2025-10-15T01:58:37-05:00 2024-12-31 680300457 MACIAS GINI & O'CONNELL LLP 500 CAPITOL MALL SUITE 2200 SACRAMENTO CA 95814 990 2024-01-01 921975377 ILLUMINATIVE INC ILLU 3038575497 909 WALNUT STREET 300 BOULDER CO 80302 MICHAEL JOHNSON OTHER AUTHORIZED OFFICER 3038575497 2025-09-16 1 0 PRUDENCE PUGEDA P00444443 9169284600 2025-09-16 2024 2025-03-06 01:10:19Z MICHAEL JOHNSON 909 WALNUT STREET 300 BOULDER CO 80302 20797201 0 X WWW.ILLUMINATIVE.ORG X 2023 NV ILLUMINATIVE IS A NATIVE WOMAN-LED RACIAL AND SOCIAL JUSTICE ORGANIZATION DEDICATED TO INCREASING THE VISIBILITY OF AND CHALLENGING THE NARRATIVE ABOUT NATIVE PEOPLES. 5 5 35 5 0 0 2126490 20657075 0 118670 0 0 0 21456 2126490 20797201 80000 1535175 0 0 0 4586903 0 0 1211615 23260 5440615 103260 11562693 2023230 9234508 2047532 12919194 24302 861456 2023230 12057738 X OUR MISSION IS TO BUILD POWER FOR NATIVE PEOPLES BY AMPLIFYING CONTEMPORARY NATIVE VOICES, STORIES, AND ISSUES TO ADVANCE JUSTICE, EQUITY, AND SELF-DETERMINATION. WE UTILIZE RESEARCH, NARRATIVE AND CULTURE CHANGE STRATEGIES, MOVEMENT-BUILDING, AND ORGANIZING TO DISRUPT THE INVISIBILITY OF NATIVE PEOPLES, RE-EDUCATE AMERICANS, AND MOBILIZE PUBLIC SUPPORT FOR KEY NATIVE ISSUES. 0 1 2853815 545000 1744 NARRATIVE POWER AND IMPACT (NPI) HOUSES RESEARCH-INFORMED STORYTELLING, DIGITAL ORGANIZING, NARRATIVE STRATEGY, MEDIA RELATIONS, AND RAPID RESPONSE COMMUNICATIONS THAT EDUCATE, ENGAGE AND ACTIVATE NATIVE AND ALLIED AUDIENCES AROUND KEY NATIVE ISSUES. THROUGH THIS PROGRAM, WE BUILD NARRATIVE POWER FOR NATIVE PEOPLES BY GENERATING, ACTIVATING, AND INVESTING IN NATIVE AUTHORED NARRATIVES AND CREATIVE CONTENT ACROSS MEDIA PLATFORMS TO GROW AND MOBILIZE MASS AUDIENCES WHO BETTER UNDERSTAND AND SUPPORT NATIVE PERSPECTIVES.IN 2024, WE LAUNCHED OUR GROUNDBREAKING NATIVES VOTE GET OUT THE VOTE (GOTV) CAMPAIGN THAT BRINGS TOGETHER NATIVE ARTISTS AND STORYTELLERS WITH GRASSROOTS COMMUNITIES, ORGANIZERS, TRIBAL LEADERS, THOUGHT LEADERS, AND INFLUENCERS TO BUILD THE AGENCY, LEADERSHIP, AND POLITICAL POWER OF NATIVE PEOPLES. IT IS THE FIRST CAMPAIGN IN INDIAN COUNTRY TO INTEGRATE GRASSROOTS AND DIGITAL ORGANIZING USING RESEARCH-INFORMED NARRATIVE AND CULTURAL STRATEGIES. OUR CIVIC ENGAGEMENT MODEL PAIRS ON-THE-GROUND COMMUNITY ORGANIZING WITH ORGANIZING ACROSS DIGITAL MEDIA CHANNELS USING NATIVE CREATIVE CONTENT AND CALL-TO-ACTION MESSAGE FRAMES THAT DIRECTLY SPEAK TO AND INSPIRE NATIVE PEOPLES TO ACT. 1406797 750000 114426 POP CULTURE & MEDIA SEEKS TO ADVANCE INSTITUTIONAL EQUITY FOR NATIVE PEOPLES THROUGHOUT THE ENTERTAINMENT AND MEDIA ECOSYSTEM. THROUGH THIS PILLAR, WE EDUCATE AND ENGAGE INDUSTRY PROFESSIONALS IN BEST PRACTICES FOR NATIVE REPRESENTATION, SUPPORT NATIVE CREATIVES THROUGH CAREER PATHWAY PROGRAMS, AND ENGAGE IN INTERNAL AND EXTERNAL ADVOCACY, ACCOUNTABILITY AND CONTENT AND TALENT TRACKING TO CREATE STRUCTURAL CHANGE. 1371486 2500 RESEARCH AND ACTION (R+A) PARTNERS WITH LEADING NATIVE SCHOLARS, INSTITUTIONS, AND ORGANIZATIONS TO INITIATE AND ACTIVATE ORIGINAL RESEARCH STUDIES FOR AND ABOUT NATIVE PEOPLES THAT INFORM ALL OTHER AREAS OF OUR WORK. WE ENSURE THAT NATIVE VOICES, PERSPECTIVES, AND EXPERIENCES ARE INCLUDED AS IMPORTANT AND VALUABLE SOURCES OF INNOVATIVE SOLUTIONS, INQUIRY, AND EXAMINATION AND MAKE FINDINGS ACCESSIBLE AND ACTIONABLE FOR OUR COMMUNITIES AND ALLIES TO ADVANCE JUSTICE, EQUITY, AND SELF-DETERMINATION FOR NATIVE PEOPLES. 548675 240175 ADVOCACY AND ENGAGEMENT (A+E) LAYS THE GROUNDWORK FOR BROAD NARRATIVE AND CULTURAL CHANGE FOR NATIVE PEOPLE BY AMPLIFYING CONTEMPORARY NATIVE ISSUES AND VOICES THROUGH A BROAD NETWORK THAT SPANS BOTH INSIDE AND OUTSIDE OF INDIAN COUNTRY. LEVERAGING RESEARCH AND ORGANIZING APPROACHES, A+E DEVELOPS CROSS-CUTTING CAMPAIGNS AND STRATEGIC ENGAGEMENTS TO ACTIVATE AND EDUCATE OUR NETWORK TO ADVOCATE FOR KEY NATIVE ISSUES IN MULTIPLE SPHERES (E.G., JUDICIAL, POLITICAL, MEDIA, HOLLYWOOD, CLIMATE JUSTICE) TO SHIFT ATTITUDES, BEHAVIORS, AND ACTIONS. 548675 240175 6180773 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 88 0 35 0 0 0 0 0 0 0 0 0 0 0 0 0 X 5 5 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X MICHAEL JOHNSON 3038575497 909 WALNUT STREET 300 BOULDER CO 80302 HOLLY COOK MACARRO CHAIR 1.00 X X 0 0 0 MARY KATHRYN NAGLE VICE CHAIR 1.00 X X 0 0 0 WAYNE DUCHENEAUX BOARD MEMBER 1.00 X 0 0 0 BIRD RUNNING WATER BOARD MEMBER 1.00 X 0 0 0 KATHY BAIRD BOARD MEMBER 1.00 X 0 0 0 CRYSTAL ECHO HAWK CEO 40.00 X 264152 0 34055 MICHAEL JOHNSON PRESIDENT 40.00 X 259377 0 43275 ANGEL CHARLEY EXECUTIVE DIRECTOR 40.00 X 208684 0 40173 COLLIN CZILLI COO 40.00 X 146695 0 19035 JENNIFER VAN DER HEIDE ESCOBAR VICE PRESIDENT 40.00 X 145302 0 10169 MAJEL PETERS SENIOR DIRECTOR OF NPI 40.00 X 125511 0 33477 FAYE BROWN SENIOR DIRECTOR OF ADVANCEMENT 40.00 X 121487 0 14246 LASHAY WESLEY DIRECTOR OF COMMS/STORYTELLING 40.00 X 104100 0 30635 SHAYNA GUTIERREZ DIRECTOR OF ADVANCEMENT 40.00 X 103639 0 19800 EMI AGUILAR DIRECTOR OF RESEARCH AND ACTION 40.00 X 101110 0 19724 1580057 0 264589 11 0 1 0 SUNSHINE SACHS MORGAN & LYLIS 6 EAST 32ND ST 3RD FLOOR NEW YORK NY 10016 COMMUNICATIONS CONSULTING 513206 THIRD PLATEAU SOCIAL IMPACT STRATEGIES 127 UNIVERSITY AVENUE BERKELEY CA 94710 PROGRAMMATIC CONSULTING 160969 DIVISION DEL NORTE 342 1/2 S BOYLE AVE EAST LOS ANGELES CA 90033 PROJECT MANAGEMENT CONSULTING 150000 PYRAMID COMMUNICATIONS INC 1932 FIRST AVE SUITE 507 SEATTLE WA 98101 PROGRAMMATIC CONSULTING 120032 KAUFFMAN & ASSOCIATES INC PO BOX 21789 SPOKANE WA 99201 PROGRAMMATIC CONSULTING 115943 6 20657075 20657075 SPONSORSHIP 900099 77500 77500 CONSULTING 900099 25000 25000 OTHER (HONORARIUMS) 900099 16170 16170 118670 OTHER ADMIN REVENUE (REIMB) 900099 21456 21456 21456 20797201 118670 0 21456 X 1535175 1535175 1170920 508122 445923 216875 3415983 1409196 1112613 894174 115415 115415 2015451 1515884 457824 41743 545461 522554 19907 3000 71697 15930 50270 5497 239232 61144 164191 13897 97650 97650 652992 351813 267623 33556 7526 7526 20192 20165 27 BAD DEBT 1349750 1349750 EVENT EXPENSES 285249 260955 21448 2846 GRANT DONATION MANAGEME 40000 40000 11562693 6180773 4170305 1211615 1965878 11548721 0 715000 81654 30951 45157 7526 0 37631 0 586891 2047532 12919194 24302 302092 0 559364 24302 861456 X 2023230 10808366 0 1249372 2023230 12057738 2047532 12919194 9234508 800000 0 X X 0 1 X 1 0 X 2126490 20657075 22783565 2126490 20657075 22783565 14159358 8624207 21456 21456 22805021 118670 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 45157 7526 37631 37631 LEASE LIABILITIES 559364 559364 X 20797201 0 20797201 0 20797201 11562693 0 11562693 0 11562693 PART X, LINE 2: THE ORGANIZATION IS EXEMPT FROM FEDERAL INCOME TAXES UNDER IRC SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE. IN ADDITION, THE ORGANIZATION HAS BEEN DETERMINED BY THE IRS TO BE A PUBLIC CHARITY QUALIFIED TO RECEIVE TAX DEDUCTIBLE BEQUESTS, DEVISES, TRANSFERS OR GIFTS AND CONTRIBUTIONS WHICH ARE DEDUCTIBLE UNDER SECTION 170 OF THE CODE. ACCOUNTING PRINCIPLES GENERALLY ACCEPTED IN THE UNITED STATES OF AMERICA REQUIRE EVALUATION OF THE TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN IN THE COURSE OF PREPARING THE ORGANIZATION'S TAX RETURNS TO DETERMINE WHETHER THE TAX POSITIONS ARE MORE LIKELY THAN NOT SUSTAINABLE UPON EXAMINATION BY THE APPLICABLE TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE TAX POSITIONS, AND THEN RECOGNIZING THE TAX BENEFIT THAT IS MORE LIKELY THAN NOT REALIZABLE. TAX POSITIONS NOT DEEMED TO MEET THE MORE-LIKELY-THAN-NOT THRESHOLD WOULD BE RECORDED AS A TAX EXPENSE IN THE CURRENT REPORTING PERIOD. MANAGEMENT BELIEVES THE EFFECTS OF ANY SUCH POSITIONS WOULD BE IMMATERIAL TO THE OVERALL FINANCIAL STATEMENTS. THE ORGANIZATION'S FEDERAL INCOME TAX RETURNS ARE GENERALLY SUBJECT TO EXAMINATION BY THE RELEVANT TAXING AUTHORITIES FOR A PERIOD OF THREE YEARS FROM WHEN THE TAX RETURNS ARE FILED. 1 MEZTLI PROJECTS 6615 EASTON ST EAST LOS ANGELES CA 90022 863357843 501C3 35000 0 N/A N/A GENERAL OPERATING SUPPORT RIOS TO RIVERS 266 WILDWOOD LN ASPEN CO 81611 460720031 501C3 35000 0 N/A N/A GENERAL OPERATING SUPPORT COMMUNITY PARTNERS 1000 N ALAMEDA ST STE 240 LOS ANGELES CA 90012 954302067 501C3 21500 0 N/A N/A GENERAL OPERATING SUPPORT CALIFORNIA CONSORTIUM FOR URBAN INDIAN HEALTH INC 1016 LINCOLN BLVD STE 111 SAN FRANCISCO CA 94129 204878959 501C3 35000 0 N/A N/A GENERAL OPERATING SUPPORT YOUTH FORWARD 2411 15TH ST STE A SACRAMENTO CA 95818 815343876 501C3 108675 0 N/A N/A GENERAL OPERATING SUPPORT INDIJ PUBLIC MEDIA 555 NORTH CENTRAL AVENUE PHOENIX AZ 85004 862229607 501C3 100000 0 N/A N/A MEDIA PROJECT HARNESS COMMUNITY 1125 N FAIRFAX AVE 461872 WEST HOLLYWOOD CA 90046 851124839 501C3 75000 0 N/A N/A NATIVES VOTE PROJECT ARIZONA NATIVE VOTE PO BOX 2002 PHOENIX AZ 85001 873613690 501C3 75000 0 N/A N/A NATIVES VOTE PROJECT NATIVE AMERICAN COMMUNITY DEVELOPMENT INSTITUTE 1414 E FRANKLIN AVE MINNEAPOLIS MN 55404 412117257 501C3 75000 0 N/A N/A NATIVES VOTE PROJECT NATIVESOUTDOORS PBC 3447 E HAWTHORNE ST TUCSON AZ 85716 825063383 N/A 50000 0 N/A N/A NATIVES VOTE PROJECT MIIGWECH INC 3625 ZHOW NOONG CIR HARBOR SPRINGS MI 49740 862477694 501C3 40000 0 N/A N/A NATIVES VOTE PROJECT TSQUARED CONSULTING 805 HILLGROVE CT LAS VEGAS NV 89145 863732232 N/A 30000 0 N/A N/A NATIVES VOTE PROJECT INTER-TRIBAL COUNCIL OF NEVADA 10 STATE ST RENO NV 89501 880096475 501C3 30000 0 N/A N/A NATIVES VOTE PROJECT NATIVE MOVEMENT PO BOX 83467 FAIRBANKS AK 99708 680535413 501C3 50000 0 N/A N/A NATIVES VOTE PROJECT ALLIANCE FOR A JUST SOCIETY 3518 S EDMUNDS ST SEATTLE WA 98118 911635554 501C3 20000 0 N/A N/A GENERAL OPERATING SUPPORT PSFFLP LLC 179 CROWN ST BROOKLYN NY 11225 923948878 N/A 750000 0 N/A N/A MEDIA PROJECT 13 3 PART I, LINE 2: THE ORGANIZATION GENERALLY REQUIRES A WRITTEN PROPOSAL DESCRIBING HOW THE GRANT FUNDS WILL BE USED. THE ORGANIZATION CONDUCTS A PRE-GRANT INQUIRY TO EVALUATE THE GRANTEE (INCLUDING SCREENINGTO ENSURE COMPLIANCE WITH ANTI-TERRORIST FINANCING GUIDELINES). ALL GRANTS ARE SUBJECT TO A WRITTEN GRANT AGREEMENT THAT IMPOSES REPORTING OBLIGATIONS, REQUIRES FUNDS BE USED SOLELY AS SPECIFIED IN THE PROPOSAL, AND REQUIRES THAT FUNDS BE RETURNED IF NOT SPENT APPROPRIATELY OR IF REPORTS AREN'T FILED AS REQUIRED. X X X 0 0 0 0 0 0 0 0 0 MICHAEL JOHNSON PRESIDENT 245000 0 12947 0 1430 0 15477 0 27798 0 302652 0 0 0 CRYSTAL ECHO HAWK CEO 250000 0 13252 0 900 0 15795 0 18260 0 298207 0 0 0 ANGEL CHARLEY EXECUTIVE DIRECTOR 205000 0 0 0 3684 0 12300 0 27873 0 248857 0 0 0 COLLIN CZILLI COO 145795 0 0 0 900 0 8748 0 10287 0 165730 0 0 0 MAJEL PETERS SENIOR DIRECTOR OF NPI 96875 0 0 0 28636 0 5625 0 27852 0 158988 0 0 0 JENNIFER VAN DER HEIDE ESCOBAR VICE PRESIDENT 135000 0 0 0 10302 0 8100 0 2069 0 155471 0 0 0 FORM 990, PART III, LINE 3 ON APRIL 2024, THE ORGANIZATION TRANSFERRED $2M TO ITS WHOLLY OWNED SUBSIDIARY ILUMINATIVE MEDIA, LLC WHOSE PURPOSE IS TO HELP FURTHER THE MISSION OF THE ORGANIZATION BY PRODUCING AND DISTRIBUTIONG DIGITAL MEDIA OF AUTHENTIC NATIVE NARRATIVES AND OTHER RELATED ACTIVITIES IN FURTHERANCE OF THE FOREGOING. FORM 990, PART VI, SECTION B, LINE 11B THE CORPORATION SHALL SUBMIT THE ANNUAL FORM 990 TO ITS BOARD OF DIRECTORS PRIOR TO ITS FILING. WHILE NEITHER THE APPROVAL OF THE FORM 990 OR A REVIEW OF THE 990 IS REQUIRED UNDER FEDERAL LAW, THE CORPORATION'S FORM 990 SHALL BE SUBMITTED TO EACH MEMBER OF THE BOARD OF DIRECTORS VIA HARD COPY, EMAIL, OR OTHER MEANS OF ELECTRONIC/DIGITAL COMMUNICATION APPLICATION TO BE APPROVED BY THE BOARD AT LEAST TEN (10) DAYS BEFORE THE FORM 990 IS FILED WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C MANAGEMENT HAS AN ANNUAL DISCLOSURE CONVERSATION WITH ITS BOARD. FORM 990, PART VI, SECTION B, LINE 15 ALL STAFF SALARIES, INCLUDING EXECUTIVES, WERE IN LINE WITH CONDUCTED SALARY SURVEYS. THE CEO AND PRESIDENT COMPENSATION AND CONTRACTS IN FY24 WERE ALSO REVIEWED; AND THE BOARD WAS ADVISED BY A LAW FIRM THAT PROVIDES EMPLOYEE BENEFITS AND EXECUTIVE COMPENSATION LEGAL SERVICES. FORM 990, PART VI, SECTION C, LINE 19 THE CORPORATION SHALL PROVIDE ITS INTERNAL REVENUE SERVICE FORMS 990, 1023 AND 5227, THESE BYLAWS, THE CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS TO THE PUBLIC FOR INSPECTION, FREE OF CHARGE. FORM 990, PART IX, LINE 11G PROFESSIONAL FEES: PROGRAM SERVICE EXPENSES 1,515,794. MANAGEMENT AND GENERAL EXPENSES 457,002. FUNDRAISING EXPENSES 41,743. TOTAL EXPENSES 2,014,539. FINANCIAL SERVICE FEES: PROGRAM SERVICE EXPENSES 90. MANAGEMENT AND GENERAL EXPENSES 822. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 912. FORM 990 PART XII LINE 2C THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. ILLUMINATIVE MEDIA LLC 909 WALNUT STREET 300 BOULDER CO 80302 934102068 PRODUCE & DISTRIBUTE DIGITAL MEDIA OF AUTHENTIC NATIVE & RELATED NARRATIVES. DE 0 1757027 ILLUMINATIVE INC