2026-05-14T15:21:33-04:00 2025-12-31 SMITH & HOWARD ADVISORY LLC 271 17TH STREET NW SUITE 2100 ATLANTA GA 30363 990 2025-01-01 365008209 GSMA SERVICES LLC % OONAGH STEIN GSMA 3445 Peachtree Road Suite 910 ATLANTA GA 30326 LOUISE EASTERBROOK CFO 6782816600 2026-05-15 true ANDREW A HEDRICH P01770437 4048746244 2026-05-15 2025 2025-03-06 01:10:19Z LOUISE EASTERBROOK 3445 Peachtree Road Suite 910 ATLANTA GA 30326 38546532 false X N/A X LLC 2022 DE To promote the common business interests of the members of the GSM Association, i.e. companies in the telecommunication industries. 3 0 6 0 0 0 33606740 38546532 0 0 0 0 33606740 38546532 0 0 0 0 8592044 10204761 0 0 0 16031249 23631551 24623293 33836312 8983447 4710220 22734916 27818689 12198531 11949515 10536385 15869174 X GSMA SERVICES PROMOTES THE COMMON BUSINESS INTERESTS OF THE MEMBERS OF THE ASSOCIATION, I.E., COMPANIES IN THE TELECOMMUNICATIONS INDUSTRY, INCLUDING MOBILE NETWORK OPERATORS AND COMPANIES IN THE BROADER MOBILE ECOSYSTEM SUCH AS HANDSET AND DEVICE MANUFACTURERS, MOBILE VIRTUAL NETWORK OPERATORS, SOFTWARE COMPANIES, EQUIPMENT PROVIDERS, AND INTERNET COMPANIES. false false Provision of a range of Managed Services designed to improve and support the global mobile ecosystem. These services provide tools, data and resources to support more robust networks and better mobile experiences for users. These services further the common business interests that unite the Association's members and provide benefits to the entire mobile industry. false false false false false false false false false true false false true false false false true false true true false false false false false false false false true false false false false false false false false false false true true false false true 6 0 true 6 false true UK false false false false false false X 3 0 false false false false true true true true false false false true true true true true true true false X OONAGH STEIN 2073560600 1 ANGEL LANE London England UK EC4N 8AF X MATS GRANRYD DIRECTOR GENERAL(THRU 3/2025) 1.0 42.0 X 0 3026701 40367 JOHN HOFFMAN Manager and CEO 1.0 42.0 X X 0 1704052 13200 LOUISE EASTERBROOK Manager and CFO 1.0 42.0 X X 0 1165909 48892 VIVEK BARDINATH Director General(AS OF 4/2025) 1.0 42.0 X 0 786198 47170 LARA DEWAR CHIEF MARKETING OFFICER 1.0 42.0 X 0 778141 42038 SARAH WIGGIN Vice President of Sales 1.0 40.0 X 0 491990 35782 OONAGH STEIN FINANCE DIRECTOR 1.0 42.0 X 0 451244 42661 SIANNE RYDER General Manager - Services 1.0 42.0 X 0 473274 0 Monique Cormier General Counsel 1.0 42.0 X 0 399854 7795 Peter Jarich Head of GSMA Intelligence 1.0 42.0 X 280803 0 30593 RICK COSTELLO GNERAL MANAGER - MEDIA 1.0 42.0 X 246898 0 28560 TYLER SMITH HEAD OF MANAGED SERVICES 1.0 42.0 X 235509 0 9420 JASON SMITH Manager 1.0 42.0 X 0 220508 8232 JUSTIN SPRINGHAM PUBLISHER 1.0 42.0 X 186625 0 16929 ANDREW MAC FARLANE Head of GSMA Advance 1.0 42.0 X 163836 0 28996 TIM HATT HEAD OF RESEARCH & CONSULTING 1.0 42.0 X 155626 0 11250 PABLO LACOPINO HEAD OF RESEARCH & COMMERCIAL 1.0 42.0 X 154751 0 11890 Vinny Robertson Business Development Director 40.0 0.0 X 150385 0 13549 1574433 9497871 437324 20 false true false DEVICEATLAS LIMITED LEVEL 2 PLAZA 3 CUSTOM HOUSE PLAZ DUBLIN 0 EI VY76 OUTSOURCED MANAGEMEN 1840995 CHASEWATERFORD LIMITED CHAIN AVENUE MONAGUE GARDENS CAPE TOWN 0 SF 7441 CONSULTING SERVICES 845438 FML SOLUTIONS SERVICES 27 OLD GLOUCESTER STREET LONDON 0 UK WC1N 3XX CONSULTING SERVICES 818244 PROFESSIONAL EVENTS LTD HIBISCUS MORETON PADDOX WARWICK 0 UK CV35 9BY CONSULTING SERVICES 755561 VENUSGEO SOLUTIONS INC 621 B SWEDESFORD ROAD MALVERN PA 19355 SOFTWARE SUPPORT 707020 20 0 SERVICE REVENUE 541800 38546532 38546532 38546532 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 38546532 38546532 0 0 0 0 831784 0 7264912 407085 680324 1020656 92121 4396519 0 0 0 0 896278 1590811 20937 1153161 4830735 0 580874 0 3102479 0 0 30770 0 INTERCOMPANY EXPENSE 6210839 0 0 0 FOREIGN EXCHANGE EXPENSE 515481 UK CORPORATE TAXES 180955 FINANCIAL EXPENSES 29591 33836312 0 0 0 X 0 0 17015289 17314703 0 0 5010176 5558917 0 0 0 0 0 0 0 0 568857 793699 72388 57958 37925 14430 0 0 0 0 0 0 0 0 102669 4136940 22734916 27818689 2468103 3065070 0 0 8077617 8884445 0 0 0 0 0 0 0 0 0 0 1652811 0 12198531 11949515 X 0 0 0 0 10536385 15869174 10536385 15869174 22734916 27818689 X 4710220 622569 X X false true X true false 72388 57958 14430 14430 VAT RECEIVABLE 52768 INVESTMENT IN SUBSIDIARY 193123 INTERCOMPANY 3891049 4136940 Europe (Including Iceland and Greenland) 1 58 Program Services MEMBER SUPPORT 8883598 Middle East and North Africa Program Services MEMBER SUPPORT 152536 East Asia and the Pacific Program Services MEMBER SUPPORT 65547 Sub-Saharan Africa Program Services MEMBER SUPPORT 858712 1 58 1 58 9960393 9960393 false false false false false false X X X X false false false JOHN HOFFMAN Manager and CEO 532052 1141109 30891 13200 1717252 LOUISE EASTERBROOK Manager and CFO 407431 758478 48892 1214801 JASON SMITH Manager 189012 31496 8232 228740 Monique Cormier General Counsel 307477 92377 7795 407649 MATS GRANRYD DIRECTOR GENERAL(THRU 3/2025) 158235 2779513 88953 40367 3067068 SIANNE RYDER General Manager - Services 347060 112332 13882 473274 Peter Jarich Head of GSMA Intelligence 206814 73989 30593 311396 JUSTIN SPRINGHAM PUBLISHER 143558 43067 16929 203554 LARA DEWAR CHIEF MARKETING OFFICER 310671 467470 42038 820179 OONAGH STEIN FINANCE DIRECTOR 315275 135969 42661 493905 PABLO LACOPINO HEAD OF RESEARCH & COMMERCIAL 127948 26803 11890 166641 RICK COSTELLO GNERAL MANAGER - MEDIA 173418 73480 28560 275458 TIM HATT HEAD OF RESEARCH & CONSULTING 127948 27678 11250 166876 TYLER SMITH HEAD OF MANAGED SERVICES 204012 31497 9420 244929 VIVEK BARDINATH Director General(AS OF 4/2025) 649393 136805 47170 833368 SARAH WIGGIN Vice President of Sales 333130 158860 35782 527772 ANDREW MAC FARLANE Head of GSMA Advance 139051 24785 28996 192832 Vinny Robertson Business Development Director 114896 35489 13549 163934 PART I Phone Number: (678) 281-6600 GSMA Services's financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 12/31/25 of 1.3387 USD per GBP. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the calendar year ended 12/31/25 of 1.3182 USD per GBP. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period, which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion. PART VI, LINE 6 The Company is a nonprofit limited liability company formed under Delaware law. Its sole member is the GSM Association, acting through its United States branch office. Part VI, Line 7 The sole member of the company appoints all of the members of the Board of Managers. Part VI, Line 7b The Board shall not take any of the following actions without first obtaining the consent in writing of the Member: 1. Sell, convey or otherwise dispose of all or substantially all of the Company's property or business or merge the Company or consolidate with any other entity; 2. Grant, issue or authorize the grant or issuance of, any membership interests in the Company or admit new members to the Company; 3. Fix the number of Managers at greater or less than three; 4. Effect a reclassification or recapitalization of the outstanding equity of the Company or a conversion of the Company to a corporation; 5. Amend, alter, waive or repeal any provision of this Agreement (including any amendment and/or restatement of this entire Agreement); or 6. commence any action or proceeding seeking liquidation, dissolution, reorganization or other relief of or for the Company under any bankruptcy, insolvency or other similar law. Part VI, Line 11b The 990 is reviewed by senior members of the management team. Part VI, Line 12C Managers and officers are required to execute annual written certifications of compliance with the conflict of interest policy. Any exceptions must be disclosed and reviewed by the organization. The managers and officers have certified their compliance with the policy for this tax year. Part VI, Line 15A & B THE SOLE MEMBER'S HUMAN RESOURCES STAFF PERFORMS BENCHMARKING STUDIES TO DETERMINE ALL OFFICER COMPENSATION PACKAGES. THESE STUDIES UTILIZE EXTERNAL DATA ON EACH ELEMENT OF THE PACKAGES INCLUDING BASE SALARY, INCENTIVE COMPENSATION, AND BENEFIT PROGRAMS. THE SOLE MEMBER'S CEO APPROVED THE COMPENSATIONS PACKAGE FOR THE ORGANIZATION'S CEO AND OTHER OFFICERS WITH THE CONCURRENCE OF THE GOVERNING BODY (E.G. BOARD OF DIRECTORS). Part VI, Line 19 The company maintains public disclosure copies of its governing documents and financial statements at its principal office. These copies are available upon a written or in-person request for access. Part XI, Line 9 Foreign Currency Conversion adjustment: $622,569. Part XII, Line 1 GSMA Services LLC's financial statements (and thus the Form 990) have been prepared under the historical cost convention. GSMA ADVISORY SERVICES LTD 1 ANGEL LANE LONDON ENGLAND UK EC4R 3AB Services 20071929 12161507 GSMA SERVICE GSMA LTD LLC 3445 Peachtree Road Suite 910 ATLANTA GA 30326 204991061 TRADE ASSO DE 501(C)(6) N/A NA false gsma for mobile development fdn inc 3445 PEACHTREE ROAD SUITE 910 ATLANTA GA 30326 371552838 SUPPORT ORG GA 501(C)(3) TYPE 1 NA false GSM Association 1 Angel Lane london england UK EC4R 3A 980506316 trade assoc SZ 501(C)(6) N/A NA false GSMA VENTURES LLC 3445 PEACHTREE ROAD SUITE 910 ATLANTA GA 30326 384206894 TRADE ASSO DE 501(C)(6) n/a na false GSMA SERVICES INDIA PRIVATE Limited 11th Floor 18-20 Hindustan Times KG Marg NEW DELHI IN 110001 DIGITAL ADVOC IN GSM ASSOCIATION C CORP 2432001 682930 1.00000 false GSMA SRL Av Libertador 6810 15th Floor Autonomous City of Buenos Aires AR Digital Advoc AR GSM Association C Corp 3750863 559641 1.00000 false false false false false true false false false false false false false false true true true true false false GSMA MOBILE FOR DEVELOPMENT FOUNDATION INC P 68513 Cost GSM Association Q 1230968 Cost GSM Association E 9941603 Cost GSM Association O 938379 Cost GSMA LTD LLC P 998415 Cost GSMA LTD LLC Q 329060 Cost