2025-05-15T11:29:49-05:00 2024-12-31 SMITH & HOWARD ADVISORY LLC 271 17TH STREET NW SUITE 2100 ATLANTA GA 30363 990 2024-01-01 204991061 GSMA Ltd % OONAGH STEIN GSMA 6787642122 165 Ottley DRIVE NE Suite 203 ATLANTA GA 30324 louise easterbrook CFO 2073560600 2025-05-15 true true MARC A AZAR P91739349 4048746244 2025-05-15 2024 2025-03-06 01:10:19Z John Hoffman 165 Ottley Dr Suite 203 Atlanta GA 30324 195563692 false X N/A X 2006 DE GSMA PROMOTES THE COMMON INTEREST OF GSMA'S members in various manners. GSMA Ltd.'s primary activity is organizing international trade shows. 4 0 34 0 0 0 0 184830268 185555175 5437483 9894556 815901 113961 191083652 195563692 37305000 38334000 0 0 22508614 24164680 0 0 0 71522181 82377588 131335795 144876268 59747857 50687424 283975333 334544658 156596987 158428631 127378346 176116027 X GSMA LTD PROMOTES THE COMMON INTEREST OF GSMA'S MEMBERS IN VARIOUS MANNERS. GSMA LTD.'S PRIMARY ACTIVITY IS ORGANIZING INTERNATIONAL TRADE SHOWS INCLUDING MOBILE WORLD CONGRESS, MOBILE WORLD CONGRESS SHANGHAI, MOBILE WORLD CONGRESS LAS VEGAS AND MOBILE WORLD CONGRESS KIGALI. false false MOBILE WORLD CONGRESS HELD IN BARCELONA, SPAIN WAS HELD BETWEEN 26TH FEBRUARY AND 29TH FEBRUARY 2024. MOBILE WORLD CONGRESS HELD IN SHANGHAI WAS HELD IN BETWEEN JUNE 26TH AND JUNE 28TH 2024. THE MOBILE WORLD CONGRESS LAS VEGAS WAS HELD BETWEEN 8TH OCTOBER AND 10TH OCTOBER 2024 IN LAS VEGAS. false false false false false false false false false true false false false true true true true false true true true false false false false false false false true false false false false false false false false false false true true false false true X 16 0 true 34 true false true UK HK CH false false false false false false X 4 0 false false false false true true true true false false false true true true true true true true false CA X OONAGH STEIN 2073560600 1 Angel Lane LONDON England UK EC4R 3AB X Mats Granryd Director General 10.0 33.0 X 0 2758458 0 John Hoffman CEO - GSMA LTD 38.0 5.0 X X 1851895 0 13200 Louise Easterbrook Chief Financial Officer 18.0 25.0 X X 0 1374723 0 Lara Dewar Chief Marketing Officer 2.0 38.0 X 0 704724 38961 Bob Puglielli General Manager - Events 40.0 0.0 X X 630995 0 12324 Sianne Ryder General Manager - Services 1.0 39.0 X 0 547243 11129 Sarah Wiggin Vice President of Sales 40.0 0.0 X 484937 0 20496 Sihan Bo Chen Head of Greater China and Even 40.0 0.0 X 472500 0 14887 Oonagh Stein Finance Director 20.0 22.0 X 0 449887 36724 Monique Cormier General Counsel 20.0 23.0 X 0 375607 6168 Eulalia Ripoll Giralt Head of Events, Europe 40.0 0.0 X 344691 0 31521 Thomas Chalcraft Sales Director - Mobile World 40.0 0.0 X 367460 0 7824 William Neil Head of Global Events Strategy 40.0 0.0 X 325271 0 15399 Steve Russ Head of New Program Developmen 40.0 0.0 X 275141 0 11044 Erich Hermanns Head of Events, MWC Americas a 40.0 0.0 X 257004 0 10307 5009894 6210642 229984 31 false true false CITA- The Wireless Association 1400 16th Street NW 600 WASHINGTON DC 20036 Event Management 1142177 Fira Barcelona AVDA REINA M CRISTINA BARCELONA 0 SP 08004 EVENT ORGANISATION 42802597 The Freeman Company LLC PO Box 734596 DALLAS TX 75373 Buildout 1580845 B Network Barcelona Management SL VIA LAIETANA 33 4-2 BARCELONA 0 SP 08003 Event Organisation 1456491 Jemex Ideas Co Limited ROM 9 8/F KENNING INDUSTRIAL BUIL HONG KONG 0 HK Event Management 1924777 56 0 CONFERENCE ACTIVITES 900099 185555175 185555175 185555175 9894556 9894556 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 OTHER INCOME 113961 113961 113961 195563692 185555175 10008517 0 0 38334000 0 0 3390058 0 16297392 804305 2074034 1598891 0 2911919 130242 0 0 0 3538638 2830931 197830 288791 0 1689200 2541741 0 44976691 62181 0 1254088 0 OTHER PROGRAM EXPENSE 19170390 FOREIGN EXCHANGE 1321314 TAX EXPENSE 1150975 OTHER FINANCIAL EXPENSE 312657 144876268 0 X 0 0 63155588 207743000 0 0 86557081 63973154 0 0 0 0 0 0 0 0 8756449 10513082 8321112 7382380 2117069 938732 123072220 51376690 0 0 0 0 316926 0 0 0 283975333 334544658 15194625 10843140 0 0 140153851 145385280 0 0 0 0 0 0 0 0 0 0 1248511 2200211 156596987 158428631 X 0 0 0 0 127378346 176116027 127378346 176116027 283975333 334544658 X 50687424 -1949743 X X false true X true false 3753241 3526368 226873 516492 386072 130420 4051379 3469940 581439 938732 0 INCOME TAX PAYABLE 1393970 OTHER LIABILITIES 806241 2200211 X 195563692 195563692 195563692 144147893 144147893 728375 728375 144876268 Sch D, Part X, Line 2 The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the balance sheet date in the countries where the Group operates and generates taxable income. Management periodically evaluates positions taken in tax returns with respect to situations in which applicable tax legislation is subject to interpretation and establishes provisions, where appropriate, on the basis of the amount expected to be paid to the tax authorities. Sch D, Part XII, Line 2D 728,375 - Foreign Exchange expense per Financials true East Asia and the Pacific 2 41 Program Services Conference Activities 8160621 Europe (Including Iceland and Greenland) 2 89 Program Services Conference Activities 62970017 Sub-Saharan Africa Program Services Conference Activities 275566 South America Program Services Conference Activities 209589 North America Program Services Conference Activities 129961 Middle East and North Africa Program Services Conference Activities 171630 4 130 4 130 71917384 71917384 Europe (Including Iceland and Greenland) DISTRIBUTION 38334000 DISTRIBUTION FMV 1 false false false false false false SCHEDULE F, PART I, LINE 2 OTHER ASSISTANCE IS PROVIDED AS EXPENSES ARE INCURRED. X true true X X X false false false Mats Granryd Director General 0 657695 0 1569260 0 531503 0 0 0 0 0 2758458 0 0 John Hoffman CEO - GSMA LTD 531792 0 1305703 0 14400 0 13200 0 0 0 1865095 0 0 0 Louise Easterbrook Chief Financial Officer 0 425799 0 897828 0 51096 0 0 0 0 0 1374723 0 0 Lara Dewar Chief Marketing Officer 0 324677 0 380047 0 0 0 38961 0 0 0 743685 0 0 Bob Puglielli General Manager - Events 372736 0 183259 0 75000 0 12324 0 0 0 643319 0 0 0 Sarah Wiggin Vice President of Sales 292804 0 177493 0 14640 0 20496 0 0 0 505433 0 0 0 Oonagh Stein Finance Director 0 306037 0 143850 0 0 0 36724 0 0 0 486611 0 0 Monique Cormier General Counsel 0 295614 0 79993 0 0 0 6168 0 0 0 381775 0 0 Eulalia Ripoll Giralt Head of Events, Europe 235035 0 109656 0 0 0 31521 0 0 0 376212 0 0 0 Sihan Bo Chen Head of Greater China and Even 297735 0 174765 0 0 0 14887 0 0 0 487387 0 0 0 Thomas Chalcraft Sales Director - Mobile World 195608 0 171852 0 0 0 7824 0 0 0 375284 0 0 0 William Neil Head of Global Events Strategy 256661 0 68610 0 0 0 15399 0 0 0 340670 0 0 0 Steve Russ Head of New Program Developmen 221476 0 53665 0 0 0 11044 0 0 0 286185 0 0 0 Erich Hermanns Head of Events, MWC Americas a 210937 0 46067 0 0 0 10307 0 0 0 267311 0 0 0 Sianne Ryder General Manager - Services 0 311105 0 236138 0 0 0 11129 0 0 0 558372 0 0 Part I GSMA LTD.'s financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 12/31/24 of 1.2778 USD per GBP. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the calendar year ended 12/31/24 of 1.2640 USD per GBP. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion. Part VI, Line 6 GSMA LTD.'s financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 12/31/24 of 1.2778 USD per GBP. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the calendar year ended 12/31/24 of 1.2640 USD per GBP. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion. Part VI, Line 7 The sole member of the company appoints all of the members of the Board of Directors. Part VI, Line 7b The Company's annual operating budget is subject to approval of the sole member. Part VI, Line 11b The 990 is reviewed by senior members of the management team. Part VI, Line 12c Directors and officers are required to execute annual written certifications of compliance with the conflict of interest policy. Any exceptions must be disclosed and reviewed by the organization. The directors and officers have certified their compliance with the policy for this tax year. Part VI, Lines 15a & b The sole member's human resources staff performs benchmarking studies to determine all officer compensation packages. These studies utilize external data on each element of the packages including base salary, incentive compensation, and benefit programs. The sole member's CEO approved the compensations package for the organization's CEO and other officers with the concurrence of the governing body (e.g. Board of Directors). Part VI, Line 19 The company maintains public disclosure copies of its governing documents, conflict of interest policy and financial statements at its principal office. These copies are available upon a written or in-person request for access. Part XI, Line 9 Foreign Currency Conversion adjustment: -1,949,737 Part XII, Line 1 GSMA Ltd.'s financial statements (and thus the Form 990) have been prepared under the historical cost convention. GSMA MC LLC 165 Ottley Drive Suite 203 Atlanta GA 30324 261151406 advertising GA 0 0 GSMA Ltd GSMC Event Project Management SL AV R Maria Cristina Palau De Congressos Fira Barcelona SP 08004 981139995 Event MGMT SP 5885633 1189896 GSMA LTD GSM Conference Services LTD 1 Angel Lane London England UK EC4R 3AB 981139992 Conferences UK 12209988 624683 GSMA LTD GSMA (Shanghai) CO Ltd 1801 18/f KERRY PARKSIDE OFFICES fangdian road Shanghai CH 201204 Event Mgmt CH 11908634 8374716 GSMA LTD GSMA 4YFN EVENT MANAGEMENT SL AV R Maria Cristina Palau De Congressos Fira Barcelona SP 08004 Event MGMT SP 5928993 9400189 GSMA LTD GSM Association 1 Angel Lane London England UK EC4R 3AB 980506316 Trade Assoc SZ 501(c)(6) N/a na false GSMA MOBILE DEVELOPMENT FOUNDATION Inc 165 Ottley Drive NE Suite 203 Atlanta GA 30324 371552838 Support Org GA 501(c)(3) Type 1 na false GSMA SERVICES LLC 165 OTTLEY DRIVE NE Suite 203 ATLANTA GA 30324 365008209 trade assoc DE 501(C)(6) N/A NA false GSMA Ventures LLC 165 OTTLEY DRIVE NE Suite 203 ATLANTA GA 30324 384206894 trade assoc DE 501(C)(6) N/A NA false GSMA SERVICES INDIA PRIVATE 11th Floor 18-20 Hindustan Times KG Marg NEW DELHI IN 110001 DIGITAL ADVOC IN GSM ASSOCIATION C CORP 1916581 1326919 1.00000 false GSMA SRL Av Libertador 6810 15th Floor Autonomous City of Buenos Aires AR Digital Advoc AR GSM Association C Corp 2356651 489775 1.00000 false false false false true true false false false false false false false false true true true true true false GSMA MOBILE FOR DEVELOPMENT FOUNDATION INC E 1154621 COST GSMA MOBILE FOR DEVELOPMENT FOUNDATION INC Q 1257313 COST GSM Association D 24845362 COST GSM Association P 16135556 COST GSM Association R 38334000 COST GSM Association Q 1470589 COST GSMA Services LLC P 4188878 COST