2025-08-20T14:37:27-05:00 2024-12-31 Sorren Inc 102 N CASCADE AVENUE SUITE 400 COLORADO SPRINGS CO 80903 990 2024-01-01 461178146 USA Triathlon of Colorado % THE ORGANIZATION USAT 7195979090 5825 Delmonico Dr Suite 200 Colorado Springs CO 80919 Victoria Brumfield CEO 7195979090 2025-11-15 true true DOREEN B MERZ P00841439 7196301186 2025-11-15 2024 2025-03-06 01:10:19Z Victoria Brumfield 5825 Delmonico Dr200 Colorado Springs CO 80919 21190721 false X www.usatriathlon.org X 2012 CO The mission of USA Triathlon of Colorado (USAT) is to grow, inspire, and support the triathlon community. 12 11 76 324 706898 0 3091068 3782367 13765125 12632272 288773 472069 288590 246058 17433556 17132766 492396 880396 0 0 6073795 5876480 0 0 0 12881568 11068897 19447759 17825773 -2014203 -693007 15734988 15340438 8574424 8135600 7160564 7204838 X THE MISSION OF USA TRIATHLON OF COLORADO (USAT) IS TO GROW, INSPIRE, AND SUPPORT THE TRIATHLON COMMUNITY. false false 3814882 270226 3011 High Performance: This core program is the heart and soul of the Olympic and Paralympic movement for triathlon. USA Triathlon's high-performance program supports athletes that are able to compete at the top of the sport nationally and internationally through several distinct programs and initiatives from youth and junior development programs and camps to individual support for 450 individual elite athletes across the county pursuing their Olympic and Paralympic dreams. In 2024, this included support programs including U.S. Elite Triathlon and Paratriathlon National Teams, Mallow Junior/U25 National Team, Paratriathlon Resident Team, and our Project Podium program. In 2024, this culminated in the Paris Olympics and Paralympics in which USA Triathlon brought home a record-breaking 8 Paralympic medals and a Silver medal in the Olympic Mixed Relay. 4108357 9684824 Constituent Relationships: This diverse program provides infrastructure, support, resources, and education to our entire multisport ecosystem, including key constituent groups of members (300K+ unique), race directors (475), coaches (1800+), clubs (900+), and officials (~300). Also included in this department is support of our Age Group Team USA program, in which 1400+ athletes in every age category qualify to compete in world-level events representing the USA. Each constituent group has unique attributes and specific programming to fit their needs, all with the outcome of creating more loyalty and engagement throughout the ecosystem of triathlon and multisport. 1308238 536945 259985 Sport Development: Our sport development programs are designed to build a sustainable, long-term pipeline to the sport of triathlon and multisport. These programs primarily focus on youth, high school, collegiate (NCAA and Collegiate Club) pipeline efforts along with USA Triathlon's belonging and access initiatives aimed at lowering barriers and increasing access to the sport at all levels through specific fundraising and grant programs. LINE 4D, PROGRAM SERVICE ------------------------ Events: USA Triathlon produced 3 owned events in 2024, including Sprint and Olympic National Championships (Atlantic City, NJ) , Multisport National Championship Festival (Omaha, NE), and our proprietary educational industry conference, Endurance Exchange (Charlotte, NC). Beyond these, this program partners with nine external race management companies to run our other National Championships events and the Legacy Triathlon. In addition, the entire U.S. event ecosystem is supported through a variety of means from insurance, governance, customer service, marketing and promotion, communications, branding, experience, and safety. This program works internationally to provide support for world-level competition, which included in 2024 two World Triathlon events: Americas Championship hosted in Miami, FL and a Paratriathlon Cup hosted in Long Beach, CA. LINE 4D, PROGRAM SERVICE ------------------------ Membership: USA Triathlon membership program encompasses a set of products offered by USA Triathlon to multisport community members. Depending on the unique need of the athlete, these tiered memberships vary from entry-level one-day access (Bronze memberships) to highly curated concierge-level memberships (Platinum), and many other levels in between. Each membership is priced based directly on the benefits and access provided, including best-in-class insurance, sanctioned event support, athlete resources, perks and benefits all focused on supporting athletes at every stage of their multisport journey. The membership program for USA Triathlon makes up >50% of the revenue stream for USA Triathlon and is a key strategic focus to drive value within the sport of triathlon and multisport. LINE 4D, PROGRAM SERVICE ------------------------ Corporate Partnerships: corporate Partnerships are designed to be mutually beneficial for both USA Triathlon and partner organizations through financial contributions, in-kind donations, and/or marketing collaborations. These partnerships drive strategic revenue for the Organization and offer advantages for the Partners such as increased brand visibility, positive public perception, and access to USA Triathlon members and audience. Cultivating and maintaining strong relationships with corporate partners is crucial for long-term success, including ongoing communication and recognition of their financial contributions. 2101517 73225 2223613 National Events 1487302 Business Development 3588819 73225 2223613 12820296 true true false false false false false false false false true false false true true true false true false false true false false false false false false true true true false false false false false false true false true false false false false true true true false false true 211 0 76 true true true false false false false false false false false false false false X 12 11 false false false false true true true true true false false true true true true true true true true false CO X X THE ORGANIZATION 7195979090 5825 DELMONICO DR SUITE 200 Colorado Springs CO 80919 Victoria Brumfield CEO 40.0 0.0 X 409450 0 23859 Christi-Marie Butler Chief Development Officer 40.0 0.0 X 265435 0 16014 Krista M Prescott Chief Marketing/Growth Officer 40.0 0.0 X 223362 0 34874 Tim Yount Chief of Sport Development 40.0 0.0 X 215515 0 39618 Darren Jacoby Sr Dir of Constituent Growth & Retention 40.0 0.0 X 138525 0 45650 Scott Schnitzspahn High Performance General Man. 40.0 0.0 X 176384 0 7186 Ryan Bolton Director of High Performance 40.0 0.0 X 104444 0 45468 Kelley Clarke Director of Marketing Ops. 40.0 0.0 X 102867 0 40289 Brian D'Amico Director of Events and Programs 40.0 0.0 X 111334 0 23848 Camellia Noriega Associate General Counsel (To 08/12/24) 40.0 0.0 X 109021 0 19228 Sheri Trahern CFO (TO 07/27/2024) 40.0 0.0 X 104403 0 12364 Katie Zafares Athlete Director(To 10/2024) 5.0 0.0 X 10296 0 160 Joel Rosinbum Board Chair 5.0 0.0 X X 0 0 0 Henry Brandon Vice Chair/ Independent Dir. 5.0 0.0 X X 0 0 0 William Huffman Treasurer/Athlete Director 5.0 0.0 X X 0 0 0 Keri Serota General Director 5.0 0.0 X 0 0 0 Gabriela Gallegos General Director 5.0 0.0 X 0 0 0 Colonel Yvonne Spencer General Director 5.0 0.0 X 0 0 0 Leslie Knibb General Director 5.0 0.0 X 0 0 0 Scott Sternberg Independent Director 5.0 0.0 X 0 0 0 Felix Stellmaszek Indpendent director 5.0 0.0 X 0 0 0 Laura Oliphant Independent Director 5.0 0.0 X 0 0 0 Dylan Sorensen Athlete Director 5.0 0.0 X 0 0 0 1971036 0 308558 11 false true false Socket Events 4 Tauber Ct CASTLE ROCK CO 80108 Production Services 120792 1 1182441 2599926 811400 3782367 MEMBERSHIP 900099 7656165 7656165 SPONSORSHIP 900099 1966057 1673911 292146 EVENTS 711219 1821982 1503171 318811 CAMPS AND CLINICS 711219 179962 179962 SANCTIONING 711219 202962 202962 805144 805144 12632272 151659 151659 0 154623 154623 0 0 0 4368901 4048491 320410 320410 320410 0 0 0 0 0 0 4958 9464 -4506 -4506 ADVERTISING 513120 95941 95941 95941 17132766 12171432 706898 472069 410000 410000 470396 470396 0 0 1538921 849277 689644 68642 68642 3417604 1860471 1557133 39434 20483 18951 484851 258090 226761 327028 188226 138802 0 142827 359 142468 0 0 0 0 1966573 1337895 628678 15065 1510 13555 638778 222708 416070 414969 321894 93075 0 623141 190337 432804 2046439 1915404 131035 0 0 0 0 325904 325904 3092364 2910489 181875 INKIND ATHLETIC SUPPLIES 811400 811400 ATHLETE EXP/MEDICAL/UNIFORM 617031 614979 2052 EQUIPMENT RENTAL/SM WARES 374406 367736 6670 17825773 12820296 5005477 0 412068 616314 0 0 0 0 1190763 1184350 0 0 0 0 0 0 0 0 368436 663825 2853061 1820392 916512 1032669 11116223 10353864 0 0 0 0 0 0 1730986 1489416 15734988 15340438 547968 988205 0 0 6243922 5412869 0 0 0 0 0 0 1782534 1555850 0 0 0 178676 8574424 8135600 X 7160564 7204838 0 0 7160564 7204838 15734988 15340438 -693007 737281 X false true X true false X 2877157 4446937 3188101 3091068 3782367 17385630 8933654 12310853 14233587 13427138 12180896 61086128 0 0 0 11810811 16757790 17421688 16518206 15963263 78471758 600 600 68500 0 33702 103402 1053934 930283 17257 15811 2017285 1054534 930883 85757 15811 33702 2120687 76351071 332695 418207 231908 253919 151659 1388388 0 332695 418207 231908 253919 151659 1388388 0 0 46215 0 250383 296598 0 12143506 17175997 17699811 16772125 16365305 80156744 0.95252 0.94798 0.01732 0.02091 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 181846 53571 128275 984289 984289 1686926 782532 904394 1032669 RIGHT OF USE ASSETS 1489416 1489416 0 RELATED PARITES 178676 178676 X 18071740 737281 192229 9464 938974 17132766 17132766 18027467 192229 9465 201694 17825773 17825773 Schedule d, Part X, Line 2 Triathlon and the Foundation qualify as tax-exempt organizations under the provisions of Section 501(c)(3) of the Internal Revenue Code. Income from activities not directly related to Triathlon's and the Foundation's tax-exempt purpose is subject to taxation as unrelated business income. Triathlon and the Foundation are subject to examination by various taxing authorities generally for three to five years after the filing of their Return of Organization Exempt from Income Tax (Form 990). Triathlon and the Foundation do not believe that they have any uncertain tax positions that are material to the consolidated financial statements. Schedule D, Part XI, Line 2 D OTHER: $9,464; This amount consists of merchandise expense which are netted with revenue in Form 990, Part VIII. Schedule D, Part XII, Line 2 D OTHER: $9,464; This amount consists of merchandise expense which are netted with revenue in Form 990, Part VIII. $1 of rounding. true South America 2 0 Program Services Travel 1295 North America 9 0 Program Services Travel 43966 Europe (Including Iceland and Greenland) 14 0 Program Services Travel 965043 25 0 25 0 1010304 1010304 false false false false false false Schedule F, Part I usa triathlon of colorado REPORTS ALL EXPENDITURES BASED ON THE ACCRUAL METHOD OF ACCOUNTING. true Chicago State Foundation 9501 S King Drive ADM 126 Chicago IL 60628 473644945 501 (C)(3) 10000 SPORT PROGRAM Warren Wilson-College PO Box 9000 Ashville NC 28815 560767736 501 (C)(3) 25000 SPORT PROGRAM Roberts Wesleyan University 2301 Westside Drive Rochester NY 14624 160743126 501 (C)(3) 40000 SPORT PROGRAM Calvin College 3201 Burton St SE Grand Rapids MI 49546 381398824 501 (C)(3) 10000 SPORT PROGRAM Northern Kentucky University Nunn Drive UC 405 Highland Heights KY 41009 611162788 501 (C)(3) 25000 SPORT PROGRAM La Salle University 1900 West Olney Avenue Philadelphia PA 19141 231352654 501 (C)(3) 65000 SPORT PROGRAM Gallaudet University 800 Florida Avenue NE Washington DC 20002 530199507 501 (C)(3) 50000 SPORT PROGRAM University of Indianapolis 1400 East Hanna Avenue Indianapolis IN 46227 350868107 501 (C)(3) 110000 SPORT PROGRAM Duquesne University of the Holy Spirit 600 Forbes Ave Pittsburgh PA 15282 251035663 501 (C)(3) 40000 SPORT PROGRAM Concordia University Wisconsin Inc 12800 N Lakeshore Dr Mequon WI 53097 396077337 501 (C)(3) 35000 SPORT PROGRAM 10 0 ATHLETE TUITION/STIPEND 23 470396 cash Sch I Part I line 2 PROCEDURES FOR MONITORING THE USE OF GRANT FUNDS: USAT TRANSFERS RESTRICTED GRANTS UPON CASH RECEIPT OF A RESTRICTED GIFT. THE USAT RELEASES FUNDS WHEN IT HAS SUBSTANTIATED IT HAS SATISFIED ANY DONOR IMPOSED RESTRICTIONS ON THE CONTRIBUTIONS. X X X true true false false false false false true false Victoria Brumfield CEO 332400 77050 11583 12276 433309 Christi-Marie Butler Chief Development Officer 219760 45675 16014 281449 Krista M Prescott Chief Marketing/Growth Officer 182162 41200 7520 27354 258236 Tim Yount Chief of Sport Development 206562 8953 11632 27986 255133 Scott Schnitzspahn High Performance General Man. 169584 6800 6191 995 183570 Darren Jacoby Sr Dir of Constituent Growth & Retention 131525 7000 7798 37852 184175 Schedule J, part 1, line 4a Camellia Noriega received a severance payment of $ 14,950 in 2024. SCHEDULE J, PART 1, LINE 4B THE CEO HAS AN EMPLOYMENT AGREEMENT TO CONTINUE THROUGH 2028. Sch J part 1, line 7 ALL EMPLOYEES ARE ELIGIBLE FOR DISCRETIONARY BONUSES BASED UPON A VARIETY OF SUBJECTIVE CRITERIA. ANY BONUSES RECEIVED ARE REPORTED IN COLUMN B(II) OF SCHEDULE J PART II. Victoria Brumfield, Krista Prescott and Christi-Marie Butler received discretionary bonuses in 2024. These bonuses were based on meeting goals documented in their contract. TOM ZAFERES RELATIVE OF BOARD MEMBER 68642 EMPLOYEE false X sports related 17 871400 Fair Market Value 0 false false false Schedule M, Part I, Column B, Line 25 COLUMN (B) FOR LINE 25 REPORTS THE NUMBER OF CONTRIBUtors. Form 990, Part VI, Section A, Line 6 USA Triathlon of Colorado is a membership organization. Membership is open to any individual who is an athlete, coach, trainer, manager, club member, volunteer, administrator, or official active in the sports of triathlon, or to any other individual who is interested in the goals and objectives of USA Triathlon of Colorado. The classes of members are elite athletes, amateur athletes, general members, and youth. Youth Membership is for individuals under the age of 18 and youth members do not have voting rights. Form 990, Part VI, Section A, Line 7A THERE ARE TWELVE (12) MEMBERS OF THE BOARD OF DIRECTORS. FOUR (4) ATHLETE DIRECTORS ARE ELECTED BY ELITE ATHLETE MEMBERS. FOUR (4) INDEPENDENT DIRECTORS ARE SELECTED BY THE BOARD. FOUR (4) GENERAL DIRECTORS ARE ELECTED BY THE GENERAL MEMBERSHIP. BALLOTS ARE GENERALLY MADE AVAILABLE IN MID-LATE SEPTEMBER AND THE ELECTION CLOSEs APPROXIMATELY 30 DAYS THEREAFTER. Form 990, Part VI, Section A, Line 7B A VOTE OF AT LEAST NINE (9) VOTES OF THE DIRECTORS OF THE BOARD AT ANY MEETING DULY CALLED IS REQUIRED FOR ANY AMENDMENTS TO THE BYLAWS. MEMBERS VOTE ON THE GENERAL DIRECTORS. ATHLETE DIRECTORS AND MEMBERS OF THE ATHLETES' ADVISORY COUNCIL ARE ELECTED BY THE ELITE ATHLETE MEMBERS. ALL OTHER COMMITTEE MEMBERS ARE APPOINTED BY THE BOARD OF DIRECTORS. VARIOUS OTHER DECISIONS ARE RESERVED BY THE BOARD OF DIRECTORS. Form 990, Part VI, Section B, Line 11B THE FORM 990 WILL BE REVIEWED BY USAT'S EXECUTIVE LEADERSHIP TEAM. AFTER THE LEADERSHIP TEAM'S REVIEW, FORM 990 IS REVIEWED BY THE FINANCE COMMITTEE AND THEN SUBMITTED TO THE BOARD FOR REVIEW AND APPROVAL, BEFORE THE RETURN IS FILED WITH THE IRS. THE 990 WILL BE POSTED TO USAT'S WEBSITE. Form 990, Part VI, Section B, Line 12C ANNUALLY OFFICERS, DIRECTORS, STAFF AND VARIOUS OTHERS COMPLETE A CONFLICT-OF-INTEREST (COI) DISCLOSURE FORM. THEY ALSO HAVE THE OBLIGATION TO UPDATE IT ON AN ONGOING BASIS. USAT STAFF AND THE CHAIR OF THE ETHICS COMMITTEE REVIEW THE COI FORMS AND ANY POTENTIAL CONFLICTS. IF A CONFLICT EXISTS, THE APPLICABLE PERSON IS PROVIDED WITH GUIDANCE AS TO APPROPRIATE MITIGATION STEPS AND THEIR ABILITY TO ENGAGE IN A DELIBERATION, TRANSACTION, OR VOTE CONCERNING THE CONFLICT. Form 990, Part VI, Section B, Line 15 A & B THE CEO HAS AN EMPLOYMENT AGREEMENT THAT WAS REVIEWED BY THE COMPENSATION COMMITTEE AND BASED ON RELEVANT COMPENSATION SURVEYS. THIS AGREEMENT WAS APPROVED BY THE BOARD. THE CEO IS ALSO REVIEWED ON AN ANNUAL BASIS BASED ON PERFORMANCE METRICS. THE BOARD APPROVES THE FINAL EVALUATION FOR THE YEAR. FOR KEY EMPLOYEES, THE HR AND FINANCE TEAMS USE SURVEYS AND INDUSTRY KNOWLEDGE TO DEVELOP A RANGE FOR EACH SALARY POSITION AT USAT. THE HR AND FINANCE TEAMS PROPOSE OVERALL PAY SCALES DURING EACH BUDGET REVIEW AND IN DECEMBER, THE USAT BOARD MUST REVIEW AND APPROVE THE FOLLOWING YEAR'S BUDGET. Form 990, Part VI, Section C, Line 19 THE ORGANIZATION PROVIDES, IN A TIMELY MANNER, FINANCIAL STATEMENTS AND GOVERNING DOCUMENTS INCLUDING ITS CONFLICT OF INTEREST POLICY, WHEN REQUESTED IN WRITING OR IN PERSON. THE FORM 990, AND GOVERNING DOCUMENTS OF THE ORGANIZATION ARE POSTED ON THE ORGANIZATION'S WEBSITE AND UPDATED AS NECESSARY FROM TIME TO TIME. FORM 990 PART IX LINE 11G DESCRIPTION:CONTRACT LABOR TOTAL FEES:1445611 FORM 990 PART IX LINE 11G DESCRIPTION:PROFESSIONAL FEES TOTAL FEES:520812 FORM 990 PART IX LINE 11G DESCRIPTION:COMMISSIONS TOTAL FEES:150 USA Triathlon Foundation 5825 DelMonico Dr Suite 200 Colorado Springs CO 80919 465062719 See Part VII CO 501(c)(3) Line 7 USA Triathlo true false true true true true false false false false true false true false true false true true true true USA Triathlon Foundation B 513990 inkind & cash USA Triathlon Foundation D 250696 YE balance USA Triathlon Foundation L 562755 Contract Serv. USA Triathlon Foundation c 1182441 cash USA Triathlon Foundation e 178676 YE balance Schedule R, Part II, Line 1B Primary Activity of USA Triathlon Foundation is expanding triathlon accessibility and enabling participation. Schedule R, Part V, Line 2 (1) USA TRIATHLON (USAT) PROVIDED CONTRACTED SERVICES TO USA TRIATHLON FOUNDATION (FDN) DURING THE 2024 YEAR IN THE AMOUNT OF $562,755. THE FDN PAID USAT $48,765 FOR THESE CONTRACTED SERVICES. THE REMAINING BALANCE OF $513,990, DUE TO USAT, WAS FORGIVEN/ CONTRIBUTED BACK TO THE FDN BY USAT. THE REVENUE RECEIVED BY USAT FROM THE FDN ($48,765) IS REPORTED WITHIN PROGRAM REVENUE ON FORM 990, PART VIII, LINE 2. THE COST OF THE $562,755 OF SERVICES PROVIDED BY USAT, TO THE FDN, ARE REPORTED WITHIN THE NATURAL CLASSIFICATION CATEGORIES OF EXPENSE, WITHIN FORM 990, PART IX, AND HAVE NOT HAVE BEEN SEPARATELY STATED AS A GRANT PAID OUT (FORM 990, PART IX, LINE 1) AND ALSO NOT REFLECTED ON SCHEDULE I, PART II, GRANTS TO ORGANIZATIONS.