2025-11-06T12:50:04-06:00 2024-12-31 333709623 COHNREZNICK ADVISORY LLC 350 GRANITE STREET SUITE 1200 BRAINTREE MA 02184 990 2024-01-01 461629781 POPULACE INC POPU 6172979699 200 SUMMIT DRIVE 140 BURLINGTON MA 01803 LARRY TODD ROSE CEO 6172979699 2025-11-06 1 1 JOLANTA TUCK P01340068 7813803520 2025-11-05 2024 2025-03-06 01:10:19Z LARRY TODD ROSE 200 SUMMIT DRIVE 140 BURLINGTON MA 01803 5084899 0 X WWW.POPULACE.ORG X 2013 MA POPULACE ENGAGES IN THE TRANSLATION OF THE SCIENCE OF THE INDIVIDUAL TO ADVANCE THE PUBLICS UNDERSTANDING ABOUT LEARNING, DEVELOPMENT, AND HUMAN POTENTIAL. 6 4 4 4 0 0 5755011 5025000 0 0 53909 58335 845 1564 5809765 5084899 0 0 0 0 1748137 1743080 0 0 85903 2000257 1837966 3748394 3581046 2061371 1503853 10389752 12065231 1330923 1502549 9058829 10562682 POPULACE IS COMMITTED TO HARNESSING THE POWER OF HUMAN INDIVIDUALITY TO TRANSFORM HOW WE LEARN, WORK, AND LIVE, TO ENSURE THAT ALL PEOPLE HAVE THE OPPORTUNITY TO LIVE A FULFILLING LIFE. 0 0 2961494 1564 EDUCATING THE PUBLIC ABOUT THE SCIENCE OF THE INDIVIDUAL AND ITS APPLICATIONS FOR CULTURE AND SYSTEMS IN SOCIETY. 2961494 1 1 0 0 0 0 0 0 0 0 1 0 0 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 12 0 1 4 1 0 0 0 0 0 0 0 0 0 0 0 0 X 6 4 1 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 MA X TERESA KALINOWSKY CLIFTON LARSON ALLEN 7814026300 131 HARTWELL AVENUE SUITE 300 LEXINGTON MA 02421 LARRY TODD ROSE CEO 40.00 X X 605000 0 110814 PARISA ROUHANI PRESIDENT/SECRETARY/TREASURER 40.00 X X 409051 0 93377 WALTER HAAS CHAIR 1.00 X X 0 0 0 DEBBIE NEWHOUSE DIRECTOR 1.00 X 0 0 0 MADELEEN ROSETTI DIRECTOR 1.00 X 0 0 0 WILLIAM ROSETTI DIRECTOR 1.00 X 0 0 0 TANYA GONZALES CHIEF OF STAFF 40.00 X 209180 0 41891 SAVANNAH GROSS RESEARCH AND DESIGN LEAD 40.00 X 150360 0 20703 1373591 0 266785 4 0 1 0 GRADIENT METRICS 325 KENT AVENUE 367 BROOKLYN NY 11249 COMMUNICATIONS 282347 JAVELIN 203 SOUTH UNION ST STE 200 ALEXANDRIA VA 22314 MESSAGING & BRANDING 188500 MIMI GURBST DEPT 101011 PO BOX 150435 HARTFORD CT 061150435 MESSAGING & BRANDING 121817 CLIFTON LARSON ALLEN 220 S 6TH STREET STE 300 MINNEAPOLIS MN 55402 ACCOUNTING 112349 4 5025000 5025000 58335 58335 1564 1564 1564 5084899 1564 0 58335 X 1215843 1028751 163047 24045 363931 333739 22141 8051 13712 6715 6887 110 84259 41266 42320 673 65335 60278 3609 1448 4950 4950 133420 133420 953584 889047 13884 50653 69051 48772 19356 923 125801 57869 67932 501779 460374 41405 37820 34683 3137 11561 11561 3581046 2961494 533649 85903 9064112 5803960 4845210 72310 84089 400159 339678 83280 60481 603552 505122 566498 766369 10389752 12065231 147997 221257 1182926 1281292 1330923 1502549 X 7720594 9195035 1338235 1367647 9058829 10562682 10389752 12065231 1503853 0 X 0 1 X 1 0 X 4073490 3525052 3534948 5755011 5025000 21913501 4073490 3525052 3534948 5755011 5025000 21913501 7618078 14295423 1521 1144 13300 53909 58335 128209 858 1496 1560 845 1564 6323 22048033 0.64840 0.69580 X SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: OTHER INCOME - 2020 AMOUNT: $ 858. 2021 AMOUNT: $ 1,496. 2022 AMOUNT: $ 1,560. 2023 AMOUNT: $ 845. 2024 AMOUNT: $ 1,564. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 86762 86153 609 313397 253525 59872 60481 SECURITY DEPOSITS 35013 DEFERRED COMPENSATION ASSET - 457(F) PLAN 731356 766369 DEFERRED COMPENSATION LIABILITY - 457(F) PLAN 731356 OPERATING LEASE OBLIGATION 549936 1281292 X 5084899 0 5084899 0 5084899 3581046 0 3581046 0 3581046 PART X, LINE 2: THE AGENCY QUALIFIES AS AN ORGANIZATION FORMED FOR CHARITABLE PURPOSES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE ("IRC") AND IS GENERALLY NOT SUBJECT TO INCOME TAX. HOWEVER, INCOME FROM CERTAIN ACTIVITIES NOT DIRECTLY RELATED TO THE AGENCY'S TAX-EXEMPT PURPOSE IS SUBJECT TO TAXATION AS UNRELATED BUSINESS INCOME. IN ADDITION, THE AGENCY IS NOT A PRIVATE FOUNDATION UNDER SECTION 509(A)(1) OF THE IRC. MANAGEMENT HAS ANALYZED THE TAX POSITIONS TAKEN BY THE AGENCY AND HAS CONCLUDED THAT, AS OF DECEMBER 31, 2024, THERE ARE NO UNCERTAIN TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN THAT WOULD REQUIRE RECOGNITION OF A LIABILITY (OR ASSET) OR DISCLOSURE IN THE FINANCIAL STATEMENTS. GENERALLY, THE AGENCY'S INFORMATION/TAX RETURNS REMAIN OPEN FOR POSSIBLE EXAMINATION FOR THREE YEARS AFTER THE FILING DATE. WHILE NO INFORMATION/TAX RETURNS ARE CURRENTLY BEING EXAMINED, TAX YEARS SINCE 2021 REMAIN OPEN. X X X 0 1 0 0 0 0 0 0 0 LARRY TODD ROSE CEO 605000 0 0 0 0 0 89400 0 21414 0 715814 0 0 0 PARISA ROUHANI PRESIDENT/SECRETARY/TREASURER 409051 0 0 0 0 0 53400 0 39977 0 502428 0 0 0 TANYA GONZALES CHIEF OF STAFF 209180 0 0 0 0 0 7342 0 34549 0 251071 0 0 0 SAVANNAH GROSS RESEARCH AND DESIGN LEAD 150360 0 0 0 0 0 4586 0 16117 0 171063 0 0 0 PART I, LINE 4B THE AGENCY HAS A DEFERRED COMPENSATION PLAN UNDER IRC SECTION 457(F). CONTRIBUTIONS WERE MADE AS FOLLOWS: LARRY TODD ROSE $78,000 PARISA ROUHANI $42,000 FORM 990, PART VI, SECTION A, LINE 2 WILLIAM ROSETTI AND MADELEEN ROSETTI HAVE A FAMILIAL RELATIONSHIP. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS CIRCULATED BY EMAIL TO BOARD MEMBERS FOR COMMENT AND REVIEW PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C CONFLICT OF INTEREST FORMS ARE SIGNED ANNUALLY BY BOARD MEMBERS. FORM 990, PART VI, SECTION B, LINE 15 THE ORGANIZATION DETERMINES THE PRESIDENTS COMPENSATION AS WELL AS CERTAIN KEY POSITIONS BY REVIEWING FORM 990 OF OTHER ORGANIZATIONS ALONG WITH HAVING A COMPENSATION STUDY DONE. FINAL COMPENSATION IS APPROVED BY THE BOARD. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G MESSAGING AND BRANDING: PROGRAM SERVICE EXPENSES 540,784. MANAGEMENT AND GENERAL EXPENSES -202. FUNDRAISING EXPENSES 50,581. TOTAL EXPENSES 591,163. COMPUTER HOSTING: PROGRAM SERVICE EXPENSES 5,916. MANAGEMENT AND GENERAL EXPENSES 14,086. FUNDRAISING EXPENSES 72. TOTAL EXPENSES 20,074. COMMUNICATIONS: PROGRAM SERVICE EXPENSES 342,347. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 342,347.