2025-11-17T13:08:56-05:00 2024-12-31 WITHUMSMITHBROWNPC 100 SPECTRUM CENTER DRIVE STE 1000 IRVINE CA 92618 990 2024-01-01 330761254 PRETEND CITY THE CHILDREN'S MUSEUM OF ORANGE COUNTY % TIFFANY PATTERSON PRET 9494283900 29 HUBBLE IRVINE CA 92618 ELLEN PAIS EXECUTIVE DIRECTOR 9494283900 2025-11-17 true true RICHARD RUVELSON P00234075 9492612808 2024 2025-03-06 01:10:19Z ELLEN PAIS 29 HUBBLE IRVINE CA 92618 5245939 false X www.pretendcity.org X 1997 CA EDUCATIONAL EXPERIENCES FOR YOUNG CHILDREN 27 27 51 1379 0 0 5257484 1921561 2950519 2784515 85102 229819 22428 24869 8315533 4960764 0 0 0 0 2385851 2642333 0 0 892588 1781296 1741892 4167147 4384225 4148386 576539 17401914 17147264 1863771 1062135 15538143 16085129 X Pretend City is a children's museum focused on the developmental growth and success of children 0-8 through play, imagination and real-world experiences while building the capacity of adults to care for them. false false 2947441 0 2784515 For 2024, 201,997 children and adults visited Pretend City Children's Museum. That number included 6,456 children and chaperones experiencing Pretend City via 120 subsidized school or group field trips and 1,893 students and chaperones coming via 32 fully funded scholarships field trips. 5,864 adults and children enjoyed the educational learning Pretend City has to offer while attending birthday parties or facility rentals hosted at the museum. Over 12,000 free admission tickets were distributed to nonprofit organizations and communities throughout Orange County. Through our Good to go! Program initiative, Pretend City screened 671 children for developmental delay throughout the year. 653 health screenings were performed at our annual School Readiness Fair. Additionally, many children received a free screening from one of the following: vision, dental, fine/gross motor, speech & language, bmi, and audiology during our Way to Play days. Pretend City was able to serve 3,420 children and family members at our neurodivergent family nights and 1,893 children and family members attended our baby Steps development mornings. 2947441 true true false false false false false false false false true false false true true true true false false false false false false false true false false false false true false false false false false false false false true false false false false false false false false true 18 0 true 51 true false false false false false true true false false false false false false X 27 27 false false false false false false false true true false false true true true true true true true true false CA X X TIFFANY PATTERSON 9494283900 29 HUBBLE IRVINE CA 92618 X Ellen Pais Executive Director 40.0 0.0 X 195098 0 15174 Sue Harrison Chief Development Officer 40.0 0.0 X 182962 0 386 Maria Tinajero-Dowdle Chief Operating Officer 40.0 0.0 X 133763 0 12399 Barbara Powers Major Gifts Officer 40.0 0.0 X 132249 0 13844 Phi Nguyen Director of Human Resources 40.0 0.0 X 105818 0 9645 Tiffany Patterson Director of Finance 40.0 0.0 X 110134 0 808 Erin Boyl Chair 1.0 0.0 X X 0 0 0 Mark Montoya Vice Chair 1.0 0.0 X X 0 0 0 Jennifer Buchheim Treasurer 1.0 0.0 X X 0 0 0 Adina Stowell Secretary 1.0 0.0 X X 0 0 0 Anya Popov BOARD MEMBER (Thru 02/2024) 1.0 0.0 X 0 0 0 Travis Boyd BOARD MEMBER 1.0 0.0 X 0 0 0 Barbara Bitzer BOARD MEMBER 1.0 0.0 X 0 0 0 Daniel Campos BOARD MEMBER 1.0 0.0 X 0 0 0 Bill H Lyon BOARD MEMBER 1.0 0.0 X 0 0 0 Kyle Suryan BOARD MEMBER 1.0 0.0 X 0 0 0 Kari Moore BOARD MEMBER 1.0 0.0 X 0 0 0 Kevin Rubin BOARD MEMBER (Thru 07/2024) 1.0 0.0 X 0 0 0 Mona Shah BOARD MEMBER 1.0 0.0 X 0 0 0 Sandy Peffer-Stone BOARD MEMBER/Founder 1.0 0.0 X 0 0 0 Michelle Barto BOARD MEMBER 1.0 0.0 X 0 0 0 Randy Wood BOARD MEMBER 1.0 0.0 X 0 0 0 Nelma Maddox BOARD MEMBER 1.0 0.0 X 0 0 0 Andrew Morrow BOARD MEMBER 1.0 0.0 X 0 0 0 Trevor Tait BOARD MEMBER 1.0 0.0 X 0 0 0 Kathy Mohanna BOARD MEMBER 1.0 0.0 X 0 0 0 Casey McCracken BOARD MEMBER 1.0 0.0 X 0 0 0 Iman Movahed BOARD MEMBER 1.0 0.0 X 0 0 0 Carl Tong BOARD MEMBER 1.0 0.0 X 0 0 0 Alexandra Mars Airth CO-FOUNDER 1.0 0.0 X 0 0 0 Floyd Amuchie board member 1.0 0.0 X 0 0 0 Elliot Brown Board Member (Added in 2024) 1.0 0.0 X 0 0 0 Ben Drutman Board Member (Added in 2024) 1.0 0.0 X 0 0 0 Marisa Dukovich Board Member (Added in 2024) 1.0 0.0 X 0 0 0 Moises Gonzalez Board Member (Added in 2024) 1.0 0.0 X 0 0 0 860024 0 52256 7 false true false LPA Inc 5301 California Avenue Suite 100 IRVINE CA 92617 design 2216502 The Irvine Company 111 Innovation Dr IRVINE CA 92617 Property management 568118 Snyder Langston LLC 17962 Cowan IRVINE CA 92614 Architecture 154786 Service Systems Associates Inc 4624 Central Park Blvd Unit 100 DENVER CO 80238 Event Services 145514 All County Property Services Inc 17870 NEWHOPE ST SUITE 104-304 FOUNTAION VALLEY CA 92708 building maintenance 112837 6 377843 248477 1295241 34281 1921561 ADMISSIONS 713110 1914412 1914412 FIELD TRIPS & GROUPS 713110 210040 210040 MEMBERSHIP SALES 900099 620083 620083 EDUCATION PROGRAM FEES 900099 7750 7750 G2G PROGRAM REVENUE 900099 32230 32230 2784515 229573 229573 0 0 0 0 0 153082 152836 246 246 246 132339 377843 132339 0 0 0 0 0 0 RETAIL STORE REVENUE 453220 18278 18278 VENDING REVENUE 722210 3446 3446 OTHER INCOME 900099 3145 3145 24869 4960764 2809384 229819 X 0 0 0 0 539781 198729 63081 277971 0 1704218 1196537 236027 271654 0 217356 135147 28972 53237 180978 115393 38285 27300 0 12618 12618 35127 35127 0 0 0 392384 214083 33698 144603 22616 15054 1414 6148 0 85789 51928 9877 23984 0 800059 716512 56894 26653 7763 6177 15 1571 0 15889 8922 2665 4302 4159 4159 0 5370 5370 40973 28472 9151 3350 OTHER EXPENSES 162489 113225 4588 44676 SUPPLIES AND PROGRAMS 98191 91486 4954 1751 TELEPHONE AND COMMUNICATIONS 11039 8831 552 1656 EQUIPMENT RENTAL 12130 8772 1679 1679 35296 32803 440 2053 4384225 2947441 544196 892588 X 2981830 472443 4729083 6502735 5431347 3535750 179410 166997 0 0 0 0 0 0 0 0 49029 70588 7211982 7211982 5370 0 0 545460 0 0 0 0 0 0 4025845 5853291 17401914 17147264 604420 289151 0 0 435951 370395 0 0 0 0 0 0 156616 153082 0 0 666784 249507 1863771 1062135 X 8374818 11136535 7163325 4948594 15538143 16085129 17401914 17147264 576539 -29553 X false true X true false X 2642522 3944738 7289089 5257484 1862455 20996288 0 0 2642522 3944738 7289089 5257484 1862455 20996288 6645188 14351100 330 392 1204 78746 229576 310248 0 4948 22203 21192 22428 24869 95640 21402176 9222683 0.67054 0.70645 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 7111145 7111145 0 11088 11088 0 89749 89749 0 0 DEPOSITS 29904 RIGHT-OF-USE, NET 242510 CONSTRUCTION IN PROGRESS 5580877 5853291 0 LEASE LIABILITIES - OPERATING 249507 249507 X 5536916 -29553 605705 576152 4960764 4960764 4989930 605705 605705 4384225 4384225 PART X, LINE 2: The Organization is exempt from taxation under Section 501(c)(3) of the Internal Revenue Code and Section 23701d of the California Revenue and Taxation Code and is generally not subject to federal and state income taxes. However, the Organization is subject to income taxes on any net income that is derived from a trade or business, regularly carried on, and not in furtherance of the purposes for which it was granted exemption. Further, there are no income tax related penalties and interest included in these financial statements. The Organization has adopted the accounting standards relating to accounting and reporting for uncertainty in income taxes. For the Organization, these standards could be applicable to the incurrence of any unrelated business income attributable to the Organization. Because of the Organization's general tax-exempt status, these standards are not anticipated to have a material impact on the Organization's financial statements at December 31, 2024 and 2023. As a matter of course, various taxing authorities, including the Internal Revenue Service ("IRS"), have the authority to regularly audit the Organization. There were no tax years open to examination by major tax jurisdictions as of December 31, 2024 or 2023. Management believes that the Organization's tax positions comply with applicable tax law and has adequately provided for these matters. Poker Night 235050 177016 58034 797 7726 19911 19900 9700 LUNCHEON 183800 146570 37230 1086 5061 14771 8873 7439 1 91332 54257 37075 108 9188 21361 4246 2172 510182 377843 132339 1991 21975 56043 33019 19311 132339 X false false false false false false false false false Ellen Pais Executive Director 195098 0 0 0 0 0 0 0 15174 0 210272 0 0 0 Sue Harrison Chief Development Officer 182962 0 0 0 0 0 0 0 386 0 183348 0 0 0 X 1 24809 FMV X SUPPLIES 5 9472 COST false false false FORM 990, PART VI, SECTION B, LINE 11B: THE FORM 990 IS REVIEWED IN DETAIL BY THE EXECUTIVE DIRECTOR AND THE FINANCE DIRECTOR AND MADE AVAILABLE TO THE BOARD BEFORE BEING FILED. FORM 990, PART VI, SECTION B, LINE 12C: CONFLICT OF INTEREST POLICY IS UPDATED YEARLY AND ALL MEMBERS MUST SIGN IT ANNUALLY. FORM 990, PART VI, SECTION B, LINE 15: COMPENSATION DETERMINATION: THE BOARD REVIEWS THE COMPENSATION ON AN ANNUAL BASIS DURING THE BUDGETING PROCESS. FORM 990, PART VI, SECTION C, LINE 19: THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY & FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART VII, SECTION A: THE CURRENT EXECUTIVE DIRECTOR OF PRETEND CITY CHILDREN'S MUSEUM WAS HIRED ON SEPTEMBER 22, 2021. A SPECIAL COMMITTEE OF THE BOARD WAS FORMED TO CONDUCT THE SEARCH AND DETERMINE THE COMPENSATION. THE COMMITTEE REVIEWED THE COMPARATIVE COMPENSATION DATA COLLECTED BY THE ACTING EXECUTIVE DIRECTOR/COO. THE SPECIAL COMMITTEE REVIEWED THE EXECUTIVE DIRECTOR COMPENSATION DATA FOR COMPARABLE ORGANIZATIONS WITHIN THE STATE OF CALIFORNIA AND OUTSIDE THE STATE OF CALIFORNIA. THE SPECIAL COMMITTEE REVIEWED THE DATA AND MET INDEPENDENTLY, WITHOUT ACTING EXECUTIVE DIRECTOR PRESENT, TO DISCUSS THE COMPENSATION FOR THE INCOMING EXECUTIVE DIRECTOR. ONCE CONSENSUS WAS REACHED, THE SPECIAL COMMITTEE PRESENTED ITS FINDINGS AND RECOMMENDATIONS TO THE BOARD OF DIRECTORS FOR APPROVAL. THE BOARD REVIEWS THE COMPENSATION ON AN ANNUAL BASIS DURING THE BUDGETING PROCESS.