2025-12-22T13:48:56-06:00 2024-12-31 393647910 WIPFLI ADVISORY LLC 2501 W BELTLINE HWY STE 501 MADISON WI 53713 990 2024-01-01 391049688 MILWAUKEE WORLD FESTIVAL INC MILW 4142732680 639 E SUMMERFEST PLACE MILWAUKEE WI 53202 SARAH PANCHERI CEO 4142732680 2025-12-19 1 1 QUINN DUGAN P02267768 6082741980 2025-12-19 2024 2025-03-06 01:10:19Z X SUMMERFEST SARAH PANCHERI 639 E SUMMERFEST PLACE MILWAUKEE WI 53202 71288924 0 X WWW.MILWAUKEEWORLDFESTIVAL.COM X 1965 WI THE MISSION OF MILWAUKEE WORLD FESTIVAL, INC. IS TO PROMOTE AN UNDERSTANDING OF DIFFERENT ETHNIC CULTURES, THE HISTORIES AND TRADITIONS OF VARIOUS NATIONALITIES, HARMONY IN THE COMMUNITY, CIVIC PRIDE AND PROVIDE A SHOWCASE FOR THE PERFORMING ARTS, ACTIVITIES AND RECREATION FOR THE PUBLIC AND EMPLOYMENT OPPORTUNITES FOR THE YOUTH OF THE COMMUNITY. 23 23 2441 26 3718706 2633934 12715131 13737346 59524189 52184136 559406 749336 2619526 3321113 75418252 69991931 0 0 0 0 12609388 12104227 0 0 946530 64077801 63567692 76687189 75671919 -1268937 -5679988 110150946 94078881 84829194 74263018 25321752 19815863 X THE CORPORATION SHALL BE A CIVIC ORGANIZATION NOT ORGANIZED FOR PROFIT BUT OPERATED EXCLUSIVELY FOR CHARITABLE AND EDUCATIONAL PURPOSES INCLUDING IN FURTHERANCE THEREOF, THE PRODUCTION OF AN ANNUAL FESTIVAL IN THE MILWAUKEE METROPOLITAN AREA KNOWN AS SUMMERFEST, THE PRODUCTION OF OTHER EVENTS AND ETHNIC FESTIVALS DURING AN ANNUAL FESTIVAL SEASON DURING THE MONTHS OF MAY THROUGH OCTOBER OF EACH YEAR, ALL OF THE AFOREMENTIONED ACTIVITIES BEING DIRECTED TOWARD PROMOTING AN UNDERSTANDING BY MEMBERS OF THE GENERAL PUBLIC OF DIFFERENT ETHNIC CULTURES, EDUCATING THE GENERAL PUBLIC IN THE HISTORIES AND TRADITIONS OF VARIOUS NATIONALITIES, PROVIDING A SUITABLE SHOWCASE FOR THE PERFORMING ARTS, PROVIDING ACTIVITIES AND RECREATION AVAILABLE TO THE GENERAL PUBLIC, PROMOTING RACIAL AND ETHNIC HARMONY IN THE COMMUNITY, PROMOTING CIVIC PRIDE, AND PROVIDING EMPLOYMENT OPPORTUNITIES FOR THE COMMUNITY'S YOUTH. 0 0 33671224 0 36146806 SUMMERFEST IS AN ANNUAL FESTIVAL IN THE MILWAUKEE METROPOLITAN AREA. IT IS THE WORLD'S LARGEST MUSIC FESTIVAL. TOTAL ATTENDANCE WAS 555,925 IN 2024. 22434364 0 44721 THIS CATEGORY REPRESENTS SEASONAL OPERATING REVENUES AND EXPENSES THAT ARE NOT DIRECTLY ATTRIBUTED TO A SPECIFIC EVENT. ADDITIONALLY, IT REPRESENTS OTHER INCOME AND EXPENSE. 12010466 0 12834295 THIS CATEGORY REPRESENTS ETHNIC AND CULTURAL EVENTS, MUSIC CONCERTS AND OTHER EVENTS INCLUDING WALKS/RUNS FOR CHARITY. TOTAL ATTENDANCE WAS 582,101 IN 2024. 3326 0 0 THIS CATEGORY REPRESENTS CONSULTING, PRODUCTION, STAFFING AND MANAGEMENT SERVICES PROVIDED TO OTHER ENTITIES PRODUCING EVENTS. 3326 0 0 68119380 1 1 0 0 0 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 1 394 0 2441 1 1 1 0 0 0 0 1 1 0 0 0 0 0 0 X 23 23 0 0 0 0 0 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 WI X ZACH HASENSTEIN 4142732680 639 E SUMMERFEST PLACE MILWAUKEE WI 53202 X MARY ELLEN STANEK CHAIRMAN OF THE BOARD 0.40 X X 0 0 0 TED KELLNER FIRST VICE PRESIDENT 0.40 X X 0 0 0 CORY NETTLES SECOND VICE PRESIDENT 0.40 X X 0 0 0 JOANNE ANTON AT-LARGE BOARD MEMBER 0.40 X 0 0 0 JOANNE BISCHMANN AT-LARGE BOARD MEMBER 0.40 X 0 0 0 GABRIELLE FINLEY-HAZLE AT-LARGE BOARD MEMBER 0.40 X 0 0 0 DANA GUTHRIE AT-LARGE BOARD MEMBER 0.40 X 0 0 0 CHUCK HARVEY AT-LARGE BOARD MEMBER 0.40 X 0 0 0 DAN MINAHAN AT-LARGE BOARD MEMBER 0.40 X 0 0 0 JACK SALZWEDEL AT-LARGE BOARD MEMBER 0.40 X 0 0 0 TIM SHEEHY AT-LARGE BOARD MEMBER 0.40 X 0 0 0 MIKE WHITE AT-LARGE BOARD MEMBER 0.40 X 0 0 0 PEGGY WILLIAMS-SMITH AT-LARGE BOARD MEMBER 0.40 X 0 0 0 ANNE ZIZZO AT-LARGE BOARD MEMBER 0.40 X 0 0 0 MOLLY MODLINSKI UNITED ETHNIC FESTIVALS REP. 0.40 X 0 0 0 ERIC RADUE UNITED ETHNIC FESTIVALS REP. 0.40 X 0 0 0 LUKE OLSON UNITED ETHNIC FESTIVALS REP. 0.40 X 0 0 0 JOAN PRINCE CITIZEN DESIGNEE BY MAYOR OF MILWAUKEE 0.40 X 0 0 0 ANDY NUNEMAKER CITIZEN DESIGNEE BY MILWAUKEE COUNTY EXECUTIVE 0.40 X 0 0 0 MICHAEL MAISTELMAN CITIZEN DESIGNEE BY MILWAUKEE COMMON COUNCIL (THRU 0.40 X 0 0 0 JEFF MUSA CITIZEN DESIGNEE BY MILWAUKEE COMMON COUNCIL 0.40 X 0 0 0 JIM WRIGHT DESIGNATED BY MOLSON COORS BEVERAGE COMPANY 0.40 X 0 0 0 AARON JAGDFELD DESIGNATED BY GENERAC POWER SYSTEMS, INC. 0.40 X 0 0 0 JUD SNYDER DESIGNATED BY BMO HARRIS BANK, NA 0.40 X 0 0 0 SARAH PANCHERI PRESIDENT & CEO (NON VOTING) 45.00 X 428000 0 34058 DON SMILEY IMMEDIATE PAST PRESIDENT/CEO (NV) 35.00 X 379583 0 45098 PAUL SWEENEY TREASURER - NON VOTING 0.40 X 0 0 0 GREG WESLEY SECRETARY - NON VOTING 0.40 X 0 0 0 HOWARD SOSOFF CHAIRMAN OF THE BOARD EMERITUS - NON VOTING 0.40 X 0 0 0 ZACH HASENSTEIN VICE PRESIDENT/CFO 45.00 X 228915 0 39211 GAYE LITTELL VP/EXECUTIVE PRODUCER 45.00 X 198471 0 22705 JASON STUEWE VP PLANNING/DEVELOPMENT 45.00 X 202818 0 30219 SCOTT ZIEL VP OF ENTERTAINMENT 45.00 X 183900 0 40940 KEVIN CANADY VP SALES & BUSINESS DEVELOPMENT 45.00 X 204665 0 12651 SHAWN WATKINS INFRASTRUCTURE ENGINEER MANAGER 45.00 X 142637 0 25473 LENA DELEAT SALES DIRECTOR-SPONSORSHIPS/EVENT DIRECTOR-SF TECH 45.00 X 148615 0 18309 DERRICK HARRIS DIRECTOR OF SECURITY 45.00 X 142064 0 9468 NICK VOLZ SOFTWARE ENGINEERING MANAGER 45.00 X 126652 0 23988 JERROD WOODS SENIOR DIRECTOR OF MARKETING 45.00 X 122325 0 22536 2508645 0 324656 18 0 1 0 TDE TOURING LLC 9595 WILSHIRE BLVD SUITE 201 BEVERLY HILLS CA 90212 ARTIST PERFORMANCES 3000000 STAGEHANDS INC 1110 OLD WORLD THIRD STREET MILWAUKEE WI 53203 UNION LABOR 2068843 HICKMAN HOLLER ROAD SHOW INC PO BOX 41504 NASHVILLE TN 37204 ARTIST PERFORMANCES 1658955 M5 TOURING INC 10960 WILSHIRE BLVD 5TH FLOOR LOS ANGELES CA 90024 ARTIST PERFORMANCES 1450000 NU CRUE INC 4500 PARK GRANADA SUITE 204 CALABASAS CA 91302 ARTIST PERFORMANCES 1200000 58 105000 253560 13378786 60245 13737346 FESTIVALS & OTHER EVENTS 711300 50129514 48312687 1816827 PARKING REVENUE 900099 1592254 1592254 GIFT AND SOUVENIOR SALES 711300 439413 1275 438138 CONSULTING & SIGNS SERVICES 541610 15000 15000 7955 7955 52184136 749336 749336 319737 319737 3863860 26778 918630 0 2945230 26778 2972008 703905 1403741 864362 362731 105000 378363 -15632 -15632 ADVERTISING REVENUE 541800 45000 45000 45000 69991931 49025822 3718706 3510057 2093660 1042084 583384 468192 8092646 6998704 687883 406059 160627 116440 44187 578182 26353 551829 1179112 739953 439159 188522 188522 42200 42200 3764359 3520825 243534 2940300 2835971 34698 69631 1023773 133281 890492 201373 201373 2690676 1729842 960834 58043 6193 51850 1391317 1391317 11564776 11080376 484400 1104155 32044 1072111 ENTERTAINER AND PRODUCT 28863674 28863674 FESTIVAL EXPENSES 4932296 4929648 2648 EQUIPMENT AND SUPPLIES 3543863 3451532 92331 SITE STAGING AND SUPPLI 589213 589213 669152 631930 37222 75671919 68119380 6606009 946530 430499 709367 5148067 6019874 940220 452987 1237599 1073652 265000 199402 438612 318663 194176588 128517682 73281581 65658906 15100000 9000000 13309368 10646030 110150946 94078881 1556146 2000209 33587942 27561439 15674723 15680675 18519766 16187567 15490617 12833128 84829194 74263018 X 25321752 19815863 25321752 19815863 110150946 94078881 -5679988 174099 0 X 0 1 X 1 0 X 5197332 21940953 12724564 12715131 13737346 66315326 5197332 21940953 12724564 12715131 13737346 66315326 28861253 37454073 34353 1307297 1796126 2461428 2852065 8451269 224546 481621 1648108 1220297 2634933 6209505 80976100 190079162 0.46250 0.49250 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 3913843 3913843 9513664 5370169 4143495 167431554 112867311 54564243 13317527 10280202 3037325 65658906 INTEREST RATE SWAP 1700366 ACCRUED INTEREST RECEIVABLE 30489 OPERATING LEASE RIGHT-OF-USE ASSET (NET) 8915175 10646030 OPERATING LEASE LIABILITY 12833128 12833128 X 72237904 174099 774882 1296992 2245973 69991931 0 69991931 77743793 774882 1296992 2071874 75671919 0 75671919 PART X, LINE 2: IN ORDER TO ACCOUNT FOR ANY UNCERTAIN TAX POSITIONS, THE ORGANIZATION DETERMINES WHETHER IT IS MORE LIKELY THAN NOT THAT A TAX POSITION WILL BE SUSTAINED UPON EXAMINATION ON THE TECHNICAL MERITS OF THE POSITION, ASSUMING THE TAXING AUTHORITY HAS FULL KNOWLEDGE OF ALL INFORMATION. IF THE TAX POSITION DOES NOT MEET THE MORE LIKELY THAN NOT RECOGNITION THRESHOLD, THE BENEFIT OF THAT POSITION IS NOT RECOGNIZED IN THE CONSOLIDATED FINANCIAL STATEMENTS. THE ORGANIZATION HAS RECORDED NO ASSETS OR LIABILITIES RELATED TO UNCERTAIN TAX POSITIONS. PART XI, LINE 2D - OTHER ADJUSTMENTS: FUNDRAISING EXPENSES 378,363. RENTAL EXPENSES 918,630. ROUNDING -1. PART XII, LINE 2D - OTHER ADJUSTMENTS: FUNDRAISING EXPENSES 378,363. RENTAL EXPENSES 918,630. ROUNDING -1. FUNDRAISING DINNER 467731 105000 362731 217601 103775 26987 30000 467731 105000 362731 217601 103775 26987 30000 378363 -15632 X 1 1 X X X X 0 0 0 0 0 0 0 1 0 SARAH PANCHERI PRESIDENT & CEO (NON VOTING) 400000 0 28000 0 0 0 21400 0 12658 0 462058 0 0 0 DON SMILEY IMMEDIATE PAST PRESIDENT/CEO (NV) 245175 0 90700 0 43708 0 18979 0 26119 0 424681 0 0 0 ZACH HASENSTEIN VICE PRESIDENT/CFO 213915 0 15000 0 0 0 11446 0 27765 0 268126 0 0 0 JASON STUEWE VP PLANNING/DEVELOPMENT 189518 0 13300 0 0 0 10141 0 20078 0 233037 0 0 0 SCOTT ZIEL VP OF ENTERTAINMENT 176800 0 7100 0 0 0 9195 0 31745 0 224840 0 0 0 GAYE LITTELL VP/EXECUTIVE PRODUCER 187271 0 11200 0 0 0 9924 0 12781 0 221176 0 0 0 KEVIN CANADY VP SALES & BUSINESS DEVELOPMENT 164179 0 40486 0 0 0 10233 0 2418 0 217316 0 0 0 SHAWN WATKINS INFRASTRUCTURE ENGINEER MANAGER 133337 0 9300 0 0 0 7132 0 18341 0 168110 0 0 0 LENA DELEAT SALES DIRECTOR-SPONSORSHIPS/EVENT DI 120791 0 27824 0 0 0 7431 0 10878 0 166924 0 0 0 DERRICK HARRIS DIRECTOR OF SECURITY 132764 0 9300 0 0 0 7103 0 2365 0 151532 0 0 0 NICK VOLZ SOFTWARE ENGINEERING MANAGER 119452 0 7200 0 0 0 6333 0 17655 0 150640 0 0 0 PART I, LINE 1A DURING THE YEAR, THE ORGANIZATION INCURRED PRIVATE CLUB DUES TOTALING $7,113 FOR THE PRESIDENT/CEO AND $37,926 FOR THE PAST PRESIDENT/CEO. THE VALUE OF ANY PERSONAL USE OF THESE CLUBS WAS TREATED AS TAXABLE COMPENSATION AND REPORTED ACCORDINGLY. PART I, LINE 7 ALL BONUS PAYMENTS AND COMMISSIONS ARE CONSIDERED FIXED. BONUSES ARE SET AS A PERCENTAGE OF COMPENSATION BASED ON AN INDIVIDUAL'S PERFORMANCE RATINGS AND COMPANY MEETING BUDGET. COMMISSIONS ARE A FIXED AMOUNT PAID BASED ON INCREMENTAL REVENUE. A WISCONSIN HEALTH AND EDUCATIONAL FACILITIES AUTHORITY 391337855 2019-08-01 15713816 REFINANCE RACM BONDS 0 0 0 A 15713816 15713816 1 0 1 1 A 0 0 0 0 0 0 0 A 1 1 1 BMO HARRIS BANK 10.600000000000 0 0 0 0 0 A 0 X EQUIPMENT 6 60245 COST 0 0 0 0 PART I, COLUMN (B): THE ORGANIZATION TRACKS AND REPORTS THE ACTUAL NUMBER OF CONTRIBUTIONS RECEIVED. FORM 990, PART VI, SECTION A, LINE 7A THE VOTING BOARD OF DIRECTORS SHALL BE COMPOSED OF: ONE (1) CITIZEN APPOINTED BY THE MAYOR OF THE CITY OF MILWAUKEE; ONE (1) CITIZEN APPOINTED BY THE PRESIDENT OF THE MILWAUKEE COMMON COUNCIL; ONE (1) CITIZEN APPOINTED BY THE COUNTY EXECUTIVE OF MILWAUKEE COUNTY; THREE (3) BOARD ELECTED REPRESENTATIVES OF UNITED FESTIVALS, INC. OR ITS SUCCESSOR; THREE (3) BOARD ELECTED REPRESENTATIVES FROM THE SPONSOR OF EACH OF THE THREE (3) LARGE STAGE AREAS, WHICH ON THE EFFECTIVE DATE OF THESE BYLAWS ARE GENERAC POWER SYSTEMS, INC., BMO HARRIS BANK, NA, AND MOLSON COORS BEVERAGE COMPANY) OR THEIR SUCCESSORS ALL OF WHOM SHALL BE APPOINTED ANNUALLY AND NOT MORE THAN FIFTEEN (15) ADDITIONAL CITIZENS ELECTED AT-LARGE BY THE BOARD MEMBERS THEN IN OFFICE. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS DISTRIBUTED TO ALL MEMBERS OF ITS GOVERNING BODY FOR REVIEW BEFORE FILING WITH THE INTERNAL REVENUE SERVICE. IT IS ALSO REVIEWED BY THE INDEPENDENT ACCOUNTING FIRM. FORM 990, PART VI, SECTION B, LINE 12C NO CONTRACT, TRANSACTION OR OTHER MATTER BETWEEN THE CORPORATION AND ANY CORPORATION, FIRM, ASSOCIATION, OR ENTITY IN WHICH A DIRECTOR OF THE CORPORATION IS A DIRECTOR, OFFICER, EMPLOYEE, OR HAS A MATERIAL FINANCIAL INTEREST, SHALL BE EITHER VOID OR VOIDABLE BECAUSE OF SUCH RELATIONSHIP OR INTEREST OR BECAUSE SUCH COMMON OR INTERESTED DIRECTOR IS PRESENT AT THE MEETING OF THE BOARD OF DIRECTORS OR A COMMITTEE THEREOF WHICH AUTHORIZES, APPROVES OR RATIFIES SUCH CONTRACT, TRANSACTION, OR OTHER MATTER, IF (I) THE FACT OF SUCH RELATIONSHIP OR INTEREST IS DISCLOSED OR KNOWN TO THE BOARD OF DIRECTORS OR COMMITTEE WHICH AUTHORIZES, APPROVES OR RATIFIES THE CONTRACT, TRANSACTION, OR OTHER MATTER; (II) THE COMMON OR INTERESTED DIRECTOR SHALL NOT VOTE WHEN THE BOARD OF DIRECTORS OR COMMITTEE AUTHORIZES, APPROVES OR RATIFIES SUCH CONTRACT, TRANSACTION, OR OTHER MATTER BY VOTE OR WRITTEN CONSENT; AND (III) THE CONTRACT, TRANSACTION, OR OTHER MATTER IS FAIR AND REASONABLE TO THE CORPORATION. THE ORGANIZATION ISSUES A COPY OF THE POLICY AND A QUESTIONNAIRE TO EACH OFFICER, DIRECTOR, TRUSTEE OR KEY EMPLOYEE ONCE PER YEAR. FORM 990, PART VI, SECTION B, LINE 15 THE ORGANIZATION ENGAGED AN INDEPENDENT CONTRACTOR TO ESTABLISH COMPARABILITY DATA FOR 2024. EACH YEAR THAT DATA IS UPDATED USING THE AVERAGE MERIT INCREASE FOR WISCONSIN. EACH EMPLOYEE RECEIVES A PERFORMANCE RATING. AN INCREASE IS ASSIGNED TO EACH EMPLOYEE BASED HOW CLOSE THEIR CURRENT SALARY IS TO THE COMPARABILITY DATA AND THEIR PERFORMANCE RATING. THE PERSONNEL COMMITTEE OF THE BOARD REVIEWS THE RESULTING SALARY AND RECOMMENDS APPROVAL TO THE FULL BOARD OF DIRECTORS. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE GENERAL PUBLIC UPON REQUEST. PART VII, SECTION A, LINE 2: AS OF 01/01/2024 SARAH PANCHERI ASSUMED THE ROLE OF PRESIDENT & CHIEF EXECUTIVE OFFICER, REPLACING DON SMILEY. DON SMILEY DID MAINTAIN A ROLE AT THE ORGANIZATION AS IMMEDIATE PAST PRESIDENT/CEO TO ASSIST WITH THE TRANSITION. AMENDED RETURN DISCLOSURE: THE ORGANIZATION AMENDED THEIR IRS FORM 990 FOR THE YEAR ENDED 12/31/2024 TO REFLECT CHANGES TO THE TITLES AND POSITIONS HELD BY TWO NON VOTING OFFICERS AND BETTER EXPLAIN THE TRANSITION IN LEADERSHIP. THIS CHANGE IMPACTED PAGE 1, PAGE 7, SCHEDULE J AND SCHEDULE O OF THE FORM. SCHEDULE J, PART I, LINE 1A WAS ALSO CHANGED TO BREAK OUT THE CLUB MEMBERSHIPS BETWEEN THESE TWO OFFICERS. MWF LLC 639 E SUMMERFEST PLACE MILWAUKEE WI 53202 800547125 SEE PART VII WI 11660059 258904 MILWAUKEE WORLD FESTIVAL INC PART I, SECTION (B) TO MANAGE AND OPERATE THE BEVERAGE OPERATIONS ON THE PROPERTIES OWNED BY THE MEMBER, EMPLOY SEASONAL CREWS, AND OTHER ACTIVITIES RELATED OR INCIDENTAL THERETO.