2025-11-17T14:29:02+00:00 2024-12-31 346565596 ERNST & YOUNG US LLP 1101 NEW YORK AVENUE NW Washington DC 20005 990 2024-01-01 741599311 Dairy Max Inc DAIR 9726034700 2214 PADDOCK WAY DRIVE SUITE 600 GRAND PRAIRIE TX 75050 Jennie McDowell CEO 9726034700 2025-11-17 true Amber N Doane P01391011 2023276000 2025-11-17 2024 2025-03-06 01:10:19Z Jennie McDowell 2214 PADDOCK WAY DRIVE SUITE 600 GRAND PRAIRIE TX 75050 22517453 false X WWW.DAIRYMAX.ORG X 1995 TX EXPAND MARKETS FOR DOMESTICALLY PRODUCED DAIRY PRODUCTS IN THE MID-SOUTH, SOUTHWEST, AND MOUNTAN WEST MARKETS OF THE UNITED STATES THROUGH ITS PARTICIPATION IN THE NATIONAL GENERIC DAIRY UNIFIED MARKETING PLAN. 27 22 0 4 0 0 0 22276374 22384715 298517 132738 0 0 22574891 22517453 51385 89001 0 0 8123514 8250507 0 0 0 18219620 18768173 26394519 27107681 -3819628 -4590228 11634829 6658487 2083445 1697331 9551384 4961156 SEE SCHEDULE O false false NATIONAL UNIFIED MARKETING PLAN DIRECT SUPPORT. DAIRY MAX PROVIDES FUNDING TO HELP SUPPORT THE NATIONAL UNIFIED MARKETING PLAN FOR PROMOTION AND RESEARCH OF GENERIC DAIRY PRODUCTS. IMAGE AND INDUSTRY RELATIONS PROGRAMS TO SUPPORT THE NATIONAL AND REGIONAL GENERIC DAIRY PROMOTION PROGRAM. CHILD NUTRITION AND FITNESS PROGRAMS DEDICATED TO ENHANCE THE HEALTH AND NUTRITION OF CHILDREN IN AND OUT OF SCHOOLS IN THE DAIRY MAX MARKET STATES. 0 false false false false true false false false false false true false false false true false true false false false false false false false false false false true false false false false false false false false false false false false false false false false false true false false false false true 89 0 true 0 false false false false false false false false X 27 22 false true false false false false false true true false false false false true true true true true false false false false X Jennie McDowell 9726034700 2214 PADDOCK WAY DRIVE SUITE 600 GRAND PRAIRIE TX 75050 Jim Deaton Treasurer 1.0 0 X X 20475 0 0 Mary Kraft Chair 1.0 0 X X 37775 0 0 Mike Marley 1st Vice Chair 1.0 0 X X 7300 0 0 Robert Brouwer 2nd Vice Chair 1.0 0 X X 14962 0 0 Sieto Mellema 3rd Vice Chair 1.0 0 X X 1100 0 0 Angela Wood Director 1.0 0 X 7713 0 0 Angie Meyer Director 1.0 0 X 5150 0 0 Ashley Edstrom Director 1.0 0 X 4500 0 0 Britt Dinis Director (From 2/1/24) 1.0 0 X 3975 0 0 Casey Devries Director 1.0 0 X 0 0 0 Dale Jones Director 1.0 0 X 0 0 0 David Jackson Director 1.0 0 X 6275 0 0 Eddie Schaap Director 1.0 0 X 8750 0 0 Foy Chapin Director 1.0 0 X 0 0 0 James Doecheff Jr Director 1.0 0 X 2750 0 0 John Boer Director 1.0 0 X 6675 0 0 Keith Teichman Director 1.0 0 X 4950 0 0 Kyndra Brown Director 1.0 0 X 4200 0 0 Mark Sustaire Director 1.0 0 X 2850 0 0 Natasha TeVelde Director 1.0 0 X 2200 0 0 Nathan Moroney Director 1.0 0 X 4250 0 0 Neil Hoff Director 1.0 0 X 12625 0 0 Ron Shelton Director 1.0 0 X 7525 0 0 Ryan Schaap Director 1.0 0 X 6438 0 0 Susie Sharkey Director 1.0 0 X 4450 0 0 Tara Vander Dussen Director 1.0 0 X 1450 0 0 Tim Bernhardt Director 1.0 0 X 14775 0 0 Michael Konkle CEO (Until 12/31/24) 40.0 0 X 309505 0 57758 Quinton Baily CFO 1.0 0 X 0 0 0 502618 0 57758 1 false false false United Dairy Industry Association 10255 W Higgins Rd SUITE 900 Rosemont IL 60018 Promotion 7963194 Dairy Management Inc 10255 W Higgins Road Suite 900 Rosemont IL 60018 Management Services 7330613 Balcolm Agency 1413 Rio Grande Avenue Fort Worth TX 76102 Public Relations 2130864 Cultivate Agency Inc PO Box747 Justin TX 76247 Public Relations 601555 Impact Bio Inc 480 Sawgrass Corporate Pkwy Suite 200 Sunrise FL 33325 Field Sales Representatives 507285 20 0 PRODUCER ASSESSMENTS 900099 22384715 22384715 0 0 0 0 22384715 132738 132738 0 0 0 0 0 0 0 0 0 22517453 22384715 0 132738 89001 200688 6097680 509626 995323 447190 38094 193926 0 154699 201845 193653 387911 191633 87154 INDUSTRY RELATIONS 9081077 MEDIA, ADVERTISING, RETAIL 5796179 EXPORT 2000000 STAFF RELATIONS 182048 259954 27107681 7287919 2437249 2287040 2353301 0 0 0 0 519722 405455 1986812 752811 1287745 1234001 0 0 252403 228481 11634829 6658487 1829005 1463717 0 0 254440 233614 2083445 1697331 9551384 4961156 9551384 4961156 11634829 6658487 -4590228 0 X false true true false false true false 53631 43464 10167 151231 44616 106615 1781950 664731 1117219 1234001 Federal Income Taxes OPERATING LEASE OBLIGATIONS 233614 233614 22517453 0 0 22517453 0 0 22517453 27107681 0 0 27107681 0 0 27107681 true CHILDREN'S MUSEUM OF DENVER 2121 CHILDRENS MUSEUM DR Denver CO 80211 840658142 501(C)(3) 35000 SPONSOR OF EXHIBIT Hico Independent School District 15901 Sullivan Creek Dr Haslet TX 76052 Government 10000 Grantmaking 2 0 Schedule I, Part I, Line 2 Procedures for monitoring use of grant funds ALL OTHER GRANTS PAID BY DAIRYMAX ARE MADE TO PUBLIC CHARITIES and government organizations. Form 990, Part III, Line 1 ORGANIZATION'S MISSION DAIRY MAX, INC. IS A NOT-FOR-PROFIT CORPORATION THAT WAS ORGANIZED IN 1995 AND COMMENCED OPERATIONS ON JANUARY 1, 1996. DAIRY MAX IS A QUALIFIED STATE AND REGIONAL DAIRY PROMOTION PROGRAM "QP" CERTIFIED BY THE UNITED STATES DEPARTMENT OF AGRICULTURE (USDA) TO CONDUCT GENERIC DAIRY PRODUCTS PROMOTION, RESEARCH, AND NUTRITION EDUCATION. DAIRY MAX'S MISSION IS TO EXPAND MARKETS FOR DOMESTICALLY PRODUCED DAIRY PRODUCTS IN THE ENTIRE STATES OF COLORADO, LOUISIANA, MONTANA, NEW MEXICO, TEXAS AND WYOMING AND PARTS OF KANSAS AND OKLAHOMA THROUGH ITS PARTICIPATION IN THE NATIONAL GENERIC DAIRY UNIFIED MARKETING PLAN. DAIRY MAX IS A MEMBER OF THE UNITED DAIRY INDUSTRY ASSOCIATION, (UDIA) WHICH SERVES AS A CONDUIT FOR QP'S TO PARTICIPATE IN THE PLANNING, FUNDING, IMPLEMENTATION, AND EVALUATION OF THE NATIONAL GENERIC DAIRY UNIFIED MARKETING PLAN. DAIRY MAX IS GOVERNED BY A BOARD OF DIRECTORS THAT CONSISTS OF DAIRY FARMERS WHO SUPPORT DAIRY MAX. DAIRY MAX OUTSOURCES ITS MANAGEMENT, PROGRAM ADMINISTRATION, FINANCE, AND COMPUTER SERVICES TO DAIRY MANAGEMENT, INC. Form 990, Part VI, Line 3 Delegation of management duties DAIRY MANAGEMENT, INC. ("DMI") PROVIDES MANAGEMENT SERVICES FOR DAIRY MAX, INCLUDING PROGRAM ADMINISTRATION, FINANCE AND COMPUTER SERVICES. MICHAEL KONKLE, CEO OF DAIRY MAX (UNTIL 12/31/2024), WAS AN EMPLOYEE OF DMI AND WAS COMPENSATED $309,505 OF REPORTABLE COMPENSATION AND $57,758 OF OTHER COMPENSATION IN 2024 BY DMI FOR SERVICES PROVIDED TO DAIRY MAX. QUINTON BAILY, CFO OF DAIRY MAX, IS AN EMPLOYEE OF DMI AND WAS COMPENSATED $459,461 OF REPORTABLE COMPENSATION AND $71,400 OF OTHER COMPENSATION IN 2024 BY DMI. THIS COMPENSATION IS PARTIALLY FOR SERVICES PROVIDED TO DAIRY MAX. Form 990, Part VI, Line 11b Review of form 990 by governing body THE CEO AND THE CFO REVIEW THE 990 PRIOR TO FILING. Form 990, Part VI, Line 12c Conflict of interest policy THE CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY BY THE BOARD OF DIRECTORS. THE BOARD AND MANAGEMENT HOLD PERIODIC COMPLIANCE DISCUSSIONS DURING THE YEAR AND BOARD MEMBERS ARE ASKED TO RECUSE THEMSELVES FROM VOTING IF THEY ARE PERSONALLY INVOLVED IN A MATTER THAT COULD GIVE RISE TO CONFLICTS. Form 990, Part VI, Line 19 Required documents available to the public GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. WESTERN DAIRY ASSOCIATION 2214 PADDOCK WAY DRIVE GRAND PRAIRIE TX 75050 840623598 PROMOTION CO 501(c)(6) NA false false false false false false false false false false false false false false false false false false false false