2025-10-27T00:27:30-05:00 2024-12-31 742920819 ATCHLEY & ASSOCIATES LLP 1005 LA POSADA DRIVE AUSTIN TX 78752 990 2024-01-01 472788684 THE 74 MEDIA INC 74ME 7276230934 200 BROADWAY FL 3 INDUSTRIOUS 601 NEW YORK NY 10038 STEVE SNYDER CHIEF EXECUTIVE OFFICER 7276230934 2025-10-24 1 1 RENAE DUNCAN P01257722 5123462086 2025-10-24 2024 2025-03-06 01:10:19Z X STEVE SNYDER 200 BROADWAY FL 3 INDUSTRIOUS 601 NEW YORK NY 10038 3186574 0 X WWW.THE74MILLION.ORG X 2015 DE THE 74 IS A NON-PROFIT NEWS SITE COVERING EDUCATION IN AMERICA. 4 4 26 4 0 0 7661704 3014757 62112 0 0 158048 10199 13769 7734015 3186574 0 0 0 0 2874785 3280085 0 0 109093 993911 910940 3868696 4191025 3865319 -1004451 7116903 8364765 14715 2267028 7102188 6097737 X THE 74 IS A NON-PROFIT, NON-PARTISAN NEWS SITE COVERING EDUCATION IN AMERICA. WE BELIEVE OUR PUBLIC EDUCATION SYSTEM IS IN CRISIS. IN THE UNITED STATES, FEWER THAN HALF OUR STUDENTS CAN READ OR DO MATH AT GRADE-LEVEL, YET THE EDUCATION DEBATE IS DOMINATED BY MISINFORMATION. 0 0 707643 STUDENT PROGRESS (AND STRUGGLES) AFTER COVID: NOW FOUR YEARS REMOVED FROM THE FIRST CLASSROOM CLOSURES CAUSED BY COVID, 2024 PROVED TO BE A PIVOTAL YEAR IN CONFRONTING STUDENT ABSENTEEISM AND DECLINING SCHOOL ENROLLMENT TRENDS AND COVERING THE RAPID EXPANSION OF INNOVATIVE SCHOOL MODELS, AS FAMILIES SOUGHT ALTERNATIVE EDUCATION OPTIONS. THE 74 WAS COMMITTED TO COVERING THIS SEA CHANGE IN THE EDUCATIONAL SYSTEM, FROM SHIFTING FAMILY PREFERENCES TO THE EMERGENCE OF A NEW WAVE OF EDUCATIONAL ENTREPRENEURS AND EMERGING STATE POLICIES THAT GAVE FAMILIES GREATER AUTONOMY IN PURSUING ALTERNATIVE EDUCATIONAL SETTINGS. 530732 300 THE FUTURE OF COLLEGE AND CAREER: 2024 SAW CONTINUED DISRUPTIONS TO THE NATION'S COLLEGE PIPELINE AND A CORRESPONDING REASSESSMENT OF HIGH SCHOOL DIPLOMAS. HOW SHOULD TODAY'S HIGH SCHOOL GRADUATES BE PREPARED FOR BOTH COLLEGE AND CAREER TODAY? AND HOW SHOULD THE HIGH SCHOOL EXPERIENCE BE RECONCEIVED, TO BETTER PREPARE THE TEENS OF 2024 FOR THE FUTURE WORKFORCE? THE 74 DEDICATED SIGNIFICANT BANDWIDTH TO EXPLORING THESE QUESTIONS, BY CONTINUING OUR "FUTURE OF HIGH SCHOOL" SERIES THAT CAST A SPOTLIGHT ON THE MOST UNIQUE CAMPUSES ACROSS THE NATION. FROM WORKFORCE PREPAREDNESS TO BETTER SUPPORT FOR HIGH SCHOOL GRADS TRANSITIONING TO BOTH COMMUNITY COLLEGES AND FOUR-YEAR PROGRAMS, OUR JOURNALISTS COVERED THE CAMPUSES ON THE CUTTING EDGE OF A HIGH SCHOOL REVOLUTION. 247675 EDUCATION TECHNOLOGY AND THE RISE OF AI TOOLS: WE DEEPENED OUR FEATURE REPORTING ABOUT THE CREATION OF CLASSROOM TOOLS TO AID BOTH TEACHERS IN THEIR JOBS AND STUDENTS IN THEIR LEARNING. AS WE PUT A SPOTLIGHT ON ARTIFICIAL INTELLIGENCE, WE ALSO PRIORITIZED COVERAGE OF HOW EDUCATORS ARE BEING BROUGHT INTO THE INNOVATIVE PROCESS AND CASE STUDIES OF HOW NEW TOOLS ARE BEING DEPLOYED (BOTH SUCCESSFULLY AND UNSUCCESSFULLY) IN THE CLASSROOM SETTING. 176911 SCHOOL DATA SECURITY AND STUDENT PRIVACY: THE 74 CONTINUED ITS AWARD WINNING COVERAGE OF SCHOOL TECHNOLOGY AND CYBERSECURITY, INCLUDING ADDITIONAL COVERAGE OF CYBERATTACKS THAT RESULTED IN SIGNIFICANT DATA BREACHES AND THE LEAKING OF CONFIDENTIAL STUDENT DATA. AS SCHOOLS CONTINUE TO SERVE AS MAJOR TARGETS OF OPPORTUNITY FOR HACKERS, AND AS THE NUMBER OF SUCH DATA INCIDENTS SKYROCKETED OVER THE PAST FEW YEARS, THE 74 HAS TURNED A GREATER SHARE OF ITS ATTENTION TO FOCUSING ON HOW THESE ATTACKS IMPACT SCHOOL OPERATIONS, STUDENT DATA AND DISTRICT BUDGETS. 176911 EARLY CHILDHOOD DEVELOPMENT: THE 74 MADE A STRATEGIC INVESTMENT IN EXPANDING OUR COVERAGE OF EARLY EDUCATION AND CHILDHOOD DEVELOPMENT ISSUES. IN THE SUMMER OF 2024, THE ORGANIZATION FORMALIZED A PARTNERSHIP WITH EARLY LEARNING NATION TO LAUNCH NEW COVERAGE OF CHILDREN AGED ZERO TO 5, AND TO FURTHER AMPLIFY EARLY LEARNING NATION'S ARCHIVE OF CONTENT TO OUR NATIONAL MAINSTREAM AUDIENCE. WE INTEND TO EXPAND THIS WORK FURTHER IN 2025. 1698345 OTHER PROGRAM SERVICES: EXPANDED THE SEARCH AND IMPACT OF THE 74 THROUGH A POWERFUL MIX OF EDITORIAL, VIDEO, AUDIENCE DEVELOPMENT INITIATIVES, LIVE EVENTS AND MEDIA OPPORTUNITIES. 2052167 3538217 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 39 0 1 26 1 0 0 0 0 0 0 0 0 0 0 0 0 X 4 4 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 AR CA CO DC FL IL NY OK VA WA X CHERIE VELEZ 7276230934 740 4TH STREET NORTH STE 307 ST PETERSBURG FL 33701 ROMY A DRUCKER PRESIDENT/DIRECTOR 0.15 X X 0 0 0 KEVIN SHAFER TREASURER/SECRETARY/DIRECTOR 0.15 X X 0 0 0 ANDY ROTHERHAM DIRECTOR 0.15 X 0 0 0 CAMPBELL BROWN DIRECTOR 0.15 X 0 0 0 STEVEN SNYDER CHIEF EXECUTIVE OFFICER 40.00 X 257695 0 26190 ANDREW BROWNSTEIN EXECUTIVE EDITOR 40.00 X 128000 0 20889 KATHLEEN MOORE O'CONNOR EXECUTIVE EDITOR 40.00 X 152120 0 8260 JOANNE WASSERMAN EXECUTIVE EDITOR 40.00 X 128915 0 24876 BEVERLY WEINTRAUB EXECUTIVE EDITOR 40.00 X 151250 0 25929 EMMELINE ZHAO CHIEF CREATIVE OFFICER 40.00 X 195000 0 26524 JAMES ROBERTS CONTRIBUTING EDITOR (FORMER OFFICER) 40.00 X 122215 0 24409 1135195 0 157077 14 1 1 0 JAMES FIELDS 104 CAMBRIDGE PLACE BROOKLYN NY 11238 VIDEO PRODUCTION 115000 1 3014757 298955 3014757 158048 158048 13469 13469 MISCELLANEOUS REVENUE 900099 300 300 300 3186574 300 0 171517 283885 244141 31227 8517 146624 126097 16129 4398 2203991 1895432 242439 66120 55318 47573 6085 1660 383002 329382 42130 11490 207265 178248 22799 6218 51612 18786 31659 1167 107838 39252 66148 2438 84000 30575 51526 1899 13191 11344 1451 396 23107 23107 72376 62244 7961 2171 96070 96070 4396 220 4044 132 11499 575 10579 345 SPECIAL PROJECTS 373742 373742 DUES AND SUBSCRIPTIONS 42312 36389 4654 1269 SUPPLIES 17167 14764 1888 515 PAYROLL EXPENSES 10321 8876 1135 310 3309 1400 1861 48 4191025 3538217 543715 109093 3164481 53128 0 6564021 3934668 1693251 0 39593 169405 165943 6444 3462 11310 11310 7116903 8364765 14715 28709 0 2238319 14715 2267028 X 3134820 4079487 3967368 2018250 7102188 6097737 7116903 8364765 -1004451 0 X 0 1 X 0 0 X 4021121 4291446 4466887 7696903 3014757 23491114 4021121 4291446 4466887 7696903 3014757 23491114 10941570 12549544 3246 10199 171517 184962 300 300 23676376 157560 0.53000 0.49580 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 32779 29317 3462 136626 136626 0 3462 X 3186574 0 3186574 0 3186574 4191025 0 4191025 0 4191025 PART X, LINE 2: THE ORGANIZATION HAS ADOPTED FASB ASC 740-10, ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES. THAT STANDARD PRESCRIBES A COMPREHENSIVE MODEL FOR HOW AN ORGANIZATION SHOULD MEASURE, RECOGNIZE, PRESENT, AND DISCLOSE IN ITS FINANCIAL STATEMENTS UNCERTAIN TAX POSITIONS THAT AN ORGANIZATION HAS TAKEN OR EXPECTS TO TAKE ON A TAX RETURN. THE ORGANIZATION OPERATES AS A NON-PROFIT ENTITY AS DEFINED WITHIN THE INTERNAL REVENUE SERVICE (IRS) CODE SECTION 501(C)(3) AND IS EXEMPT FROM FEDERAL INCOME TAXES, EXCEPT FOR UNELATED BUSINESS INCOME. THE ORGANIZATION IS ALSO REGISTERED AS A NON-PROFIT IN THE STATE OF NEW YORK. THE TAX RETURNS FOR THE YEARS ENDED DECEMBER 31, 2021, AND AFTER ARE OPEN TO EXAMINATION BY FEDERAL, STATE, AND LOCAL AUTHORITIES. X 0 0 0 0 0 0 0 0 0 STEVEN SNYDER CHIEF EXECUTIVE OFFICER 257695 0 0 0 0 0 5520 0 20670 0 283885 0 0 0 EMMELINE ZHAO CHIEF CREATIVE OFFICER 195000 0 0 0 0 0 6800 0 19724 0 221524 0 0 0 BEVERLY WEINTRAUB EXECUTIVE EDITOR 151250 0 0 0 0 0 6050 0 19879 0 177179 0 0 0 KATHLEEN MOORE O'CONNOR EXECUTIVE EDITOR 152120 0 0 0 0 0 6010 0 2250 0 160380 0 0 0 JOANNE WASSERMAN EXECUTIVE EDITOR 128915 0 0 0 0 0 5100 0 19776 0 153791 0 0 0 JAMES ROBERTS CONTRIBUTING EDITOR (FORMER OFFICER) 122215 0 0 0 0 0 4408 0 20001 0 146624 0 0 0 X 1 298955 FMV 0 0 0 0 PART I, COLUMN (B): NUMBER OF CONTRIBUTIONS. FORM 990, PART VI, SECTION B, LINE 11B BOARD MEMBERS ARE PROVIDED A COPY OF THE 990 FOR REVIEW AND COMMENT PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C OFFICERS MUST DISCLOSE ANY CONFLICTS OF INTEREST ON AN ANNUAL BASIS. FORM 990, PART VI, SECTION B, LINE 15 THE BOARD USED BENCHMARKING DATA FOR ORGANIZATONS WITH SIMILAR NUMBER OF EMPLOYEES, ANNUAL BUDGET, AND GEOGRAPHIC LOCATION TO DETERMINE COMPENSATION FOR THE EXECUTIVE DIRECTOR. THE EXECUTIVE DIRECTOR USES SIMILAR DATA TO SET SALARY LEVELS FOR ALL OTHER EMPLOYEES. FORM 990, PART VI, SECTION C, LINE 18 UPON REQUEST. FORM 990, PART VI, SECTION C, LINE 19 THEY ARE NOT MADE AVAILABLE UNLESS REQUIRED BY LAW.