2025-11-13T14:36:39-05:00 2025-06-30 990 2024-07-01 980203027 WORLD WILDLIFE FUND CANADA WORL 4164898800 410 ADELAIDE ST WEST SUITE 400 Toronto Ontario CA M5V 1S8 David Cornfield VP Finance & Planning 4164847715 2025-11-13 2024 2025-03-06 01:10:19Z Megan Leslie 410 Adelaide St West Suite 400 Toronto Ontario CA M5V1S8 28518653 false X https: wwf.ca X 1967 CA To collect manage and disburse funds through suitable bodies or individuals for the conservation of fauna flora forests landscape water soils and other natural resources in Canada and elsewhere by research investigation education at all levels information and publicity coordination of efforts cooperation with other interested parties and all other appropriate means. 10 10 162 303 0 0 23779697 26866409 0 0 685657 749525 498141 668179 24963495 28284113 1941839 3665180 0 0 9847429 9299606 713290 691337 4637449 11117543 10325827 23620101 23981950 1343394 4302163 16872601 21755726 2018313 2345915 14854288 19409811 To collect manage and disburse funds through suitable bodies or individuals for the conservation of fauna flora forests landscape water soils and other natural resources in Canada and elsewhere by research investigation education at all levels information and publicity coordination of efforts cooperation with other interested parties and all other appropriate means. false false 10368666 1591390 0 Global Conservation ensures all Conservation programs and activities are aligned with the Strategic Plan and oversees core conservation functions that go beyond the scope of a single conservation program. 3052421 1074937 0 The Resilient Habitats program ensures that WWF-Canada contributes to an increase in viable sustained wildlife habitat within WWF-Canada geographical focus regions and supports avoided conversion of stored carbon in land and coastal systems. 3848985 986718 0 The Restoration and Regeneration Program ensures that WWF-Canadas restoration actions result in new and increased storage of carbon in natural land freshwater and shoreline ecosystems while supporting an increase in the amount of viable sustained habitat. The program will also be a central driver of making it possible for millions of residents to take measurable actions for conservations. 1100258 12852 0 Wildlife and Industry: The Wildlife and Industry Program ensures that the direct threat from industrial and commercial activities to habitat viability and carbon storage in WWF-Canada geographical focus regions is reduced or eliminated. The overall approach is solutions-oriented towards ecologically responsible industrial and commercial activities compatible with well-being of wildlife. -318005 0 0 Cost allocations out of Program Services 782253 12852 0 18052325 true true false true false false false false false false true false false false false false true false false true true true false true false false false true false true false false false false false false false false true false false false false true false true false true 0 0 162 true false true CA false false false false false 0 false false false false false 10 10 false false false false false false false true true false false false true true true true true true true false X David Cornfield 4164898800 410 Adelaide St West Suite 400 Toronto Ontario CA M5V 1S8 Meena Ballantyne Director - Chair of the Board 2.00 0.00 X 0 0 0 James Biggar Director - Vice Chair of the Board 2.00 0.00 X 0 0 0 Julie Gelfand Director - Chair of the Audit Committee 2.00 0.00 X 0 0 0 Anne-Marie Boucher Director - Chair of the Governance Committee 2.00 0.00 X 0 0 0 Linda Sampson Director 1.00 0.00 X 0 0 0 Kluane Adamek Director 1.00 0.00 X 0 0 0 John Etherington Director 1.00 0.00 X 0 0 0 Vincent Gasparro Director 1.00 0.00 X 0 0 0 Jessica Pathy Director 1.00 0.00 X 0 0 0 Bruce Poon Tip Director 1.00 0.00 X 0 0 0 Tammara Soma Director 1.00 0.00 X 0 0 0 Supriya Syal Director 1.00 0.00 X 0 0 0 David Oxtoby Director 1.00 0.00 X 0 0 0 Thanh Thao Pham Director 1.00 0.00 X 0 0 0 Ryan Baillargeon Director 1.00 0.00 X 0 0 0 Megan Leslie President and CEO 37.50 0.00 X 178976 0 22201 Mary MacDonald Chief Conservation Officer 37.50 0.00 X 161821 0 20587 Rashida Jeeva SVP Marketing and Communications 37.50 0.00 X 146435 0 19922 Kathrin Majic SVP Development 37.50 0.00 X 133580 0 19034 Jeffrey Chu SVP People Culture and Technology 37.50 0.00 X 131894 0 18917 Mark Charles VP Marketing 37.50 0.00 X 119107 0 18028 Simone Hicken VP Philanthropy and Donor Engagement 37.50 0.00 X 115660 0 17789 David Cornfield Board Treasurer - Vice President Finance and Planning 37.50 0.00 X 104517 0 14308 Justine Mossman Secretary to the Board 37.50 0.00 X 47246 0 7626 1139236 0 158412 13 false true false Blakely & Associates Inc 240 Industrial Parkway South Aurora Ontario CA L4G 3V6 Mailing, Marketing 835979 Mission CRM Limited C/O TH1340 PO BOX 4290 POSTAL STATION A Toronto Ontario CA M5W 0E1 Cloud-based fundraising database management system 579756 TNI The Network Inc 4422 1st Street Peachland British Columbia CA V0H 1X7 Door to door, fundraising 520093 Positive Fulfillment Services Ltd 2050 Codin Crescent Toronto Ontario CA M9W 7J2 Product orders, shipping 413298 Tug Search Canada Inc 130 Spadina Ave Suite 305 Toronto Ontario CA M5V 2L4 Search engine marketing 283557 10 0 0 0 1257592 3250734 22358083 318590 26866409 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 749525 0 0 749525 0 0 0 0 53746 0 0 53746 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 413686 234540 179146 179146 0 0 Project and management fees 247120 247120 0 0 Miscellaneous revenue 188167 188167 0 0 0 0 0 0 0 0 0 0 435287 28284113 614433 0 803271 237680 237680 0 0 3427500 3427500 0 0 552085 420561 83818 47706 0 0 0 0 7261613 5463724 300741 1497149 0 0 0 0 1485908 1129102 68495 288311 0 0 0 0 0 0 0 0 58285 36447 4236 17602 44173 0 44173 0 0 0 0 0 691337 691337 14727 0 14727 0 3671645 3389404 49197 233044 1109671 511817 604 597250 682531 413465 28713 240353 948286 500785 85340 362161 0 0 0 0 488499 268674 79137 140688 360276 310967 12976 36333 0 0 0 0 301579 238492 5647 57440 0 0 0 0 1853567 1371644 361442 120481 123888 0 123888 0 70311 35933 9767 24611 Donations and order process 308200 117340 12325 178535 Program related office expenses 4477 3133 471 873 Printing & Publication 285712 175657 6480 103575 0 0 0 0 0 0 0 0 23981950 18052325 1292177 4637449 2220810 1110405 0 1110405 877 880 2120057 1955836 0 0 502997 543650 0 0 0 0 0 0 0 0 642324 591802 1376628 1175286 272652 201342 13333694 18462216 0 0 0 0 0 0 0 0 16872601 21755726 2018313 2345915 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2018313 2345915 X 3213344 4958507 11640944 14451304 14854288 19409811 16872601 21755726 4302163 107228 0 0 0 146132 X false true true false X 18007822 23170098 19851578 23779697 26866409 111675604 0 0 0 0 0 0 0 0 0 0 0 0 18007822 23170098 19851578 23779697 26866409 111675604 7902152 103773452 243323 291278 681202 751735 803271 2770809 0 0 0 0 0 0 197817 217904 175290 266020 435287 1292318 115738731 413686 0.8966 0.9381 X Part II - Line 10 | Year:, Amount:, Description:| 2020, 197817, Miscellaneous revenue $96,929 + Project & Management fees $100,888| 2021, 217904Miscellaneous revenue $153,656 + Project & Management fees $64,248| 2022, 175290Miscellaneous revenue $8,984 + Project & Management fees $166,306| 2023, 266020Miscellaneous revenue $14,818 + Project & Management fees $251,202| 2024, 435287Miscellaneous revenue $188,167 + Project & Management fees $247,120| RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 false true false 0 false 0 true 0 false 0 true 451 false 0 false 0 451 false false Part II | PartandLinenumber:,Explanation:| Part2SectionBLine1a,Volunteers were recruited to assist with operational tasks during major fundraising events mainly the CN Tower Climb for Nature and the BC Climb for Nature.| Part2SectionBLine1b,Legislative lobbying in the past fiscal year involved oral communications with and making recommendations to public office holders about changes to legislation for improved protection of marine habitat and species protection of priority rivers and environmental flows in freshwater environments and enhanced protection of Canadas species at risk. Grassroots lobbying was conducted via blogs emails press releases social media platforms and external media outlets.| Part2SectionBLine1e,Web pages. Social media posts.| Part2SectionBLine1g,Same as Line 1b above.| 32693 -31266 1427 969865 -880507 89358 374071 -263514 110557 201342 27368289 107228 107228 27261061 1023052 1023052 28284113 24216490 234540 234540 23981950 0 23981950 Part XI, line 4b Part XI Line 4b: The figure $1,023,052 is a sum of $1,257,592 Transfer from Foundation and -$234,540 Cost of Goods Sold. Part XII, line 2d Part XII Line 2d: Cost of Goods Sold. true North America 6 210 Program services Conservation. 14387144 North America 0 0 Office expenses Operations. 1292177 North America 0 0 Fundraising activities Fundraising. 4637449 North America 0 0 Grants to recipients Conservation. 2128051 Europe Including Iceland and Greenland 0 0 Grants to recipients Conservation. 217986 East Asia and the Pacific 0 0 Grants to recipients Conservation. 32188 Sub-Saharan Africa 0 0 Grants to recipients Conservation. 916629 South Asia 0 0 Grants to recipients Conservation. 132646 6 210 6 210 23744270 23744270 North America Resilient Habitats 980635 Cheque North America Restoration & Regeneration 977755 Cheque North America Wildlife & Industry 12852 Cheque North America Other Conservation 156809 Cheque Europe (Including Iceland and Greenland) Wildlife Conservation 217986 Wire East Asia and the Pacific Wildlife Conservation 32188 Wire Sub-Saharan Africa Wildlife Conservation 916629 Wire South Asia Wildlife Conservation 132646 Wire 26 38 false false false false false false Part I, II, III and IV | PartandLinenumber:,Explanation:| Part I Line 2,All conservation grants were executed by WWF standard grant agreement requiring the grantee to file interim progress reports as well as a final report. Agreement supervisors are responsible for evaluating the work completed and appraising if the work was completed satisfactorily. The agreement is also governed by some additional terms & conditions for grants and primary donor-funded projects to ensure compliance.| X X X X X X X true TNI The Network Inc 4422 1st Street Peachland British Columbia CA V0H 1X7 Face to Face false 802783 581834 220949 Fundraising Direct 60 St Jacques West Suite 302 Montreal Quebec CA H2Y 1L5 Telemarketing false 277428 5037 272391 1080211 586871 493340 true World Wildlife Fund Inc 1250 24th Street NW Washington DC 20037 521693387 501(c)(3) 23470 0 N A N A Other Conservation University of Maryland College Park Office of Research Administration 3112 Lee Building 7809 Regents Driv College Park MD 20742 526002033 205965 0 N A N A Other Conservation University of Southern California Ecological Data Science Lab 3616 Trousdale Parkway Los Angeles CA 90089 951642394 501(c)(3) 6453 0 N A N A Other Conservation 3 0 X X X false false false false false false false false false Megan Leslie President and CEO 178976 0 0 0 0 0 0 0 22201 0 201177 0 0 0 Mary MacDonald Chief Conservation Officer 161821 0 0 0 0 0 0 0 20586 0 182407 0 0 0 Rashida Jeeva SVP Marketing and Communications 146435 0 0 0 0 0 0 0 19922 0 166357 0 0 0 Kathrin Majic SVP Development 133580 0 0 0 0 0 0 0 19035 0 152615 0 0 0 Jeffrey Chu SVP People Culture and Technology 131894 0 0 0 0 0 0 0 18918 0 150812 0 0 0 X 46 310287 Fair value. X Life Insurance Premiums 4 8303 Life Insurance Premiums. 0 false true true Part I and II | PartandLinenumber:,Explanation:| Part I Line 32b,The organization did not hire or use third parties or related organizations to solicit non-cash contributions. However it used the services of RBC Dominion Securities to sell the donated securities in the market.| Doing Business As Names WWF-Canada Part VI, Line 11b Prepared by a staff member reviewed by the VP Finance and Planning. Part VI, Line 12c The Board of Directors and employees annually review the conflict of interest policy and sign declarations as to their compliance or if in conflict real or perceived details are given. The nature of any conflict is reviewed by VP Finance & Planning; cases are referred as appropriate to the President; and any staff or board member in conflict is advised what actions if any are required for compliance with the policy. Implementation and monitoring of policy is the responsibility of the VP Finance & Planning. Part VI, Line 15 The remuneration of the CEO and the five highest paid members of management is reviewed annually by the Compensation Governance & Nominating Committee of the Board of Directors. Part VI, Line 19 The organizations governing documents code of business conduct and ethics policy and audited financial statements are available upon request. The audited financial statements and Annual Reports are available on http: www.wwf.ca Part IX, Line 11g Other fees: $3,671,645 Part XI, Line 9 | Description:, Explanation:, Amount:| Change in exchange rate between Canadian $ and US dollar, Foreign Exchange, $146132| World Wildlife Canada Foundation 410 Adelaide St W Suite 400 Toronto Ontario CA M5V 1S8 980203027 Administering assets donated to be held in trust and capital CA N/A N/A false false false true false false false false false false false false true false false true false false false false World Wildlife Canada Foundation C 1257592 Actual payment. World Wildlife Canada Foundation L 65191 Actual payment.