      <MethodOfAccountingOtherInd methodOfAccountingOtherDesc="MODIFIED CASH">X</MethodOfAccountingOtherInd>
      <AccountantCompileOrReviewInd>false</AccountantCompileOrReviewInd>
      <FSAuditedInd>true</FSAuditedInd>
      <AuditCommitteeInd>true</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>false</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleA documentId="RetDoc6">
      <PublicOrganization170Ind>X</PublicOrganization170Ind>
      <GiftsGrantsContriRcvd170Grp>
        <CurrentTaxYearMinus4YearsAmt>6259880</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>8083114</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>8850008</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>8697531</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>12187086</CurrentTaxYearAmt>
        <TotalAmt>44077619</TotalAmt>
      </GiftsGrantsContriRcvd170Grp>
      <TotalCalendarYear170Grp>
        <CurrentTaxYearMinus4YearsAmt>6259880</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>8083114</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>8850008</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>8697531</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>12187086</CurrentTaxYearAmt>
        <TotalAmt>44077619</TotalAmt>
      </TotalCalendarYear170Grp>
      <PublicSupportTotal170Amt>44077619</PublicSupportTotal170Amt>
      <GrossInvestmentIncome170Grp>
        <CurrentTaxYearMinus4YearsAmt>9725</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>17763</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>117627</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>443826</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>398110</CurrentTaxYearAmt>
        <TotalAmt>987051</TotalAmt>
      </GrossInvestmentIncome170Grp>
      <TotalSupportAmt>45064670</TotalSupportAmt>
      <GrossReceiptsRltdActivitiesAmt>44610268</GrossReceiptsRltdActivitiesAmt>
      <PublicSupportCY170Pct>0.97810</PublicSupportCY170Pct>
      <PublicSupportPY170Pct>0.98320</PublicSupportPY170Pct>
      <ThirtyThrPctSuprtTestsCY170Ind>X</ThirtyThrPctSuprtTestsCY170Ind>
    </IRS990ScheduleA>
    <IRS990ScheduleD documentId="RetDoc3">
      <LandGrp>
        <OtherCostOrOtherBasisAmt>50000</OtherCostOrOtherBasisAmt>
        <BookValueAmt>50000</BookValueAmt>
      </LandGrp>
      <BuildingsGrp>
        <OtherCostOrOtherBasisAmt>1440506</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>211513</DepreciationAmt>
        <BookValueAmt>1228993</BookValueAmt>
      </BuildingsGrp>
      <OtherLandBuildingsGrp>
        <OtherCostOrOtherBasisAmt>176542</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>74805</DepreciationAmt>
        <BookValueAmt>101737</BookValueAmt>
      </OtherLandBuildingsGrp>
      <TotalBookValueLandBuildingsAmt>1380730</TotalBookValueLandBuildingsAmt>
      <TotalRevEtcAuditedFinclStmtAmt>25553465</TotalRevEtcAuditedFinclStmtAmt>
      <RevenueSubtotalAmt>25553465</RevenueSubtotalAmt>
      <TotalRevenuePerForm990Amt>25553465</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>21115946</TotExpnsEtcAuditedFinclStmtAmt>
      <ExpensesSubtotalAmt>21115946</ExpensesSubtotalAmt>
      <TotalExpensesPerForm990Amt>21115946</TotalExpensesPerForm990Amt>
    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="RetDoc4">
      <SeverancePaymentInd>false</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>false</SupplementalNonqualRtrPlanInd>
      <EquityBasedCompArrngmInd>false</EquityBasedCompArrngmInd>
      <CompBasedOnRevenueOfFlngOrgInd>false</CompBasedOnRevenueOfFlngOrgInd>
      <CompBsdOnRevRelatedOrgsInd>false</CompBsdOnRevRelatedOrgsInd>
      <CompBsdNetEarnsFlngOrgInd>false</CompBsdNetEarnsFlngOrgInd>
      <CompBsdNetEarnsRltdOrgsInd>false</CompBsdNetEarnsRltdOrgsInd>
      <AnyNonFixedPaymentsInd>false</AnyNonFixedPaymentsInd>
      <InitialContractExceptionInd>false</InitialContractExceptionInd>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>DR CHARLES MCCLELLAND</PersonNm>
        <TitleTxt>COMMISSIONER</TitleTxt>
        <BaseCompensationFilingOrgAmt>400000</BaseCompensationFilingOrgAmt>
        <TotalCompensationFilingOrgAmt>400000</TotalCompensationFilingOrgAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc5">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 - ORGANIZATION'S MISSION</FormAndLineReferenceDesc>
        <ExplanationTxt>THE SOUTHWESTERN ATHLETIC CONFERENCE, INC. IS ORGANIZED EXCLUSIVELY FOR THE PURPOSE OF ENCOURAGING, PROMOTING, ADVANCING, AND CONDUCTING INTERCOLLEGIATE SPORTS ACTIVITIES AND OTHER RECREATIONAL AND NOT-FOR-PROFIT ACTIVITIES AMONG THE MEMBERS OF THE CONFERENCE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990</FormAndLineReferenceDesc>
        <ExplanationTxt>PART 1 LINE 1 DESCRIPTION OF ORGANIZATION MISSION: THE CONFERENCE PURPOSES ARE: 1. TO UPHOLD THE PRINCIPLES OF INSTITUTIONAL CONTROL OF, AND RESPONSIBILITY FOR, ALL COLLEGIATE SPORTS CONDUCTED BY THE MEMBERS OF THIS ORGANIZATION IN CONFORMITY WITH THE CONSTITUTION AND BYLAWS HEREOF; 2. TO STIMULATE AND IMPROVE INTERCOLLEGIATE SPORTS; 3. TO COMPLY WITH SATISFACTORY STANDARDS OF SCHOLARSHIP AND AMATEUR STANDING AND GOOD SPORTSMANSHIP; 4. TO PRESERVE AND MAINTAIN THE COLLEGIATE ATHLETIC RECORDS OF THE MEMBERS OF THE SOUTHWESTERN ATHLETIC CONFERENCE AND MAKE THEM AVAILABLE UPON REQUEST; 5. TO COOPERATE WITH OTHER AMATEUR ATHLETIC ORGANIZATIONS IN THE PROMOTION AND CONDUCT OF INTERCOLLEGIATE ATHLETIC CONTESTS; 6. TO MAINTAIN FISCAL MANAGEMENT; 7. TO LEGISLATE THROUGH BYLAWS OR RESOLUTIONS ON SUBJECTS OF GENERAL CONCERN TO THE MEMBERSHIP.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>A REPRESENTATIVE OF EACH MEMBER INSTITUTION IS PROVIDED AN ELECTRONIC VERSION OF FORM 990 AND RELATED SCHEDULES AND ATTACHMENTS FOR REVIEW AND COMMENT BEFORE THE FILING OF THE FORM 990.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>EACH COUNCIL MEMBER IS GIVEN A COPY OF THE CONFLICT OF INTEREST POLICY, WHICH IS WRITTEN BY THE NCAA. THEY MUST ACKNOWLEDGE RECEIPT BY SIGNATURE. A CONFLICT OF INTEREST FORM MUST BE COMPLETED ANNUALLY BY EACH COUNCIL MEMBER CERTIFYING THEIR COMPLIANCE WITH THE POLICY. THE POLICY REQUIRES EACH COUNCIL MEMBER TO DISCLOSE ANY CONFLICT THAT ARISES OUTSIDE OF THEIR ANNUAL CERTIFICATION. ANY SUSPECTED INSTANCES BY OTHER COUNCIL MEMBERS MUST BE DISCLOSED.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 15A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE PROCESS FOR DETERMING COMPENSATION FOR THE COMMISSIONER IS BASED UPON A COMBINATION OF THE BUDGETED SALARY OF THE LAST INCUMBENT AND NEGOTIATIONS BETWEEN THE APPLICANT AND THE COUNCIL CHAIR WHEN ADDITIONAL COMPENSATION IS DEEMED APPROPRIATE. A RECOMMENDATION IS PRESENTED TO THE COUNCIL FOR APPROVAL.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 15B</FormAndLineReferenceDesc>
        <ExplanationTxt>COMPENSATION FOR TOP ADMINISTRATORS OF THE CONFERENCE ARE AT THE DISCRETION OF THE COMMISSIONER. THE DISCRETION IS BASED ON PREVIOUS SALARY HISTORY, BUDGETARY CONSTRAINTS, AND THE BARGAINING PROCESS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>SOUTHWESTERN ATHLETIC CONFERENCE MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. TO OBTAIN COPIES, CONTACT THE DIRECTOR OF FINANCE AND SUBMIT A REQUEST IDENTIFYING SPECIFIC DOCUMENTS.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>