2024-05-09T15:35:38-05:00 2023-06-30 BDO USA 221 N WALL STREET SUITE 400 SPOKANE WA 99201 990 2022-07-01 953165255 Los Angeles Tourism & Convention Board % CAROLYN STEFFEN LOSA 2132362388 633 WEST 5TH ST STE 1800 Los Angeles CA 90071 Carolyn Steffen CFO 2132362384 2024-05-15 true Carolyn Steffen 999009999 Cindy J Janikowski P00165179 7149573200 2 2022 2023-04-26 12:10:37Z ADAM BURKE 633 WEST 5TH STREET SUITE 1800 LOS ANGELES CA 90071 54707666 false X www.discoverlosangeles.com X 1977 CA SEE SCHEDULE O 48 47 71 48 0 0 24654251 23444597 18018579 31223098 984 22620 331513 17351 43005327 54707666 0 0 0 0 10451118 16210214 0 0 0 26516325 34538138 36967443 50748352 6037884 3959314 24984197 34755733 13579918 18409954 11404279 16345779 X Advance the prosperity of L.A.'s visitor economy and the livelihoods that depend on it. As the official Destination Marketing Organization for the City of Los Angeles, conduct worldwide sales and marketing efforts focused on the meetings & conventions industry, individual leisure travelers and travel trade and consumer media. Represent more than 1,100 Member businesses from the area's hospitality and tourism community to promote Los Angeles as one of the world's preferred travel destinations. false false THROUGH SALES & MARKETING ACTIVITIES TO MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA, THE BOARD HELPED LOS ANGELES COUNTY GENERATE 46.25MM VISITORS IN 2022. WITH THE GOAL OF INCREASING HOTEL STAYS IN THE CITY OF LOS ANGELES, THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LOS ANGELES AREA HOTELS BOOK 29.4MM ROOM NIGHTS IN 2022. WITH THE GOAL OF DRIVING INCREASED INTERNATIONAL TRAFFIC TO LOS ANGELES INTERNATIONAL AIRPORT (LAX), THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING NON-U.S. MEETING PLANNERS, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LAX WELCOME OVER 65.9MM TRAVELERS IN 2022. false true false false false false false false false true false false false true true true false false true true false false false false false false false false true false false false false false false false false false false false true false false true 55 0 true 71 true false true UK CH AS false false false false false false X 48 47 false false false false false false false true true false false false true true true true true true false false CA X CAROLYN STEFFEN 2132362386 633 WEST 5TH STREET SUITE 1800 LOS ANGELES CA 90071 X Adam Burke President & CEO 25.0 25.0 X X 593303 0 52913 DONALD SKEOCH CHIEF MARKETING OFFICER 25.0 25.0 X 483490 0 31475 Darren Green Chief Sales officer 25.0 25.0 X 376175 0 29298 PATRICIA MACJENNETT Chief Stakeholders Officer 25.0 25.0 X 352480 0 27968 CAROLYN STEFFEN CHIEF FINANCIAL OFFICER 25.0 25.0 X 314299 0 24960 Kathryn Smits svp, global tourism developeme 25.0 25.0 X 276897 0 50375 ERINN WHITESIDE SVP, HUMAN RESOURCES 25.0 25.0 X 277756 0 30835 Bryan Churchill SVP, Hotel Sales 25.0 25.0 X 258965 0 20864 KATHLEEN BACKLEY MCADAMS SVP, CITYWIDES 50.0 0.0 X 254565 0 24226 William Karz VP, BRAND & DIGITAL MEDIA 25.0 25.0 X 240174 0 20032 Alan Rothenberg Board Chairman 1.0 0.25 X X 0 0 0 Carl Schuster Secretary-Treasurer 0.5 0.5 X X 0 0 0 Javier Cano Director 0.25 1.0 X 0 0 0 Grant Coonley Director 0.15 0.0 X 0 0 0 Peter Kwong Director 0.15 0.25 X 0 0 0 Jeffrey Rudolph Director 0.25 0.0 X 0 0 0 Bill Doak Director 0.15 0.0 X 0 0 0 Charles Bassett Director 0.25 0.0 X 0 0 0 James Holleran Director 0.15 0.0 X 0 0 0 Lori-Bettison Varga Director 0.25 0.0 X 0 0 0 Mark Beccaria Director 0.15 0.25 X 0 0 0 Mark Davis Director 0.15 0.0 X 0 0 0 Robert Alter Director 0.25 0.0 X 0 0 0 Scott Mills Director 0.15 0.25 X 0 0 0 Susan Feniger Director 0.15 0.0 X 0 0 0 Todd Goldstein Director 0.25 0.0 X 0 0 0 Tom Gilmore Director 0.25 0.0 X 0 0 0 Clay Andrews Director 0.25 0.0 X 0 0 0 CEDD MOSES DIRECTOR 0.15 0.0 X 0 0 0 DANNY KAHN DIRECTOR 0.15 0.0 X 0 0 0 JEFF HART DIRECTOR 0.15 0.0 X 0 0 0 LARRY FREEDMAN DIRECTOR 0.15 0.0 X 0 0 0 MARIANNE LOWENTHAL DIRECTOR 0.15 0.0 X 0 0 0 MARK EBERWEIN DIRECTOR 0.15 0.25 X 0 0 0 MICHAEL WASHINGTON DIRECTOR 0.15 0.0 X 0 0 0 VAUGHN DAVIS DIRECTOR 0.15 0.0 X 0 0 0 Althea Abdallah DIRECTOR 0.15 0.0 X 0 0 0 CHRIS HENRY DIRECTOR 0.15 0.0 X 0 0 0 CONNIE WANG DIRECTOR 0.15 0.0 X 0 0 0 DON JACINTO DIRECTOR 0.15 0.25 X 0 0 0 MISTYKA FLORES DIRECTOR 0.15 0.0 X 0 0 0 RACHEL MOORE DIRECTOR 0.15 0.0 X 0 0 0 SANDRA JACKSON-DUMONT DIRECTOR 0.15 0.0 X 0 0 0 Bill Kramer DIRECTOR 0.15 0.0 X 0 0 0 Bonnie Kirin-Perez Director 0.0 0.25 X 0 0 0 Adam Sydenham Director 0.15 0.0 X 0 0 0 Alexandra Valdes Director 0.32 0.0 X 0 0 0 Andrew Te Whaiti Director 0.15 0.0 X 0 0 0 Jason Foster Director 0.15 0.0 X 0 0 0 Leticia Rhi Buckley Director 0.15 0.0 X 0 0 0 Lilly Rocha Director 0.15 0.0 X 0 0 0 Maria Salinas Director 0.15 0.0 X 0 0 0 Richard Pink Director 0.15 0.0 X 0 0 0 Scott Santoro Director 0.15 0.0 X 0 0 0 Sheldon Duncan Director 0.15 0.0 X 0 0 0 Stephen Cheung Director 0.15 0.0 X 0 0 0 Jessica Lall Director (Outgoing) 0.15 0.0 X 0 0 0 Kyle Mabry Director (Outgoing) 0.15 0.0 X 0 0 0 Marisa Rokovitz Director (Outgoing) 0.15 0.0 X 0 0 0 Niles Harris Director (Outgoing) 0.15 0.0 X 0 0 0 Phillip Barnes Director (Outgoing) 0.15 0.0 X 0 0 0 3428104 0 312946 35 false true false MEDIAOCEAN LLC 120 S RIVERSIDE PLAZA SUITE 1900 CHICAGO IL 60606 ADVERTISING 1432030 Brand USA 1725 Eye Street NW Suite 800 WASHINGTON DC 20006 Advertising 2446000 Mistress Productions LLC dba Plus P 17575 Pacific Coast Hwy PACIFIC PALISADES CA 90272 ADVERTISING 718305 Digital Edge 14286 Beach Blvd PMB 19-342 JACKSONVILLE FL 32250 DIGITAL MARKETING 578147 Atlas Obscura 61 Greepoint Ave Suite 210 BROOKLYN NY 11222 PLANNING 443000 32 23444597 23444597 COOPERATIVE PROGRAMS 541890 1470406 1470406 LOS ANGELES WORLD AIRPORTS 541890 641146 641146 MEMBERSHIP DUES 541890 1074768 1074768 LOS ANGELES TOURISM MARKETING DISTRICT 900099 25046548 25046548 LATMD MARKETING RECOVERY PROGRAMMING 900099 2990230 2990230 31223098 22620 22620 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 MISCELLANEOUS REVENUE 541890 17351 17351 17351 54707666 31223098 39971 0 0 0 0 2528939 0 10828211 409441 1680809 762814 0 118472 512023 0 0 0 468937 28605740 463224 809919 0 1090604 367357 0 0 12072 0 324650 197269 DUES AND SUBSCRIPTIONS 337573 MAINTENANCE & REPAIRS 486133 TRAINING & DEVELOPMENT 611316 ALL OTHER EXPENSES 132849 50748352 4995129 9147688 6029976 7148399 0 0 12459247 13196814 0 0 0 0 0 0 0 0 497122 536924 2671352 2060987 800021 610365 0 0 0 0 0 0 0 0 202702 4115543 24984197 34755733 3625898 4753679 0 0 4764814 6157840 0 0 0 0 0 0 0 0 0 0 5189206 7498435 13579918 18409954 X -675996 -244423 12080275 16590202 11404279 16345779 24984197 34755733 X 3959314 982186 X X false true X true true true RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 672288 367201 305087 1010285 733118 277167 988779 960668 28111 610365 0 ACCRUED PENSION LIABILITY 1045809 LONG TERM DEFERRED COMP LIABILITY 277893 SHORT TERM CAPITAL LEASE OBLIG 89525 LONG TERM CAPITAL LEASE OBGLIG 116626 LONG TERM LATMD CONTRACT 804069 LONG TERM OPERATING LEASE LIABILITY 3728424 SHORT TERM OPERATING LEASE LIABILITY 715586 SHORT TERM LATMD CONTRACT 720503 7498435 X 54752402 44736 44736 54707666 54707666 50793088 44736 44736 50748352 50748352 SCHEDULE D PART X - INCOME TAXES The Organization (or "Board") is a tax-exempt organization under section 501c(6) of the Internal Revenue Code. The Board believes that all of its activities are exempt from Federal and State taxation. Therefore, no provision for income taxes has been presented nor was any tax paid. On August 31, 1979, the Board received a favorable ruling from the Internal Revenue Service as to its provisional exempt status. The Board applies GAAP rules regarding the accounting for uncertain income tax positions. The guidance prescribes a recognition threshold and measurement attribute for the recognition and measurement of tax positions taken or expected to be taken in income tax returns and also provides guidance on accounting for interest and penalties associated with tax positions. The Board will report interest and penalties, if any, in operating expenses. UNDER FASB ASC 740, INCOME TAXES, THE BOARD IS REQUIRED TO RECOGNIZE A LIABILITY FOR EACH UNCERTAIN TAX POSITION AT THE AMOUNT ESTIMATED TO BE REQUIRED TO SETTLE THE ISSUE. AS OF JUNE 30, 2023 AND 2022, THERE WERE NO LIABILITIES RECORDED FOR UNCERTAIN TAX POSITIONS. East Asia and the Pacific 5 7 Program Services SALES & MARKETING 1885985 Europe (Including Iceland and Greenland) 1 2 Program Services SALES & MARKETING 1144687 South Asia 1 2 Program Services SALES & MARKETING 206536 7 11 7 11 3237208 3237208 false false false false false false ACCOUNTING METHOD - SCHEDULE F PART I LINE 3 COLUMN (F) ACCOUNTING METHOD: ACCRUAL X X X X false false false Adam Burke President & CEO 424553 159200 9550 18300 34613 646216 Bryan Churchill SVP, Hotel Sales 210397 47702 866 12709 8155 279829 Kathryn Smits svp, global tourism developeme 221403 54628 866 15778 34597 327272 Darren Green Chief Sales officer 268283 96728 11164 16343 12955 405473 CAROLYN STEFFEN CHIEF FINANCIAL OFFICER 240271 72649 1379 18300 6660 339259 KATHLEEN BACKLEY MCADAMS SVP, CITYWIDES 207059 46318 1188 11357 12869 278791 ERINN WHITESIDE SVP, HUMAN RESOURCES 224630 52220 906 13773 17062 308591 William Karz VP, BRAND & DIGITAL MEDIA 201830 38072 272 12166 7866 260206 DONALD SKEOCH CHIEF MARKETING OFFICER 346626 135714 1150 18300 13175 514965 PATRICIA MACJENNETT Chief Stakeholders Officer 253313 88632 10535 27968 380448 FORM 990 PART XI LINE 9 - OTHER CHANGES IN NET ASSETS OR FUND DECREASE IN UNRESTRICTED NET ASSETS FOR PENSION LIABILITY IN ACCORDANCE WITH SFAS 158: 982,186 FORM 990 PART I Q. 1 - MISSION AND MOST SIGNIFICANT ACTIVITIES As the official Destination Marketing Organization for the City of Los Angeles, conduct worldwide sales and marketing efforts focused on the meetings & conventions industry, individual leisure travelers and travel trade and consumer media. FORM 990 PART VI SECTION B Q.12C - POLICIES THE ORGANIZATION'S CONFLICT OF INTEREST POLICY REQUIRES ANNUAL DISCLOSURE OF ACTUAL OR POTENTIAL CONFLICTS OF INTEREST, INCLUDING ALL TRANSACTIONS, FINANCIAL INTERESTS, CONTRACTS, OR POSITIONS, CONDUCTED OR HELD BY THE OFFICER, DIRECTOR, OR KEY EMPLOYEE OR IMMEDIATE MEMBER OF HIS/HER FAMILY, WITH ANY BUSINESSES, CORPORATIONS, PARTNERSHIPS, PROPRIETORSHIPS THAT CARRY OUT ANY BUSINESS ACTIVITIES WITH THE ORGANIZATION OR ANY OF ITS SUBSIDIARIES, INVESTEES, AFFILIATES OR OTHER PERSONS OR INSTITUTIONS IN ANY RELATED TO THE ORGANIZATION. FORM 990 PART VI SECTION B Q.15A - POLICIES The EO's Board of Directors has a formal Compensation Committee that annually reviews and approves the President/CEO's compensation. FORM 990 PART VI SECTION C Q.19 - DISCLOSURE FORM 990, THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. LA TOURISM MARKETING DISTRICT CORP 633 WEST 5TH STREET SUITE 1800 Los Angeles CA 90071 453080034 MARKETING CA 501(c)(6) N/A NA false false false false false false false false false false false false false false false false false false false false