2025-10-15T13:48:22-07:00 2024-12-31 204994635 Iryna AC 1000 Broadway Ste 200-C Oakland CA 94607 990 2024-01-01 454482654 Eat Real Certified Inc EATR 4156132277 548 Market Street PMB 74932 San Francisco CA 94104 Natalie Linden COO 2025-10-15 true true Kostyantyn Oreshkov EA P00923916 5104679506 2024 2025-03-06 01:10:19Z Nora LaTorre 548 Market Street PMB 74932 San Francisco CA 941045401 5815369 false X www.eatreal.org X 2012 DE Transform the food industry and the food systems to reduce diet related diseases and planetary impact by performing REAL certifications of food service providers, including K-12 school programs and providing educational activities. 11 11 10 11 0 2630970 5808284 0 29 7085 0 2630999 5815369 1500000 0 1023424 1181484 62109 248751 447736 631017 1290064 1716550 4220299 914449 1595070 1531224 3168105 87316 126362 1443908 3041743 We empower food service programs and school districts to make food delicious, nourishing, and responsible through our evidence-based certification program. We provide education and support that inspires students, schools, and communities to value real food. false false 3365015 1500000 In 2024, Eat Real exceeded all identified goals for our organization. We enrolled 12 school districts in our K-12 certification program, representing over 216,000 children. We debuted our program in six new states, proving that our model works on a national scale. We built a marketing team to scale our awareness efforts, improving perception of school food, awareness of Eat Real, and promoting the power of serving real food at home and at school. As a result, we created nearly 1.5 million brand impressions across social, email and web. And we supported nutrition standards legislation, seeing the bill we co-sponsored in California translate into the first-ever USDA standard regulation added sugar in school meals. This legislation expands our organization's impact to over 30 million children nationwide who will be provided with more nutritious, lower-sugar school meal options. 3365015 true true false false false false false false false false false false false false false true true false false false false false false true false false false true false true false false false false false false false false false false false false false false false false false true 23 0 true 10 true false false false false false false false 0 false false false false false false false X 11 11 false false false false false false false true true false false true true true true true true true true false CA CO CT DC DE FL OR X Michael Barr 4156132277 548 Market Street PMB 74932 San Francisco CA 941045401 Nora LaTorre CEO 40.00 0.00 X 325000 0 24638 Natalie Linden COO 40.00 0.00 X 200000 0 18421 Michael Barr Fractional CFO 10.00 0.00 X 92280 0 0 Jordan Shlain Chairman 2.00 0.00 X X 0 0 0 Andrew Dietz Vice President 2.00 0.00 X X 0 0 0 Alan Glazer Secretary 2.00 0.00 X X 0 0 0 Dorothy Kilroy Treasurer 2.00 0.00 X X 0 0 0 Robert Lustig CSO 2.00 0.00 X X 0 0 0 Meija Jacobs Board Member 2.00 0.00 X 0 0 0 Sharad Khare Board Member 2.00 0.00 X 0 0 0 Helene Kocher Board Member 2.00 0.00 X 0 0 0 Raina Kumra Board Member 2.00 0.00 X 0 0 0 Tesha McCord Poe Board Member 2.00 0.00 X 0 0 0 Miguel Villareal Board Member 2.00 0.00 X 0 0 0 617280 43059 2 false true false Lotus Revenue and Brand Cons 207 70th St Virginia Beach VA 23451 Fundraising support 248751 1 358473 5449811 5808284 0 7085 7085 0 0 0 0 0 0 0 0 5815369 7085 X 1500000 1500000 0 0 0 660339 487642 92280 80417 0 396354 384282 7005 5067 0 49298 48267 603 428 75493 61110 12280 2103 0 2432 2432 44600 33450 4460 6690 0 248751 248751 0 840353 543821 247692 48840 86974 69854 17120 31397 10083 20400 914 0 0 1013 483 530 217135 180547 6592 29996 0 0 0 0 0 20903 8803 10339 1761 Dues and other charges 45257 36673 2935 5649 0 4220299 3365015 407548 447736 896014 1570595 83596 7649 476609 425000 121738 0 0 0 0 49947 13425 0 25058 1029698 0 0 0 0 1531224 3168105 87316 126362 87316 126362 X 1303908 2087533 140000 954210 1443908 3041743 1531224 3168105 1595070 2765 X false true X true false X 724175 864571 980217 2630970 5808284 11008217 0 0 724175 864571 980217 2630970 5808284 11008217 653375 10354842 107 29 7085 7221 0 0 11015438 0.94000 0.93690 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED X 5818134 2765 2765 5815369 5815369 4220299 4220299 4220299 Part X : FIN48 Footnote The Organization is recognized as a public charity exempt from Federal income tax under Section 501(c)(3) of the Internal Revenue Code, whereby only unrelated business income, as defined by the Internal Revenue Code, is subject to income tax. Management believes that all the Organizations income was directly related to its exempt purpose; thus, the accompanying financial statements do not include any provision for income taxes. X X X X true Lotus Revenue and Brand 207 70th Street Virginia Beach VA 23451 Fundraising consulting false 248751 248751 CA CO CT DC FL OR false Cream Co LLC 700 Julie Ann Way Oakland CA 94621 1500000 0 enhance access to high-quality food 0 1 X X X X false false false false false false false false false Natalie Linden COO 200000 18421 218421 Nora LaTorre CEO 325000 24638 349638 Form 990, Part VI, Section B, Line 11b The finance and accounting team reviews the form in detail, and then a copy is circulated to internal management, and then to the board of directors. Form 990, Part VI, Section B, Line 12c Annually, each board member shall be required to review a copy of this Policy and to acknowledge in writing that he or she has done so and complete a disclosure form identifying any relationships, positions, or circumstances in which the person is involved that he or she believes could contribute to a Conflict of Interest arising, submitting the form to the Chairman of the Board, or such other party as designated by the Chairman. Form 990, Part VI, Section B, Line 15a The process for determining compensation is as follows: The Nonprofit shall through its executive committee enter into a Contract with the CEO that sets forth annual compensation and benefits for the term of the Contract. The Contract may specify (1) a base salary, (2) a benefits package, (3) an incentive payment range to be assessed yearly and (4) other terms and conditions of employment. Form 990, Part VI, Section C, Line 19 Available upon request.