2025-08-14T10:46:58+00:00 2024-09-30 440160260 Forvis Mazars LLP 255 South Orange Avenue Suite 600 Orlando FL 32801 990 2023-10-01 471634269 OSCEOLA CONVENTION AND VISITORS BUREAU INC OSCE 4075694800 215 CELEBRATION PLACE SUITE 200 KISSIMMEE FL 34747 DT Minich President/CEO 4075694800 2025-08-14 true true Harry Harp P00176471 4077405400 2024-07-12 2023 2025-03-06 01:10:19Z EXPERIENCE KISSIMMEE DT MINICH 215 CELEBRATION PLACE KISSIMMEE FL 34747 40776249 false X www.experiencekissimmee.com X 2014 FL THE MISSION OF EXPERIENCE KISSIMMEE IS TO CREATE ECONOMIC OPPORTUNITY FOR OUR COMMUNITY BY DRIVING VISITATION TO THE DESTINATION. 36 36 65 36 231280 0 37462509 39289583 170229 295082 1028088 242299 226383 37999890 40714283 2102961 2854506 0 6385802 7318206 0 0 19306580 23246632 27795343 33419344 10204547 7294939 28728548 39158688 5640051 8775252 23088497 30383436 THE OSCEOLA CONVENTION & VISITORS BUREAU, INC., D/B/A EXPERIENCE KISSIMMEE, IS A FULL SERVICE TOURISM SALES, MARKETING, PUBLICITY, AND PROMOTIONAL ORGANIZATION RESPONSIBLE FOR CREATING ECONOMIC OPPORTUNITY FOR OSCEOLA COUNTY BY DRIVING VISITATION TO THE DESTINATION. IN ITS ROLE, EXPERIENCE KISSIMMEE FULFILLS ITS CONTRACT WITH OSCEOLA COUNTY BY COLLABORATING WITH THE LOCAL TOURISM INDUSTRY TO DEVELOP THE PROGRAMS AND ACTIVITIES THAT INSPIRE MORE THAN 8 MILLION OVERNIGHT VISITORS ANNUALLY AMONG LEISURE, BUSINESS AND SPORTS TRAVELERS FROM AROUND THE WORLD. false false 23826300 2854506 24452 THE EXPERIENCE KISSIMMEE TOURISM PROMOTIONAL OUTREACH TO THE DOMESTIC TRAVEL BASE WAS DRIVEN BY THREE PRIMARY OBJECTIVES. 1)MAKE KISSIMMEE MORE RECOGNIZABLE AND RESPECTED AMONG CONSUMERS. 2)INCREASE VISITATION TO KISSIMMEE. 3)STIMULATE BOOKINGS FOR KISSIMMEE AREA ACCOMMODATIONS. DOMESTIC LEISURE MARKETING PROGRAMS AND ACTIVITIES THROUGHOUT THE YEAR INTEGRATED THE NECESSARY MIX OF ADVERTISING, SOCIAL MEDIA AND PUBLICITY EFFORTS TO CONNECT WITH NEW AND REPEAT VISITORS, INTRODUCING THEM TO NEW AND WELL-KNOWN AREA ACTIVITIES AND VARIED REASONS TO PLAN AND BOOK TRAVEL TO THE DESTINATION. KEYS TO SUCCESS FOR THIS YEAR WERE ENHANCING PROGRAMS AND ACTIVITIES THAT ACHIEVED A HIGH LEVEL OF SUCCESS, YET REMAINING OPPORTUNISTIC AND ATTENTIVE TO NEW POSSIBILITIES TO TELL THE DESTINATION'S STORY. ACROSS VARIED PLATFORMS, THE CONSUMER MESSAGING HIGHLIGHTED THE DESTINATION'S IMPRESSIVE THEME PARK AND ATTRACTIONS AS WELL AS ITS DIVERSE LODGING CHOICES, ESPECIALLY THE VACATION HOME PRODUCT. 3704150 170229 EK'S MEETING SALES AND SPORTS SALES EFFORTS CONTINUE TO BE DRIVEN BY INCENTIVE AND/OR SPONSORSHIP PROGRAMS. THESE PROGRAMS OFFSET EVENT AND TOURNAMENT COSTS AND HAVE PROVEN TO BE A VALUABLE TOOL TO SECURING BUSINESS FOR THE DESTINATION. 3432439 CONSUMER AND TRAVEL TRADE ADVERTISING CAMPAIGNS IN CANADA, UNITED KINGDOM, NORTHERN EUROPE, BRAZIL, MEXICO, COLOMBIA, CHILE, INDIA AND CHINA INCLUDED OUT OF HOME, DIGITAL, RICH MEDIA, AND PRINT ELEMENTS. WEBSITE LANDING PAGES FEATURED STRONG OFFERS FROM INDUSTRY PARTNERS ENCOURAGING CONSUMERS TO BOOK TRAVEL TO KISSIMMEE. PARTNERSHIPS WITH BRAND USA EXTENDED OUR ADVERTISING REACH. CO-OP PARTNERSHIPS WERE A KEY STRATEGY IN EXPERIENCE KISSIMMEE'S TARGETED INTERNATIONAL MARKETS. OVER THE COURSE OF THE YEAR, WE ENGAGED IN CO-OPS, ALL OF WHICH WERE SUPPORTED BY MATCHING FUNDS FROM BRAND USA. 30962889 false false false false false false false false false true false false true true true true false false false false false false false true false false true false true false false false false false false false false false false false false false false true 97 0 true 65 true true true false false false false false false false X 36 36 false false false false false false false true true false false true true true true false false true true false FL X ROBIN POCHE 4075694821 215 CELEBRATION PLACE SUITE 200 KISSIMMEE FL 34747 ANTONIO BAEZ TREASURER 1.0 X X 0 0 0 ASHLEY BURELLA SECRETARY 1.0 X X 0 0 0 HECTOR LIZASUAIN PAST CHAIR 1.0 X X 0 0 0 RUSS KRAFT CHAIR 1.0 X X 0 0 0 THEARON SCURLOCK CHAIR-ELECT 1.0 X X 0 0 0 BARBARA KENNEY DIRECTOR 1.0 X 0 0 0 BETH KNIGHT DIRECTOR 1.0 X 0 0 0 CHOUDHRY PEGGY DIRECTOR 1.0 X 0 0 0 CHRISTINA MORRIS DIRECTOR 1.0 X 0 0 0 DENNIS HALE DIRECTOR 1.0 X 0 0 0 DIRK WEBB DIRECTOR 1.0 X 0 0 0 ERIC WATKIN DIRECTOR 1.0 X 0 0 0 HANS STEINBRENNER DIRECTOR 1.0 X 0 0 0 JASON HERNANDEZ DIRECTOR 1.0 X 0 0 0 JOHN NEWSTREET DIRECTOR 1.0 X 0 0 0 KELLY TRACE DIRECTOR 1.0 X 0 0 0 LEANN DAVIS DIRECTOR 1.0 X 0 0 0 LINDA GOODWIN DIRECTOR 1.0 X 0 0 0 LORENA GARCIA DIRECTOR 1.0 X 0 0 0 LUIS FLORES DIRECTOR 1.0 X 0 0 0 MARCEE LOY DIRECTOR 1.0 X 0 0 0 MARK MCHUGH DIRECTOR 1.0 X 0 0 0 MARY ELLEN KERBER DIRECTOR 1.0 X 0 0 0 MONICA SCHYCK DIRECTOR 1.0 X 0 0 0 PATRICK GLASSBURN DIRECTOR 1.0 X 0 0 0 PEDRO TURUSHINA DIRECTOR 1.0 X 0 0 0 RAMBERT VONK DIRECTOR 1.0 X 0 0 0 ROBB LARSON DIRECTOR 1.0 X 0 0 0 ROBERT AGRUSA DIRECTOR 1.0 X 0 0 0 SAM HAUGHT DIRECTOR 1.0 X 0 0 0 SEILLY PACHECO DIRECTOR 1.0 X 0 0 0 SHARON HARLEY DIRECTOR 1.0 X 0 0 0 SUSAN FATUTTA DIRECTOR 1.0 X 0 0 0 TIM JUSTYNSKI DIRECTOR 1.0 X 0 0 0 TODD ANDRUS DIRECTOR 1.0 X 0 0 0 VICKI JARAMILLO DIRECTOR 1.0 X 0 0 0 CASEY LEPPANEN CMO 40.0 X 219334 0 8814 DT MINICH CEO/PRESIDENT 40.0 X 550778 0 13800 MISTY JOHANGTEN COO 40.0 X 306145 0 8160 JASON HOLIC Chief of Destination Stewardship 40.0 X 218551 0 8782 JESSICA BEERS Executive Director of Kissimmee Sports Commission 40.0 X 200229 0 8052 1495037 0 47608 5 false true false 0 31139 39022196 236248 39289583 Sports Sponsorship 711310 170229 170229 0 0 0 0 170229 881971 881971 0 0 146117 146117 0 146117 146117 32617 31139 61966 -29349 -29349 ADVERTISING REVENUE 541800 231280 231280 OTHER INCOME 900099 21116 21116 REWARDS/POINTS 900099 3336 3336 0 0 0 0 255732 40714283 194681 231280 998739 2854506 2854506 1485874 1188699 297175 4443423 3532756 910667 351451 279858 71593 636027 506464 129563 401431 319657 81774 48464 48464 51547 51547 58504 0 58504 0 20710966 20710966 101473 6945 94528 361095 292941 68154 413363 296910 116453 116461 116461 298032 237321 60711 79389 79389 RESEARCH EXPENSES 308875 308875 MISCELLANEOUS 195165 195165 PROFESSIONAL DEVELOPMENT 190061 190061 SUPPLIES 132634 108820 23814 180603 123006 57597 0 33419344 30962889 2456455 0 14165622 12210163 9821477 15666430 82914 88769 0 0 0 0 3050854 4494093 1591752 779361 492613 812391 2644495 0 0 1115068 3242347 28728548 39158688 4225565 5678988 36890 55190 0 0 1377596 3041074 5640051 8775252 X 23088497 30383436 23088497 30383436 28728548 39158688 7294939 0 X false true X true false 77481 29992 47489 1514271 749369 764902 812391 SUPPLIES 68984 SECURITY DEPOSITS 39759 RIGHT-OF-USE ASSETS 532476 CONSTRUCTION IN PROGRESS 0 OTHER ASSETS 2601128 3242347 RIGHT-OF-USE LEASE LIABILITIES 230594 CONTRACT LIABILITIES 2810480 3041074 X 42095883 1319634 0 1319634 40776249 -61966 -61966 40714283 34800944 1319634 61966 1381600 33419344 0 0 33419344 Schedule D, Part X, Line 2 FIN 48 (ASC 740) footnote EXPERIENCE KISSIMMEE IDENTIFIES AND EVALUATES UNCERTAIN TAX POSITIONS, IF ANY, AND RECOGNIZES THE IMPACT OF UNCERTAIN TAX POSITIONS FOR WHICH THERE IS A LESS THAN MORE-LIKELY-THAN-NOT PROBABILITY OF THE POSITION BEING UPHELD WHEN REVIEWED BY THE RELEVANT TAXING AUTHORITY. SUCH POSITIONS ARE DEEMED TO BE UNRECOGNIZED TAX BENEFITS AND A CORRESPONDING LIABILITY IS ESTABLISHED ON THE STATEMENT OF FINANCIAL POSITION. EXPERIENCE KISSIMMEE HAS NOT RECOGNIZED A LIABILITY FOR UNCERTAIN TAX POSITIONS. IF THERE WAS AN UNRECOGNIZED TAX BENEFIT, EXPERIENCE KISSIMMEE WOULD RECOGNIZE INTEREST ACCRUED RELATED TO UNRECOGNIZED TAX BENEFITS IN INTEREST EXPENSE AND PENALITIES IN OPERATING EXPENSES. EXPERIENCE KISSIMMEE'S TAX YEARS SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE GENERALLY REMAIN OPEN FOR THREE YEARS FROM DATE OF FILING. Schedule D, Part XI, Line 4(b) Other revenues in form 990 not in audited financial statements Fundraising Expenses - -61966 Schedule D, Part XII, Line 2(d) Other expenses in audited financial statements not in form 990 Fundraising Expenses - 61966 EK Golf Tournament 54163 31139 23024 30407 19828 61 Other 9593 9593 11218 452 0 63756 31139 32617 30407 31046 513 61966 -29349 true City of Kissimmee 101 Church ST Kissimmee FL 34741 596000348 501c3 60000 Marketing Hearts of Reality 610 Sycamores St Ste 220 Celebration FL 34747 834609830 501c3 42000 Marketing City of St Cloud 1300 Ninth Street St Cloud FL 34769 596000421 501c3 40000 Marketing Give Kids The World Inc 210 South Bass Road Kissimmee FL 34746 592654440 501c3 40000 Marketing Carribean & Floridian Association Inc PO Box H50786 Kissimmee FL 34743 593131979 501c3 25000 Marketing Celebration Community Services 851 Celebration Avenue Celebration FL 34747 208971083 501c3 25000 Marketing CECF Wish Foundation 723 East Lawn Drive Celebration FL 34747 204373682 501c3 25000 Marketing KissimmeeOsceola C of C 1425 East Vine Street Kissimmee FL 34744 590319865 501c3 25000 Marketing Celebration Community Services 851 Celebration Avenue Celebration FL 34747 208971083 501c3 25000 Marketing Osceola County Historical Society 750 N Bass Road Kissimmee FL 34746 592713072 501c3 20000 Marketing Silver Spurs Club 1875 Silver Spur Lane Kissimmee FL 34744 591111474 501c3 20000 Marketing Town Of Celebration 52 Riley Rd 428 Celebration FL 34747 462609888 501c3 15000 Marketing St Cloud Chamber of Commerce 1200 New York Avenue St Cloud FL 34769 590432372 501c3 15000 Marketing Rotary Club of St Cloud Inc PO Box 702483 St Cloud FL 34770 592348477 501c3 15000 Marketing Museum of Military History 5210 W Irlo Bronson Highway Kissimmee FL 34746 272114394 501c3 10000 Marketing Rotary Club of Kissimmee Bay PO Box 420225 Kissimmee FL 34742 592348477 501c3 10000 Marketing St Cloud Heritage Museum Inc 1014 Massachusetts Ave St Cloud FL 34769 300472776 501c3 10000 Marketing Safety First FediAquatics Lifeguardians 1711 Charlseston Lane Kissimmee FL 34769 843258155 501c3 7500 Marketing 18 0 Schedule I, Part I, Line 2 Procedures for monitoring use of grant funds. THE ORGANIZATION REQUIRES THE FOLLOWING REPORTS WITHIN 45 DAYS POST EVENT: ACTUAL BUDGET REPORT, VENDOR CATALOG, COPIES OF ALL INVOICES, ATTENDEE SURVEY SUMMARY AND MARKETING REPORT. ALL REPORTS ARE REVIEWED FOR FUND ALLOCATIONS. X X false false false DT MINICH CEO/PRESIDENT 431413 0 119365 0 0 0 13800 0 0 0 564578 0 0 0 MISTY JOHANGTEN COO 258165 0 47980 0 0 0 8160 0 0 0 314305 0 0 0 CASEY LEPPANEN CMO 185055 0 34279 0 0 0 8814 0 0 0 228148 0 0 0 JASON HOLIC Chief of Destination Stewardship 182281 0 36270 0 0 0 8782 0 0 0 227333 0 0 0 JESSICA BEERS Executive Director of Kissimmee Sports Commission 161229 0 39000 0 0 0 8052 0 0 0 208281 0 0 0 Form 990, Part VI, Line 11b Review of form 990 by governing body THE EXECUTIVE COMMITTEE OF THE ORGANIZATION REVIEWS THE 990 BEFORE IT IS FILED. Form 990, Part VI, Line 12c Conflict of interest policy CONFLICT OF INTEREST POLICY IS OUTLINED IN OUR EMPLOYEE HANDBOOK AND DISCUSSED DURING ONBOARDING AND ORIENTATION. Form 990, Part VI, Line 15a Process to establish compensation of top management official COMPENSATION STUDY COMPLETED. THE CEO'S PERFORMANCE IS REVIEWED ANNUALLY BY THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS. OTHER EXECUTIVE/OFFICERS ARE REVIEWED ANNUALLY BY THE CEO USING OUR PERFORMANCE EVALUATION PROCESS. Form 990, Part VI, Line 19 Required documents available to the public GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.