2024-11-15T09:30:39+00:00 2023-12-31 346565596 ERNST & YOUNG US LLP 1101 NEW YORK AVENUE NW Washington DC 20005 990 2023-01-01 741599311 Dairy Max Inc DAIR 9726034700 2214 PADDOCK WAY DRIVE SUITE 600 GRAND PRAIRIE TX 75050 MICHAEL KONKLE CEO 9726034700 2024-11-15 true Amber N Doane P01391011 2023276000 2024-11-15 2023 2024-10-15 13:58:12Z MICHAEL KONKLE 2214 PADDOCK WAY DRIVE SUITE 600 GRAND PRAIRIE TX 75050 22574891 false X WWW.DAIRYMAX.ORG X 1995 TX EXPAND MARKETS FOR DOMESTICALLY PRODUCED DAIRY PRODUCTS IN THE MID-SOUTH, SOUTHWEST, AND MOUNTAN WEST MARKETS OF THE UNITED STATES THROUGH ITS PARTICIPATION IN THE NATIONAL GENERIC DAIRY UNIFIED MARKETING PLAN. 25 21 0 3 0 0 0 0 22236708 22276374 112504 298517 0 0 22349212 22574891 138682 51385 0 0 6484007 8123514 0 0 0 15380435 18219620 22003124 26394519 346088 -3819628 15213165 11634829 1842153 2083445 13371012 9551384 SEE SCHEDULE O false false NATIONAL UNIFIED MARKETING PLAN DIRECT SUPPORT. DAIRY MAX PROVIDES FUNDING TO HELP SUPPORT THE NATIONAL UNIFIED MARKETING PLAN FOR PROMOTION AND RESEARCH OF GENERIC DAIRY PRODUCTS. IMAGE AND INDUSTRY RELATIONS PROGRAMS TO SUPPORT THE NATIONAL AND REGIONAL GENERIC DAIRY PROMOTION PROGRAM. CHILD NUTRITION AND FITNESS PROGRAMS DEDICATED TO ENHANCE THE HEALTH AND NUTRITION OF CHILDREN IN AND OUT OF SCHOOLS IN THE DAIRY MAX MARKET STATES. 0 false false false true false false false false false true false false false true false true false false false false false false false false false false true false false false false false false false false false false false false false true false false true 89 0 true 0 false false false false false false false false X 25 21 false true false false false false false true true false false false true true true true true false false false X MICHAEL KONKLE 9726034700 2214 PADDOCK WAY DRIVE SUITE 600 GRAND PRAIRIE TX 75050 JIM DEATON TREASURER 1.0 0 X X 11800 0 0 MARY KRAFT CHAIR 1.0 0 X X 9450 0 0 MIKE MARLEY 1ST VICE CHAIR 1.0 0 X X 2400 0 0 ROBERT BROUWER 2ND VICE CHAIR 1.0 1.0 X X 11038 0 0 SIETO MELLEMA 3RD VICE CHAIR 1.0 0 X X 3700 0 0 ANGELA WOOD DIRECTOR 1.0 0 X 6638 0 0 ANGIE MEYER DIRECTOR 1.0 1.0 X 3750 0 0 CASEY DEVRIES DIRECTOR 1.0 0 X 888 0 0 DALE JONES DIRECTOR 1.0 0 X 9700 0 0 DAVID JACKSON DIRECTOR 1.0 1.0 X 5950 0 0 EDDIE SCHAAP DIRECTOR 1.0 0 X 3250 0 0 FOY CHAPIN DIRECTOR 1.0 0 X 3850 0 0 JAMES DOECHEFF JR DIRECTOR 1.0 0 X 3300 0 0 JOHN BOER DIRECTOR 1.0 0 X 7875 0 0 KEITH TEICHMAN DIRECTOR 1.0 0 X 0 0 0 KYNDRA BROWN DIRECTOR 1.0 0 X 4900 0 0 KYNDRA SCHOUTEN DIRECTOR (END 2/23) 1.0 0 X 0 0 0 LARRY HANCOCK DIRECTOR 1.0 0 X 2400 0 0 MARK SUSTAIRE DIRECTOR 1.0 0 X 4925 0 0 NATASHA TEVELDE DIRECTOR 1.0 0 X 2200 0 0 NATHAN MORONEY DIRECTOR 1.0 0 X 6100 0 0 NEIL HOFF DIRECTOR 1.0 0 X 19300 0 0 RON SHELTON DIRECTOR 1.0 0 X 4150 0 0 SUSIE SHARKEY DIRECTOR 1.0 0 X 6050 0 0 TARA VANDER DUSSEN DIRECTOR 1.0 1.0 X 2750 0 0 TIM BERNHARDT DIRECTOR 1.0 1.0 X 14050 0 0 MICHAEL KONKLE CEO 40.0 0 X 278900 0 55817 QUINTON BAILY CFO 1.0 0 X 0 0 0 429313 0 55817 1 false false false United Dairy Industry Association 10255 W Higgins Rd SUITE 900 Rosemont IL 60018 Promotion 7313635 Dairy Management Inc 10255 W Higgins Road Suite 900 Rosemont IL 60018 Management Services 7039512 Balcolm Agency 1413 Rio Grande Avenue Fort Worth TX 76102 Public Relations 2135417 Impact Bio Inc 480 Sawgrass Corporate Pkwy Suite 200 Sunrise FL 33325 Field Sales Representatives 757198 Cultivate Agency Inc PO Box747 Justin TX 76247 Public Relations 637009 20 0 PRODUCER ASSESSMENTS 900099 22276374 22276374 0 0 0 0 22276374 298517 298517 0 0 0 0 0 0 0 0 0 22574891 22276374 0 298517 51385 0 164737 5947066 555952 1001357 454402 8286 192254 0 203616 181733 169508 587672 190280 66840 INDUSTRY RELATIONS 9083895 MEDIA, ADVERTISING, RETAIL 5769094 EXPORT 1500000 STAFF RELATIONS 163416 103026 26394519 11210425 7287919 2110925 2287040 0 0 0 0 384352 519722 2391300 1103555 1461228 1287745 0 0 46235 252403 15213165 11634829 1798661 1829005 0 0 43492 254440 1842153 2083445 13371012 9551384 13371012 9551384 15213165 11634829 -3819628 0 X false true X true false false true false 43681 38056 5625 462406 462406 0 1885213 603093 1282120 1287745 OPERATING LEASE OBLIGATIONS 254440 254440 22574891 0 0 22574891 0 0 22574891 26394519 0 0 26394519 0 0 26394519 true CHILDREN'S MUSEUM OF DENVER 2121 CHILDRENS MUSEUM DR DENVER CO 80211 840658142 501(C)(3) 35000 SPONSOR OF EXHIBIT 1 0 Schedule I, Part I, Line 2 Procedures for monitoring use of grant funds. ALL OTHER GRANTS PAID BY DAIRYMAX ARE MADE TO PUBLIC CHARITIES. Form 990, Part III, Line 1 ORGANIZATION'S MISSION DAIRY MAX, INC. IS A NOT-FOR-PROFIT CORPORATION THAT WAS ORGANIZED IN 1995 AND COMMENCED OPERATIONS ON JANUARY 1, 1996. DAIRY MAX IS A QUALIFIED STATE AND REGIONAL DAIRY PROMOTION PROGRAM "QP" CERTIFIED BY THE UNITED STATES DEPARTMENT OF AGRICULTURE (USDA) TO CONDUCT GENERIC DAIRY PRODUCTS PROMOTION, RESEARCH, AND NUTRITION EDUCATION. DAIRY MAX'S MISSION IS TO EXPAND MARKETS FOR DOMESTICALLY PRODUCED DAIRY PRODUCTS IN THE ENTIRE STATES OF COLORADO, LOUISIANA, MONTANA, NEW MEXICO, TEXAS AND WYOMING AND PARTS OF KANSAS AND OKLAHOMA THROUGH ITS PARTICIPATION IN THE NATIONAL GENERIC DAIRY UNIFIED MARKETING PLAN. DAIRY MAX IS A MEMBER OF THE UNITED DAIRY INDUSTRY ASSOCIATION, (UDIA) WHICH SERVES AS A CONDUIT FOR QP'S TO PARTICIPATE IN THE PLANNING, FUNDING, IMPLEMENTATION, AND EVALUATION OF THE NATIONAL GENERIC DAIRY UNIFIED MARKETING PLAN. DAIRY MAX IS GOVERNED BY A BOARD OF DIRECTORS THAT CONSISTS OF DAIRY FARMERS WHO SUPPORT DAIRY MAX. DAIRY MAX OUTSOURCES ITS MANAGEMENT, PROGRAM ADMINISTRATION, FINANCE, AND COMPUTER SERVICES TO DAIRY MANAGEMENT, INC. Form 990, Part VI, Line 3 Delegation of management duties DAIRY MANAGEMENT, INC. ("DMI") PROVIDES MANAGEMENT SERVICES FOR DAIRY MAX, INCLUDING PROGRAM ADMINISTRATION, FINANCE AND COMPUTER SERVICES. MICHAEL KONKLE, CEO OF DAIRY MAX, IS AN EMPLOYEE OF DMI AND WAS COMPENSATED $278,900 OF REPORTABLE COMPENSATION AND $55,817 OF OTHER COMPENSATION IN 2023 BY DMI FOR SERVICES PROVIDED TO DAIRY MAX. QUINTON BAILY, CFO OF DAIRY MAX, IS AN EMPLOYEE OF DMI AND WAS COMPENSATED $454,057 OF REPORTABLE COMPENSATION AND $70,199 OF OTHER COMPENSATION IN 2023 BY DMI. THIS COMPENSATION IS PARTIALLY FOR SERVICES PROVIDED TO DAIRY MAX. Form 990, Part VI, Line 11b Review of form 990 by governing body THE CEO AND THE CFO REVIEW THE 990 PRIOR TO FILING. Form 990, Part VI, Line 12c Conflict of interest policy THE CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY BY THE BOARD OF DIRECTORS. THE BOARD AND MANAGEMENT HOLD PERIODIC COMPLIANCE DISCUSSIONS DURING THE YEAR AND BOARD MEMBERS ARE ASKED TO RECUSE THEMSELVES FROM VOTING IF THEY ARE PERSONALLY INVOLVED IN A MATTER THAT COULD GIVE RISE TO CONFLICTS. Form 990, Part VI, Line 19 Required documents available to the public GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. WESTERN DAIRY ASSOCIATION 2214 PADDOCK WAY DRIVE GRAND PRAIRIE TX 75050 840623598 PROMOTION CO 501(c)(6) NA false false false false false false false false false false false false false false false false false false false false