2025-11-14T15:40:10-06:00 2024-12-31 420714325 RSM US LLP 7351 OFFICE PARK PLACE MELBOURNE FL 329408229 990 2024-01-01 272244700 HERITAGE ACTION FOR AMERICA HERI 2025485280 214 MASSACHUSETTS AVE NE STE 400 WASHINGTON DC 200024958 KEVIN ROBERTS PRESIDENT 2025485280 2025-11-14 1 0 KELLI PECK P01423033 3217516200 2025-11-14 2024 2025-03-06 01:10:19Z KEVIN ROBERTS 214 MASSACHUSETTS AVE NE STE 400 WASHINGTON DC 200024958 15664852 0 X WWW.HERITAGEACTION.COM X 2010 DC HERITAGE ACTION PROMOTES CONSERVATIVE PUBLIC POLICIES BASED ON THE PRINCIPLES OF FREE ENTERPRISE, LIMITED GOVERNMENT, INDIVIDUAL FREEDOM, TRADITIONAL AMERICAN VALUES, AND A STRONG NATIONAL DEFENSE. 6 5 41 5 0 0 9185970 11978204 3500000 3500000 -8175 16649 21464 14107 12699259 15508960 576095 40000 0 0 4663206 4509198 377740 450039 2479760 8726897 9824218 14343938 14823455 -1644679 685505 4223993 5502328 843367 1432678 3380626 4069650 HERITAGE ACTION FOR AMERICA PROMOTES CONSERVATIVE PUBLIC POLICIES BASED ON THE PRINCIPLES OF FREE ENTERPRISE, LIMITED GOVERNMENT, INDIVIDUAL FREEDOM, TRADITIONAL AMERICAN VALUES, AND A STRONG NATIONAL DEFENSE. 0 0 11861167 40000 3500000 GRASSROOTS ADVOCACY & CAPITOL HILL OUTREACH, AND EDUCATIONAL ACTIVITIES. 11861167 0 1 1 0 0 0 0 0 0 1 1 0 1 1 1 0 1 0 0 0 0 0 1 0 0 0 1 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 1 16 0 1 41 1 0 0 0 0 1 1 0 0 0 X 6 5 0 0 0 0 0 1 0 1 0 0 0 1 1 1 1 1 1 1 1 0 AL AR FL GA HI IL KS KY MA MD MN MS NC ND NH NJ NM NY OR PA RI SC TN UT VA WI WV X MATTHEW CROUCH 2025485280 214 MASSACHUSETTS AVE NE STE 400 WASHINGTON DC 200024958 JESSICA ANDERSON BOARD MEMBER 2.00 0.00 X 0 0 0 SEAN FIELER BOARD MEMBER 1.00 0.00 X 0 0 0 JERRY GROSSMAN BOARD MEMBER 1.00 0.00 X 0 0 0 REBEKAH MERCER BOARD MEMBER 1.00 1.00 X 0 0 0 NERSI NAZARI PHD BOARD MEMBER 2.00 2.00 X 0 0 0 KEVIN ROBERTS PRESIDENT 8.00 32.00 X 170642 682571 97332 RYAN WALKER EXECUTIVE VICE PRESIDENT 40.00 0.00 X 326275 0 89607 JOHN BACKIEL TREASURER 0.00 40.00 X 0 313985 74097 IAN ARTINGER VP, DIG. ADV/TREAS. 40.00 0.00 X 86030 0 28065 JANAE STRACKE VP, OUTREACH & ADVOCACY 18.00 22.00 X 123749 151249 52137 CATHERINE GUNSALUS STATE ADVOCACY DIRECTOR 40.00 0.00 X 164123 0 20433 SARAH URSPRUNG DIRECTOR OF HOUSE RELATIONS 40.00 0.00 X 157883 0 20462 STEPHANIE KREUZ DIRECTOR OF SENTINEL ENGAGEMENT 40.00 0.00 X 139653 0 23631 THADDEUS BROCK DIR. OF STRATEGIC ENGAGEMENT & ADVOCACY 40.00 0.00 X 114521 0 18772 DANIEL MAULER GENERAL COUNSEL 12.00 28.00 X 112301 262036 45693 1395177 1409841 470229 12 0 1 0 REVILY INC 3535 PEACHTREE RD NE SUITE 320 ATLANTA GA 30326 RESEARCH CONSULTING 1920000 KAEL DIRECT 45 N HILL DR STE 100 WARRENTON VA 20186 MEDIA STRATEGY 847670 IMGE LLC 108 SOUTH WASHINGTON ST 3RD FLOOR ALEXANDRIA VA 22314 MARKETING AND ADVERTISING 343050 ONMESSAGE INC 815 SLATERS LANE ALEXANDRIA VA 22314 MARKETING AND ADVERTISING 326328 CONRAD DIRECT INC 300 KINDERKAMACK ROAD SUITE 307 N ORADELL NJ 07649 LIST MAINTENANCE 294398 12 200000 11778204 154504 11978204 POLICY & COMM SVCS 813319 3500000 3500000 3500000 16797 16797 155744 155892 -148 -148 -148 OTHER INCOME 900099 14107 14107 14107 15508960 3500000 0 30756 X 40000 40000 885530 768919 65387 51224 2791427 2428190 226421 136816 204184 199044 1998 3142 393918 276049 37682 80187 234139 234139 332735 266265 10803 55667 92220 68305 11704 12211 55569 55569 450039 450039 1279 1279 4053434 3349504 63610 640320 483723 161581 322142 2922480 2254892 13687 653901 822923 781203 9206 32514 165228 133343 5319 26566 294284 276074 11267 6943 403459 390113 9776 3570 1084 1084 2942 1588 1311 43 33072 19843 11575 1654 DUES & SUBSCRIPTIONS 146217 142096 1418 2703 BOOKS & PRODUCTS 8613 8613 HONORARIA & WRITER'S FE 3850 3850 OTHER EXPENSES 1106 903 85 118 14823455 11861167 482528 2479760 X 3064401 2768551 0 295850 3047233 3776282 234969 318367 61811 283907 165060 151172 16831 13888 799191 818210 63958 291674 4223993 5502328 448187 850829 395180 581849 843367 1432678 X 3380626 4069650 3380626 4069650 4223993 5502328 685505 3519 0 X X 0 1 X 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1859178 1859178 0 1859178 1 PART I-A, LINE 1: VOTER REGISTRATION, ADVERTISING, OUTRECH, & DIGITAL MARKETING 165060 151172 13888 13888 470000 C PIMCO FUND INVESTMENT 348210 F 818210 DUE FROM THE HERITAGE FOUNDATION 291674 291674 DUE TO THE HERITAGE FOUNDATION 571736 OTHER LIABILITIES 10113 581849 X 15511200 3519 3519 15507681 1279 1279 15508960 14827849 5673 5673 14822176 1279 1279 14823455 PART X, LINE 2: THE FOLLOWING IS THE ASC 740 FOOTNOTE CONTAINED IN THE CONSOLIDATED AUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED DECEMBER 31, 2024: HERITAGE ACTION IS A NONPROFIT ORGANIZATION EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(A), AS AN ENTITY DESCRIBED IN SECTION 501(C)(4) OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED. CONTRIBUTIONS TO ACTION ARE NOT DEDUCTIBLE FOR FEDERAL INCOME, ESTATE AND GIFT TAX PURPOSES. INCOME, WHICH IS NOT RELATED TO EXEMPT PURPOSES, IS SUBJECT TO TAX. ACTION HAD NO SIGNIFICANT NET UNRELATED BUSINESS INCOME FOR THE YEAR ENDED DECEMBER 31, 2024 OR 2023. HERITAGE ACTION REPORTED POLITICAL ACTIVITY AND RECORDED AN INCOME TAX LIABILITY OF $4,557 AND $14,684 FOR 2024 AND 2023, RESPECTIVELY. AMERICAN DREAM BROADCASTING, INC. (ADBI) IS A FOR-PROFIT ENTITY, SUBJECT TO FEDERAL INCOME TAXES IN ACCORDANCE WITH THE INTERNAL REVENUE SERVICE. ADBI'S INCOME TAXES ARE ACCOUNTED FOR UNDER THE ASSET AND LIABILITY METHOD. DEFERRED TAX ASSETS AND LIABILITIES ARE RECOGNIZED FOR THE FUTURE TAX CONSEQUENCES ATTRIBUTABLE TO DIFFERENCES BETWEEN THE CONSOLIDATED FINANCIAL STATEMENT CARRYING AMOUNTS OF EXISTING ASSETS AND LIABILITIES AND THEIR RESPECTIVE TAX BASES AND FOR OPERATING LOSS AND TAX CREDIT CARRY FORWARDS. DEFERRED TAX ASSETS AND LIABILITIES ARE MEASURED USING ENACTED TAX RATES EXPECTED TO APPLY TO TAXABLE INCOME IN THE YEAR IN WHICH THOSE TEMPORARY DIFFERENCES ARE EXPECTED TO BE RECOVERED OR SETTLED. VALUATION ALLOWANCES ARE RECORDED AGAINST DEFERRED TAX ASSETS WHEN IT IS MORE LIKELY THAN NOT THAT SOME PORTION OR ALL OF A DEFERRED TAX ASSET WILL NOT BE REALIZED. THE ULTIMATE REALIZATION OF DEFERRED TAX ASSETS IS DEPENDENT UPON THE GENERATION OF FUTURE TAXABLE INCOME DURING THE PERIOD IN WHICH THOSE TEMPORARY DIFFERENCES BECOME DEDUCTIBLE OR PRIOR TO THE EXPIRATION OF OPERATING LOSS CARRYFORWARDS. THE SCHEDULED REVERSAL OF EXISTING TAXABLE TEMPORARY DIFFERENCES, PROJECTED FUTURE TAXABLE INCOME EXCLUSIVE OF REVERSING TAXABLE TEMPORARY DIFFERENCES, AND TAX PLANNING STRATEGIES ARE EVALUATED IN DETERMINING WHETHER IT IS MORE LIKELY THAN NOT THAT DEFERRED TAX ASSETS WILL BE REALIZED. MANAGEMENT EVALUATED THE ORGANIZATION'S TAX POSITIONS AND CONCLUDED THAT THE ORGANIZATION HAD TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE CONSOLIDATED FINANCIAL STATEMENTS. PART XII, LINE 2D - OTHER ADJUSTMENTS: CONSOLIDATED ENTITY EXPENSES INCLUDED IN THE FINANCIAL STATEMENTS: 5,673. X X X X 1 THREE CREATIVE INC 10211 WINCOPIN CIRCLE SUITE 100 COLUMBIA MD 21044 CONSULTANTS ON DIRECT MAIL PROGRAM 0 1246333 95863 1150470 IMGE LLC 108 S WASHINGTON ST 3RD FLOOR ALEXANDRIA VA 22314 CONSULTANTS ON DIRECT MAIL PROGRAM 0 1220517 343050 877467 HSP DIRECT 20130 LAKEVIEW CENTER PLAZA 300 ASHBURN VA 20147 CONSULTANTS ON DIRECT MAIL PROGRAM 0 57355 11126 46229 2524205 450039 2074166 AL AK AR CO CT FL GA HI IL KS KY MA MD MN MO MS NH NJ NM NY NC ND OH OK OR PA RI SC TN VA WA WV WI 1 ARIZONA FREE ENTERPRISE CLUB 1835 E ELLIOT RD 102 TEMPE AZ 85284 202423383 501(C)(4) 40000 0 PUBLIC POLICY, EDUCATION 0 1 PART I, LINE 2: HERITAGE ACTION RECEIVES REGULAR REPORTS FROM THE GRANTEE ORGANIZATION REGARDING THE USAGE OF GRANT FUNDS. X 1 1 X X 0 0 0 0 0 0 0 1 0 KEVIN ROBERTS PRESIDENT 102055 408219 63601 254406 4986 19946 13800 55200 7951 31808 192393 769579 0 0 DANIEL MAULER GENERAL COUNSEL 94003 219341 18092 42215 206 480 13350 31150 1399 3264 127050 296450 0 0 RYAN WALKER EXECUTIVE VICE PRESIDENT 250343 0 75394 0 538 0 54500 0 38401 0 419176 0 0 0 JOHN BACKIEL TREASURER 0 255966 0 55317 0 2702 0 43647 0 41941 0 399573 0 0 JANAE STRACKE VP, OUTREACH & ADVOCACY 103176 126104 20388 24919 185 226 17543 21442 9194 11238 150486 183929 0 0 CATHERINE GUNSALUS STATE ADVOCACY DIRECTOR 143318 0 20575 0 230 0 8574 0 15188 0 187885 0 0 0 SARAH URSPRUNG DIRECTOR OF HOUSE RELATIONS 136332 0 21551 0 0 0 8344 0 16228 0 182455 0 0 0 STEPHANIE KREUZ DIRECTOR OF SENTINEL ENGAGEMENT 121623 0 17836 0 194 0 11844 0 16745 0 168242 0 0 0 PART I, LINE 1A FIRST-CLASS OR CHARTER TRAVEL: HERITAGE ACTION ALLOWS FIRST-CLASS OR CHARTER TRAVEL FOR CERTAIN APPROVED STAFF IN CERTAIN CIRCUMSTANCES, SUCH AS INTERNATIONAL TRAVEL, AND ONLY WHEN CONDUCTING OFFICIAL BUSINESS FOR HERITAGE ACTION. IN ACCORDANCE WITH HERITAGE ACTION'S TRAVEL POLICIES, ANY AMOUNT PAID BY HERITAGE ACTION FOR ANY TRAVEL BY ANY EMPLOYEE THAT IS NOT BUSINESS RELATED IS REQUIRED TO BE REIMBURSED BY THE INDIVIDUAL TO HERITAGE ACTION OR IT IS INCLUDED IN THE INDIVIDUAL'S REPORTABLE COMPENSATION ON FORM W-2, BOX 5, AND INCLUDED IN PART VII OF THE FORM 990 AND SCHEDULE J, PART II. PART I, LINE 7 A PORTION OF MANAGEMENT COMPENSATION IS IN THE FORM OF AN ANNUAL BONUS. MANAGEMENT BONUSES ARE CONTINGENT ON ACHIEVING THE ORGANIZATION'S GOALS AND OBJECTIVES AS WELL AS ON THEIR OWN PERFORMANCE AND ACHIEVEMENT OF ESTABLISHED GOALS. BONUSES ARE NOT BASED ON A FIXED FORMULA. GOALS ARE REVIEWED MID-YEAR AND ANNUALLY, AND QUARTERLY REPORTS OF ORGANIZATION ACTIVITIES ARE PROVIDED TO THE BOARD OF DIRECTORS ("THE BOARD'). X 2 154504 FAIR MARKET VALUE 0 0 1 0 PART I, COLUMN (B): THE AMOUNTS REPORTED IN COLUMN (B) REPRESENT THE NUMBER OF INDIVIDUAL CONTRIBUTIONS. FORM 990, PART VI, SECTION A, LINE 7A HERITAGE ACTION HAS ONE CLASS OF MEMBERS, AND ITS SOLE MEMBER IS THE HERITAGE FOUNDATION (THE "FOUNDATION"). AS SUCH, THE FOUNDATION ELECTS HERITAGE ACTION'S BOARD OF DIRECTORS. HERITAGE ACTION'S BOARD OF DIRECTORS MANAGES AND CONTROLS THE PROPERTY, AFFAIRS, AND BUSINESS OF HERITAGE ACTION. FORM 990, PART VI, SECTION A, LINE 8B HERITAGE ACTION'S BOARD OF DIRECTORS DOES NOT HAVE COMMITTEES. FORM 990, PART VI, SECTION B, LINE 11B THE PRESIDENT AND EXECUTIVE VICE PRESIDENT OF HERITAGE ACTION WORK WITH THE FOUNDATION'S ACCOUNTING DEPARTMENT ACCORDING TO AN ESTABLISHED SERVICE AGREEMENT TO COMPILE NECESSARY INFORMATION FOR COMPLETING THE FORM 990. PAID TAX PREPARERS THEN ASSIST IN COMPLETING THE RETURN, WHICH IS REVIEWED BY THE DIRECTOR OF FINANCE & CONTROLLER AND THE VICE PRESIDENT OF FINANCE & ACCOUNTING OF THE FOUNDATION. THE COMPLETED DRAFT IS THEN REVIEWED BY THE PRESIDENT AND EXECUTIVE VICE PRESIDENT OF HERITAGE ACTION AND GENERAL COUNSEL FOR FINAL REVISIONS. A COMPLETE FINAL DRAFT OF THE FORM 990 IS GIVEN TO THE BOARD OF DIRECTORS FOR FINAL COMMENTS BEFORE FILING WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C ALL NEW EMPLOYEES ARE REQUIRED TO FOLLOW ALL POLICIES CONTAINED WITHIN HERITAGE ACTION'S EMPLOYEE HANDBOOK, INCLUDING HERITAGE ACTION'S CONFLICT OF INTEREST POLICY. SEPARATELY, HERITAGE ACTION HAS IN PLACE A FORMAL CONFLICT OF INTEREST POLICY THAT REQUIRES ALL MEMBERS OF THE BOARD TO DISCLOSE, ANNUALLY, ANY AND ALL FINANCIAL INTERESTS OR HOLDINGS THAT MAY BE A CONFLICT OF INTEREST TO HIS/HER DUTIES AS A DIRECTOR OF THE BOARD. ADDITIONAL DISCLOSURES ARE REQUIRED PROMPTLY WHEN A PREVIOUSLY UNKNOWN CONFLICT ARISES OR IS DISCOVERED. IN THE CASE OF A POTENTIAL CONFLICT, THE POLICY SETS FORTH A FORMAL PROCESS FOR THE BOARD TO EXAMINE THE POTENTIAL CONFLICT AND THEN APPROVE, DISAPPROVE, OR TAKE FURTHER APPROPRIATE ACTION. FURTHER, THE POLICY PROVIDES THE BOARD THE AUTHORITY TO IMPLEMENT AND ENFORCE ITS OVERSIGHT OF THESE ISSUES. FORM 990, PART VI, SECTION B, LINE 15 IN DEVELOPING HERITAGE ACTION'S COMPENSATION RECOMMENDATIONS, THE BOARD CONSIDERS MARKET DATA AND OTHER SALARY AND BENEFIT SURVEY INFORMATION, REGARDING THE COMPENSATION OF SIMILARLY SITUATED EXECUTIVES. MANAGEMENT BONUSES ARE CONTINGENT ON ACHIEVING THE ORGANIZATION'S STRATEGIC OBJECTIVES AS WELL AS ON THEIR OWN PERFORMANCE AND ACHIEVEMENT OF ESTABLISHED GOALS. GOALS ARE REVIEWED MID-YEAR AND ANNUALLY, AND QUARTERLY REPORTS OF ORGANIZATION ACTIVITIES ARE PROVIDED TO THE BOARD IN CONSIDERING AND APPROVING EXECUTIVE COMPENSATION FOR 2024. THE BOARD ALSO APPROVED BENEFITS PROVIDED UNDER AN EMPLOYER-FUNDED QUALIFIED RETIREMENT PLAN, GROUP HEALTH, LIFE AND LONG-TERM DISABILITY, AND LONG-TERM CARE INSURANCE PLANS, AND OTHER BENEFITS. FORM 990, PART VI, SECTION C, LINE 19 HERITAGE ACTION MAKES ITS FORM 990 AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST IN COMPLIANCE FOR THE PERIOD OF DISCLOSURE AS SET FORTH IN SECTION 6104(D). FORM 990, PART IX, LINE 11G COSTS FOR RELATED ORGANIZATION SHARED SERVICES: PROGRAM SERVICE EXPENSES 249,114. MANAGEMENT AND GENERAL EXPENSES 10,152. FUNDRAISING EXPENSES 196,695. TOTAL EXPENSES 455,961. CONSULTING FIRMS & INDEPENDENT CONTRACTORS: PROGRAM SERVICE EXPENSES 3,100,390. MANAGEMENT AND GENERAL EXPENSES 53,458. FUNDRAISING EXPENSES 443,625. TOTAL EXPENSES 3,597,473. FORM 990, PART XII, LINE 2C: THE AUDIT OVERSIGHT PROCESS HAS REMAINED UNCHANGED FROM THE PREVIOUS YEAR. THE HERITAGE FOUNDATION 214 MASSACHUSETTS AVENUE NE WASHINGTON DC 20002 237327730 PUBLIC CHARITY DC 501(C)(3) LINE 7 0 THE HERITAGE INSTITUTE 214 MASSACHUSETTS AVENUE NE WASHINGTON DC 20002 521193835 PUBLIC CHARITY DC 501(C)(3) LINE 7 0 THE DAILY SIGNAL INSTITUTE 214 MASSACHUSETTS AVENUE NE WASHINGTON DC 20001 992370652 PUBLIC CHARITY DE 501(C)(3) LINE 7 0 AMERICAN DREAM BROADCASTING INC 214 MASSACHUSETTS AVENUE NE STE 400 WASHINGTON DC 20002 454869531 BROADCASTING SERVICES DC HERITAGE ACTION FOR AMERICA C 5226 1.00000 1 THE DAILY SIGNAL MEDIA GROUP INC 214 MASSACHUSETTS AVENUE NE STE 400 WASHINGTON DC 20002 992390784 PUBLISHING DE N/A C 0 0 0 1 0 0 0 0 0 0 0 1 1 1 0 0 1 1 0 0