2025-06-13T06:28:57-07:00 2024-09-30 752593210 Sutton Frost Cary LLP 200 E Front St Suite 200 Arlington TX 76011 990 2023-10-01 752442465 ARLINGTON CONVENTION AND VISITORS BUREAU INC ARLI 8172657721 1717 E RANDOL MILL RD 101 ARLINGTON TX 76011 JOEL MCLELLAND VP FIN. & ADM. 2025-06-13 true true Carroll Elizabeth Arnott P01965628 8176498083 2023 2025-03-06 01:10:19Z BRENT DERAAD 1717 E RANDOL MILL RD 101 ARLINGTON TX 76011 12669677 false X WWW.ARLINGTON.ORG X 1992 TX THE ARLINGTON CONVENTION & VISITORS BUREAU MARKETS AND DEVELOPS THE CITY AS A PREMIER SPORTS, BUSINESS AND LEISURE ENTERTAINMENT DESTINATION TO ACHIEVE NEW TOURISM SPENDING BENEFITS FOR THE VISITOR INDUSTRY, COMMUNITY AND ITS RESIDENTS. 20 20 37 25 53697 10961 1448966 4242046 7627674 8249920 47736 87967 159362 89744 9283738 12669677 564110 750000 0 3666419 3891195 0 0 4624443 8054346 8854972 12695541 428766 -25864 6462250 6458139 639242 660995 5823008 5797144 X THE ARLINGTON CONVENTION & VISITORS BUREAU MARKETS AND DEVELOPS THE CITY AS A PREMIER SPORTS, BUSINESS AND LEISURE ENTERTAINMENT DESTINATION TO ACHIEVE NEW TOURISM SPENDING BENEFITS FOR THE VISITOR INDUSTRY, COMMUNITY AND ITS RESIDENTS. false true MEETINGS THE BUREAU WORKS WITH MEETING PLANNERS TO BOOK THEIR MEETINGS AND SMALL CONVENTIONS INTO ARLINGTON HOTELS AND THE LOEWS ARLINGTON HOTEL/ARLINGTON CONVENTION CENTER, WHICH OPENED IN FEBRUARY 2024. DURING THE BUREAUS 2023-24 FISCAL YEAR (OCTOBER 1, 2023-SEPTEMBER 30, 2024), ITS MEETINGS SALES TEAM BOOKED 126,128 MEETINGS ROOM NIGHTS INTO THESE FACILITIES, 75% MORE THAN ITS GOAL OF 72,000 MEETINGS ROOM NIGHTS. THESE MEETINGS ROOM NIGHTS WILL ACTUALIZE BETWEEN 2023 AND 2028. BRINGING MEETINGS TO ARLINGTON CREATES JOBS, ATTENDEE EXPENDITURES ON LODGING, FOOD AND BEVERAGES, ENTERTAINMENT, TRANSPORTATION AND MORE. EXPENSES INCLUDE TRADE SHOWS, HOSTING MEETING BUYERS WITH BUSINESS FOR ARLINGTON, UNDERWRITING SOME VENUE FEES AND ADVERTISING. SPORTS THE BUREAUS ARLINGTON SPORTS COMMISSION WORKS WITH THE DALLAS COWBOYS, TEXAS RANGERS AND UNIVERSITY OF TEXAS ARLINGTON TO BOOK MAJOR SPORTS EVENTS INTO THEIR VENUES. THE SPORTS COMMISSION ALSO BOOKS YOUTH AND AMATEUR EVENTS INTO ARLINGTON PARKS & RECREATION FACILITIES, ALONG WITH ESPORTS STADIUM ARLINGTON + EXPO CENTER. IN ALL, THE SPORTS COMMISSION BOOKED 157,700 HOTEL ROOM NIGHTS IN ARLINGTON HOTELS FROM SPORTS EVENTS THAT WERE HELD IN ARLINGTON DURING THE BUREAUS 2023-24 FISCAL YEAR. THE NUMBER OF ROOM NIGHTS BOOKED WAS 64% HIGHER THAN THE GOAL OF 96,000 ROOM NIGHTS. EXPENSES INCLUDE TRADE SHOWS, HOSTING SPORTS EVENT ORGANIZERS WITH BUSINESS FOR ARLINGTON, UNDERWRITING SOME VENUE FEES AND ADVERTISING. MARKETING AND COMMUNICATIONS THE BUREAUS MARKETING TEAM PLACES DIGITAL, PRINT, CABLE TELEVISION, OUTDOOR AND RADIO ADVERTISING IN TARGETED MARKETS ENCOURAGING POTENTIAL LEISURE TRAVELERS (VACATIONERS) TO VISIT ARLINGTON. THAT ADVERTISING IS AUGMENTED BY SOCIAL MEDIA POSTS AND PUBLICITY EFFORTS GEARED TOWARD GENERATING MEDIA EDITORIAL COVERAGE ABOUT WHAT ARLINGTON OFFERS VISITORS. EXPENSES INCLUDE ADVERTISING PLACEMENT, ADVERTISING STRATEGY AND CREATIVE DEVELOPMENT VIA OUR AD AGENCY (PETER MAYER), BOOSTING SOCIAL MEDIA POSTS, MEDIA HOSTING, AND WEBSITE DEVELOPMENT AND HOSTING. OUR EARNED MEDIA VALUE IN 2023-24 WAS $16.1 MILLION, 15% MORE THAN THE $14 MILLION GOAL. WE GENERATED 1.5 MILLION UNIQUE VISITORS TO OUR ARLINGTON.ORG WEBSITE, WHICH WAS 43% MORE THAN THE 1,050,000 GOAL. false true false false false false false false false true false false false false true true false false false false false false false false false false true false true false false false false false false false false false false false true false false true 30 0 true 37 true true true false false false false false false false X 20 20 false false true false false false false true true false false false true true true true true true true false X JOEL MCLELLAND 8177047576 1717 E RANDOL MILL ROAD 101 ARLINGTON TX 76011 BRENT DERAAD President & CEO 35.34 8.00 X 373444 0 86616 CHAD ENLOE VP SALES 35.34 8.00 X 241899 0 26938 WILLIAM WILSON DIR-SPORTS SALE 35.34 8.00 X 217307 0 23641 JOEL MCLELLAND VP FIN. & ADM. 27.34 16.00 X 183215 0 32816 JOELE HATTON DIR OF STATE 35.34 8.00 170191 0 21119 MARY GERMAN COO 10.00 33.34 X 167024 0 16677 JOE BEDSOLE dir of state 35.34 8.00 138523 0 27150 MICHAEL LY DIR OF BUS STRAT. 35.34 8.00 137606 0 22524 STEFANIE METCALF DIR OF NAT ACCTS 35.34 8.00 133874 0 11320 GERALD ALLEY Secretary 5.00 0.00 X X 0 0 0 BRIDGETT DAVIS BOARD MEMBER 1.00 0.00 X 0 0 0 BRITTNEY GARCIA-DUMAS BOARD MEMBER 1.00 0.00 X 0 0 0 BETSY EUDY BOARD MEMBER 1.00 0.00 X 0 0 0 NICOLE CLARK BOARD MEMBER 1.00 0.00 X 0 0 0 BOWIE HOGG BOARD MEMBER 1.00 0.00 X 0 0 0 AZIZ KOBTY BOARD MEMBER 1.00 1.00 X 0 0 0 STEPHEN CUMMINGS BOARD MEMBER 1.00 0.00 X 0 0 0 ROB MATWICK Chairman 1.00 0.00 X X 0 0 0 IESHA SPEIGHT BOARD MEMBER 1.00 0.00 X 0 0 0 JAGS PATEL BOARD MEMBER 1.00 0.00 X 0 0 0 CHAD BATES BOARD MEMBER 1.00 0.00 X 0 0 0 MELANIE SHEPPARD BOARD MEMBER 1.00 0.00 X 0 0 0 SUSAN SKAGGS BOARD MEMBER 1.00 0.00 X 0 0 0 VALERIE LANDRY BOARD MEMBER 5.00 0.00 X 0 0 0 DWAYNE LEE BOARD MEMBER 1.00 0.00 X 0 0 0 JOHN HALL BOARD MEMBER 1.00 0.00 X 0 0 0 LARISSA VILELA BOARD MEMBER 1.00 0.00 X 0 0 0 STACEY SNYDER BOARD MEMBER 1.00 1.00 X 0 0 0 RAUL GONZALEZ BOARD MEMBER 1.00 0.00 X 0 0 0 1763083 268801 9 false true false PETER A MEYER ADVERTISING AGENCY 1320 MAGAZINE STREET NEW ORLEANS LA 70130 ADVERTISING 516052 WOMEN EVOLVE 6320 CANOGA AVE 1300 WOODLAND HILLS CA 91367 CONVENTION 1630200 TETON RIDGE LLC 227 WEST MONROE ST 5000 CHICAGO IL 60606 CONVENTION 1097094 ALPHA OPCO DBA XFL PROPERTIESA 600 STEAMBOAT RD 107 GREENWICH CT 06830 FOOTBAL LEAGUE 368812 LEVITT PAVILLION 505 BORDER STREET ARLINGTON TX 76010 MUSIC ARENA 300500 5 4242046 4242046 ANNUAL MEETING 561500 33200 33200 ARLINGTON CULTURAL TOURIS 561500 1000000 1000000 ARLINGTON POLE DISPLAY BA 561500 40518 40518 OTHER PROGRAM SERVICE REV 900099 179195 179195 PROGRAM SERVICE REVENUE 561500 6983828 6983828 13179 13179 8249920 87967 87967 0 0 0 0 0 0 0 OTHER INCOME 561500 89744 89744 89744 12669677 8285967 53697 87967 750000 0 0 0 1659638 0 1783084 53847 204656 189970 0 6879 23000 0 0 0 46257 1046554 510444 0 0 0 0 0 427503 0 0 260216 20728 TEXAS EVENT TRUST FUND INCENT 4242046 PARTNERSHIP MARKETING 879205 TRADE SHOWS AND TOURS 328924 MEMBERSHIP DUES & FEES 94362 168228 12695541 0 0 0 1749786 1684951 0 0 216635 253802 0 0 0 0 101213 186215 5134659 801488 4309616 4333171 0 0 0 0 85000 0 6462250 6458139 565417 555837 73825 105158 639242 660995 X 5823008 5797144 5823008 5797144 6462250 6458139 -25864 X false true X true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 4427761 338469 4089292 216647 164245 52402 490251 298774 191477 4333171 X 12669677 12669677 12669677 12695541 12695541 12695541 Part X : FIN48 Footnote The Bureau is exempt from income taxes under Section 501 of the Internal Revenue Code and a similar provision of state law. However, income generated from activities unrelated to the Bureaus exempt purposes is subject to tax under IRC Section 511. The Bureau did not have a material unrelated business income tax liability for the year ended September 30, 2024. Accordingly, no provision has been made for federal income tax.GAAP requires the evaluation of tax positions taken in the course of preparing the Bureaus tax returns and recognition of a tax liability (or asset) if the Bureau has taken an uncertain position that more likely than not would not be sustained upon examination by the Internal Revenue Service. Management has analyzed the tax positions taken by the Bureau and has concluded that as September 30, 2024, there are no uncertain tax positions taken or expected to be taken that would require recognition of a liability (or asset) or disclosure in the financial statements. true ARLINGTON DANCE THEATRE 222 W MAIN ST ARLINGTON TX 76010 751890997 501(C)(3) 20000 0 MARKETING GRANT ARLINGTON MUSEUM OF ART INC 201 W MAIN STREET ARLINGTON TX 76010 237407695 501(C)(3) 100000 0 MARKETING GRANT ARLINGTON MUSIC HALL 224 N CENTER ST ARLINGTON TX 76011 812389837 501(C)(3) 175000 0 MARKETING GRANT ARLINGTON SYMPHONY ORCHESTRA PO BOX 202051 ARLINGTON TX 76006 752941132 501(C)(3) 90000 0 MARKETING GRANT FRIENDS OF THE LEVITT PAVILIO 505 E BORDER ST ARLINGTON TX 76010 260849441 501(C)(3) 190000 0 MARKETING GRANT THEATRE ARLINGTON 305 W MAIN ST ARLINGTON TX 76010 237381831 501(C)(3) 175000 0 MARKETING GRANT 6 0 Grantmaker's Description of How Grants are Used GRANT FUNDS ARE TRACKED AND MONITORED INTERNALLY BY THE ARLINGTON CONVENTION AND VISITOR'S BUREAU. EACH GRANT APPLICANT IS REQUIRED TO SUBMIT A FINAL REPORT AT THE END OF THE YEAR IN ORDER TO BE ELIGIBLE FOR APPLYING FOR FUTURE GRANTS. THE REPORT INCLUDES FINANCIALS, EXAMPLES OF MARKETING AND ATTENDANCE NUMBERS, PLUS OVERNIGHT STAY ACCUMULATED BY THE EVENT THAT THEY RECEIVED GRANT MONEY FOR. X true X X X false false false BRENT DERAAD President & CEO 286144 81900 5400 49048 37568 460060 CHAD ENLOE VP SALES 189459 52440 17382 9556 268837 JOE BEDSOLE dir of state 111957 22966 3600 14597 12553 165673 JOEL MCLELLAND VP FIN. & ADM. 153804 29411 20949 11867 216031 JOELE HATTON DIR OF STATE 138522 31669 11635 9484 191310 MARY GERMAN COO 151709 15315 10064 6613 183701 MICHAEL LY DIR OF BUS STRAT. 137606 14045 8479 160130 WILLIAM WILSON DIR-SPORTS SALE 171767 45540 13700 9941 240948 Part I, Line 1a: Relevant information in regards to selections on 1a. THE PRESIDENT & CEO RECEIVES THE FOLLOWING ALLOWANCES, ALL OF WHICH ARE INCLUDED IN HIS FORM W-2; CAR ALLOWANCE, CELL PHONE ALLOWANCE, AND HOME INTERNET ALLOWANCE. Form 990, Part III, Line 3 The Arlington CVB eliminated the Tourism department after the Tourism Director (sole person in the department) left the organization. We are now working with the Texas Travel Tourism Department to continue to promote Arlington, Texas. Form 990, Part VI, Section A, Line 1a THE EXECUTIVE COMMITTEE CAN BE DELEGATED RIGHTS TO APPROVE / DISAPPROVED ON RARE OCCASIONS IF A BOARD MEETING IS NOT HELD IN THE MONTH A DECISION IS TO BE MADE. Form 990, Part VI, Section A, Line 4 The ACVB clarified via an ACVB By-law amendment to increase the number of ACVB board members from 22 to 25, and to clarify the three ex-officio members whose titles are not listed in the by-laws. These are City of Arlington City Manager, City of Arlington Director of Convention & Event Services and ACVBs President / CEO. Form 990, Part VI, Section B, Line 11b THE IRS FORM 990 RETURN IS PREPARED BY THE CPA FIRM ENGAGED BY THE BUREAU IN CONJUNCTION WITH THE BUREAU'S VP OF FINANCE & ADMINISTRATION. THE CPA REPRESENTATIVE WILL REVIEW THE COMPLETED FORM 990 WITH THE VP OF FINANCE & ADMINISTRATION AND COPIES WILL BE PROVIDED TO THE FULL BOARD AFTER IT IS FILED WITH THE IRS. Form 990, Part VI, Section B, Line 12c THE BUREAU MONITORS CONFLICTS OF INTEREST BY PREVENTING POSSIBLE CONFLICTS WHEN THEY HAVE BEEN BROUGHT TO THE ATTENTION OF THE PRESIDENT & CEO, THE SVP OF FINANCE & ADMINISTRATION, OR ANY OF THE OTHER COMPANY MANAGERS. A WRITTEN CONFLICT OF INTEREST POLICY IS INCLUDED IN THE EMPLOYEE MANUAL. WHEN INSTANCES OCCUR THAT GIVE THE APPEARANCE OF A CONFLICT OF INTEREST, THESE CONFLICTS ARE REVIEWED & RESOLVED ON A TIMELY BASIS. THE BUREAU ALSO HAS A "RECOGNIZING & REPORTING A CONFLICT POLICY" REQUIRING EMPLOYEES TO SEEK THE ADVICE OF COUNSEL OF MANAGEMENT TO CLARIFY ISSUES NOT COVERED BY GUIDELINES OR BY GOOD JUDGEMENT. Form 990, Part VI, Section B, Line 15a THE BOARD OF DIRECTORS ANNUALLY REVIEW THE CEO'S COMPENSATION AND WHEN THERE IS A CHANGE IN THE CONTRACT, THE SAME BOARD OF DIRECTORS WILL REVIEW AND APPROVE THE NEW CONTRACT. COMPARABILITY DATA IS USED IN THE DELIBERATION PROCESS. Form 990, Part VI, Section B, Line 15b THE COMPENSATION REVIEW USES SEVERAL STUDIES PERFORMED BY WHIT SMITH AGENCY IN FORT WORTH, TEXAS. LAST REVIEW WAS 2018. Form 990, Part VI, Section C, Line 19 THE BUREAU MAKES ITS FORM 990 AND OTHER FINANCIAL REPORTS AVAILABLE UPON REQUEST VIA INSPECTION AT THE OFFICE OR UPON WRITTEN REQUEST, SIMILAR TO REQUESTS MADE TO THE CITY OF ARLINGTON. FORM 990, PART VI, SECTION C, LINE 19 THE BUREAU MAKES ITS FORM 990 AND OTHER FINANCIAL REPORTS AVAILABLE UPON REQUEST VIA INSPECTION AT THE OFFICE OR UPON WRITTEN REQUEST, SIMILAR TO REQUESTS MADE TO THE CITY OF ARLINGTON. CITY OF ARLINGTON 1001 W ABRAM STREET ARLINGTON TX 76004 756004503 MUNICIPAL GOV TX GOV GOV NA false TRAVEL AND SPORTS LEGACY FOUNDATION 1905 E RANDOL MILL ROAD ARLINGTON TX 76011 352543542 BENEFIT ARL. TX 501(C)(3) 7 NA false ARLINGTON TOURISM PUBLIC IMPROVEMENT 1905 E RANDOL MILL ROAD ARLINGTON TX 76011 814361038 BENEFIT ARL. TX 501(c)(6) NA false false true false false false false false false false false false false false true true false true false false CITY OF ARLINGTON b 7983828 cash paid ARLINGTON TOURISM PUBLIC IMPROVEMENT q 171180 cash paid