2024-05-24T13:37:16-05:00 2023-12-31 205556145 FRAZEE IVY DAVIS PLC 5100 POPLAR AVE STE 1400 MEMPHIS TN 381371499 990 2023-01-01 371831645 MEMPHIS BRAND OFFICE MEMP 9018050151 PO BOX 41708 MEMPHIS TN 38174 DAVID J FRENCH PRESIDENT 9018050151 2024-05-23 1 DAVID FRENCH XXX-XX-XXXX 1 J SLATER SMITHERS CPA P00281055 9016851040 2024-05-23 2 AAL1 IAL1 2023 2023-04-26 12:10:37Z DAVID J FRENCH PO BOX 41708 MEMPHIS TN 38174 1746546 0 X WWW.MEMPHISBRAND.ORG X 2016 TN MEMPHIS BRAND EMBRACES THE POWER OF CATALYTIC POSITIVE CHANGE THAT EXISTS AT THE INTERSECTION OF MISSION AND MARKETING. THROUGH OUR EFFORTS, WE ARE GENERATING MASSIVE VISIBILITY, ENERGY, AND INVESTMENT INTO OUR COMMUNITY, POSITIVELY IMPACTING ISSUES AND ECOSYSTEMS INCLUDING ECONOMIC DEVELOPMENT, TALENT RECRUITMENT, TOURISM AND CIVIC PRIDE. 15 13 4 0 0 0 679429 1250200 530306 496346 0 0 0 0 1209735 1746546 0 0 0 0 636190 582567 0 0 29128 1031946 733026 1668136 1315593 -458401 430953 494697 930944 47489 52783 447208 878161 X MEMPHIS BRAND EMBRACES THE POWER OF CATALYTIC POSITIVE CHANGE THAT EXISTS AT THE INTERSECTION OF MISSION AND MARKETING. THROUGH OUR EFFORTS, WE ARE GENERATING MASSIVE VISIBILITY, ENERGY, AND INVESTMENT INTO OUR COMMUNITY, POSITIVELY IMPACTING ISSUES AND ECOSYSTEMS INCLUDING ECONOMIC DEVELOPMENT, TALENT RECRUITMENT, TOURISM AND CIVIC PRIDE. 0 0 1111873 496346 MEMPHIS BRAND INITIATIVE IS AN ORGANIZATION WITH A GOAL OF ELEVATING THE MEMPHIS/SHELBY COUNTY'S GLOBAL REPUTATION BY DEFINING THE AUTHENTIC AND ESSENTIAL BRAND IDENTITY AND COMMUNICATING IT IN A NEWLY STRATEGIC AND COORDINATED WAY. OBJECTIVES ARE TO RECRUIT AND RETAIN TALENT, TOURISTS AND BUSINESSES AND STRENGTHEN CIVIC PRIDE AMONG MEMPHIANS. 1111873 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 17 0 1 4 1 0 0 0 0 0 0 0 0 0 0 0 0 X 15 13 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 1 0 0 TN X THE ORGANIZATION 9018050151 PO BOX 41708 MEMPHIS TN 38174 EKUNDAYO BANDELE BOARD CO-CHAIR 0.50 X X 0 0 0 EMILY CALLAHAN BOARD CHAIR 0.50 X X 0 0 0 MAURICIO CALVO ADVISOR 0.50 X X 0 0 0 SPENCE WILSON JR TREASURER 0.50 X X 0 0 0 BLAIR TAYLOR SECRETARY 0.50 X X 0 0 0 BEVERLY ROBERTSON DIRECTOR 0.50 X 0 0 0 JASON WEXLER DIRECTOR 0.50 X 0 0 0 JENNY ROBERTSON DIRECTOR 0.50 X 0 0 0 JIM STRICKLAND DIRECTOR 0.50 X 0 0 0 JOHN CARROLL DIRECTOR 0.50 X 0 0 0 KEVIN KANE DIRECTOR 0.50 X 0 0 0 LEE HARRIS DIRECTOR 0.50 X 0 0 0 PAUL YOUNG DIRECTOR 0.50 X 0 0 0 TED TOWNSEND DIRECTOR 0.50 X 0 0 0 DAVID J FRENCH PRESIDENT 40.00 X 274166 0 18347 274166 0 18347 1 0 1 0 STORIA AGENCY LLC 8605 SANTA MONICA BLVD PMB 36522 WEST HOLLYWOOD CA 90069 MARKETING 165000 KAT JOHNSON COMMUNICATIONS 2616 PATRICK ST SE ATLANTA GA 30317 COMMUNICATIONS 119163 2 1250200 1250200 PROGRAM SERVICES 541800 496346 496346 496346 1746546 496346 0 0 X 274166 274166 214239 67718 122101 24420 21637 15146 5409 1082 72525 50768 18131 3626 23938 2394 21544 397009 397009 175523 175523 3851 2888 963 1923 1923 4675 3506 1169 3180 2385 795 8771 6578 2193 PRODUCTION EXPENSES 29643 29643 COMMUNICATIONS 25075 25075 PARTNERSHIP ACTIVATION 21600 21600 DUES AND SUBSCRIPTIONS 20733 20733 17105 14818 2287 1315593 1111873 174592 29128 384936 524363 100000 400000 30617 24036 9761 6581 494697 930944 47489 52783 47489 52783 X 347208 478161 100000 400000 447208 878161 494697 930944 430953 0 X X 0 1 X 1 0 X 1984864 1234880 1373328 679429 1250200 6522701 1984864 1234880 1373328 679429 1250200 6522701 6522701 375000 740000 295000 750200 2160200 8682901 0.75120 1.00000 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 30617 24036 6581 6581 2230638 484092 484092 1746546 0 1746546 1799685 484092 484092 1315593 0 1315593 X 0 0 0 0 0 0 0 0 0 DAVID J FRENCH PRESIDENT 274166 0 0 0 0 0 11000 0 7347 0 292513 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE PRESIDENT WILL REVIEW THE FORM 990 BEFORE FILING. FORM 990, PART VI, SECTION B, LINE 15A OFFICER COMPENSATION IS APPROVED BY THE BOARD. FORM 990, PART VI, SECTION C, LINE 19 UPON REQUEST FORM 990, PART IX, LINE 11G OTHER FEES: PROGRAM SERVICE EXPENSES 397,009. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 397,009. FORM 990, PART XII, LINE 2C THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.