2025-07-08T16:08:42-07:00 2024-12-31 262176601 EASY OFFICE DBA JITASA 1120 S RACKHAM WAY SUITE 300 MERIDIAN ID 83642 990 2024-01-01 010686889 FAUNALYTICS FAUN 2069059887 PO BOX 152703 SAN DIEGO CA 92195 CHE GREEN TREASURER 2069059887 2025-07-08 1 1 JEREMY CORK P01544850 2082874777 2025-07-08 2024 2025-03-06 01:10:19Z BROOKE HAGGERTY PO BOX 152703 SAN DIEGO CA 92195 1485925 0 X faunalytics.org X 2000 WA OUR MISSION IS TO EMPOWER ANIMAL ADVOCATES WITH ACCESS TO RESEARCH, ANALYSIS, STRATEGIES, AND MESSAGES THAT MAXIMIZE THEIR EFFECTIVENESS TO REDUCE ANIMAL SUFFERING. 9 9 9 40 0 0 1173367 1383592 34147 72396 17818 29937 0 0 1225332 1485925 0 0 0 0 638317 880679 0 0 116856 276000 358984 914317 1239663 311015 246262 1776972 2117557 0 13106 1776972 2104451 OUR MISSION IS TO EMPOWER ANIMAL ADVOCATES WITH ACCESS TO RESEARCH, ANALYSIS, STRATEGIES, AND MESSAGES THAT MAXIMIZE THEIR EFFECTIVENESS TO REDUCE ANIMAL SUFFERING. 0 0 449862 0 0 INDEPENDENT RESEARCH: FAUNALYTICS COMPLETED EIGHT ORIGINAL STUDIES AND ANALYSES IN 2024 ON TOPICS INCLUDING RESEARCH AND DATA AS TOOLS IN ADVOCATES' DECISION-MAKING PHASE I (WORLDWIDE) AND PHASE II (A FOCUS ON CHINA & SOUTHEAST ASIA); COLLABORATIVE OPPORTUNITIES BETWEEN THE ANIMAL PROTECTION AND ENVIRONMENTAL MOVEMENTS; AN INTERNATIONAL STUDY OF ADVOCATES' STRATEGIES AND NEEDS; COMPENSATION IN THE FARMED ANIMAL ADVOCACY SECTOR; BRIDGING U.S. CONSERVATIVE VALUES AND ANIMAL PROTECTION; THE ROLE OF HUMANEWASHING IN GROCERY STORES: HOW WELFARE LABELS AFFECT PURCHASING BEHAVIOR; WHAT VEGAN ADVOCATES CAN LEARN FROM THE SOCIAL SPREAD OF QUITTING SMOKING; AND AN UPDATE TO OUR GLOBAL ANIMAL SLAUGHTER STATISTICS & CHARTS. IN 2024, OUR ORIGINAL RESEARCH STUDIES RECEIVED OVER 63,000 PAGE VIEWS. 299378 0 0 RESEARCH LIBRARY: FAUNALYTICS PUBLISHED 276 NEW RESEARCH STUDY SUMMARIES AND 56 BLOG POSTS THAT SYNTHESIZED RESEARCH ON IMPORTANT ANIMAL-RELATED TOPICS, AND UPDATED AND/OR CREATED NEW INFOGRAPHICS, SUCH AS OUR FUNDAMENTAL ON ANIMALS USED IN RESEARCH OR OUR FACTSHEET ON ANIMAL PRODUCT WELFARE LABELS. WE SEND WEEKLY AND MONTHLY RESEARCH ALERTS TO THOUSANDS OF SCHOLARS AND ANIMAL ADVOCATES THROUGHOUT THE YEAR, WITH 11,800 SUBSCRIBERS IN 2024. IN 2024, FAUNALYTICS' COLLECTIVE RESOURCES RECEIVED OVER 775,000 PAGEVIEWS. WE ALSO LAUNCHED A REDESIGNED WEBSITE WITH BETTER USER FEATURES, AS WELL AS MICROSITES IN SPANISH AND CHINESE. 42128 0 72396 RESEARCH SUPPORT: FAUNALYTICS DIRECTLY SUPPORTS ANIMAL PROTECTION NONPROFITS BY HELPING THEM APPLY DATA TO THEIR WORK. IN 2024, WE PROVIDED PRO BONO SUPPORT TO 147 ADVOCATES AND ORGANIZATIONS, HELPING THEM FIND DATA, SCOPE PROBLEMS, DESIGN AND ANALYZE RESEARCH, INTERPRET DATA AND RESULTS, AND STRENGTHEN ALLIANCES WITH OTHER ANIMAL ADVOCATES. WE SUPPORTED A MOVEMENT-WIDE INITIATIVE TO TRACK CULTURAL CHANGE RELATED TO FARMED ANIMALS IN THE UNITED STATES. WE DELIVERED CUSTOMIZED RESEARCH PRESENTATIONS TO 13 ORGANIZATIONS VIA OUR AMBASSADOR OUTREACH PROJECT. WE HOSTED FAUNA CONNECTIONS, A RESEARCH SYMPOSIUM THAT CONNECTS ACADEMICS AND ADVOCATES WORKING ON ANIMAL ISSUES, WITH OVER 430 ADVOCATES FROM AROUND THE WORLD IN ATTENDANCE. 0 0 0 791368 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 7 0 1 9 1 0 0 0 0 0 0 0 0 0 0 0 0 X 9 9 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X X TATYANA ANISINA 8889026657 51 PLEASANT ST 740 MALDEN MA 02148 BROOKE HAGGERTY EXECUTIVE DIRECTOR 45 X 92853 0 0 CARYN GINSBERG PRESIDENT 2 X X 0 0 0 CHE GREEN TREASURER 2 X X 0 0 0 SHARIE LESNIAK SECRETARY 2 X X 0 0 0 SARAH HANNEKEN BOARD MEMBER 1 X 0 0 0 STEVE SCHUSTER BOARD MEMBER 1 X 0 0 0 LUCAS ALVARENGA BOARD MEMBER 1 X 0 0 0 DEEP DHILLON BOARD MEMBER 1 X 0 0 0 MAX ADAMS BOARD MEMBER 1 X 0 0 0 RICHA THAPLIYAL BOARD MEMBER 1 X 0 0 0 92853 0 0 0 0 0 0 0 0 0 0 0 0 1383592 2517 1383592 RESEARCH CONSULTING 541900 72396 72396 0 0 0 0 0 0 72396 29937 0 0 29937 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1485925 72396 0 29937 91714 57955 22666 11093 686915 434071 169762 83082 13902 11932 1970 28569 25114 3455 59579 36855 16157 6567 17378 17378 7875 7875 32038 27650 4388 43384 41640 1414 330 10218 4040 2818 3360 12661 7638 2243 2780 25480 190 21071 4219 14260 14260 3448 3448 RESEARCH EXPENSES 181329 181329 0 0 EXCHANGE (GAIN) OR LOSS 5889 0 5889 0 BANK CHARGES AND FEES 2322 0 2322 2702 2702 1239663 791368 331439 116856 447148 783323 967689 944075 50000 57040 14260 0 42780 312135 347379 1776972 2117557 13106 0 13106 X 1776972 2104451 0 0 1776972 2104451 1776972 2117557 X 246262 24179 0 0 0 57038 X 0 0 0 X 529975 820825 1175854 1173367 1383592 5083613 529975 820825 1175854 1173367 1383592 5083613 861291 4222322 2826 1622 2718 16574 29937 53677 5137290 162555 0.82190 0.78563 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 57040 14260 42780 42780 North America (including Canada and Mexico, but not the United States) 0 6 Program Services EMPLOYEE SALARIES 434559 East Asia and the Pacific Program Services PAID RESEARCH 67975 East Asia and the Pacific Program Services RESEARCH TRANSCRIPTION 2155 Europe (including Iceland and Greenland) Program Services PAID RESEARCH 15440 Europe (including Iceland and Greenland) Program Services WEB DEVELOPMENT 1505 South Asia Program Services ADMINISTRATIVE SUPPORT 13574 0 6 535208 0 0 0 0 0 0 Form 990, Part VI, Section B, Line 11b FORM 990 IS REVIEWED BY THE BOARD TREASURER (CHE GREEN) AND THE EXECUTIVE DIRECTOR (BROOKE HAGGERTY), AND SHARED WITH THE ENTIRE BOARD OF DIRECTORS. Form 990, Part VI, Section B, Line 12c CONFLICTS OF INTEREST ARE DISCLOSED WHEN NEW MEMBERS JOIN THE BOARD AND AS THEY ARISE. Form 990, Part VI, Section B, Line 15 FAUNALYTICS USES A SALARY ALGORITHM USING BASE RATES FROM THE NATIONAL INSTITUTE OF HEALTH AND A COST OF LIVING CALENDAR FROM THE ECONOMIC RESEARCH INSTITUTE. SALARIES ARE RECALCULATED ANNUALLY, ENSURING THAT THE RATIO OF THE HIGHEST PAID EMPLOYEE'S SALARY TO THE LOWEST PAID EMPLOYEE'S SALARY DOES NOT EXCEED 3:1. SALARIES ARE A LINE ITEM IN THE ORGANIZATIONAL BUDGET THAT THE FULL BOARD OF DIRECTORS VOTES ON ANNUALLY. Form 990, Part VI, Section C, Line 19 FAUNALYTICS' POLICIES AND FINANCIAL STATEMENTS ARE PUBLICLY AVAILABLE ON OUR WEBSITE AND/OR BY REQUEST. PREVIOUS 990S ARE ALSO AVAILABLE ON IRS.GOV AND GUIDESTAR, WHICH HAS RATED US AS A PLATINUM NONPROFIT. Form 990, Part XI, Line 9 DURING THE YEAR, THE ORGANIZATION CAPITALIZED $57,038 RELATED TO WEBSITE DESIGN. THIS AMOUNT INCREASED TOTAL ASSETS AND NET ASSETS BUT WAS NOT REFLECTED IN REVENUE OR EXPENSE.