2026-05-11T11:42:41-05:00 2025-12-31 133399047 PERELSON WEINER ACCOUNTANTS & ADVISORS 299 PARK AVENUE 2ND FLOOR NEW YORK NY 101710002 990 2025-01-01 134011840 COUNCIL OF PUBLIC RELATIONS FIRMSINC (PR COUNCIL) COUN 9176237895 1460 BROADWAY NEW YORK NY 10036 KIM SAMPLE PRESIDENT 9176237895 2026-05-11 1 RONALD G WEINER CPA P00690869 2126053100 2026-05-11 2025 2025-03-06 01:10:19Z KIM SAMPLE 1460 BROADWAY NEW YORK NY 10036 1875035 0 X WWW.PRCOUNCIL.NET X 1998 NY THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. IS A TRADE ASSOCIATION FOR THE (CONTINUED IN SCHEDULE O) PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS. 15 15 6 0 0 0 1836797 1674648 87826 37735 55388 162652 0 0 1980011 1875035 5405 9675 0 0 1103733 1123300 0 0 0 790507 671028 1899645 1804003 80366 71032 2897566 3000671 442380 353307 2455186 2647364 THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. ("PR COUNCIL") IS A TRADE ASSOCIATION FOR THE PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS. 0 0 495436 1500 HELPING MEMBERS ATTRACT AND RETAIN HIGH PERFORMING TALENT IN OUR INCREASINGLY AI-ENABLED AGENCIES WAS A KEY PRIORITY. THE COUNCIL FOCUSES ITS L&D EFFORTS ON PAIN POINTS WITHIN THE AGENCY ENVIRONMENT (OPERATIONALIZING AI, WRITING, PEOPLE MANAGEMENT, MEASUREMENT, ETC.), AS WELL AS HELPING OUR AGENCIES REMOVE BIAS FROM THEIR RECRUITING, HIRING, DEVELOPING AND PROMOTING PRACTICES. 658381 THE COUNCIL PROVIDED BUSINESS MANAGEMENT SUPPORT, WITH A FOCUS ON HELPING MEMBERS CONTINUE TO TRANSFORM THEIR INTEGRATED AGENCIES, TAKE ADVANTAGE OF BUSINESS OPPORTUNITY AND MANAGE THROUGH TALENT ISSUES. EFFORTS INCLUDED BENCHMARKING SURVEYS (OVERALL FINANCIALS, BILL RATES, AND SALARY), EXPERT WEBINARS, COMMUNITY MEETINGS AS WELL AS L&D OPPORTUNITIES. IN ADDITION TO PROVIDING OPPORTUNITIES TO LEARN FROM BENCHMARK DATA AND INDUSTRY EXPERTS, THE PRC CREATES NUMEROUS OPPORTUNITIES FOR OUR MEMBERS TO NETWORK AND LEARN FROM EACH OTHER. 406614 8175 COMMUNICATING THE VALUE MODERN PR AGENCIES DELIVER WAS A KEY FOCUS AREA. EFFORTS INCLUDED INDUSTRY FORUM PARTICIPATION, SPEAKING ENGAGEMENTS, LOCAL AND NATIONAL EVENT SPONSORSHIP, AND COLLABORATION WITH OTHER INDUSTRY ASSOCIATIONS TO RAISE AWARENESS OF THE COUNCIL'S MISSION. 1560431 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 18 0 1 6 1 0 0 0 0 0 0 0 0 X 15 15 0 0 0 0 1 1 0 1 0 0 0 1 1 1 0 0 1 1 1 0 X THE ORGANIZATION 9176237895 1460 BROADWAY NEW YORK NY 10036 MATT KUCHARSKI TREASURER - EX. COMM. & BD 1.00 X X 0 0 0 EVAN KRAUS CHAIR - EX. COMM. & BD 1.00 X X 0 0 0 CRAIG BUCHHOLZ VICE CHAIR - EX. COMM. & B 1.00 X X 0 0 0 VALARIE DE LA GARZA SECRETARY - EX. COMM. & BD 1.00 X X 0 0 0 RODELL MOLLINEAU BOARD DIRECTOR 1.00 X 0 0 0 DIANA LITTMAN BOARD DIRECTOR 1.00 X 0 0 0 JILLIAN JANACZEK BOARD DIRECTOR 1.00 X 0 0 0 TIFFANY GUARNACCIA BOARD DIRECTOR 1.00 X 0 0 0 NICK COWLING BOARD DIRECTOR 1.00 X 0 0 0 BILL DAVIES BOARD DIRECTOR 1.00 X 0 0 0 JOHN FITZPATRCK BOARD DIRECTOR 1.00 X 0 0 0 EMILY GRAHAM BOARD DIRECTOR 1.00 X 0 0 0 ALEXIS DAVIS SMITH BOARD DIRECTOR 1.00 X 0 0 0 KIRSTY GRAHAM BOARD DIRECTOR 1.00 X 0 0 0 MYLES WORTHINGTON BOARD DIRECTOR 1.00 X 0 0 0 KIM SAMPLE PRESIDENT & EX. COMM 40.00 X 525000 0 43545 KRISTIN D'URSO SR DIR OF FINANCE & QA 40.00 X 106150 0 15411 PAUL D CUSKER VP, DIGITAL & MARKET RESEARCH 40.00 X 135833 0 16482 ELENA R DYPIANGCO SR DIR OF CONTENT & LEARNING 40.00 X 104083 0 15260 871066 0 90698 4 0 1 0 AMERICAN ASSOC OF ADVERTISING AGENCIES 1065 AVENUE OF THE AMERICAS 16TH F NEW YORK NY 10018 MEMBER STUDIES 113850 1 1674648 1674648 EVENTS, MEETING ATTEND 900099 37735 37735 37735 90431 90431 72221 0 72221 72221 72221 1875035 37735 0 162652 9675 9675 558045 466302 91743 442811 370013 72798 23103 19305 3798 39668 33147 6521 59673 49863 9810 19951 16671 3280 50999 42615 8384 21103 21103 12499 12499 7871 6577 1294 58249 57267 982 13445 13445 540 451 89 19107 15966 3141 CONSULTANTS 341627 338540 3087 WEB DEVELOPMENT EXPENSE 68684 57392 11292 TELEPHONE AND COMMUNICA 22888 19125 3763 DUES/SUBSCRIPTIONS/PUBL 17224 17224 16841 14354 2487 1804003 1560431 243572 0 282530 378934 752254 312 1750 29938 38050 65493 11714 11175 1079 539 1821903 2525455 2897566 3000671 123271 160165 319109 193142 442380 353307 X 2455186 2647364 2455186 2647364 2897566 3000671 71032 121146 0 X X 0 1 X 1 0 0 1 0 11714 11175 539 539 X 1975078 121146 121146 1853932 21103 21103 1875035 1782900 0 1782900 21103 21103 1804003 PART X, LINE 2: ACCOUNTING STANDARDS CODIFICATION (ASC) TOPIC 740, "INCOME TAXES" PROVIDES THAT THE ORGANIZATION MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED BASED ON THE TECHNICAL MERITS OF THE POSITION UPON EXAMINATION BY THE TAXING AUTHORITIES. MANAGEMENT HAS DETERMINED ALL BENEFITS ASSOCIATED WITH POSITIONS TAKEN FOR TAX PURPOSES WOULD, MORE LIKELY THAN NOT, BE SUSTAINED UPON REVIEW BY THE TAXING AUTHORITIES, AND THEREFORE BELIEVES THE COUNCIL HAS NO UNCERTAIN TAX POSITIONS AS OF DECEMBER 31, 2025. NO INCOME TAX ASSOCIATED INTEREST OR PENALTIES WERE INCURRED IN 2025 AND 2024. THE FORMS 990, RETURN OF ORGANIZATION EXEMPT FROM INCOME TAX, OF THE COUNCIL, FOR THE YEARS ENDING 2022, 2023, AND 2024 ARE SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE, GENERALLY FOR THREE YEARS AFTER THEY WERE FILED. 1 THE MUSEUM OF PUBLIC RELATIONS 120 WALL STREET FLOOR 21 NEW YORK NY 10005 800796221 501C(3) 5000 675 FMV SPONSORSHIP OF REFRESHMENTS AT EVENT GENERAL SUPPORT 1 PART I, LINE 2: THE PR COUNCIL TYPICALLY MAKES DONATIONS OR ASSISTANCE TO INDUSTRY ORGANIZATIONS WHERE THE PRESIDENT HOLDS A POSITION ON THE BOARD, SO HAS DEEP KNOWLEDGE OF THE ORGANIZATION'S LEADERSHIP, GOALS, AND FINANCIALS. THE PR COUNCIL ALSO SUPPORTS ORGANIZATIONS DEVOTED TO DIVERSIFYING THE INDUSTRY. X 0 0 0 KIM SAMPLE PRESIDENT & EX. COMM 494412 0 0 0 30588 0 10500 0 33045 0 568545 0 0 0 PAUL D CUSKER VP, DIGITAL & MARKET RESEARCH 135833 0 0 0 0 0 4225 0 12257 0 152315 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 CLASSES OF THE MEMBERS: MEMBERS IN THE ASSOCIATION SHALL BE DIVIDED INTO FOUR CLASSES, KNOWN AS "TIERS": A) FIRST TIER MEMBERS: TIER 1A (MEMBERS WITH $60.1-$125MM EST. REVENUE): $37,500 DUES TIER 1B (MEMBERS WITH $125.1-$250MM EST. REVENUE): $40,000 DUES TIER 1C (MEMBERS WITH $250.1MM+ EST. REVENUE): $45,000 DUES B) SECOND TIER MEMBERS: TIER 2A (MEMBERS WITH $20.1-$25MM EST. REVENUE): $16,500 DUES TIER 2B (MEMBERS WITH $25.1-$30MM EST. REVENUE): $19,250 DUES TIER 2C (MEMBERS WITH $30.1-$60MM EST. REVENUE): $27,000 DUES C) THIRD TIER MEMBERS: TIER 3A (MEMBERS WITH $9.1-$12MM EST. REVENUE): $ 8,500 DUES TIER 3B (MEMBERS WITH $12.1-$20MM EST. REVENUE): $11,250 DUES D) FOURTH TIER MEMBERS: TIER 4A (MEMBERS WITH $0-$5MM EST. REVENUE): $ 3,500 DUES TIER 4B (MEMBERS WITH $5.1-$9MM EST. REVENUE): $ 5,500 DUES RIGHTS OF MEMBERS IN THE ASSOCIATION: ALL MEMBERS SHALL HAVE THE RIGHT TO PARTICIPATE AND VOTE IN ALL MATTERS RELATING TO THE OVERALL DIRECTION OF THE ASSOCIATION AND OVERSIGHT OF THE BOARD OF DIRECTORS. AT ANY MEETING OF THE MEMBERS OF THE ASSOCIATION, EACH MEMBER IN GOOD STANDING SHALL BE ENTITLED TO ONE VOTE. THE BOARD OF DIRECTORS SHALL HAVE THE RIGHT TO VOTE FOR DIRECTORS. FORM 990, PART VI, SECTION A, LINE 7A PLEASE REFER TO EXPLANATION ATTACHED TO FORM 990, SECTION A, PART VI, LINE 6 . FORM 990, PART VI, SECTION A, LINE 8B EACH COMMITTEE CHAIRPERSON SHALL SEE THAT A RECORD OF THE COMMITTEE'S PROCEEDINGS IS KEPT AND SHALL REPORT THE SAME EITHER TO THE BOARD OF DIRECTORS AT ITS REGULAR OR SPECIAL MEETINGS OR TO THE ANNUAL MEETINGS OF THE MEMBERS, ACCORDING TO THE WISHES OF THE CHAIR AND THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 11B A COPY OF THE FORM 990 IS PROVIDED TO THE PRESIDENT AND TREASURER, DESIGNATED MEMBERS OF THE GOVERNING BODY, FOR REVIEW AND APPROVAL PRIOR TO FILING; A COPY OF FORM 990 IS PROVIDED TO THE BOARD OF DIRECTORS AFTER IT HAS BEEN FILED WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION TO DIRECTORS : DIRECTORS SHALL SERVE WITHOUT FIXED SALARY FOR THEIR SERVICES. THE BOARD SHALL HAVE THE POWER, IN ITS SOLE DISCRETION, TO CONTRACT FOR AND TO PAY TO ANY DIRECTOR RENDERING UNUSUAL OR EXCEPTIONAL SERVICES TO THE ASSOCIATION SPECIAL COMPENSATION APPROPRIATE TO THE VALUE OF SUCH SERVICES, AND SHALL HAVE FURTHER POWER TO COMPENSATE ANY DIRECTOR WHO BECOMES AN EMPLOYEE OF THE ASSOCIATION. SALARIES TO OFFICERS: THE SALARIES, IF ANY, OF ALL OFFICERS SHALL BE FIXED BY THE BOARD AND SHALL BE REASONABLE IN AMOUNT. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, FINANCIAL STATEMENTS AND CONFLICT OF INTEREST POLICY AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XII, LINE 2C THERE IS NO CHANGE IN THE PROCESS FROM THE PRIOR YEAR