2025-11-14T09:24:28-06:00 2024-12-31 521392008 GELMAN ROSENBERG & FREEDMAN 4550 MONTGOMERY AVE SUITE 800N BETHESDA MD 208142930 990 2024-01-01 132690182 AMERICAN PRESS INSTITUTE INC AMER 5713661140 4401 N FAIRFAX DRIVE 300 ARLINGTON VA 22203 ROBERT WALDEN CFO 5713661140 2025-11-14 1 0 RICHARD J LOCASTRO CPA P00288314 3019519090 2024 2025-03-06 01:10:19Z DANIELLE COFFEY 4401 N FAIRFAX DRIVE 300 ARLINGTON VA 22203 10235473 0 X WWW.AMERICANPRESSINSTITUTE.ORG X 1971 VA TO BE THE TRUSTED SOURCE FOR CAREER & LEADERSHIP DEV. FOR THE NEWSMEDIA INDUSTRY IN N. AMERICA. 14 14 0 14 0 0 1541241 1350237 531396 754844 1464581 8130392 0 0 3537218 10235473 253063 468123 0 0 2820321 2678653 0 0 0 2558068 1995255 5631452 5142031 -2094234 5093442 48370289 50633721 1938381 1795417 46431908 48838304 X AMERICAN PRESS INSTITUTE ACTS AS A SCOUT ON THE FRONTIER OF TECHNOLOGY AND AUDIENCE BEHAVIOR TO IDENTIFY WHERE CHANGE IS OCCURRING AND HELPS NEWS ORGANIZATIONS LEARN HOW TO IMPLEMENT AND SCALE THAT CHANGE SUCCESSFULLY SO THEY HAVE A SUSTAINABLE FUTURE. 0 0 895215 456277 METRICS FOR NEWS (AKA CONTENT STRATEGY): API'S PROPRIETARY PROGRAM THAT HELPS PUBLISHERS BUILD AN EMPIRICAL, DATA-INFORMED NEWS STRATEGY THROUGH CUSTOM-BUILT CONTENT ANALYSIS SOFTWARE, NEW JOURNALISM METRICS AND INNOVATIVE AUDIENCE SURVEYS. 646261 27000 TABLE STAKES: TABLE STAKES IS A YEARS-LONG INNOVATIVE LEARNING PROGRAM FACILITATED BY API THAT HELPS NEWS ORGANIZATIONS TRANSFORM THEIR JOURNALISM AND BUSINESS THROUGH INTENSIVE CHANGE-MANAGEMENT TRAINING FOR NEWS LEADERS. 361099 191768 37426 TRUSTING NEWS PROJECT: THE TRUSTING NEWS PROJECT AIMS TO DEMYSTIFY TRUST IN NEWS AND EMPOWER JOURNALISTS TO DEMONSTRATE CREDIBILITY AND ACTIVELY EARN TRUST. IN A CONTINUAL CYCLE OF RESEARCH, LEARNING AND SHARING WITH THE INDUSTRY, THEY EXPLORE HOW TO INCORPORATE TRUST-BUILDING INTO JOURNALISM'S STANDARDS AND PRACTICES. 320540 261141 EDUCATION PROGRAM AND SUMMITS 227044 PITT DEI 34921 TW CHARITY 25575 BEYOND PRINT 3284 DIVERSITY 214241 249355 OTHER PROGRAMS 825605 249355 261141 2728180 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 0 1 70 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 X 14 14 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 1 1 0 0 VA X ROBERT WALDEN 5713661140 4401 N FAIRFAX DRIVE 300 ARLINGTON VA 22203 BARBARA W WALL CHAIR 1.00 1.00 X X 0 0 0 MARK E ALDMAN MEMBER 1.00 0.00 X 0 0 0 DAN KROCKMALNIC MEMBER 1.00 1.00 X 0 0 0 CHRIS ARGENTIERI MEMBER 1.00 1.00 X 0 0 0 PAULETTE BROWN-HINDS MEMBER 1.00 0.00 X 0 0 0 MARK G CONTRERAS MEMBER 1.00 0.00 X 0 0 0 ALEXANDRIA MACCALLUM MEMBER 1.00 0.00 X 0 0 0 DOUG MITCHELL MEMBER 1.00 0.00 X 0 0 0 MARK W NEWHOUSE MEMBER 1.00 1.00 X 0 0 0 AMANDA ZAMORA MEMBER 1.00 0.00 X 0 0 0 GERALDINE MORIBA MEMBER 1.00 0.00 X 0 0 0 ROSS MCDUFFIE MEMBER 1.00 0.00 X 0 0 0 S MITRA KALITA MEMBER 1.00 0.00 X 0 0 0 STEVE GROVE MEMBER 1.00 1.00 X 0 0 0 DANIELLE COFFEY PRESIDENT & CEO 15.00 25.00 X 0 959538 28957 ROBERT WALDEN CFO 15.00 25.00 X 0 509037 28340 MICHAEL BOLDEN EXECUTIVE DIRECTOR 40.00 0.00 X 481360 0 40830 SAMANTHA RAGLAND VP, JOURNALISM PROGRAMS 40.00 0.00 X 195506 0 31334 GWENDOLYN VARGO DIRECTOR OF READER 40.00 0.00 X 180496 0 29564 ELITE TRUONG VP, PRODUCT STRATEGY 40.00 0.00 X 186506 0 21226 EMILY RISTOW SENIOR DIRECTOR 40.00 0.00 X 146483 0 19943 LETRELL CRITTENDEN DIR OF INCLUSION & AUD. GROWTH 40.00 0.00 X 132927 0 15630 1323278 1468575 215824 9 0 1 0 0 1350237 1350237 PROGRAM FEES 900099 754664 754664 ADVISORY SERVICES 900099 180 180 754844 1213909 1213909 6916483 0 6916483 6916483 6916483 10235473 754844 0 8130392 X 468123 468123 522190 417752 104438 1745081 821646 923435 105632 50577 55055 196881 102852 94029 108869 59007 49862 82 82 40198 40198 142504 142504 544184 543278 906 6939 4566 2373 52013 34224 17789 33419 22000 11419 7921 5212 2709 163943 121502 42441 44267 38021 6246 INSTITUTIONAL OVERHEAD 900000 900000 SUBSCRIPTIONS 53631 35289 18342 GIFTS 3879 2552 1327 ASSOCIATION DUES 1617 1064 553 658 433 225 5142031 2728180 2413851 0 1253235 1513856 2994789 885111 269896 112287 75761 41121 2616 2616 0 0 43776608 47992989 0 88357 48370289 50633721 100034 68620 811089 162882 1027258 1563915 1938381 1795417 X 46149132 48581950 282776 256354 46431908 48838304 48370289 50633721 5093442 -2687046 0 X 0 1 X 1 0 X X X 1 NEWS MEDIA ALLIANCE 130433220 10 1 900000 0 1 900000 0 1 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 SCHEDULE A, PART IV, SECTION A, LINE 3B: THE SUPPORTED ORGANIZATION, NMA, IS A TAX EXEMPT ORGANIZATION DESCRIBED IN SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE. API PERFORMS AN ANNUAL PRO-FORMA CALCULATION THAT ITS SUPPORTED ORGANIZATION MEETS THE PUBLIC SUPPORT TEST OF 509(A)(2). FOR EACH OF THE FOUR PRIOR YEARS, THE IRC 509(A)(2) CALCULATION YIELDED A PUBLIC SUPPORT PERCENTAGE IN EXCESS OF 66%. API MAINTAINS A COPY OF THE PRO-FORMA CALCULATION. SCHEDULE A, PART IV, SECTION A, LINE 3C: API DID NOT PROVIDE ANY DIRECT FINANCIAL SUPPORT TO NMA IN TAX YEAR 2024. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 2616 2616 0 0 DUE TO AFFILIATE 1432160 DEFERRED COMPENSATION LIABILITY 88357 REFUNDABLE ADVANCES 43398 1563915 7405923 -2687046 -2687046 10092969 142504 142504 10235473 4999527 0 4999527 142504 142504 5142031 1 TRUSTING NEWS 5342 CLARK ROAD SARASOTA FL 34233 992546373 501(C)(3) 191768 0 TRUSTING NEWS PARTNERSHIP CHARLOTTESVILLE TOMORROW 1215 EAST MARKET STREET CHARLOTTESVILLE VA 22902 203013557 OTHER 10000 0 ELECTION COVERAGE AND COMMUNITY LISTENING FUND ENLACE LATINO NC 1053 E WHITAKER MILL ROAD SUITE 115 RALEIGH NC 27604 872137153 501(C)(3) 8500 0 TABLE STAKES AND KNIGHT ELECTION HUB BEACON MEDIA INC 300 EAST 39TH STREET KANSAS CITY MO 64111 834587205 501(C)(3) 7000 0 KNIGHT ELECTION HUB OHIO LOCAL NEWS INITIATIVE 500 S FRONT STREET 12TH FLOOR COLUMBUS OH 43215 873337208 501(C)(3) 6950 0 KNIGHT ELECTION HUB 4 1 PART I, LINE 2: PROGRESS AND STATUS REPORTS ARE MADE AVAILABLE DURING THE TERM OF THE GRANT AS REQUESTED BY THE ORGANIZATION. A FINAL REPORT, BOTH NARRATIVE AND FINANCIAL IS PROVIDED AT THE END OF THE GRANT TERM. X X X X X 0 0 0 0 0 0 0 1 0 DANIELLE COFFEY PRESIDENT & CEO 0 686538 0 250000 0 23000 0 25875 0 3082 0 988495 0 0 ROBERT WALDEN CFO 0 411072 0 74965 0 23000 0 25565 0 2775 0 537377 0 0 MICHAEL BOLDEN EXECUTIVE DIRECTOR 415594 0 35000 0 30766 0 25875 0 14955 0 522190 0 0 0 SAMANTHA RAGLAND VP, JOURNALISM PROGRAMS 186506 0 9000 0 0 0 13988 0 17346 0 226840 0 0 0 GWENDOLYN VARGO DIRECTOR OF READER 180496 0 0 0 0 0 13537 0 16027 0 210060 0 0 0 ELITE TRUONG VP, PRODUCT STRATEGY 186506 0 0 0 0 0 13697 0 7529 0 207732 0 0 0 EMILY RISTOW SENIOR DIRECTOR 146483 0 0 0 0 0 10757 0 9186 0 166426 0 0 0 PART I, LINE 7 THE FOLLOWING EMPLOYEES REPORTED IN FORM 990, PART VII, SECTION RECEIVED BONUS COMPENSATION: - DANIELLE COFFEY $250,000 - MICHAEL BOLDEN $35,000 - ROBERT WALDEN $74,965 - SAMANTHA RAGLAND $9,000 - LETRELL CRITTENDEN $2,000 FORM 990, PART VI, SECTION B, LINE 11B THE PREPARATION OF THE IRS FORM 990 IS COMPLETED IN CONJUNCTION WITH AN INDEPENDENT PUBLIC ACCOUNTING FIRM. THE DRAFT IS REVIEWED BY SENIOR MANAGEMENT PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE CONFLICT OF INTEREST STATEMENT IS SENT TO EMPLOYEES AND BOARD MEMBERS EACH YEAR. THE DIRECTOR FOR ADMINISTRATION AND FACILITIES MONITORS AND RECEIVES THE SIGNED CONFLICT OF INTEREST STATEMENT AND REPORTS ANY EXCEPTIONS REPORTED TO THE PRESIDENT AND VP. IF A BOARD MEMBER BECOMES AWARE OF A CONFLICT OF INTEREST HE/SHE WOULD RECUSE THEMSELVES FROM VOTING AND DELIBERATIONS ON THE MATTER. IF AN EMPLOYEE IS UNSURE OR BECOMES PERSONALLY INVOLVED IN ANY SITUATION THAT MAY VIOLATE THE REQUIREMENT AND SPIRIT OF THE CONFLICT OF INTEREST POLICY, HE OR SHE CONTACTS API'S PRESIDENT AND EXECUTIVE DIRECTOR. SIMILARLY, IF ONE BECOMES AWARE OF SITUATIONS AMONG HIS OR HER FELLOW EMPLOYEES THAT APPEAR TO VIOLATE HIS ORHER UNDERSTANDING OF THE POLICY, HE OR SHE REPORTS THOSE SITUATIONS TO API'S PRESIDENT AND EXECUTIVE DIRECTOR, THE APPROPRIATE OFFICER, WITH THE VP FOR PROGRAMMING AND PERSONNEL AND THE DIRECTOR OF ADMINISTATION, COMMISSIONS AND INVESTIGATION. IF THE EMPLOYEE IS FOUND TO BE GUILTY OF A CONFLICT OF INTEREST, DISCIPLINARY ACTION IS METED OUT. DISCIPLINARY ACTION MAY INCLUDE TERMINATION AND REIMBURSEMENT TO API FOR ANY LOSSES OR DAMAGES RESULTING FROM THE VIOLATION. FORM 990, PART VI, SECTION B, LINE 15A THE BASE SALARY OF THE PRESIDENT IS SET BY THE INDEPENDENT EXECUTIVE COMMITTEE (AND RATIFIED BY THE BOARD) IN ACCORDANCE WITH PREVAILING COMPENSATION SCALES FOR SIMILAR EDUCATIONAL ORGANIZATIONS AND EXPERIENCE. BASE SALARY BENCHMARKS DONE BY INDEPENDENT ORGANIZATIONS SUCH AS "CEO UPDATE" ARE USED. CONTEMPORANEOUS DOCUMENTATION IS MAINTAINED RELATED TO THE DELIBERATIONS WHICH IS REVIEWED AND APPROVED. THE COMPENSATION FOR API EMPLOYEES IS DETERMINED BY THE PRESIDENT AND IS FORMALLY EVALUATED ANNUALLY. SALARY LEVELS ARE BASED ON PREVAILING COMPENSATION SKILLS BY SIZE OF ORGANIZATION AND EXPERIENCE. OBJECTIVES ARE SET UP EACH YEAR, AND PERFORMANCES ARE EVALUATED AGAINST THOSE OBJECTIVES. SALARY INCREASE AND BONUS ARE DETERMINED BASED ON RESULTS OF PERFORMANCE EVALUATIONS. THE MOST RECENT COMPENSATION REVIEWS FOR THE CEO AND CFO TOOK PLACE IN MAY 2024 AND DECEMBER 2023, RESPECTIVELY. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, FINANCIAL STATEMENTS AND CONFLICT OF INTEREST POLICY AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G CONSULTANTS: PROGRAM SERVICE EXPENSES 522,259. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 522,259. HONORARIUM: PROGRAM SERVICE EXPENSES 1,744. MANAGEMENT AND GENERAL EXPENSES 906. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 2,650. OUTSIDE SERVICES: PROGRAM SERVICE EXPENSES 19,095. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 19,095. RECRUITMENT: PROGRAM SERVICE EXPENSES 180. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 180. NEWS MEDIA ALLIANCE 4401 N FAIRFAX DR STE 300 ARLINGTON VA 22203 130433220 TRADE ASSOCIATION VA 501(C)(6) N/A 0 NMA COMMUNICATIONS BUREAU INC 4401 N FAIRFAX DRIVE STE 300 ARLINGTON VA 22203 521014136 HOLDING CO VA NMA C 1 CBI MEDIA LLC 4401 N FAIRFAX DRIVE STE 300 ARLINGTON VA 22203 311650776 INACTIVE DE NAA CBI C 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0 NEWS MEDIA ALLIANCE N 900000 COST (SEE PART VII) NEWS MEDIA ALLIANCE O 900000 COST (SEE PART VII) NEWS MEDIA ALLIANCE P 900000 COST (SEE PART VII) PART V, LINE 2: NMA PROVIDES FULL OVERHEAD AND ADMINISTRATIVE SUPPORT TO API UNDER A SHARED SERVICES ARRANGEMENT AT AN AGGREGATED COST OF $900,000. THE COSTS FOR THESE SERVICES ARE PART OF AN AGGREGATE ALLOCATION, AND THUS, INDIVIDUAL COST PERCENTAGES ARE NOT AVAILABLE.