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        <ExclusionAmt>11824</ExclusionAmt>
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      <TotalRevenueGrp>
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        <RelatedOrExemptFuncIncomeAmt>0</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>14480</ExclusionAmt>
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      <CompCurrentOfcrDirectorsGrp>
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      <OtherEmployeeBenefitsGrp>
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      <PayrollTaxesGrp>
        <TotalAmt>33680</TotalAmt>
      </PayrollTaxesGrp>
      <FeesForServicesAccountingGrp>
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      <FeesForServicesOtherGrp>
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      <AdvertisingGrp>
        <TotalAmt>649536</TotalAmt>
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      <OfficeExpensesGrp>
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      <InformationTechnologyGrp>
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      <TravelGrp>
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      <OtherExpensesGrp>
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        <EOYAmt>131255</EOYAmt>
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        <EOYAmt>205278</EOYAmt>
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        <EOYAmt>67453</EOYAmt>
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        <EOYAmt>574097</EOYAmt>
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        <EOYAmt>19273</EOYAmt>
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        <EOYAmt>1457</EOYAmt>
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        <EOYAmt>20730</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
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        <EOYAmt>553367</EOYAmt>
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        <EOYAmt>553367</EOYAmt>
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      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>794911</BOYAmt>
        <EOYAmt>574097</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>-148910</ReconcilationRevenueExpnssAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>0</FSAuditedInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleB documentId="RetDoc1234500001">
      <ContributorInformationGrp>
        <ContributorNum>RESTRICTED</ContributorNum>
        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorUSAddress>
        <TotalContributionsAmt>RESTRICTED</TotalContributionsAmt>
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        <Desc>WEBSITE</Desc>
        <BookValueAmt>65506</BookValueAmt>
      </OtherAssetsOrgGrp>
      <OtherAssetsOrgGrp>
        <Desc>LEASE DEPOSIT</Desc>
        <BookValueAmt>1947</BookValueAmt>
      </OtherAssetsOrgGrp>
      <TotalBookValueOtherAssetsAmt>67453</TotalBookValueOtherAssetsAmt>
      <OtherLiabilitiesOrgGrp>
        <Desc>SIMPLE IRA ACCRUED</Desc>
        <Amt>1457</Amt>
      </OtherLiabilitiesOrgGrp>
      <TotalLiabilityAmt>1457</TotalLiabilityAmt>
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    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>THE BYLAWS STATE THERE ARE MEMBERS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>FOLLOWING COMPLETION AND BEFORE SUBMISSION, THE EXECUTIVE COMMITTEE WILL REVIEW THE 990 DOCUMENTS TO CONFIRM ACCURACY FOR THE 2023 YEAR.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>BOARD MEMBERS AND EMPLOYEES ARE COVERED UNDER THIS POLICY. CONFLICTS ARE DETERMINED IF A DECISION IS MADE BY EITHER PARTY THAT WILL AFFECT THE BUSINESS OUTCOME OF TOURISM WALLA WALLA. THIS INCLUDES FINANCIAL, BUSINESS OR PERSONAL CONFLICTS. ANY AND ALL FINANCIAL OR BUSINESS CONFLICTS ARE REVIEWED. THE INDEPENDENT BOARD MEMBERS DECIDE IF THERE IS A CONFLICT OF INTEREST AND REVIEW THE CONFLICT. BOARD MEMBERS WHO MAY HAVE A CONFLICT CANNOT DISCUSS AND VOTE ON THE OUTCOME OF THE PROPOSAL OR THE RELATIONSHIP IN QUESTION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15A</FormAndLineReferenceDesc>
        <ExplanationTxt>FOR EXECUTIVE DIRECTOR COMPENSATION THE BOARD LOOKS AT THE PREVIOUS YEAR AS WELL AS OTHER EXECUTIVE DIRECTOR POSITIONS FOR SIMILARLY SIZED DESTINATION MARKETING ORGANIZATIONS (COMPARABLE ORGANIZATIONS) AS COMPARISON TO SET APPROPRIATE SALARY. LAST COMPENSATION REVIEW WAS DURING 2023.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE MADE PUBLIC THROUGH DOCUMENT SHARE WITH THE EX-OFFICIO CITY REPRESENTATIVE, WHO STORES THE DOCUMENTS ON BEHALF OF THE CITY AND ARE AVAILABLE THROUGH PUBLIC FILE REQUEST PROCESS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>THE NUMBER OF VOLUNTEERS IS THE UNCOMPENSATED DIRECTORS, INCLUDING TWO NON-VOTING, EX OFFICIO DIRECTORS.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>