2025-11-10T13:51:56-05:00 2024-12-31 454570537 MARJTAX INCORPORATED 3542 FRUITVALE- AVE PMB 227 OAKLAND CA 94602 990 2024-01-01 815231180 INEQUALITY MEDIA CIVIC ACTION INEQ 5106989150 P O BOX 9323 BERKELEY CA 94709 HEATHER KINLAW LOFTHOUSE DIRECTOR + PRESIDENT 5106989150 2025-11-06 true false MARJORIE WILLIAMS-JONES P00564614 5104826204 2025-11-10 X 2024 2025-03-06 01:10:19Z HEATHER KINLAW LOFTHOUSE P O BOX 9323 BERKELEY CA 94709 3782939 false X WWW.INEQUALITYMEDIACIVICACTION.ORG X 2016 CA INEQUALITY MEDIA CIVIC ACTION USES THE POWER OF STORYTELLING -- THROUGH DIGITAL MEDIA -- TO INFORM AND ENGAGE THE PUBLIC ABOUT THE REALITIES AND IMPACTS OF INEQUALITY AND IMBALANCE OF POWER IN AMERICA. 4 3 16 0 1781377 3681924 28359 36699 25919 64316 0 1835655 3782939 0 0 266730 554692 38627 85279 323726 746516 1897190 1051873 2537161 783782 1245778 2754158 3933532 152806 81709 2601352 3851823 OUR ULTIMATE VISION IS ONE OF SOCIAL WELFARE REFLECTED IN A UNITED STATES WHERE ACTIVE PARTICIPATION BY INFORMED CITIZENS RESTORES THE BALANCE OF POWER IN OUR DEMOCRACY AND CREATES AN ECONOMY WHERE GAINS ARE WIDELY SHARED false false 2082484 IMCA PRODUCES AND DISTRIBUTES EDUCATIONAL ONLINE VIDEOS, USING THE POWER OF STORYTELLING TO INFORM AND ENGAGE THE PUBLIC ABOUT THE REALITIES AND IMPACTS OF THE INCREASING INEQUALITY AND IMBALANCE OF POWER IN AMERICA. IMCA VIDEOS ARE "EXPLAINERS" ON INEQUALITY AND POWER AS THEY RELATE TO HEALTHCARE, ECONOMICS, AND DEMOCRACY. VIDEO TOPICS RANGE FROM DEBUNKING COMMON MYTHS ABOUT INFLATION AND EXPLAINING CORPORATE MONOPOLIES TO CLARIFYING MISINFORMATION AND THE IMPORTANCE OF VALUING TEACHERS. IMCA HAS CONTINUED TO PARTNER WITH OTHER ORGANIZATIONS ON VIDEOS TO REACH EVEN LARGER AUDIENCES AND IS UNDERTAKING ITS FIRST FEATURE FILM DOCUMENTARY. 2082484 false true true false false false false false false false false false false false true true false false false false false false true false false false false false false false false false false false false false false false false false false false false false false true 42 0 true 16 true false false false false true true false false false X 4 3 false false false false false false false true true false false true true true true true true true true false CA X LINDA ASHFIELD 5106989150 1918 BONITA AVE FLOOR 3 BERKELEY CA 94704 HEATHER KINLAW LOFTHOUSE DIRECTOR + P 16.00 X X 80000 0 6500 ZO BECK DIRECTOR + T 2.00 X X 0 0 0 DOUGLAS DWORKIN DIRECTOR + S 2.00 X X 0 0 0 MARYANNE MCCORMICK DIRECTOR 2.00 X 0 0 0 80000 6500 false false false GENERAL STORE FILMS LLC 700 JOHN DARLING ROAD SOUTH WOODSTOCK VT 05071 CONSULTANT 100433 1 3681924 3681924 SERVICE CONTRACT REVENUE 34623 34623 MISC REVENUE 1580 1580 SNAPCHAT REVNUE 496 496 36699 64316 64316 3782939 36699 64316 X 80000 68800 5600 5600 361420 313796 31700 15924 79332 69478 6792 3062 33940 28695 2797 2448 12481 12481 3900 3900 85279 85279 4161 4161 1034465 986820 20565 27080 482741 298427 184314 234893 214673 20209 11 61969 59471 2498 7421 7421 17742 17742 9750 9722 20 8 27667 7439 20228 2537161 2082484 130951 323726 485661 2254589 1983010 1527771 270000 73335 15487 14514 63323 2754158 3933532 152806 81709 152806 81709 X 2331352 3784323 270000 67500 2601352 3851823 2754158 3933532 1245778 4693 X false true X true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 756402 756402 756402 true true false false SCHEDULE C, PART I-A, LINE 1 INEQUALITY MEDIA CIVIC ACTION PRODUCES AND DISTRIBUTES EDUCATIONAL VIDEOS AND DIGITAL CONTENT TO INFORM THE PUBLIC ABOUT ECONOMIC AND SOCIAL POLICY ISSUES AFFECTING WORKING PEOPLE. SOME CONTENT MAY INCLUDE COMMENTARY ON PUBLIC OFFICIALS' POLICY POSITIONS TO ILLUSTRATE CONTRASTS IN APPROACHES TO ADVANCING ECONOMIC EQUITY AND OPPORTUNITY. X 3783471 4693 4693 3778778 4161 4161 3782939 2533000 2533000 4161 4161 2537161 SCHEDULE D, PAGE 3, PART X INCOME TAXES THE INTERNAL REVENUE SERVICE AND THE CALIFORNIA FRANCHISE TAX BOARD HAVE DETERMINED THAT THE ORGANIZATION IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES UNDER IRC 501(C)(4) AND CALIFORNIA RTC 23701(F). THE ORGANIZATION HAS EVALUATED ITS CURRENT TAX POSITIONS AS OF DECEMBER 31, 2024 AND IS NOT AWARE OF ANY SIGNIFICANT UNCERTAIN TAX POSITIONS FOR WHICH A RESERVE WOULD BE NECESSARY. THE ORGANIZATIONS TAX RETURNS ARE GENERALLY SUBJECT TO EXAMINATION BY FEDERAL AND STATE TAXING AUTHORITIES FOR THREE AND FOUR YEARS, RESPECTIVELY, AFTER THEY ARE FILED X X X X X true STEVEN BIEL STRATEGIES LLC 31 CUSHMAN ST SUITE 2 PORTLAND ME 04102 CONSULTING false 2163056 28710 2134346 BLUE SPRING STRATEGIES LLC 8201 SCHRIDER STREET NO 6 SILVER SPRING MD 20910 CONSULTING false 748076 27069 721007 SUMMIT CAMPAIGN STRATEGIES INC 87 SUMMIT CIRCLE SHELBURNE VT 05482 CONSULTING false 585423 25750 559673 3496555 81529 3415026 CA SCHEDULE G, PAGE 1, PART I, LINE 2B, COLUMN (V) STEVEN BIEL STRATEGIES LLC CONSULTANT BILLS FOR FEES BLUE SPRING STRATEGIES LLC CONSULTANT BILLS FOR FEES SUMMIT CAMPAIGN STRATEGIES, INC. CONSULTANT BILLS FOR FEES FORM 990, PAGE 6, PART VI, LINE 11B FORM 990 WILL BE REVIEWED BY THE PRESIDENT, TREASURER AND THE ORGANIZATION'S OUTSIDE LEGAL COUNSEL. THE FORM 990 WILL BE SHARED WITH ALL MEMBERS OF THE BOARD BEFORE IT IS SUBMITTED. FORM 990, PAGE 6, PART VI, LINE 12C THE ORGANIZATION REQUIRES ALL BOARD MEMBERS TO COMPLETE AND SIGN AN ANNUAL CONFLICT OF INTEREST DISCLOSURE FORM. THESE FORMS ARE REVIEWED BY THE EXECUTIVE DIRECTOR TO IDENTIFY AND ADDRESS ANY POTENTIAL CONFLICTS. ANY IDENTIFIED CONFLICTS ARE DOCUMENTED AND MANAGED IN ACCORDANCE WITH THE ORGANIZATION'S CONFLICT OF INTEREST POLICY. IMCA WILL ALSO DOCUMENT, THROUGH WELL-KEPT MINUTES, ANY DECISIONS RELATED TO TRANSACTIONS INVOLVING AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST. FINALLY, IMCA WILL BE DILIGENT IN TAKING APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION IF A PERSON WHO IS COVERED BY THE CONFLICTS OF INTEREST POLICY FAILS TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST. FORM 990, PAGE 6, PART VI, LINE 15A THE PRESIDENT AND CEO OF IMCA RECEIVES COMPENSATION FOR HER SERVICES TO BOTH IMCA AND INEQUALITY MEDIA ("IM"), A 501C3 PUBLIC CHARITY, PURSUANT TO A COST SHARING AGREEMENT BETWEEN THE ORGANIZATIONS. IMCA PAYS FOR THE COSTS ASSOCIATED WITH THE TIME THE PRESIDENT AND CEO OF IMCA SPENDS PROVIDING SERVICES TO IMCA, WHICH AMOUNTS ARE REFLECTED ON THIS FORM 990. IM'S BOARD OF DIRECTORS REVIEWS AND APPROVES THE PRESIDENT'S TOTAL COMPENSATION, INCLUDING REVIEWING COMPARABILITY DATA, OBTAINING APPROVAL BY THE DISINTERESTED DIRECTORS, AND CONTEMPORANEOUSLY DOCUMENTING THE DISCUSSION AND APPROVAL. FORM 990, PAGE 6, PART VI, LINE 15B OFFICERS AND STAFF OF IMCA RECEIVE COMPENSATION FOR THEIR SERVICES TO BOTH IMCA AND IM, A 501(C)(3) PUBLIC CHARITY, PURSUANT TO A COST SHARING AGREEMENT BETWEEN THE ORGANIZATIONS. IMCA PAYS FOR THE COSTS ASSOCIATED WITH THE TIME THAT OFFICERS AND STAFF SPEND PROVIDING SERVICES TO IMCA, WHICH AMOUNTS ARE REFLECTED ON THIS FORM 990. THE PRESIDENT AND CEO OF IMCA AND IM APPROVES THE COMPENSATION FOR OFFICERS AND STAFF OTHER THAN THE CEO AND CFO, WHICH ARE APPROVED BY THE IMCA BOARD OF DIRECTORS FORM 990, PAGE 6, PART VI, LINE 19 DOCUMENTS ARE AVAILABLE UPON WRITTEN REQUEST. FORM 990, PART IX, LINE 11G EDITORS + TECHNICIANS 489,507 0 0 SUPPORTING SERVICES 218,276 20,565 27,080 PROGRAM CONSULTANTS 278,817 0 0 PRODUCTION ASSISTANTS 220 0 0 TOTAL 986,820 20,565 27,080