2025-10-29T16:06:03-07:00 2024-12-31 952076568 Leaf & Cole LLP 2810 Camino Del Rio South Suite 200 San Diego CA 92108 990 2024-01-01 854098339 LATINO MEDIA COLLABORATIVE LATI 3238134382 360 EAST 2ND STREET 800 LOS ANGELES CA 90012 ARTURO CARMONA President 2025-10-29 true true JENNY KIKUNO P01347644 6192947200 2024 2025-03-06 01:10:19Z ARTURO CARMONA 360 EAST SECOND ST SUITE 800 LOS ANGELES CA 90012 1572975 false X WWW.LATINOMEDIA.ORG X 2021 CA Latino Media Collaborative's mission is to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy. The Organization envisions a future where Latino media thrives across the Southwest, challenges the dominant narrative using a Letino lens, and provides high quality, culturally responsive content that promotes civic engagement. 7 7 6 7 29500 1900171 1543475 29500 0 0 1900171 1572975 126240 0 0 211155 575043 0 117742 725170 1102367 1062565 1677410 837606 -104435 1395783 1330970 78971 118593 1316812 1212377 X Latino Media Collaborative's mission is to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy. The Organization envisions a future where Latino media thrives across the Southwest, challenges the dominant narrative using a Letino lens, and provides high quality, culturally responsive content that promotes civic engagement. false false 594934 29500 NEWS CONTENT DEVELOPMENT:WE CONTINUED TO BUILD AND EXPAND ON OUR NEWS CONTENT DEVELOPMENT, FOCUSING ON INCREASED EDITING, REPORTING AND CONTENT DEVELOPMENT CAPABILITIES. WE LAUNCHED A WEEKLY DIGITAL NEWSLETTER, CALO NEWS, INCLUDING ACTIVATING ITS SOCIAL MEDIA PRESENCE. OUR CALO NEWS PROGRAM IS AN ENGLISH LANGUAGE NEWS AND MEDIA OUTLET CREATED TO MEET THE NEEDS OF THE GROWING U.S. ADULT LATINX POPULATION BY PROVIDING NEWS COVERAGE ON THE MOST PRESSING ISSUES. OUR OFFICIAL NEWS SITE LAUNCH WAS HELD AS PART OF OUR FIRST ANNUAL SUMMIT AND CURRENTLY REACHES AN EMAIL LIST WITH OVER 7,200 SUBSCRIBERS, AND SOCIAL MEDIA AUDIENCE OF 5K ON FACEBOOK, 2.8K ON INSTAGRAM, AND 9.5K ON "X" (FORMERLY TWITTER). 512027 OUTREACH AND EDUCATION CAMPAIGNSLATINO MEDIA COLLABORATIVE DEVELOPS HIGH-IMPACT MEDIA AND OUTREACH CAMPAIGNS IN PARTNERSHIP WITH THE LATINO MEDIA SECTOR TO ADVANCE AN INFORMED AND HIGHLY ENGAGED LATINO COMMUNITY AND TO INCREASE PUBLIC AND POLITICAL WILL FOR POLICIES THAT PROMOTE DIVERSITY, INCLUSION, AND RACIAL EQUITY WITH A MAJOR FOCUS LAST YEAR ON THE STOP THE HATE INITIATIVE. WE WORK WITH SEVERAL PARTNERS WITHIN OUR NETWORK OF OVER 25 PRINT, DIGITAL, AND BROADCAST LATINO MEDIA OUTLETS - INCLUDING A COMBINATION OF SMALLER, HYPERLOCAL OUTLETS, AS WELL AS STATEWIDE AND NATIONAL PARTNERS. OUR SMALLER, ETHIC MEDIA OUTLETS INCLUDE LA NUEVA VOZ AND HISPANIC LA, LLC (GREATER LOS ANGELES), EL POPULAR AND VIDA EN EL VALLE (CENTRAL VALLEY), EL LATINO (SAN DIEGO), VIDA NEWSPAPER (VENTURA COUNTY), EL INFORMADOR DEL VALLE (COACHELLA / INLAND EMPIRE), AND EL TMPANO AND ALIANZA NEWS (SAN FRANCISCO BAY AREA), AMONG OTHERS. OUR STATEWIDE AND NATIONAL PARTNERS INCLUDE THE RADIO BILINGUE, SPANISH BROADCASTING SYSTEM, NBC/TELEMUNDO, AND UNIVISION. THESE PARTNERS HAVE STRENGTH IN ORIGINAL CONTENT CREATION IN ENGLISH AND / OR SPANISH ACROSS MULTIPLE PLATFORMS, INCLUDING DIGITAL AND TRADITIONAL MEDIA AND BROADCAST TELEVISION AND RADIO. THE MAJORITY OF PARTNER OUTLETS SERVE LATINO/LATINA/LATINX, IMMIGRANT AND REFUGEE, AND LIMITED ENGLISH PROFICIENT (LEP) COMMUNITIES. COMBINED, OUR PARTNERS HAVE AN ESTIMATED REACH OF OVER 3 MILLION IN PRINT, RADIO, TV, AND ONLINE IMPRESSIONS. 137457 ADVOCACY AND RESEARCH:LMC PERFORMS RESEARCH ON THE STATE OF COMMUNITY AND ETHNIC MEDIA IN CALIFORNIA TO UNDERSTAND THE CURRENT LANDSCAPE OF THE STATES ETHNIC MEDIA, ITS DIVERSITY, CHALLENGES, AND IMPACT. WE USE THIS RESEARCH TO DEVELOP OUR POLICY AGENDA, INCLUDING ADVANCING LMC-SPONSORED LEGISLATION. CURRENT LEGISLATIVE EFFORTS SEEK TO CREATE A SET ASIDE FOR ETHNIC AND COMMUNITY MEDIA AS WELL AS A NUMBER OF TRANSPARENCY MEASURES ON AD SPENDING REPORTING, CREATING AN EQUAL PLAYING FIELD FOR ETHNIC MEDIA, AND VARIOUS ACCOUNTABILITY MEASURES INCLUDING ONE THAT ENSURES THAT MARKETING AGENCIES MUST SPEND THE VAST MAJORITY OF FUNDING ON MEDIA OUTLETS. 104428 TRAINING & CAPACITY BUILDING:LMC AND OUR AFFILIATED MEDIA ROUNDTABLES ARE WORKING TO BUILD CROSS-SECTOR COALITIONS BETWEEN LATINO AND ETHNIC MEDIA, ISSUE LEADERS, AND COMMUNITY INFLUENCERS TO ENSURE THAT OUR COMMUNITIES HAVE ACCESS TO HIGH-QUALITY INDEPENDENT NEWS WHILE BUILDING RESILIENCY IN THE SECTOR. IN 2022 WE HELD OUR FIRST ANNUAL SUMMIT ON THE STATE OF THE LATINO MEDIA SECTOR TO FOSTER THIS AREA OF OUR WORK. ATTENDED BY OVER 50 FUNDERS, JOURNALISTS, PARTNER OUTLETS, GOVERNMENT OFFICIALS, AS WELL AS STUDENTS, THE EVENT WAS A CELEBRATION OF OUR COLLECTIVE SUCCESSES AND AN EXPLORATION OF NEXT STEPS IN OUR JOURNEY TO STRENGTHEN THE LATINO MEDIA SECTOR. OUR DISTINGUISHED SPEAKERS INCLUDED DOLORES HUERTA, THE CITY UNIVERSITY OF NEW YORK, UNVISION, ELECTED OFFICIALS, AND OTHERS. WE SERVED APPROXIMATELY 11 MEDIA OUTLETS DURING THE YEAR. 104428 1348846 true true false false false false false false false false true false false false false true true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 50 0 false 6 true true true false false false false false false 0 false false false false false false false X 7 7 false false false false true true false true true false false true true true true true true true false false CA X X ESPERANZA GUEVARA 3238134382 360 EAST 2ND STREET SUITE 800 LOS ANGELES CA 90012 X ARTURO CARMONA President 40.00 0.00 X 121000 0 0 OSVALDO ALBORNOZ FMR GEN MGR 40.00 0.00 120000 0 0 ESPERANZA GUEVARA Director 40.00 0.00 X 69823 0 7604 BENJAMIN TORRES Chairman 0.50 0.00 X X 0 0 0 EFRAIN ESCOBEDO Director 0.50 0.00 X 0 0 0 ARMANDO GUDINO Director 0.50 0.00 X 0 0 0 GABRIEL LERNER Director 0.50 0.00 X 0 0 0 CYNTHIA MORENO Director 0.50 0.00 X 0 0 0 JESSICA GONZALEZ Director 0.50 0.00 X 0 0 0 LAURA CASTANEDA Director 0.50 0.00 X 0 0 0 310823 7604 2 false false false 0 1543475 1543475 ADVERTISING REVENUE 29500 29500 29500 0 0 0 0 0 0 0 0 0 1572975 29500 X 0 0 0 0 190823 138995 39329 12499 0 318937 232321 65715 20901 0 35026 25532 7288 2206 30257 22841 6819 597 0 0 36619 36619 0 0 0 14578 14578 63835 63835 16803 13443 1680 1680 0 0 31046 21732 4657 4657 61291 40621 20670 0 0 0 0 754 754 0 EDUCATION & COMMUNITY RESEARCH 294479 294479 CALO NEWS 201175 201175 RESEARCH & ADVOCACY 127450 127450 WEBSITE 72041 57633 538 13870 182296 108035 12929 61332 1677410 1348846 210822 117742 919648 1058471 0 0 471500 262418 0 0 0 0 4635 6724 4111 754 3357 0 0 0 0 0 1395783 1330970 78971 118593 78971 118593 X 204352 200784 1112460 1011593 1316812 1212377 1395783 1330970 -104435 X false true X true false X 778350 391455 1900171 1543475 4613451 0 0 778350 391455 1900171 1543475 4613451 2350128 2263323 0 29500 29500 0 4642951 X 0.00000 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 4111 754 3357 3357 X 1642058 69083 69083 1572975 1572975 1746493 69083 69083 1677410 1677410 Part X : FIN48 Footnote Latino Media Collaborative is a public charity, and is exempt from income taxes under Section 501(c)(3) of the Internal Revenue Code and Section 23701(d) of the California Revenue and Taxation Code. The Organization believes that it has appropriate support for any tax positions taken, and as such, does not have any uncertain tax positions that are material to the financial statements. The Organization is not a private foundation. The Organizations Return of Organization Exempt from Income Tax for the years ended December 31, 2024, 2023, 2022 and 2021 are subject to examination by the Internal Revenue Service and State taxing authorities, generally three to four years after the returns were filed. Form 990, Part VI, Section A, Line 6 MEMBERS SUPPORT LOCAL LATINO JOURNALISM. Form 990, Part VI, Section B, Line 11b THE ORGANIZATION'S PRESIDENT REVIEWS THE 990 AND THEN PROVIDES THE BOARD A COPY OF THE 990 DURING THE BOARD MEETINGS FOR FINAL APPROVAL BEFORE FILING WITH THE IRS. Form 990, Part VI, Section B, Line 12c LATINO MEDIA COLLABORATIVE (THE CORPORATION) HAS A CONFLICT OF INTEREST POLICY THAT REQUIRES ITS DIRECTORS, OFFICERS, EMPLOYERS AND VOLUNTEERS TO OBSERVE HIGH STANDARDS OF BUSINESS AND PERSONAL ETHICS IN THE CONDUCT OF THEIR DUTIES AND RESPONSIBILITIES.AN INTERESTED PERSON IS REQUIRED TO MAKE AN APPROPRIATE DISCLOSURE OF ALL MATERIAL FACTS, INCLUDING THE EXISTENCE OF ANY FINANCIAL INTEREST, AT ANY TIME THAT ANY ACTUAL OR POTENTIAL CONFLICT OF INTEREST ARISES. THIS DISCLOSURE OBLIGATION INCLUDES INSTANCES IN WHICH AN INTERESTED PERSON WHO IS A DIRECTOR KNOWS OF THE POTENTIAL FOR A SELF DEALING TRANSACTION OR A TRANSACTION INVOLVING COMMON DIRECTORSHIP RELATED TO HIS OR HER INTERESTS. IT ALSO INCLUDES INSTANCES IN WHICH THE INTERESTED PERSON PLANS NOT TO ATTEND A MEETING OF THE BOARD OR A BOARD COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS (A COMMITTEE) AT WHICH HE OR SHE HAS REASON TO BELIEVE THAT THE BOARD OR COMMITTEE WILL ACT REGARDING A MATTER ABOUT WHICH HE OR SHE MAY HAVE A CONFLICT. DEPENDING ON THE CIRCUMSTANCES, THIS DISCLOSURE MAY BE MADE TO THE SECRETARY OF THE BOARD, OR, IF THE POTENTIAL CONFLICT OF INTEREST ARISES IN THE CONTEXT OF A BOARD OR COMMITTEE MEETING, THE ENTIRE BOARD OR THE MEMBERS OF THE COMMITTEE CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT THAT RELATES TO THE ACTUAL OR POSSIBLE CONFLICT OF INTEREST. IN ADDITION, INTERESTED PERSONS ARE REQUIRED TO MAKE AN ANNUAL DISCLOSURE OF ON-GOING RELATIONSHIPS AND INTERESTS THAT MAY PRESENT A CONFLICT OF INTEREST. IF AN INTERESTED PERSON BECOMES AWARE OF ANY POTENTIAL SELF DEALING OR COMMON DIRECTORSHIP TRANSACTION OR OTHER CONFLICT OF INTEREST INVOLVING ANOTHER INTERESTED PERSON, HE OR SHE SHOULD REPORT IT TO THE BOARD.AFTER DISCLOSURE OF ALL MATERIAL FACTS AND ANY FOLLOW-UP DISCUSSION WITH THE INTERESTED PERSON WITH A POTENTIAL CONFLICT OF INTEREST, A DETERMINATION IS MADE ABOUT WHETHER A MATERIAL FINANCIAL INTEREST, SELF DEALING TRANSACTION OR OTHER KIND OF ACTUAL CONFLICT EXISTS. IF THE POTENTIAL CONFLICT IS FIRST DISCLOSED DURING A BOARD OR COMMITTEE MEETING AT WHICH THE INTERESTED PERSON WITH THE POTENTIAL CONFLICT IS IN ATTENDANCE, THE INTERESTED PERSON SHOULD LEAVE THE MEETING WHILE THE DETERMINATION OF WHETHER A CONFLICT OF INTEREST EXISTS IS EITHER DISCUSSED AND VOTED UPON OR REFERRED TO COMMITTEE FOR FURTHER CONSIDERATION. IF IT IS DETERMINED THAT AN ACTUAL CONFLICT OF INTEREST EXISTS WHICH ALSO CONSTITUTES A SELF DEALING TRANSACTION, THEN THE TRANSACTION OF MATTER IN QUESTION CAN ONLY BE AUTHORIZED IF APPROVED BY A VOTE OF A MAJORITY OF DIRECTORS IN OFFICE. IF IT IS DETERMINED THAT AN ACTUAL CONFLICT OF INTEREST EXISTS WHICH IS NOT A SELF DEALING TRANSACTION, BUT INVOLVES PARTICIPATION BY THE INTERESTED PERSON IN DECISIONS OR NEGOTIATIONS RELATED TO A MATERIAL CONTRACT, TRANSACTION OR OTHER MATTER BETWEEN THE CORPORATION ON THE ONE HAND AND (I) THE INTERESTED PERSON, (II) AN ENTITY IN WHICH THE INTERESTED PERSON OR A FAMILY MEMBER OF SUCH PERSON HAS FINANCIAL INTEREST, OR (III) AN ENTITY WITH WHICH THE INTERESTED PERSON HAS AN AGENCY RELATIONSHIP ON THE OTHER HAND, THEN THE MATTER IN QUESTION CAN ONLY BE AUTHORIZED IF APPROVED BY THE MAJORITY OF THE BOARD OR COMMITTEE MEMBERS PRESENT AT THE MEETING. IN ALL OTHER CIRCUMSTANCES WHERE IT IS DETERMINED THAT AN ACTUAL CONFLICT OF INTEREST EXISTS, THE DECISION-MAKING BODY WILL RECOMMEND AN APPROPRIATE COURSE OF ACTION TO PROTECT THE INTERESTS OF THE CORPORATION. ALL DISCLOSURES AND THE OUTCOME OF THE DELIBERATION ABOUT WHETHER A CONFLICT OF INTEREST EXISTS WILL BE RECORDED IN THE MINUTES OF THE APPROPRIATE DELIBERATIVE MEETING. PRIOR TO VOTING ON A CONTRACT, TRANSACTION OR MATTER IN WHICH AN ACTUAL CONFLICT OF INTEREST IS FOUND TO EXIST: (A) THE INTERESTED PERSON MAY MAKE A PRESENTATION AT THE BOARD OR COMMITTEE MEETING AT WHICH SUCH TRANSACTION IS BEING CONSIDERED, BUT AFTER THE PRESENTATION, HE OR SHE SHOULD LEAVE THE MEETING DURING THE DISCUSSION OF, AND THE VOTE ON, THE TRANSACTION OR ARRANGEMENT INVOLVING THE POSSIBLE CONFLICT OF INTEREST. (B) THE CHAIRPERSON OF THE BOARD OR COMMITTEE SHOULD, IF APPROPRIATE, APPOINT A DISINTERESTED PERSON OR COMMITTEE TO INVESTIGATE ALTERNATIVES TO THE PROPOSED TRANSACTION OR ARRANGEMENT. (C) AFTER EXERCISING DUE DILIGENCE, THE BOARD OR COMMITTEE WILL DETERMINE WHETHER THE CORPORATION COULD OBTAIN WITH REASONABLE EFFORTS A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT FROM A PERSON OR ENTITY THAT WOULD NOT GIVE RISE TO A CONFLICT OF INTEREST. (D) IF A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT IS NOT REASONABLY POSSIBLE UNDER CIRCUMSTANCES NOT PRODUCING A CONFLICT OF INTEREST, THE BOARD OR COMMITTEE WILL DETERMINE WHETHER THE TRANSACTION OR ARRANGEMENT IS IN THE CORPORATIONS BEST INTEREST, FOR ITS OWN BENEFIT, AND WHETHER IT IS FAIR AND REASONABLE. Form 990, Part VI, Section B, Line 15a For salary increases, the President and Managing Director are required to complete performance evaluations and receive baord approval of the budget for compensation. The president completes a performance evaluation administered by the Board of Directors and the Managing Director completes a performance evaluation administered by the President. Form 990, Part VI, Section B, Line 15b For salary increases, the President and Managing Director are required to complete performance evaluations and receive baord approval of the budget for compensation. The president completes a performance evaluation administered by the Board of Directors and the Managing Director completes a performance evaluation administered by the President. Form 990, Part VI, Section C, Line 19 GOVERNING DOCUMENTS ARE AVAILABLE ON THE ORGANIZATION'S WEBSITE OR UPON REQUEST. Form 990, Part IX, Line 24e CAPACITY BUILDING: Column (A) - Total = $48730; Column (B) - Program Services = $48730; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e DEVELOPMENT CONSULTANTS: Column (A) - Total = $60448; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $60448 Form 990, Part IX, Line 24e MISCELLANEOUS: Column (A) - Total = $22223; Column (B) - Program Services = $8902; Column (C) - Management & General = $12626; Column (D) - Fundraising = $695 Form 990, Part IX, Line 24e PROGRAM EXPENSE: Column (A) - Total = $24058; Column (B) - Program Services = $24058; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e SOCIAL MEDIA: Column (A) - Total = $24246; Column (B) - Program Services = $24246; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e TELEPHONE: Column (A) - Total = $2591; Column (B) - Program Services = $2099; Column (C) - Management & General = $303; Column (D) - Fundraising = $189 Statement Note 1 FORM 199, PART II, LINE 11 - OFFICER'S COMPENSATIONARTURO CARMONA (PRESIDENT) - $155,000ESPERANZA GUEVARA (MANAGING DIRECTOR) - $69,823OSVALDO ALBORNOZ (FORMER GENERAL MANAGER) - $120,000