2024-05-13T08:46:27-07:00 2023-06-30 990 2022-07-01 020700616 NASHVILLE CONVENTION & VISITORS BUREAU NASH 6152594708 500 11th Ave N Ste 650 Nashville TN 37203 Jeff Mefford CFO 6152594708 2024-05-13 Jeff Mefford 999009999 1 1 11 0 AAL2 2022 2023-04-26 12:10:37Z Deana Ivey 500 11th Ave N Ste 650 Nashville TN 37203 45388058 0 X www.visitmusiccity.com X 2003 TN The mission of the Nashville Convention & Visitors Bureau is to maximize the economic contribution of the convention & tourism industry to Nashville, TN, which is the city's second largest industry. This industry provides jobs to approximately 70,000 people and brings over $9 billion into the local economy each year. Its health is critical to the community. 23 22 188 30 -477606 0 3565521 4951899 29131036 39431720 3913 137190 -115656 -514207 32584814 44006602 2108221 2290500 0 0 10544146 12908241 0 0 0 19762591 28194748 32414958 43393489 169856 613113 16097177 22518813 9992085 15800608 6105092 6718205 The mission of the NCVB is to maximize the economic contribution of the hospitality industry to the total community by developing and marketing Nashville as a premier domestic and international destination for visitors. This is the second largest industry in Nashville, employing over 70,000 people and bringing over $9 billion into the local economy each year. 0 0 Utilizing our online resources, and through national and regional media, the NCVB implemented advertising programs designed to promote awareness of the community as a desirable destination for meeting-related and leisure travel. The NCVB also worked through public relations opportunities and travel media outlets to promote the community as a desirable place to visit. To further expand the reach of our advertising efforts, numerous radio and print media promotions were created to attract interest in the city, with the various winners receiving free trips to experience Nashville for themselves. Through direct sales efforts, the NCVB marketed the city to the national meeting planning and group travel industries, to raise awareness of the attractiveness of the Nashville area as a convention and leisure travel destination. Through these efforts, the NCVB secured contracts with groups representing over 1.8 million future room nights from these meetings. In association with Music City Inc., the NCVB produced musical events for the city that were free and open to the public over the July 4th and New Year's Eve holiday periods. These events provide additional leisure products that attract visitors to the city. The New Year's Eve event was broadcast nationally on the CBS television network. To facilitate visitors making their travel arrangements when coming to Nashville, the NCVB operates a state-of-the-art website, 2 remote physical Visitor Centers, and a fully staffed call center to answer visitor inquiries, make suggestions about what to do while visitors are in the city, and make hotel and attraction reservations for the visitors over the phone, or through our website. The NCVB has also created a joint marketing program called Total Access where for one discounted price, visitors can select 4 attractions to visit from among the 25 - 30 participating venues. 0 0 0 0 0 1 0 1 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 1 0 0 0 0 0 0 1 0 1 0 0 0 1 0 0 0 0 0 0 0 1 1 0 0 1 215 0 1 188 1 1 1 0 0 0 1 1 0 1 0 X 23 22 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 1 1 X X Nashville Convention and Visitors Bureau 6152594708 500 11th Ave N Ste 650 Nashville TN 37203 Christopher Spyridon CEO 50 10 X X 1095523 0 285016 Deana Ivey President 50 10 X 448793 0 39660 Jeff Mefford CFO 45 0 X 272694 0 35853 Adrienne Siemers Chief Sales Officer 45 0 X 253649 0 38083 Scott Schult Chief Marketing Officer 45 0 X 234551 0 12360 Mary Arnold Chief Public Affairs Officer 45 0 X 203046 0 37366 William Wright Sr. Vice President Sales 45 0 X 199333 0 27218 Corey Hopwood Sr. Vice President 45 0 X 183430 0 30994 Heather Middleton Sr. Vice President Marketing 45 0 X 176806 0 27557 Wendy Ramirez Sales Director 45 0 X 161483 0 28069 David Spencer Vice President Events 45 0 X 147311 0 25969 Pride Haggerty National Sales Director 45 0 X 148127 0 10915 Kevin Lavender Board Chairman 4 0 X 0 0 0 Maneet Chauhan Board Member 1 0 X 0 0 0 Robert Fisher Board Member 1 0 X 0 0 0 Marcus Whitney Board Member 1 0 X 0 0 0 Ellen Pryor Board Member 1 0 X 0 0 0 John Esposito Board Member 1 0 X 0 0 0 Ken Levitan Board Member 1 0 X 0 0 0 Patrick Chaffin Board Member 1 0 X 0 0 0 Eddie George Board Member 1 0 X 0 0 0 Sarah Trahern Board Member 1 0 X 0 0 0 Kimberly Lewis Board Member 1 0 X 0 0 0 Kevin Green Board Member 1 0 X 0 0 0 Pat Martin Board Member 1 0 X 0 0 0 Burke Nihill Board Member 1 0 X 0 0 0 Sherry Franklin Board Member 1 0 X 0 0 0 Dr Alex Jahangir Board Member 1 0 X 0 0 0 Doug Kreulen Board Member 1 0 X 0 0 0 Howie Nuchow Board Member 1 0 X 0 0 0 Marc Sternagel Board Member 1 0 X 0 0 0 Claire Tucker Board Member 1 0 X 0 0 0 Ben Weprin Board Member 1 0 X 0 0 0 Alberto Gonzales Board Member 1 0 X 0 0 0 3524746 0 599060 28 0 1 0 VML Inc 250 Richards Road Kansas City MO 64116 Visual Media Services 864450 Orange 142 LLC 1177 West Loop South Suite 1310 Houston TX 77027 Media advertising 701195 Hills Balfour 58 Southwark Bridge Rd London UK SE1 0AS International tourism promotion 563667 Anderson Benson Insurance 3322 West End Avenue Suite 500 Nashville TN 37203 Business insurance services 391746 Simpleview LLC 8950 N Oracle Road Tucson AZ 85704 Software license fees 390400 26 0 0 0 0 4951899 0 0 4951899 Government marketing service programs 541900 35595306 35595306 0 0 Marketing program participation 541900 1490569 1490569 0 0 Membership dues 541900 1171735 1171735 0 0 Visitor services revenue 561500 1140262 1140262 0 0 Related investment revenue 711190 -5678 -5678 0 0 39526 0 39526 0 39431720 137190 0 0 137190 0 0 0 0 0 0 0 0 0 0 0 0 0 864324 1381456 -517132 0 -517132 0 2925 2925 0 0 2925 44006602 39395119 -477606 137190 2290500 4072605 0 7092099 317098 645363 781076 36859 37354 32500 324402 1750 442681 6055223 705263 640371 1097227 990985 16262342 3412 359723 73626 Visitor services fulfillment costs 657518 Industry organization dues 95109 Industry research activities 318446 Taxes, licenses and other misc expenses 59957 43393489 0 0 0 3500 7500 6193356 1849366 4315546 7615794 146827 235000 173744 1087826 988547 3888740 1302999 2585639 2585741 1676310 903652 35853 8211789 16097177 22518813 7994027 6112189 846920 1056079 0 1151138 8632340 9992085 15800608 X 6105092 6718205 0 0 6105092 6718205 16097177 22518813 613113 0 0 0 0 0 X 0 1 X 1 1 1 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 1 1361318 450501 12937 463438 476461 0 -13023 0 0 0 0 0 0 0 0 1804499 548279 1256220 0 2084241 754720 1329521 0 0 0 0 2585741 Right of Use - Leased Assets 8211789 8211789 0 Lease liabilities 8632340 8632340 X Schedule D, Part X, Line 2 CVB follows FASB ASC guidance related to unrecognized tax benefits. The guidance clarifies the accounting for uncertainty in income taxes recognized in an organization's consolidated financial statements. This guidance prescribes a minimum probability threshold that a tax position must meet before a consolidated financial statement benefit is recognized. The minumum threshold is defined as a tax position that is more likely than not to be sustained upon examination by the applicable taxing authority, including resolution of any related appeals or litigation processes, based on the technical merits of the position. The tax benefit to be recognized is measured as the largest amount of benefit that is greater than 50% likely of being realized upon ultimate settlement. CVB has no tax penalties or interest reported in the accompanying consolidated financial statements. Europe (including Iceland and Greenland) 0 3 Program Services Tourism marketing 664680 East Asia and the Pacific 0 2 Program Services Tourism marketing 122654 North America (including Canada and Mexico, but not the United States) 0 0 Program Services Tourism marketing 22681 0 5 810015 0 0 0 0 0 0 1 National Museum of African American Music 510 Broadway Nashville TN 37203 621867910 501(c)(3) 250000 0 To participate in a capital campaign to reduce construction debt. Metropolitan Nashville Parks and Recreation 2565 Park Plaza Nashville TN 37203 620694743 25000 0 Sponsor a feasibility study regarding the restoration of historic Ft. Negley Country Music Association Inc 35 Music Square East Nashville TN 37203 620606066 501(c)(6) 1000000 0 To assist in the production of the CMA Music Festival which brings thousands of visitors to Nashville each year. Music City Bowl Inc 414 Union St Ste 1010 Nashville TN 37219 621720086 501(c)(3) 1000000 0 To assist with the production of the Music City Bowl college football game which takes place in Nashville each December and brings thousands of visitors to the city. 7 1 Schedule I, Part I, Line 2 Grants are primarily made to local non-profit organizations that carry out programs which further the exempt purposes of the reporting organization, in that they are engaged in activities designed to generate visitor travel to Nashville. The NCVB is an active partner in promoting these events and activities, and as such, is able to monitor the use of the funds in a very tangible way. Those grants that result from awards approved by the Metro Gov't Major Event Committee involve an independent application and interview process and are ultimately approved by the Finance Director for the city of Nashville. X X 1 1 X X X X X 0 1 0 Christopher Spyridon CEO 554416 0 519167 0 21940 0 268300 0 16716 0 1380539 0 0 0 Deana Ivey President 341915 0 100000 0 6878 0 18300 0 21360 0 488453 0 0 0 Jeff Mefford CFO 227593 0 40000 0 5101 0 16657 0 19196 0 308547 0 0 0 Adrienne Siemers Chief Sales Officer 199733 0 50000 0 3916 0 13137 0 24946 0 291732 0 0 0 Scott Schult Chief Marketing Officer 218106 0 0 0 16446 0 0 0 12360 0 246912 0 0 0 Mary Arnold Chief Public Affairs Officer 164030 0 35000 0 4016 0 10855 0 26511 0 240412 0 0 0 William Wright Sr. Vice President Sales 163527 0 35000 0 807 0 10121 0 17097 0 226552 0 0 0 Corey Hopwood Sr. Vice President 159235 0 24000 0 195 0 11360 0 19634 0 214424 0 0 0 Heather Middleton Sr. Vice President Marketing 164369 0 12000 0 437 0 10948 0 16609 0 204363 0 0 0 Wendy Ramirez Sales Director 143105 0 18000 0 378 0 4826 0 23243 0 189552 0 0 0 Pride Haggerty National Sales Director 134487 0 12000 0 1640 0 8254 0 2661 0 159042 0 0 0 David Spencer Vice President Events 134955 0 12000 0 356 0 8620 0 17350 0 173281 0 0 0 Schedule J, Part I, Line 1a The Board of Directors of the NCVB has authorized the CEO's spouse to travel and attend a limited number of business-related events each year, usually where spouse participation at an event is expected. If there is not a bona fide benefit to the organization, such travel expenses are treated as taxable compensation. The organization also provides health and social club memberships for the CEO, which are also reported as compensation. Schedule J, Part I, Line 3 See the process discussed in the explanation provided for Part IV, Line 15a. Schedule J, Part I, Line 4 The organization participates in a non-governmental 457b deferred compensation plan for certain key employees - $0 in 2022. Any employer contributions to the plan would be included in reportable compensation. Country Music Association Board member 2144808 Event marketing grant and tickets 0 Monroe Carell Childrens Hospital at Vanderbilt Board member 100000 Event sponsorship 0 Ryman Auditorium Board member 49303 Ticket sales settlements 0 Tennessee Titans Board member 17500 Ticket purchases 0 Frist Art Museum Board member 4380 Ticket sales settlements 0 Chauhan LLC Board member 1500 Market-based Fee for services 0 Martins Barbeque LLC Board member 2790 Market-based fee for services 0 Renaissance Nashville Hotel Board member 1184 Arms-length hotel stay charges 0 Form 990, Part VI, Section B, Line 11b After completion of the annual CPA audit, the Form 990 is prepared internally by the professional accounting staff of the organization, utilizing current reference resources. The methodology used in the process has been reviewed by our CPA firm and other qualified consultants for completeness and reasonableness. The form is then made available for review by any board members that wish to review it. Form 990, Part VI, Section B, Line 12c The board-adopted Conflict of Interest Policy is reviewed annually with all board members and key staff. Each of these individuals completes a survey annually on which they are to disclose any situations that might give rise to any actual or perceived conflicts as defined by the Policy. These surveys are reviewed by leadership and key staff of the organization who are involved in reviewing all financial transactions of the organization. Form 990, Part VI, Section B, Line 15 The board of directors of the organization hires the CEO. This person is then reviewed annually by the Compensation Committee of the Board. In addition to performance against established measurements, the review includes an analysis of compensation. In making this analysis, the committee reviews comparable compensation data from multiple sources including national surveys, data reported on comparable DMO Form 990s, among other resources. Based the on performance and comparable industry data, the committee establishes the CEO's compensation for the coming year. The compensation of other key employees is established by the CEO, utilizing industry comparison data as well, within the guidelines established by the board-approved operating budget. Form 990, Part VI, Section C, Line 19 In general, other than as required by IRS regulations, the organization does not routinely make its governing documents and internal policies available to the general public. The organization does submit a copy of its annual audited financial statements to the Metropolitan Government of Nashville as required by contract. Music City Inc 500 11th Ave N Ste 650 Nashville TN 37203 342064764 Produces music related events for the general public TN 501(c)(3) Line 7 N/A 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 Music City Inc n 0 The reporting organization controls the related organization through Board member nomination and provides office space and minimal administrative function support required by the related organization, which has no staff of its own. Music City Inc o 0 The reporting organization provides volunteer administrative and event production services for the related organization, which has no staff of its own. The organization timely filed a Form 8868 Automatic Extension Application prior to the original due date of the return.