2025-11-13T11:03:45-06:00 2025-06-30 390859910 BAKER TILLY ADVISORY GROUP LP 4747 EXECUTIVE DR SUITE 1300 SAN DIEGO CA 92121 990 2024-07-01 330123550 AMERICAN COUNCIL ON EXERCISE AMER 8582798227 9444 BALBOA AVE 290 SAN DIEGO CA 92123 ALEX MIRNEZAM C.F.O. 8582798227 2025-11-12 1 1 PATRICIA J MAYER P00188643 8586271400 2024 2025-03-06 01:10:19Z ALEX MIRNEZAM 9444 BALBOA AVE 290 SAN DIEGO CA 92123 22998496 0 X WWW.ACEFITNESS.COM X 1986 CA THE MISSION OF THE AMERICAN COUNCIL ON EXERCISE (ACE) IS TO GET PEOPLE MOVING. 11 9 90 19 84374 50182 58317 1000 13115700 12936165 1497768 811139 4935144 5523392 19606929 19271696 0 0 0 0 14988796 11863849 0 0 0 9843282 7868955 24832078 19732804 -5225149 -461108 16676911 14921408 10275747 9344883 6401164 5576525 X ACE WORKS TO IMPROVE PHYSICAL-ACTIVITY LEVELS BY EDUCATING EXERCISE PROFESSIONALS AND HEALTH COACHES, FUNDING ORIGINAL RESEARCH, AND COLLABORATING WITH EXPERTS ON PHYSICAL ACTIVITY AND HEALTH TO GET PEOPLE FROM ALL WALKS OF LIFE MOVING. 0 0 8326575 9557392 CONTINUING EDUCATION AND RENEWALS: ACE DEVELOPED AND UPDATED APPROXIMATELY 40 EDUCATION PROGRAMS AND COURSES, INCLUDING THE ACE HEALTH AND WELLNESS SUMMIT: A HOLISTIC APPROACH TO MENTAL HEALTH AND MINDFUL MOVEMENT: COACHING CLIENTS TO BECOME MORE ACTIVE. EXERCISE PROFESSIONALS AND HEALTH COACHES ARE ABLE TO RENEW THEIR CERTIFICATIONS WITH ACE THROUGH CONTENT BY ACE AND ITS APPROVED PARTNERS. 7569475 8688379 CERTIFICATION AND PREPARATORY EDUCATION:THE EDUCATION OF WELL-QUALIFIED EXERCISE PROFESSIONALS AND HEALTH COACHES IS THE FOUNDATION OF THE ACE APPROACH TO GET PEOPLE MOVING. ACE DEVELOPS, REVIEWS, AND MAINTAINS EDUCATIONAL RESOURCES, STUDY MATERIALS AND TRAINING MANUALS AND RELATED EXAMS. IN THE PAST YEAR, THE NUMBER OF ACE CERTIFIED PROFESSIONALS INCLUDED 50,031 ACE CERTIFIED PERSONAL TRAINERS; 20,396 ACE CERTIFIED GROUP FITNESS INSTRUCTORS; 5,817 ACE CERTIFIED HEALTH COACHES; 824 ACE CERTIFIED MEDICAL EXERCISE SPECIALISTS. COLLECTIVELY, ACE CERTIFIED PROFESSIONALS HELD APPROXIMATELY 10.5 MILLION CLIENT AND GROUP SESSIONS IN THE PAST YEAR. 51469 59076 OUTREACH:ACE CONTINUES TO PROVIDE THE PUBLIC WITH SCIENCE-BASED INFORMATION TO EDUCATE AND ENCOURAGE PEOPLE FROM ALL WALKS OF LIFE TO ACHIEVE SUSTAINABLE HEALTH CHANGES. IN THE PAST YEAR, ACE INVESTED IN ORIGINAL RESEARCH, INCLUDING YOUTH SPORT COACHES' KNOWLEDGE OF EXERCISE PHYSIOLOGY AND RELATED CONCEPTS. IN ADDITION, ACE CREATED THE FOUNDATIONS FOR COMMUNITY PHYSICAL ACTIVITY LEADERS, A FREE ONLINE COURSE DESIGNED TO EDUCATE AND EMPOWER COMMUNITY MEMBERS SEEKING TO GET THEIR COMMUNITIES MORE ACTIVE.PHYSICAL ACTIVITY PROMOTION:ACE REMAINS COMMITTED TO PROVIDING THE PUBLIC, FITNESS ENTHUSIASTS, HEALTH PROFESSIONALS AND CERTIFIED PROFESSIONALS WITH FREE, SCIENCE-BASED CONTENT TO SUPPORT MORE ACTIVE AND HEALTHIER LIFESTYLES. IN THE PAST YEAR, ACE AUTHORED MORE THAN 200 FREE ARTICLES ON PHYSICAL ACTIVITY TIPS AND EDUCATION, WHICH COVERED TOPICS SUCH AS ARTIFICIAL INTELLIGENCE, OBESITY MEDICATIONS, MENTAL HEALTH AND WELLNESS, AND HEALTHSPAN AND LONGEVITY. IN ADDITION, ACE COORDINATED 2,288UNIQUE NEWS STORIES AND OPINION EDITORIALS TO INSPIRE AND ENOURAGE PHYSICAL ACTIVITY.ACE ALSO PARTNERED WITH LIKE-MINDED ORGANIZATIONS TO PROMOTE SUSTAINABLE HEALTHIER LIVING, INCLUDING ITS PARTNERSHIP WITH THE AMERICAN COLLEGE OF LIFESTYLE MEDICINE WHICH SOUGHT TO TRAIN FEDERALLY QUALIFIED HEALTH CENTER PHYSICIANS. ACE ALSO PARTNERED WITH THE LAKESHORE FOUNDATION, THE PHYSICAL ACTIVITY ALLIANCE, AND THE COALITION FOR THE REGISTRATION OF EXERCISE PROFESSIONALS. ACE SERVED AS MULTIPLE BOARDS AND COMMITTEES TO PROMOTE PHYSICAL ACTIVITY, INCLUDING THE FORBES HEALTH MEDICAL ADVISORY BOARD, THE ROUNDTABLE ON OBESITY SOLUTIONS, THE PHYSICAL ACTIVITY AND HEALTH INNOVATION COLLABORATIVE AND THE U.S. NEWS & WORLD REPORT MEDICAL REVIEW BOARD. 15947519 1 0 0 0 0 0 0 0 0 0 1 0 0 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 73 0 1 90 1 1 1 0 0 0 0 0 0 0 0 0 0 0 X 11 9 1 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA CO FL KS ME MN X ALEX MIRNEZAM 8582798227 9444 BALBOA AVE STE 290 SAN DIEGO CA 92123 X CEDRIC BRYANT PRESIDENT & CHIEF EXECUTIVE OFFICER 60.00 X 491917 0 78413 SCOTT GOUDESEUNE BOARD MEMBER & STAFF 24.00 X 343645 0 73673 JOHN LALLY BOARD CHAIR 5.00 X X 0 0 0 JIM FORSON BOARD VICE CHAIR 5.00 X X 0 0 0 ANTONIO WILLIAMS BOARD SECRETARY 5.00 X X 0 0 0 BECKY ROSEBERRY BOARD TREASURER 5.00 X X 0 0 0 DAVID NIXON BOARD MEMBER 1.00 X 0 0 0 FRED HOFFMAN BOARD MEMBER 3.00 X 0 0 0 JAY BLAHNIK BOARD MEMBER 3.00 X 0 0 0 PAM WATTS BOARD MEMBER 1.00 X 0 0 0 TUAYO LOUIS BOARD MEMBER 1.00 X 0 0 0 ALEX MIRNEZAM CHIEF FINANCIAL OFFICER 60.00 X 434601 0 86876 AMANDA CASS CHIEF OPERATING OFFICER 60.00 X 368481 0 73574 DAVID FISCHER SVP, ONLINE BUSINESS TECHNOLOGY 40.00 X 344659 0 38545 GRAHAM MELSTRAND EVPCOMMUNITY HEALTH & WELLNESS SERVICES 40.00 X 295927 0 42910 SARAH BEAVINS VP, SALES & MARKETING 40.00 X 273485 0 43514 ROBERT HODGIN EVP BUSINESS DEVELOPMENT & STRATEGIC PARTNER 40.00 X 295435 0 18986 TED RUCH EDUCATION ADVISOR SUPERVISOR 40.00 X 306504 0 5014 3154654 0 461505 40 0 1 0 PROCTORU INC MS121 MEAZURE LEARNING PO BOX 98974 SACRAMENTO CA 95798 TESTING SERVICES 1147053 TORCHLIGHT MARKETING LLC 2308 MT VERNON AVE 754 ALEXANDRIA VA 22301 MARKETING SERVICES 415570 TCWGLOBAL PO BOX 102998 PASADENA CA 91189 TEMP SERVICES 295470 B2 SEARCH GROUP LLC 1801 W OLYMPIC BLVD PASADENA CA 91199 TEMP SERVICES 281450 TANGIBLE IMPACT INC 430 VINE AVE LAKESIDE OH 43440 MARKETING SERVICES 266450 17 1000 1000 CONTINUING EDUCATION 900099 6099494 6099494 RENEWAL FEES 900099 3457898 3457898 CERTIFICATION FEES 900099 3319697 3319697 OTHER INCOME 900099 59076 59076 12936165 205733 205733 70336 70336 3001158 2395752 605406 605406 605406 6699730 1331048 5368682 5368682 BUSINESS PRACTICES 611430 69578 69578 PROFESSIONAL TOOLS & SUPPORT 541519 14259 14259 ADVERTISING 541800 537 537 84374 19271696 18304847 84374 881475 1812711 1108851 703860 8367229 6383677 1983552 214557 174333 40224 854331 726739 127592 615021 465750 149271 51072 51072 113012 113012 39156 39156 1041491 1003646 37845 2282046 2281478 568 77126 72547 4579 456251 378747 77504 55368 32287 23081 114789 84418 30371 133682 104292 29390 175012 134974 40038 ONLINE SERVICES 1226570 1166959 59611 TESTING SERVICES 987240 987240 MERCHANT FEES 580286 580286 PROFESSIONAL DEVELOPMEN 166681 42123 124558 369173 219172 150001 19732804 15947519 3785285 0 600 0 2124861 1258361 1713813 1503027 371241 345325 1729910 1298233 2117817 1890479 308126 227338 7081024 7310569 347415 0 2999921 2978555 16676911 14921408 3305303 2714265 3067536 2623505 200000 1000000 3702908 3007113 10275747 9344883 X 6401164 5576525 6401164 5576525 16676911 14921408 X -461108 366136 -729667 X 0 1 X 1 0 X 653813 50 31407 58317 1000 744587 27557113 21728755 20635148 19398395 19635895 108955306 28210926 21728805 20666555 19456712 19636895 109699893 0 0 0 109699893 282022 284744 428600 410648 276069 1682083 16177 51182 67359 282022 284744 428600 426825 327251 1749442 28492948 22013549 21095155 19883537 19964146 111449335 0.98430 0.98560 0.01570 0.01440 X 71460 52187 19273 503763 493886 9877 1542594 1344406 198188 227338 RIGHT OF USE ASSETS - OPERATING LEASES 833904 DEFERRED COMPENSATION PLAN ASSETS - 457B 2108935 DEPOSITS 35716 2978555 DEFERRED COMPENSATION PAYABLE 2098667 OPERATING LEASE LIABILITIES 908446 3007113 X 20515385 366136 877553 1243689 19271696 0 19271696 21340024 1607220 1607220 19732804 0 19732804 PART X, LINE 2: ACE IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE ("IRC") AND SECTION 23701(D) OF THE CALIFORNIA REVENUE AND TAXATION CODE, EXCEPT TO THE EXTENT OF UNRELATED BUSINESS TAXABLE INCOME AS DEFINED UNDER IRC SECTIONS 511 THROUGH 515. ACE HAD NO UNRECOGNIZED TAX BENEFITS OR LIABILITIES AS OF JUNE 30, 2024 AND 2023. ACE FILES AN EXEMPT ORGANIZATION RETURN IN THE UNITED STATES FEDERAL JURISDICTION AND WITH THE FRANCHISE TAX BOARD IN THE STATE OF CALIFORNIA. PART XI, LINE 2D - OTHER ADJUSTMENTS: COST OF GOODS SOLD 1,331,048. LOSS ON IMPAIRMENT OF GOODWILL -453,495. PART XII, LINE 2D - OTHER ADJUSTMENTS: COST OF GOODS SOLD 1,331,048. BAD DEBT 276,172. X X X X X 0 0 0 0 0 0 0 0 0 CEDRIC BRYANT PRESIDENT & CHIEF EXECUTIVE OFFICER 491917 0 0 0 0 0 17847 0 60566 0 570330 0 0 0 ALEX MIRNEZAM CHIEF FINANCIAL OFFICER 432269 0 2332 0 0 0 13300 0 73576 0 521477 0 0 0 AMANDA CASS CHIEF OPERATING OFFICER 365940 0 2541 0 0 0 10822 0 62752 0 442055 0 0 0 SCOTT GOUDESEUNE BOARD MEMBER & STAFF 343645 0 0 0 0 0 12963 0 60710 0 417318 0 0 0 DAVID FISCHER SVP, ONLINE BUSINESS TECHNOLOGY 344659 0 0 0 0 0 2195 0 36350 0 383204 0 0 0 GRAHAM MELSTRAND EVPCOMMUNITY HEALTH & WELLNESS SERVICES 295927 0 0 0 0 0 6518 0 36392 0 338837 0 0 0 SARAH BEAVINS VP, SALES & MARKETING 273485 0 0 0 0 0 10939 0 32575 0 316999 0 0 0 ROBERT HODGIN EVP BUSINESS DEVELOPMENT & STRATEGIC PARTNER 295435 0 0 0 0 0 742 0 18244 0 314421 0 0 0 TED RUCH EDUCATION ADVISOR SUPERVISOR 126545 0 179959 0 0 0 4902 0 112 0 311518 0 0 0 SCOTT GOUDESEUNE SON OF TRUSTEE 207256 WAGES 0 AMANDA CASS HUSBAND OF COO 306504 WAGES 0 SCOTT GOUDESEUNE DAUGHTER-IN-LAW OF TRUSTEE 92822 WAGES 0 FORM 990, PART VI, SECTION A, LINE 2 BOARD MEMBER IS THE FATHER OF THE VP OF OPERATIONS. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED INTERNALLY BY THE EXECUTIVE TEAM AND EXTERNALLY BY THE AUDIT COMMITTEE. THE FORM 990 IS MADE AVAILABLE TO THE BOARD OF DIRECTORS PRIOR TO SUBMISSION. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS AND ACE STAFF ARE REQUIRED TO ANNUALLY COMPLETE A CONFLICT OF INTEREST DISCLOSURE FORM. THE BOARD REVIEWS ALL BOARD MEMBER DISCLOSURES AS WELL AS THE CEO AND CFO. CEO AND CFO REVIEW ACE EMPLOYEE DISCLOSURES. AT EACH BOARD MEETING, MEMBERS ARE REMINDED OF CONFLICT OF INTEREST POLICIES AND ASKED IF THEY ARE AWARE OF ANY CONFLICTS. IF A CONFLICT ARISES, THAT BOARD MEMBER CANNOT VOTE ON THE MATTER. FORM 990, PART VI, SECTION B, LINE 15 WITH RESPECT TO THE CEO AND OFFICERS (PRESIDENT & CHIEF OPERATIONS OFFICER AND CHIEF FINANCIAL OFFICER), A COMPENSATION ANALYSIS IS PERFORMED BY AN INDEPENDENT PARTY WHICH TAKES MARKET DATA FROM SEVERAL PUBLISHED SURVEYS AND MARKET PRICES FOR THE POSITIONS BASED ON JOB RESPONSIBILITIES AND CORPORATE INFORMATION. TOTAL COMPENSATION AND BENEFITS ARE INCLUDED IN THE REVIEW. THE COMPENSATION COMMITTEE REVIEWS THE REPORT AND MAKES RECOMMENDATIONS TO THE BOARD OF DIRECTORS. COMPENSATION IS APPROVED BY INDEPENDENT BOARD MEMBERS AND IS CONTEMPORANEOUSLY DOCUMENTED. THIS PROCESS WAS LAST DONE JUNE 2025 DURING THE ANNUAL BOARD MEETING. A COMPENSATION ANALYSIS IS PERFORMED BY AN INDEPENDENT PARTY ANNUALLY WHICH TAKES MARKET DATA FROM SEVERAL PUBLISHED SURVEYS AND MARKET PRICES ALL OF OUR STAFF INCLUDING KEY EMPLOYEE POSITIONS BASED ON JOB RESPONSIBILITIES AND CORPORATE INFORMATION. THE CFO AND CEO REVIEW THE REPORT AND MAKE RECOMMENDATIONS TO THE BOARD OF DIRECTORS. COMPENSATION FOR KEY EMPLOYEES AND STAFF ARE APPROVED DURING THE BUDGETED PROCESS BY INDEPENDENT BOARD MEMBERS AND IS CONTEMPORANEOUSLY DOCUMENTED. THIS PROCESS WAS LAST DONE IN JUNE 2025 DURING THE ANNUAL BOARD MEETING. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. FORM 990, PART VII: SCOTT GOUDESEUNE IS COMPENSATED IN HIS CAPACITY AS A KEY EMPLOYEE. HE IS NOT LISTED AS KEY EMPLOYEE SINCE HE IS ALSO A BOARD MEMBER. FORM 990, PART XI, LINE 9: LOSS ON IMPAIRMENT OF GOODWILL -453,495. BAD DEBT -276,172. STATEMENT WITH REGARD TO FUNDRAISING EXPENSE: THIS ORGANIZATION RECEIVES THE MAJORITY OF ITS INCOME FROM PROGRAM SERVICES, THUS, THE ORGANIZATION DOES NOT INCUR FUNDRAISING EXPENSES.