2025-11-13T19:19:42-05:00 2023-12-31 454570537 MARJTAX INCORPORATED 3542 FRUITVALE- AVE PMB 227 OAKLAND CA 94602 990 2023-01-01 815231180 INEQUALITY MEDIA CIVIC ACTION INEQ 5106989150 P O BOX 9323 BERKELEY CA 94709 HEATHER KINLAW LOFTHOUSE DIRECTOR + PRESIDENT 5106989150 2025-11-13 true false MARJORIE WILLIAMS-JONES P00564614 5104826204 2025-11-13 X 2023 2025-03-06 01:10:19Z X HEATHER KINLAW LOFTHOUSE P O BOX 9323 BERKELEY CA 94709 1835655 false X WWW.INEQUALITYMEDIACIVICACTION.ORG X 2016 CA INEQUALITY MEDIA CIVIC ACTION USES THE POWER OF STORYTELLING -- THROUGH DIGITAL MEDIA -- TO INFORM AND ENGAGE THE PUBLIC ABOUT THE REALITIES AND IMPACTS OF INEQUALITY AND IMBALANCE OF POWER IN AMERICA. 4 3 13 0 1451406 1781377 31597 28359 25919 0 1483003 1835655 0 0 223493 266730 38800 38627 139574 587761 746516 850054 1051873 632949 783782 1887617 2754158 79000 152806 1808617 2601352 OUR ULTIMATE VISION IS ONE OF SOCIAL WELFARE REFLECTED IN A UNITED STATES WHERE ACTIVE PARTICIPATION BY INFORMED CITIZENS RESTORES THE BALANCE OF POWER IN OUR DEMOCRACY AND CREATES AN ECONOMY WHERE GAINS ARE WIDELY SHARED false false 860719 IMCA PRODUCES AND DISTRIBUTES EDUCATIONAL ONLINE VIDEOS, USING THE POWER OF STORYTELLING TO INFORM AND ENGAGE THE PUBLIC ABOUT THE REALITIES AND IMPACTS OF THE INCREASING INEQUALITY AND IMBALANCE OF POWER IN AMERICA. IMCA VIDEOS ARE "EXPLAINERS" ON INEQUALITY AND POWER AS THEY RELATE TO HEALTHCARE, ECONOMICS, AND DEMOCRACY. VIDEO TOPICS RANGE FROM DEBUNKING COMMON MYTHS ABOUT INFLATION AND EXPLAINING CORPORATE MONOPOLIES TO CLARIFYING MISINFORMATION AND THE IMPORTANCE OF VALUING TEACHERS. IN ITS EIGHTH YEAR, IMCA HAS CONTINUED TO PARTNER WITH OTHER ORGANIZATIONS ON VIDEOS TO REACH EVEN LARGER AUDIENCES. 860719 false true true false false false false false false false false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false false false true 27 0 true 13 true false false false false true true false false false X 4 3 false false false false false false false true true false false true true true true true true true true false CA X LINDA ASHFIELD 5106989150 1918 BONITA AVE FLOOR 3 BERKELEY CA 94704 HEATHER KINLAW LOFTHOUSE DIRECTOR + P 8.00 X X 38770 0 6340 ZO BECK DIRECTOR + T 2.00 X X 0 0 0 DOUGLAS DWORKIN DIRECTOR + S 2.00 X X 0 0 0 MARYANNE MCCORMICK DIRECTOR 2.00 X 0 0 0 38770 6340 false false false WICKED DELICATE FILMS LLC 49 MECHANIC STREET 2ND FLOOR CAMDEN ME 04843 CONSULTANT 190000 1 X 1781377 1781377 SERVICE CONTRACT REVENUE 27067 27067 SNAPCHAT REVNUE 810 810 MISC REVENUE 482 482 28359 25919 25919 1835655 28359 25919 X 38770 32955 1938 3877 178235 141635 19252 17348 49725 40063 4837 4825 1677 43 1634 1200 1200 38627 38627 1861 1861 597400 441043 151841 4516 2357 23 2334 11433 1182 10251 50754 46361 2136 2257 10805 8350 2455 744 744 1405 1405 48105 405 47700 18775 18775 OVERHEAD ALLOCATION 146915 -165005 18090 1051873 860719 51580 139574 1863052 485661 1983010 10972 270000 13593 15487 1887617 2754158 79000 152806 79000 152806 X 1808617 2331352 270000 1808617 2601352 1887617 2754158 783782 8953 X false false false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 180891 180891 180891 true true false false SCHEDULE C, PART I-A, LINE 1 INEQUALITY MEDIA CIVIC ACTION PRODUCES AND DISTRIBUTES EDUCATIONAL VIDEOS AND DIGITAL CONTENT TO INFORM THE PUBLIC ABOUT ECONOMIC AND SOCIAL POLICY ISSUES AFFECTING WORKING PEOPLE. SOME CONTENT MAY INCLUDE COMMENTARY ON PUBLIC OFFICIALS' POLICY POSITIONS TO ILLUSTRATE CONTRASTS IN APPROACHES TO ADVANCING ECONOMIC EQUITY AND OPPORTUNITY X X X X X true STEVEN BIEL STRATEGIES LLC 31 CUSHMAN ST 2 PORTLAND ME 04102 CONSULTING false 782268 27727 754541 SPAKE MEDIA P O BOX 1741 ALDERGROVE CA CONSULTING false 2130 10900 -8770 784398 38627 745771 CA SCHEDULE G, PAGE 1, PART I, LINE 2B, COLUMN (V) STEVEN BIEL STRATEGIES LLC CONSULTANT BILLS FOR FEES SPAKE MEDIA CONSULTANT BILLS FOR FEES FORM 990, PAGE 1, ITEM B THE ORIGINAL 990 WAS FILED WITH THE SCHEDULE C INADVERTANTLY OMITTED. THIS AMENDED REPORT CORRECTS THAT OMISSION. THE ONLY OTHER CHANGE IS THE DISCLOSURE ON PART IV, LINE 3 OF PAGE 3 THAT THE SCHEDULE C IS REQUIRED. FORM 990, PAGE 6, PART VI, LINE 11B FORM 990 WILL BE REVIEWED BY THE PRESIDENT, TREASURER AND THE ORGANIZATION'S OUTSIDE LEGAL COUNSEL. THE FORM 990 WILL BE SHARED WITH ALL MEMBERS OF THE BOARD BEFORE IT IS SUBMITTED. FORM 990, PAGE 6, PART VI, LINE 12C AT THE FIRST BOARD MEETING EACH YEAR, THE OFFICERS AND MEMBERS OF THE BOARD OF DIRECTORS ARE PROVIDED WITH CONFLICT OF INTEREST DISCLOSURE FORMS TO COMPLETE. THE IMCA PRESIDENT REVIEWS THE ORGANIZATION'S CONFLICTS OF INTEREST DISCLOSURE FORMS ON AN ANNUAL BASIS TO ENSURE THAT ANY ACTUAL OR POTENTIAL CONFLICTS OF INTEREST ARE PROPERLY HANDLED IN ACCORDANCE WITH THE ORGANIZATION'S CONFLICTS OF INTEREST POLICY. IF FURTHER INFORMATION IS REQUIRED, THE PRESIDENT SPEAKS WITH THE INDIVIDUAL DIRECTOR, OFFICER, OR EMPLOYEE INVOLVED, AS APPROPRIATE. IMCA WILL ALSO DOCUMENT, THROUGH WELL- KEPT MINUTES, ANY DECISIONS RELATED TO TRANSACTIONS INVOLVING AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST. FINALLY, IMCA WILL BE DILIGENT IN TAKING APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION IF A PERSON WHO IS COVERED BY THE CONFLICTS OF INTEREST POLICY FAILS TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST. FORM 990, PAGE 6, PART VI, LINE 15A THE PRESIDENT AND CEO OF IMCA RECEIVES COMPENSATION FOR HER SERVICES TO BOTH IMCA AND INEQUALITY MEDIA ("IM"), A 501C3 PUBLIC CHARITY, PURSUANT TO A COST SHARING AGREEMENT BETWEEN THE ORGANIZATIONS. IMCA PAYS FOR THE COSTS ASSOCIATED WITH THE TIME THE PRESIDENT AND CEO OF IMCA SPENDS PROVIDING SERVICES TO IMCA, WHICH AMOUNTS ARE REFLECTED ON THIS FORM 990. IM'S BOARD OF DIRECTORS REVIEWS AND APPROVES THE PRESIDENT'S TOTAL COMPENSATION, INCLUDING REVIEWING COMPARABILITY DATA, OBTAINING APPROVAL BY THE DISINTERESTED DIRECTORS, AND CONTEMPORANEOUSLY DOCUMENTING THE DISCUSSION AND APPROVAL. FORM 990, PAGE 6, PART VI, LINE 15B OFFICERS AND STAFF OF IMCA RECEIVE COMPENSATION FOR THEIR SERVICES TO BOTH IMCA AND IM, A 501(C)(3) PUBLIC CHARITY, PURSUANT TO A COST SHARING AGREEMENT BETWEEN THE ORGANIZATIONS. IMCA PAYS FOR THE COSTS ASSOCIATED WITH THE TIME THAT OFFICERS AND STAFF SPEND PROVIDING SERVICES TO IMCA, WHICH AMOUNTS ARE REFLECTED ON THIS FORM 990. THE PRESIDENT AND CEO OF IMCA AND IM APPROVES THE COMPENSATION FOR OFFICERS AND STAFF OTHER THAN THE CEO AND CFO, WHICH ARE APPROVED BY THE IMCA BOARD OF DIRECTORS FORM 990, PAGE 6, PART VI, LINE 19 DOCUMENTS ARE AVAILABLE UPON WRITTEN REQUEST. FORM 990, PART VIII INEQUALITY MEDIA CIVIC ACTION AND INEQUALITY MEDIA HAVE A COST-SHARING AGREEMENT IN PLACE FOR EDUCATIONAL VIDEO PRODUCTION SERVICES AND WERE PREVIOUSLY RELATED ORGANIZATIONS, AND REPORTED AS SUCH ON THE ANNUAL 990 REPORTS. AS OF THE CALENDAR YEAR 2020, THE IMCA BOARD HAS BEEN DIVERSIFIED, AS WAS INTENDED OVER TIME, AND THEY ARE NO LONGER RELATED. FORM 990, PART IX, LINE 11G EDITORS + TECHNICIANS 179,810 0 4,516 DISTRIBUTION 22,688 0 0 SUPPORTING SERVICES 0 151,841 0 PROGRAM CONSULTANTS 232,275 0 0 TALENT 1,000 0 0 PRODUCTION ASSISTANTS 1,320 0 0 IMPACT ANALYSIS 3,950 0 0 TOTAL 441,043 151,841 4,516