2025-10-30T16:52:57-07:00 2024-12-31 990 2024-01-01 871532828 CARDINAL PRODUCTIONS INC CARD 5404672189 PO Box 4455 Roanoke VA 24015 Luanne Rife Executive Director 5404672189 2025-10-30 1 2024 2025-03-06 01:10:19Z Cardinal News Luanne Rife 2301 Laburnum Ave SW Roanoke VA 24015 1378210 0 X https://cardinalnews.org X 2021 VA We report the untold stories of Southwest and Southside Virginia, and strengthen the voices of the people who have been sidelined in the commonwealth's political, economic and cultural conversations simply because of where they live. 5 5 21 27 0 0 1267622 1266579 12725 56166 21803 40081 0 0 1302150 1362826 0 0 0 0 821427 1142935 0 0 215330 264279 279764 1085706 1422699 216444 -59873 1339134 1282627 66552 69918 1272582 1212709 Cardinal News, an independent, nonprofit news organization, reports the untold stories of Southwest and Southside Virginia, and strengthens the voices of the people in our communities who have been sidelined in the commonwealth's political, economic and cultural conversations simply because of where they live. 0 0 1118964 0 56166 Cardinal News continued to grow during 2024 and added an executive editor, reporter and part-time copy editor, and enjoyed its first full year with a development team. Cardinal Productions Inc. board of directors enlarged its membership from three to five members, updated the bylaws and activated two committees: governance and development. Cardinal News is managed in a thoughtful, considered manner in order to serve its mission and to secure a sustainable financial path. During 2024, Cardinal News doubled the readers of its newsletters, published 2,000 stories and hosted 2.7 million visitors to its websites, who accounted for more than 4.7 million page views. It published a daily, weekly, political, weather and events newsletters, and created a podcast to complement its 3-year project, Cardinal 250, to tell the little-known stories of Virginia's role in the march to independence in advance of the nation's semiquincentennial. Cardinal News won numerous awards from the Virginia Press Association, including the sweepstakes award for online organizations and Young Journalist of the Year. Through our journalism, we continue to provide independent information to the people of our communities, and to elevate their stories to Virginians living elsewhere. 0 0 0 1118964 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 29 0 1 21 1 0 0 0 0 0 0 0 0 0 0 0 0 X 5 5 0 0 1 0 0 0 0 1 1 0 0 1 1 1 1 1 0 1 1 0 VA X X Luanne Rife 5404672189 PO Box 4455 Roanoke VA 24015 Luanne Rife Executive Director 40 0 X 99911 0 8412 Caroline Glickman President, Board of Directors 5 0 X X 0 0 0 Debbie Meade Secretary, Board of Directors 5 0 X X 0 0 0 Chris Turnbull Treasurer, Board of Directors 4 0 X X 0 0 0 Chelyen Davis Board member 1.5 0 X 0 0 0 Dayo Abah Board member 1.5 0 X 0 0 0 99911 0 8412 0 0 0 0 0 0 0 0 0 25000 1241579 15051 1266579 Google Trusted Tester (AI/Content) 519200 50100 50100 0 0 Content Revenue Share 519200 5526 5526 0 0 Honorarium for Speaking Engagements 541618 150 150 0 0 390 390 0 0 56166 40414 0 0 40414 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 15051 0 15384 0 -333 0 -333 0 0 -333 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1362826 56166 0 40081 0 0 0 0 0 0 0 0 101928 10192 45868 45868 0 0 0 0 876379 759839 0 116540 33087 25231 1850 6006 57885 45165 2378 10342 73656 58043 3443 12170 0 0 0 0 0 0 0 0 8030 0 8030 0 0 0 0 0 0 0 0 0 0 0 82181 80861 100 1220 54085 50293 0 3792 42314 22856 14353 5105 60605 48128 3625 8852 0 0 0 0 6802 4126 374 2302 16331 12714 484 3133 0 0 0 0 1516 1516 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7900 0 7900 0 0 0 0 0 1422699 1118964 88405 215330 225444 207803 992610 1047585 102750 8133 0 0 0 0 0 0 0 0 0 0 2811 3271 0 0 0 0 0 0 0 0 15519 15835 1339134 1282627 66552 69918 0 0 0 0 0 0 0 0 0 0 0 0 0 0 66552 69918 X 601363 655478 671219 557231 1272582 1212709 1339134 1282627 -59873 0 0 0 0 0 X 0 1 X 1 0 X 470063 1330978 1267622 1266579 4335242 0 0 0 0 0 0 0 0 0 0 0 470063 1330978 1267622 1266579 4335242 2321750 2013492 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4335242 0 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1397727 0 34901 0 0 34901 1362826 0 0 0 1362826 1457600 34901 0 0 0 34901 1422699 0 0 0 1422699 X 2 15051 Market 0 0 1 0 Form 990, Part VI, Section A, Line 4 Key by-law changes effective 6/10/2024 include: - Added provision at least one board member with professional experience in journalism and Executive Director to serve as an ex officio, nonvoting member of the board. - Removed geographical requirements for board members - Added mandatory executive session following each board meeting - Replaced mail with email for notice of meetings - Added new section regarding standing committees, defining Executive, Nominations and Governance, Development, Finance, Audit and Programs Committees. - Added language about not accepting sponsorships of any kind from political parties, political candidates or political action committees Form 990, Part VI, Section B, Line 11b Organization's process to review Form 990. Form 990 is initially prepared by Organization's Finance Director and Executive Director with a review by an Independent Accounting Firm. Prior to filing the Form 990, all board members will receive a digital copy of the Form 990 and have an opportunity to ask questions and provide edits. All feedback is incorporated into submitted Form 990. Form 990, Part VI, Section B, Line 12c Enforcement of Conflicts of Interest Policy. All board members are required to sign the conflicts of interest policy prior to admittance, and each year thereafter. The policy is considered during relevant discussions and all board members must disclose any conflicts. Form 990, Part VI, Section B, Line 15 Compensation Process. For the executive director, the Board considered comparable compensation ranges and budgetary constraints in setting the salary level. Form 990, Part VI, Section C, Line 18 We post our Form 990 on GuideStar. Form 990, Part VI, Section C, Line 19 Governing documents, conflicts of interest policy and financial statements were made available to the public upon request. Audit not complete