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        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>HONORABLE JAMES F KENNEY</PersonNm>
        <TitleTxt>BOARD MEMBER</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>OBRA KERNODLE</PersonNm>
        <TitleTxt>BOARD MEMBER</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>KEVIN MURNANE</PersonNm>
        <TitleTxt>BOARD MEMBER</TitleTxt>
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        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>BRET PERKINS</PersonNm>
        <TitleTxt>BOARD MEMBER</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>TONY SORRENTINO</PersonNm>
        <TitleTxt>BOARD MEMBER</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>RICHARD W VAGUE</PersonNm>
        <TitleTxt>BOARD MEMBER</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <TotalReportableCompFromOrgAmt>1055793</TotalReportableCompFromOrgAmt>
      <TotReportableCompRltdOrgAmt>0</TotReportableCompRltdOrgAmt>
      <TotalOtherCompensationAmt>135915</TotalOtherCompensationAmt>
      <IndivRcvdGreaterThan100KCnt>5</IndivRcvdGreaterThan100KCnt>
      <FormerOfcrEmployeesListedInd>0</FormerOfcrEmployeesListedInd>
      <TotalCompGreaterThan150KInd>1</TotalCompGreaterThan150KInd>
      <CompensationFromOtherSrcsInd>0</CompensationFromOtherSrcsInd>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>US INTERNATIONAL MEDIA LLC</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>3415 S SEPULVEDA BLVD 8TH FLOOR</AddressLine1Txt>
            <CityNm>LOS ANGELES</CityNm>
            <StateAbbreviationCd>CA</StateAbbreviationCd>
            <ZIPCd>90034</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>MEDIA BUYING SERVICE</ServicesDesc>
        <CompensationAmt>4320661</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>CASHMAN &amp; ASSOCIATES</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>232 N 2ND ST</AddressLine1Txt>
            <CityNm>PHILADELPHIA</CityNm>
            <StateAbbreviationCd>PA</StateAbbreviationCd>
            <ZIPCd>19106</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>PUBLIC RELATIONS</ServicesDesc>
        <CompensationAmt>256321</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>PHILADELPHIA TRIBUNE</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>520 SOUTH 16TH STREET</AddressLine1Txt>
            <CityNm>PHILADELPHIA</CityNm>
            <StateAbbreviationCd>PA</StateAbbreviationCd>
            <ZIPCd>19146</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>ADVERTISING SERVICES</ServicesDesc>
        <CompensationAmt>180893</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>VAULT COMMUNICATIONS</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>610 W GERMANTOWN PIKE SUITE 160</AddressLine1Txt>
            <CityNm>PLYMOUTH MEETING</CityNm>
            <StateAbbreviationCd>PA</StateAbbreviationCd>
            <ZIPCd>19462</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>CREATIVE SERVICES</ServicesDesc>
        <CompensationAmt>180290</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>IPSOS</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>301 MERRITT</AddressLine1Txt>
            <CityNm>NORWALD</CityNm>
            <StateAbbreviationCd>CT</StateAbbreviationCd>
            <ZIPCd>06851</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>DESTINATION AND TRAVELER RESEARCH</ServicesDesc>
        <CompensationAmt>112100</CompensationAmt>
      </ContractorCompensationGrp>
      <CntrctRcvdGreaterThan100KCnt>5</CntrctRcvdGreaterThan100KCnt>
      <GovernmentGrantsAmt>18438626</GovernmentGrantsAmt>
      <AllOtherContributionsAmt>170000</AllOtherContributionsAmt>
      <TotalContributionsAmt>18608626</TotalContributionsAmt>
      <ProgramServiceRevenueGrp>
        <Desc>SPONSORSHIP REVENUE</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>321914</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>321914</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>JOINT MARKETING REVENUE</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>121000</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>121000</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>PARTICIPATION AND OTHER FEES</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>4906</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>4906</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <TotalProgramServiceRevenueAmt>447820</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>356095</TotalRevenueColumnAmt>
        <ExclusionAmt>356095</ExclusionAmt>
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      <RoyaltiesRevenueGrp>
        <TotalRevenueColumnAmt>51</TotalRevenueColumnAmt>
        <ExclusionAmt>51</ExclusionAmt>
      </RoyaltiesRevenueGrp>
      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>19412592</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>447820</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>356146</ExclusionAmt>
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      <CompCurrentOfcrDirectorsGrp>
        <TotalAmt>1113175</TotalAmt>
        <ProgramServicesAmt>745318</ProgramServicesAmt>
        <ManagementAndGeneralAmt>361628</ManagementAndGeneralAmt>
        <FundraisingAmt>6229</FundraisingAmt>
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      <OtherSalariesAndWagesGrp>
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        <ProgramServicesAmt>2018585</ProgramServicesAmt>
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      <OtherEmployeeBenefitsGrp>
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        <ProgramServicesAmt>214690</ProgramServicesAmt>
        <ManagementAndGeneralAmt>137747</ManagementAndGeneralAmt>
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      <PayrollTaxesGrp>
        <TotalAmt>291445</TotalAmt>
        <ProgramServicesAmt>201496</ProgramServicesAmt>
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        <FundraisingAmt>824</FundraisingAmt>
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      <FeesForServicesLegalGrp>
        <TotalAmt>68100</TotalAmt>
        <ManagementAndGeneralAmt>68100</ManagementAndGeneralAmt>
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      <FeesForServicesAccountingGrp>
        <TotalAmt>70315</TotalAmt>
        <ManagementAndGeneralAmt>70315</ManagementAndGeneralAmt>
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      <FeesForServicesLobbyingGrp>
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        <FundraisingAmt>147302</FundraisingAmt>
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      <FeesForSrvcInvstMgmntFeesGrp>
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        <ManagementAndGeneralAmt>37850</ManagementAndGeneralAmt>
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      <FeesForServicesOtherGrp>
        <TotalAmt>1191468</TotalAmt>
        <ProgramServicesAmt>1073398</ProgramServicesAmt>
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      <AdvertisingGrp>
        <TotalAmt>5790875</TotalAmt>
        <ProgramServicesAmt>5790875</ProgramServicesAmt>
      </AdvertisingGrp>
      <OfficeExpensesGrp>
        <TotalAmt>187389</TotalAmt>
        <ProgramServicesAmt>119208</ProgramServicesAmt>
        <ManagementAndGeneralAmt>67548</ManagementAndGeneralAmt>
        <FundraisingAmt>633</FundraisingAmt>
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      <InformationTechnologyGrp>
        <TotalAmt>110949</TotalAmt>
        <ProgramServicesAmt>43268</ProgramServicesAmt>
        <ManagementAndGeneralAmt>67681</ManagementAndGeneralAmt>
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      <OccupancyGrp>
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        <ProgramServicesAmt>179166</ProgramServicesAmt>
        <ManagementAndGeneralAmt>153289</ManagementAndGeneralAmt>
        <FundraisingAmt>5342</FundraisingAmt>
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      <TravelGrp>
        <TotalAmt>136175</TotalAmt>
        <ProgramServicesAmt>88832</ProgramServicesAmt>
        <ManagementAndGeneralAmt>45929</ManagementAndGeneralAmt>
        <FundraisingAmt>1414</FundraisingAmt>
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      <ConferencesMeetingsGrp>
        <TotalAmt>1459449</TotalAmt>
        <ProgramServicesAmt>1435157</ProgramServicesAmt>
        <ManagementAndGeneralAmt>23405</ManagementAndGeneralAmt>
        <FundraisingAmt>887</FundraisingAmt>
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      <InterestGrp>
        <TotalAmt>40671</TotalAmt>
        <ManagementAndGeneralAmt>40671</ManagementAndGeneralAmt>
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      <DepreciationDepletionGrp>
        <TotalAmt>84312</TotalAmt>
        <ProgramServicesAmt>67937</ProgramServicesAmt>
        <ManagementAndGeneralAmt>14350</ManagementAndGeneralAmt>
        <FundraisingAmt>2025</FundraisingAmt>
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      <InsuranceGrp>
        <TotalAmt>31769</TotalAmt>
        <ProgramServicesAmt>25574</ProgramServicesAmt>
        <ManagementAndGeneralAmt>5433</ManagementAndGeneralAmt>
        <FundraisingAmt>762</FundraisingAmt>
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      <OtherExpensesGrp>
        <Desc>RESEARCH EXPENSE</Desc>
        <TotalAmt>548016</TotalAmt>
        <ProgramServicesAmt>548016</ProgramServicesAmt>
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      <OtherExpensesGrp>
        <Desc>OTHER MARKETING</Desc>
        <TotalAmt>385907</TotalAmt>
        <ProgramServicesAmt>378320</ProgramServicesAmt>
        <ManagementAndGeneralAmt>7474</ManagementAndGeneralAmt>
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      <OtherExpensesGrp>
        <Desc>AGENCY FEES</Desc>
        <TotalAmt>331829</TotalAmt>
        <ProgramServicesAmt>331359</ProgramServicesAmt>
        <ManagementAndGeneralAmt>470</ManagementAndGeneralAmt>
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      <OtherExpensesGrp>
        <Desc>DUES AND REGISTRATIONS</Desc>
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        <ProgramServicesAmt>276808</ProgramServicesAmt>
        <ManagementAndGeneralAmt>12681</ManagementAndGeneralAmt>
        <FundraisingAmt>1219</FundraisingAmt>
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      <AllOtherExpensesGrp>
        <TotalAmt>190910</TotalAmt>
        <ProgramServicesAmt>190090</ProgramServicesAmt>
        <ManagementAndGeneralAmt>820</ManagementAndGeneralAmt>
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      <TotalFunctionalExpensesGrp>
        <TotalAmt>16183653</TotalAmt>
        <ProgramServicesAmt>13728097</ProgramServicesAmt>
        <ManagementAndGeneralAmt>2269846</ManagementAndGeneralAmt>
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      <SavingsAndTempCashInvstGrp>
        <BOYAmt>6121430</BOYAmt>
        <EOYAmt>5211318</EOYAmt>
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      <PledgesAndGrantsReceivableGrp>
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        <EOYAmt>125000</EOYAmt>
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      <AccountsReceivableGrp>
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        <EOYAmt>1196645</EOYAmt>
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      <PrepaidExpensesDefrdChargesGrp>
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        <EOYAmt>60749</EOYAmt>
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      <LandBldgEquipAccumDeprecAmt>709698</LandBldgEquipAccumDeprecAmt>
      <LandBldgEquipBasisNetGrp>
        <BOYAmt>87540</BOYAmt>
        <EOYAmt>898620</EOYAmt>
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      <InvestmentsPubTradedSecGrp>
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        <EOYAmt>6357500</EOYAmt>
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        <EOYAmt>1337484</EOYAmt>
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      <TotalAssetsGrp>
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        <EOYAmt>1463665</EOYAmt>
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      <OtherLiabilitiesGrp>
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        <EOYAmt>2270344</EOYAmt>
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      <TotalLiabilitiesGrp>
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        <EOYAmt>3734009</EOYAmt>
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      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
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        <EOYAmt>11078307</EOYAmt>
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      <DonorRestrictionNetAssetsGrp>
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        <EOYAmt>375000</EOYAmt>
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      <TotalNetAssetsFundBalanceGrp>
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      <TotLiabNetAssetsFundBalanceGrp>
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        <EOYAmt>15187316</EOYAmt>
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      <NetUnrlzdGainsLossesInvstAmt>441268</NetUnrlzdGainsLossesInvstAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>1</FSAuditedInd>
      <FSAuditedBasisGrp>
        <SeparateBasisFinclStmtInd>X</SeparateBasisFinclStmtInd>
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      <AuditCommitteeInd>1</AuditCommitteeInd>
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      <PublicSupportPY170Pct>0.93530</PublicSupportPY170Pct>
      <ThirtyThrPctSuprtTestsCY170Ind>X</ThirtyThrPctSuprtTestsCY170Ind>
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    <IRS990ScheduleB documentId="RetDoc1234500001">
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        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
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          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorUSAddress>
        <TotalContributionsAmt>RESTRICTED</TotalContributionsAmt>
      </ContributorInformationGrp>
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      <PaidStaffOrManagementInd>0</PaidStaffOrManagementInd>
      <MediaAdvertisementsInd>0</MediaAdvertisementsInd>
      <MailingsMembersInd>0</MailingsMembersInd>
      <PublicationsOrBroadcastInd>0</PublicationsOrBroadcastInd>
      <GrantsOtherOrganizationsInd>0</GrantsOtherOrganizationsInd>
      <DirectContactLegislatorsInd>1</DirectContactLegislatorsInd>
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      <RalliesDemonstrationsInd>0</RalliesDemonstrationsInd>
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      <NotDescribedSection501c3Ind>0</NotDescribedSection501c3Ind>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, SCH. C, PART II-B, LINE 1G</FormAndLineReferenceDesc>
        <ExplanationTxt>LOBBYING ACTIVITIES INCLUDE MONITORING, COORDINATING AND COMMUNICATING REGARDING TOURISM/HOSPITALITY INDUSTRY ISSUES RELATED TO GOVERNMENT GENERAL OPERATING BUDGETS; LEGISLATION; REQUESTS FOR ADDITIONAL FUNDING FOR THE SECTOR; STRATEGIES AND APPROPRIATION REQUESTS TO LEGISLATORS; ANNUAL TOURISM/HOSPITALITY INDUSTRY RECEPTION; MEETINGS WITH LEGISLATORS AND STAFF.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleC>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <LeaseholdImprovementsGrp>
        <OtherCostOrOtherBasisAmt>714771</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>26692</DepreciationAmt>
        <BookValueAmt>688079</BookValueAmt>
      </LeaseholdImprovementsGrp>
      <EquipmentGrp>
        <OtherCostOrOtherBasisAmt>418297</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>207756</DepreciationAmt>
        <BookValueAmt>210541</BookValueAmt>
      </EquipmentGrp>
      <OtherLandBuildingsGrp>
        <OtherCostOrOtherBasisAmt>475250</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>475250</DepreciationAmt>
        <BookValueAmt>0</BookValueAmt>
      </OtherLandBuildingsGrp>
      <TotalBookValueLandBuildingsAmt>898620</TotalBookValueLandBuildingsAmt>
      <OtherAssetsOrgGrp>
        <Desc>RENT DEPOSIT</Desc>
        <BookValueAmt>65593</BookValueAmt>
      </OtherAssetsOrgGrp>
      <OtherAssetsOrgGrp>
        <Desc>RIGHT OF USE ASSET</Desc>
        <BookValueAmt>1271891</BookValueAmt>
      </OtherAssetsOrgGrp>
      <TotalBookValueOtherAssetsAmt>1337484</TotalBookValueOtherAssetsAmt>
      <OtherLiabilitiesOrgGrp>
        <Desc>LOANS PAYABLE</Desc>
        <Amt>336948</Amt>
      </OtherLiabilitiesOrgGrp>
      <OtherLiabilitiesOrgGrp>
        <Desc>OPERATING LEASE LIABILITIES</Desc>
        <Amt>1933396</Amt>
      </OtherLiabilitiesOrgGrp>
      <TotalLiabilityAmt>2270344</TotalLiabilityAmt>
      <FootnoteTextInd>X</FootnoteTextInd>
      <TotalRevEtcAuditedFinclStmtAmt>20293809</TotalRevEtcAuditedFinclStmtAmt>
      <NetUnrealizedGainsInvstAmt>441268</NetUnrealizedGainsInvstAmt>
      <DonatedServicesAndUseFcltsAmt>477799</DonatedServicesAndUseFcltsAmt>
      <RevenueNotReportedAmt>919067</RevenueNotReportedAmt>
      <RevenueSubtotalAmt>19374742</RevenueSubtotalAmt>
      <InvestmentExpensesNotIncldAmt>37850</InvestmentExpensesNotIncldAmt>
      <RevenueNotReportedFinclStmtAmt>37850</RevenueNotReportedFinclStmtAmt>
      <TotalRevenuePerForm990Amt>19412592</TotalRevenuePerForm990Amt>
      <TotExpnsEtcAuditedFinclStmtAmt>16623602</TotExpnsEtcAuditedFinclStmtAmt>
      <DonatedServicesUseFcltsAmt>477799</DonatedServicesUseFcltsAmt>
      <ExpensesNotReportedAmt>477799</ExpensesNotReportedAmt>
      <ExpensesSubtotalAmt>16145803</ExpensesSubtotalAmt>
      <InvestmentExpensesNotIncld2Amt>37850</InvestmentExpensesNotIncld2Amt>
      <ExpensesNotRptFinclStmtAmt>37850</ExpensesNotRptFinclStmtAmt>
      <TotalExpensesPerForm990Amt>16183653</TotalExpensesPerForm990Amt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>THE INTERNAL REVENUE SERVICE HAS CLASSIFIED VISIT PHILADELPHIA AS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(3) OF THE UNITED STATES INTERNAL REVENUE CODE.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <ClubDuesOrFeesInd>X</ClubDuesOrFeesInd>
      <WrittenPolicyRefTAndEExpnssInd>1</WrittenPolicyRefTAndEExpnssInd>
      <SubstantiationRequiredInd>1</SubstantiationRequiredInd>
      <CompensationCommitteeInd>X</CompensationCommitteeInd>
      <IndependentConsultantInd>X</IndependentConsultantInd>
      <Form990OfOtherOrganizationsInd>X</Form990OfOtherOrganizationsInd>
      <CompensationSurveyInd>X</CompensationSurveyInd>
      <BoardOrCommitteeApprovalInd>X</BoardOrCommitteeApprovalInd>
      <SeverancePaymentInd>0</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>0</SupplementalNonqualRtrPlanInd>
      <EquityBasedCompArrngmInd>0</EquityBasedCompArrngmInd>
      <CompBasedOnRevenueOfFlngOrgInd>0</CompBasedOnRevenueOfFlngOrgInd>
      <CompBsdOnRevRelatedOrgsInd>0</CompBsdOnRevRelatedOrgsInd>
      <CompBsdNetEarnsFlngOrgInd>0</CompBsdNetEarnsFlngOrgInd>
      <CompBsdNetEarnsRltdOrgsInd>0</CompBsdNetEarnsRltdOrgsInd>
      <AnyNonFixedPaymentsInd>1</AnyNonFixedPaymentsInd>
      <InitialContractExceptionInd>0</InitialContractExceptionInd>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>ANGELA VAL</PersonNm>
        <TitleTxt>PRESIDENT &amp; CEO (FROM JUNE)</TitleTxt>
        <BaseCompensationFilingOrgAmt>163684</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>10000</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>230</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>4691</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>12228</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>190833</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>NEIL FRAUENGLASS</PersonNm>
        <TitleTxt>CHIEF MARKETING OFFICER</TitleTxt>
        <BaseCompensationFilingOrgAmt>243986</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>13000</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>180</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>15396</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>28412</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>300974</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>RACHEL FERGUSON</PersonNm>
        <TitleTxt>CHIEF INNOVATION &amp; GLOBAL OFFICER (T</TitleTxt>
        <BaseCompensationFilingOrgAmt>227994</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>3000</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>120</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>9158</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>32006</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>272278</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>TRINO BOIX</PersonNm>
        <TitleTxt>CHIEF OPERATING OFFICER</TitleTxt>
        <BaseCompensationFilingOrgAmt>156085</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>4000</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>513</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>6373</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>1347</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>168318</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>MICHAEL NEWMUIS</PersonNm>
        <TitleTxt>CHIEF OF EXTERNAL AFFAIRS (THRU MARC</TitleTxt>
        <BaseCompensationFilingOrgAmt>155585</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>3500</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>120</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>5560</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>10351</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>175116</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 1A</FormAndLineReferenceDesc>
        <ExplanationTxt>MONTHLY CLUB DUES PAID TO THE FITLER CLUB FOR MICHAEL NEWMIUS - TOTALLED $1,050</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 1B</FormAndLineReferenceDesc>
        <ExplanationTxt>THIS TYPE OF MEMBERSHIP IS WITH BOARD APPROVAL ONLY AND ON A VERY LIMITED BASIS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 7</FormAndLineReferenceDesc>
        <ExplanationTxt>SCHEDULE J, PART II, COLUMN (B)(II) REPORTS DISCRETIONARY INCENTIVE AMOUNTS THAT WERE APPROVED BY THE BOARD BASED UPON PERFORMANCEE.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleL documentId="RetDoc1042800001">
      <BusTrInvolveInterestedPrsnGrp>
        <NameOfInterested>
          <PersonNm>ROBERT BOGLE</PersonNm>
        </NameOfInterested>
        <RelationshipDescriptionTxt>SEE SUPPLEMENTAL INFORMATION BELOW.</RelationshipDescriptionTxt>
        <TransactionAmt>336925</TransactionAmt>
        <TransactionDesc>THE ORGANIZATION PURCHASES ADVERTISING IN THE PHILADELPHIA TRIBUNE AND IN THE SOJOURNER: AN AFRICAN AMERICAN VISITORS GUIDE TO PHILADELPHIA, A PUBLICATION OF THE PHILADELPHIA TRIBUNE.</TransactionDesc>
        <SharingOfRevenuesInd>0</SharingOfRevenuesInd>
      </BusTrInvolveInterestedPrsnGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>SCHEDULE L, PART IV, BUSINESS TRANSACTIONS INVOLVING INTERESTED PERSONS:</FormAndLineReferenceDesc>
        <ExplanationTxt>(B) RELATIONSHIP BETWEEN THE INTERESTED PERSON AND THE ORGANIZATION: ROBERT BOGLE IS VICE-CHAIR OF THE BOARD OF DIRECTORS OF THE ORGANIZATION AND CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER OF THE PHILADELPHIA TRIBUNE, A NEWSPAPER SERVING THE GREATER PHILADELPHIA REGION.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleL>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE COMPLETED FORM 990 IS PROVIDED TO THE BOARD OF DIRECTORS SUFFICIENTLY IN ADVANCE OF THE FILING DEADLINE TO ENABLE A DETAILED AND CONSCIENTIOUS REVIEW BY ALL MEMBERS OF THE BOARD. ALL MEMBERS OF THE BOARD OF DIRECTORS WILL BE INVITED TO REVIEW THE COMPLETED FORM 990 IN ADVANCE OF THE FILING DEADLINE. ALL QUESTIONS, CONCERNS, ETC. OF THE MEMBERS OF THE BOARD OF DIRECTORS WILL BE ADDRESSED BY THE CHIEF FINANCIAL OFFICER (OR CHIEF EXECUTIVE OFFICER) AND INCORPORATED INTO THE FORM 990 AS APPROPRIATE. THE CORPORATION WILL FILE THE FINAL FORM 990 AS REQUIRED.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>ALL OFFICERS, DIRECTORS, AND KEY EMPLOYEES ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST DISCLOSURE ANNUALLY. DISCLOSURES ARE REVIEWED BY MANAGEMENT AND ANY NEW POTENTIAL CONFLICTS (NOT PREVIOUSLY REVIEWED) WOULD BE TURNED OVER TO THE GOVERNANCE COMMITTEE FOR A DETERMINATION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15</FormAndLineReferenceDesc>
        <ExplanationTxt>THE PROCESS FOR DETERMINING COMPENSATION FOR THE CEO INCLUDES THE FOLLOWING: THE COMPENSATION COMMITTEE (THE COMMITTEE) HAS ESTABLISHED AND ASSURES ADHERENCE TO A COMPENSATION PHILOSOPHY THAT REFLECTS THE CHARITABLE MISSION OF THE ORGANIZATION. THE COMMITTEE REVIEWS AND APPROVES EXECUTIVE COMPENSATION IN A MANNER THAT QUALIFIES FOR THE REBUTTABLE PRESUMPTION OF REASONABLENESS UNDER THE INTERMEDIATE SANCTIONS RULES. THE COMMITTEE ASSURES THAT AN ANNUAL EVALUATION OF THE CEO'S PERFORMANCE IS COMPLETED IN REFERENCE TO THE SPECIFIC GOALS AND OBJECTIVES SET BY THE CEO EACH YEAR. THE COMMITTEE ENSURES THAT THE TERMS OF THE CEO'S COMPENSATION AND DUTIES ARE MEMORIALIZED IN AN EMPLOYMENT CONTRACT. IN DETERMINING COMPENSATION, THE COMMITTEE TAKES INTO CONSIDERATION: -ALL FORMS OF COMPENSATION, BOTH DIRECT AND INDIRECT, INCLUDING FRINGE BENEFITS -THE INCOME AND ASSETS OF THE CORPORATION -THE IMPACT OF THE INDIVIDUAL'S SERVICES, RESPONSIBILITIES, DUTIES AND VISION IN FURTHERING THE CORPORATION'S GOALS AND PURPOSES -THE INDIVIDUAL'S QUALIFICATIONS TO FULFILL THE RESPONSIBILITIES OF THE POSITION, INCLUDING EDUCATION AND EXPERIENCE -THE TIME THE INDIVIDUAL IS EXPECTED TO DEVOTE TO HIS/HER DUTIES -THE RESULTS OF THE ANNUAL PERFORMANCE EVALUATION -THE CORPORATE GOALS AND OBJECTIVES RELEVANT TO THE COMPENSATION OF THE CEO -ANY OTHER REASONABLE CRITERIA THE COMMITTEE OBTAINS COMPARABLE COMPENSATION INFORMATION, INCLUDING OFFERS RECEIVED BY THE EMPLOYEE FROM OTHER ORGANIZATIONS, SALARY SURVEYS, AND COMPENSATION PAID BY SIMILAR ORGANIZATIONS FOR LIKE POSITIONS. THE COMMITTEE WILL REVIEW AND APPROVE ALL INCENTIVE COMPENSATION ARRANGEMENTS, PROVIDED THAT ANY INCENTIVE ARRANGEMENT REWARDS PERFORMANCE OR ACCOMPLISHMENT OF SPECIFIC MEASURABLE OBJECTIVES THAT FURTHER THE ORGANIZATION'S CHARITABLE PURPOSE, THERE IS A CAP ON THE AMOUNT OF COMPENSATION THAT MAY BE EARNED UNDER SUCH AN ARRANGEMENT AND THE ARRANGEMENT DOES NOT RESULT IN UNWARRANTED PRIVATE BENEFITS. THE COMMITTEE WILL REVIEW THE RECOMMENDATIONS MADE BY THE CEO WITH REGARDS TO COMPENSATION OF THE OTHER OFFICERS OF THE CORPORATION AND ALL EMPLOYEES WHO RECEIVE MORE THAN $100,000 IN SALARY FROM THE CORPORATION. PERIODICALLY, THE ORGANIZATION ENGAGES A THIRD PARTY COMPENSATION CONSULTANT TO BENCHMARK SALARIES.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE CONFLICT OF INTEREST POLICY AND GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>
