2025-11-14T16:17:15-05:00 2024-12-31 WithumSmithBrown PC ONE TOWER CENTER BLVD 14TH FL EAST BRUNSWICK NJ 08816 990 2024-01-01 824110897 RAINFOREST ALLIANCE HOLDING INC % ADAM COX CFO RAIN 2126771900 298 FIFTH AVENUE 7TH FLOOR NEW YORK NY 10001 ADAM COX CFO 2126771900 2025-11-13 true true RICHARD RUVELSON P00234075 7328281614 2024 2025-03-06 01:10:19Z ADAM COX 298 FIFTH AVENUE 7TH FLOOR NEW YORK NY 10001 0 false X www.rainforest-alliance.org X 2018 DE RA works at the intersection of business, agriculture & forests to improve lives & protect nature by transforming how land is used, production of goods & consumer choices. 21 21 0 21 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 X SEE SCHEDULE O false false 0 0 0 Landscapes and Communities (See Schedule O) 0 0 0 Markets Transformation (See Schedule O) 0 true false false true false false false false false false false false false false false true false true false false false false false false false false false false false true false false false false false false false false false false false false false true true false false false true 0 0 0 false false false false false false false false false false false false X 21 21 false false false false false false false true true false false true true true true true true true true false X X ADAM COX CFO 2126771900 298 FIFTH AVENUE 7TH FLOOR NEW YORK NY 10001 Santiago Gowland CHIEF EXECUTIVE OFFICER 1.0 40.0 X 0 464962 77964 ADAM COX CHIEF FINANCIAL OFFICER 1.0 40.0 X 0 312222 32838 Molly Stark GENERAL COUNSEL & SECRETARY 1.0 40.0 X 0 226658 42628 Daniel Roger Katz DIRECTOR, BOARD CHAIR 1.0 1.0 X X 0 0 0 Peter Martin Schulte DIRECTOR, TREASURER 1.0 1.0 X X 0 0 0 Tasso Rezende de Azevedo DIRECTOR 1.0 1.0 X 0 0 0 Vanusia M Carneiro Nogueira DIRECTOR 1.0 1.0 X 0 0 0 Sonila Alice Cook DIRECTOR 1.0 1.0 X 0 0 0 Wendy Gordon DIRECTOR 1.0 1.0 X 0 0 0 Marilu Hernandez de Bosoms DIRECTOR 1.0 1.0 X 0 0 0 Daniel Houser DIRECTOR 1.0 1.0 X 0 0 0 Peter Hans Lehner DIRECTOR 1.0 1.0 X 0 0 0 Nalin Kumar Miglani DIRECTOR 1.0 1.0 X 0 0 0 Juan Esteban Orduz Trujillo DIRECTOR 1.0 1.0 X 0 0 0 Anurag Priyadarshi DIRECTOR 1.0 1.0 X 0 0 0 Eric B Rothenberg DIRECTOR 1.0 1.0 X 0 0 0 Anisha Pushpika Rajapakse DIRECTOR 1.0 1.0 X 0 0 0 Paul Douglas Rubacha DIRECTOR 1.0 1.0 X 0 0 0 Kerri Anne Smith DIRECTOR 1.0 1.0 X 0 0 0 Annemieke Wijn DIRECTOR 1.0 1.0 X 0 0 0 Sarah Jane Danchie DIRECTOR 1.0 1.0 X 0 0 0 BERRY MARTTIN DIRECTOR 1.0 1.0 X 0 0 0 JON MCCORMACK DIRECTOR 1.0 1.0 X 0 0 0 Nina Haase DIRECTOR 1.0 1.0 X 0 0 0 0 1003842 153430 0 false true false 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 X 0 0 0 0 0 0 0 0 0 X false true X true false X 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.00000 0.00000 X 0 0 0 0 0 0 0 0 0 0 0 0 0 X Schedule D Part X, Line 2 The Organization has evaluated uncertain tax positions and concluded there are no such positions at December 31, 2024 and 2023. The Organization has operations in other countries and is subject to the laws and regulations of those countries. The Organization did not recognize any tax related interest or penalties during the periods in question. false false false false false false false false false Santiago Gowland CHIEF EXECUTIVE OFFICER 0 464962 0 0 0 0 0 0 0 77964 0 542926 0 0 ADAM COX CHIEF FINANCIAL OFFICER 0 311912 0 0 0 310 0 11607 0 21765 0 345594 0 0 Molly Stark GENERAL COUNSEL & SECRETARY 0 226332 0 0 0 326 0 10672 0 32490 0 269820 0 0 Form 990, Part III, Line 1 - Mission: Rainforest Alliance Holding, Inc. was formed on January 1, 2018 to serve as the common non-profit parent corporation providing centralized governance and oversight over 2 wholly-owned non-profit entities: 1) Rainforest Alliance, Inc, a New York corporation and section 501(c)(3) public charity and 2) Sichting rainforest alliance, a tax-exempt Dutch foundation. -We bring together producers, business, governments, and civil society to create a more sustainable world. -Our standard sets the bar for sustainable agriculture. -We transform business practices, drive supply chain innovation, and engage consumers in positive change. -We work to rejuvenate agricultural landscapes and protect forests, foster sustainable livelihoods and build climate resilience across vulnerable regions. Form 990, Part III, Line 4A Landscapes and Communities - This program advances long-term, landscape-level initiatives to support sustainable, community-based development in communities vulnerable to ecological and social destruction, including farming certification projects, thereby encouraging farmers to use best practices in environmental protection, social equality, and economic viability and forest communities to harvest and manufacture forest products in a sustainable way. This also includes evaluating and communicating program impacts and developing and implementing effective, scientifically based strategies, programs, and projects through monitoring, evaluation, and results-based management that follows industry best practice. Here we help rural communities build inspiring partnerships with companies, governments, and local NGOs. Together, we tackle complex and interconnected challenges that are simply too big to be taken on alone-from climate change and deforestation to human rights and rural poverty. During 2024, we had 83 active landscape and community programs - covering 25+ million hectares and five critical regions bringing together companies, governments and local NGOs to tackle the kind of complex and interconnected challenges that no one can solve alone. 1. Mesoamerica With its sprawling Selva Maya rainforest and a vibrant mix of Indigenous cultures, this region stands at the forefront of our globally recognized community forestry work. We also partner with farming communities across Costa Rica, Guatemala, Honduras, Mexico, and Nicaragua to drive sustainability across key sectors including bananas and coffee. There are 130k+ people benefiting from L&C programs and 1.5m hectares covered by L&C programs. 2. South America Home to the magnificent Amazon rainforest and many of the world's leading coffee-producing countries, this part of the globe plays a crucial role in the future of regenerative farming. In Brazil, Colombia, Ecuador, and Peru, we work alongside local farming communities to advance nature-friendly ways of growing coffee, cocoa, flowers, bananas, avocados, and more. Here there are 40k+ people benefitting and 1M+ hectares covered by L&C programs. 3. West and Central Africa The biodiversity-rich landscapes of West and Central Africa are shaped by rural economies nestled among vast forests. Here we work hand in hand with local communities in Cameroon, Cte d'Ivoire, the Democratic Republic of the Congo, and Ghana to restore forests, build sustainable forest-based enterprises, and transform the cocoa sector. There are 404k+ people benefiting and 14.9M hectares covered by L&C programs. 4. East and Southern Africa From vast savannahs to towering, snow-capped peaks, the landscapes of East and Southern Africa are a stunning mosaic of diverse terrains and ecosystems. We work in vulnerable landscapes throughout Ethiopia, Kenya, Malawi, Tanzania, and Uganda to restore balance between coffee and tea farming communities and the precious forests around them. There are 287k+ people benefiting and 482k+ hectares covered by L&C programs. 5. Asia Pacific The landscapes of Asia Pacific are steeped in breathtaking biodiversity and a rich agricultural heritage. Here we're helping coffee, tea, and cocoa farmers advance sustainable and regenerative growing practices across India, Indonesia, Sri Lanka, Vietnam, and beyond. There are 433k+ people benefitting and 7m+ hectares covered by L&C programs. We ensure our landscapes programs amplify the voices of those who call these extraordinary places home. Rainforest Alliance takes a 'boots on the ground' approach; more than 50% of our expert staff are based in these key landscapes or in the wider region working side-by-side with rural communities to design and implement inspiring initiatives to overcome system challenges in farming and forestry. We estimate 1.3M people directly benefit with $394M invested since 2003 and for 2024 $33.5M sales revenue generated by small and medium sized farming and forestry businesses. Form 990, Part III, Line 4B Markets Transformation - This program helps organizations across the forestry, agriculture, and tourism value chains to successfully integrate sustainability into their business practices from sustainable production to sustainable consumption. This also includes outreach and education of the public on certification standards and sustainable practices and producing and publishing studies focused on forestry, agriculture, and certification. In 2024, we leaned into our ethos of continuous improvement to lay the groundwork for an exciting new wave of solutions- both within and beyond certification - that aim to deliver even greater benefits for farmers, communities, and businesses alike. In 2024, we listened extensively to feedback from farmers and companies and conducted a thorough review of our certification requirements. The result of those efforts is Version 1.4 of our Sustainable Agriculture Standard-coming into effect in October 2025. The updated standard features streamlined requirements and strengthened data quality. Alongside this, we will also introduce our new Regenerative Agriculture Standard as the first of three specialized certification solutions to be released in 2025 and 2026. During 2024 we have 7.9 million farmers and workers on certified farms; 6+ million hectares of certified farmland; 7,855 company partners and working in 62 countries with certified farms and programs. Approximately 99% of certified farms are fun by smallholder (i.e., famer cultivating < 10 hectares of land) farmers across 3.1 million farms; the average smallholder farm size is 2.31 hectares. Consumers can purchase products with the Rainforest Alliance Certified seal in over 155 countries on 40k+ products; companies buy enough Rainforest Alliance Certified coffee to make 333M cups of coffee each day; and companies buy enough Rainforest Alliance Certified cocoa to make 96M chocolate bars each day. In 2024, we optimized our robust certification and due diligence tools to help both certified and non-certified coffee and cocoa companies prepare to meet EUDR requirements ahead of the December 2025 deadline. For certified partners, these tools are offered for free as part of certification. With growing calls for supply chain transparency, we began developing our Sourcing Risk Assessment-a comprehensive service that will provide companies with reliable data and actionable insights to identify and address farm-level risks in their supply chains. Mount Kenya's Coffee and Tea Farmers Find Transformation Through Regeneration Launched in 2020, our Mount Kenya Sustainable Landscape and Livelihoods program supports certified coffee and tea farming communities to adopt regenerative agriculture practices that heal the land and uplift communities. Through 2024, 34,254 certified coffee and tea farmers in Mount Kenya transitioned to regenerative agriculture practices with 106,300 trees planted, 106+ hectares of degraded land restored, and 202 jobs created (64% of which were women and youth). Form 990, Part VI, Section B, Line 11B THE CFO INITIALLY REVIEWS THE ORGANIZATION'S DRAFT FORM 990. THE GENERAL COUNSEL REVIEWS THE DRAFT 990 WITH RESPECT TO ANY QUESTIONS INVOLVING LEGAL MATTERS. THE DRAFT FORM 990 IS DISTRIBUTED TO EACH OF THE ORGANIZATION'S OFFICERS AND DIRECTORS IN ADVANCE OF FILING. THE CFO OVERSEES ANY REVISIONS BEFORE THE FINAL FORM 990 IS FILED. Form 990, Part VI, Section B, Line 12C A COPY OF OUR CONFLICT OF INTEREST POLICY, ALONG WITH A CONFLICT OF INTEREST DISCLOSURE STATEMENT, IS FURNISHED TO EACH DIRECTOR, OFFICER AND STAFF MEMBER OF THE RAINFOREST ALLIANCE UPON UNDERTAKING THE DUTIES OF SUCH OFFICE, AND ANNUALLY THEREAFTER FOR THE TERM OF SUCH PERSON'S SERVICE TO THE ORGANIZATION. ANY DISCLOSURES ARE REVIEWED BY AN INTERNAL COMMITTEE MADE UP OF THE CEO, CFO AND THE GENERAL COUNSEL, AND ARE REPORTED ON A PERIODIC BASIS TO THE AUDIT AND RISK COMMITTEE. THE AUDIT AND RISK COMMITTEE HAS AMONG ITS RESPONSIBILITIES THE DUTY OF REVIEWING AND MAKING DETERMINATIONS WITH RESPECT TO all TRANSACTIONS, AGREEMENTS, OR ARRANGEMENTS INVOLVING DIRECTORS, OFFICERS, AND KEY EMPLOYEES. IN ADDITION, A DETAILED FORM 990 DISCLOSURE STATEMENT IS DISTRIBUTED ANNUALLY TO MEMBERS OF THE COMMITTEE THAT AWARDS KLEINHANS FELLOWSHIPS AND THE RAINFOREST ALLIANCE'S DIRECTORS, OFFICERS AND KEY EMPLOYEES. IT REQUESTS DISCLOSURES THAT ARE REQUIRED TO BE REPORTED ON FORM 990 ABOUT ANY TRANSACTIONS BETWEEN THE ORGANIZATION AND THOSE WHO SERVE IT IN VARIOUS VOLUNTEER AND PAID CAPACITIES, AND ABOUT ANY TRANSACTIONS AMONG THOSE PERSONS. Form 990, Part VI, Section B, line 15A & 15B The Organization does not compensate employees or officers. However, directors and officers of related organizations are compensated. Rainforest Alliance Inc policies are as follows: THE ORGANIZATION HAS DEVELOPED SALARY ADMINISTRATION GUIDELINES (THE "GUIDELINES") THAT APPLY IN SETTING THE COMPENSATION OF ALL OF ITS EMPLOYEES, INCLUDING ITS CEO, OFFICERS, AND KEY EMPLOYEES. UNDER THE GUIDELINES, THE ORGANIZATION UTILIZES SEVERAL SALARY SURVEYS WITH SIMILARLY SIZED, INTERNATIONAL NON-PROFIT ORGANIZATIONS TO ENSURE THAT ITS SALARIES ARE WITHIN THE RANGE OF THOSE OF COMPARABLE ORGANIZATIONS. GENERALLY, THE MIDPOINT OF THE ORGANIZATION'S SALARY RANGES FALLS WITHIN THE SALARY RANGE AVERAGES OF COMPARABLE NON-PROFIT ORGANIZATIONS. PERFORMANCE REVIEWS ARE THEN USED TO ESTABLISH AN INDIVIDUAL EMPLOYEE'S COMPENSATION WITHIN THE RANGE SET BY COMPARABILITY DATA. THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS APPROVES MODIFICATION OF COMPENSATION THAT EXTENDS TO SUBSTANTIALLY ALL EMPLOYEES. THE GUIDELINES ALSO REQUIRE THE EXECUTIVE COMMITTEE TO REVIEW AND APPROVE SEPARATELY THE COMPENSATION OF THE CEO AND CFO, UNLESS SUCH INDIVIDUALS RECEIVE A MODIFICATION OF COMPENSATION THAT EXTENDS TO SUBSTANTIALLY ALL EMPLOYEES. TO ENSURE RA PAY SCALES ARE CONSISTENT, FAIR AND COMPETITIVE, RA REGULARLY ENGAGES THE MERCER GROUP TO CONDUCT A GLOBAL REVIEW OF ITS DOMESTIC AND INTERNATIONAL PAY SCALES. THE MOST RECENT REVIEW WAS COMPLETED IN 2020. Form 990, Part VI, Section C, Line 19 The Organization's governing documents and financial statements are available to the public upon written request to management. In addition, the Organization's audited financial statements, 990's, conflict of interest and whistleblower policies, and summaries of all of its policies and procedures to ensure independence, are available on its Website. 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