2024-05-15T13:57:05-05:00 2023-06-30 873231666 PKF O'CONNOR DAVIES ADVISORY LLC 500 MAMARONECK AVENUE SUITE 301 HARRISON NY 105281633 990 2022-07-01 130417693 THE ADVERTISING COUNCIL INC ADVE 2129221500 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 KENNETH M KROLL CHIEF FINANCIAL OFFICER 2129221500 2024-05-15 1 KENNETH KROLL XXX-XX-XXXX 1 GARRETT M HIGGINS P00543209 9143818900 2024-05-14 3 AAL1 IAL1 2022 2023-04-26 12:10:37Z AD COUNCIL EDGE AD COUNCIL RESEARCH INSTITUTE KENNETH M KROLL 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 74142936 0 X WWW.ADCOUNCIL.ORG X 1942 NY THE AD COUNCIL CONVENES CREATIVE STORYTELLERS TO EDUCATE, UNITE AND UPLIFT AUDIENCES - SEE PART III 140 139 192 319 0 0 24138936 30948559 42125509 39365598 1106437 2336944 -925637 -825902 66445245 71825199 0 0 0 0 24806755 27965277 0 0 3897142 58876256 37633559 83683011 65598836 -17237766 6226363 77224523 92630672 17607378 25839004 59617145 66791668 X WE CONVENE THE BEST STORYTELLERS TO EDUCATE, UNITE AND UPLIFT - BY OPENING HEARTS, INSPIRING ACTION AND ACCELERATING CHANGE. 0 0 51405965 0 39365598 THE AD COUNCIL, WORKING WITH PARTNERS ACROSS SECTORS INCLUDING ADVERTISING, MEDIA, TECHNOLOGY, GOVERNMENT AND PHILANTHROPY, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE.IN FY23, THE AD COUNCIL SECURED $1.2B IN DONATED MEDIA SUPPORT (ACROSS ALL PLATFORMS INCLUDING DIGITAL MEDIA, TV, RADIO, PRINT AND OUT-OF-HOME) ON BEHALF OF OUR SPONSORS' CAMPAIGNS. [SEE CONTINUATION ON SCHEDULE O] 51405965 1 1 0 0 0 0 0 0 0 0 1 0 0 1 1 1 1 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 246 0 192 1 0 0 0 0 0 1 1 0 0 0 0 1 0 X 140 139 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 1 1 1 0 AL AR CA FL GA IL KS KY MA MD MI MN MS NC ND NH NJ NM NY OR PA RI SC TN UT VA WV WI X X KENNETH M KROLL CFO 2129841946 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 LISA SHERMAN PRESIDENT AND CEO 38.40 X X 1338258 0 660766 JACKI KELLEY CHAIR 3.50 X X 0 0 0 LINDA YACCARINO IMMEDIATE PAST CHAIR 2.00 X X 0 0 0 DIEGO SCOTTI VICE CHAIR 2.00 X X 0 0 0 TARA WALPERT LEVY VICE CHAIR 2.00 X X 0 0 0 KAREN KAPLAN SECRETARY 1.00 X X 0 0 0 LISA UTZSCHNEIDER CHAIR FINANCE COMMITTEE 3.00 X 0 0 0 JONATHAN ADASHEK DIRECTOR 0.50 X 0 0 0 HEIDI ANDERSEN DIRECTOR 0.50 X 0 0 0 ANNA BAGER DIRECTOR 0.50 X 0 0 0 LARA BALAZS DIRECTOR 0.50 X 0 0 0 MICHELE BARLOW DIRECTOR 0.50 X 0 0 0 LYNNE BARTRON DIRECTOR 0.50 X 0 0 0 NADJA BELLAN-WHITE DIRECTOR 0.50 X 0 0 0 JOSEPHINE BERTRAMS DIRECTOR 0.50 X 0 0 0 MELANIE BOULDEN DIRECTOR THRU 11/30/22 0.50 X 0 0 0 ELIZABETH BRADY DIRECTOR 0.50 X 0 0 0 ANDREA BRIMMER DIRECTOR 0.50 X 0 0 0 VANESSA A BROADHURST DIRECTOR 0.50 X 0 0 0 MARC BRODHERSON DIRECTOR 0.50 X 0 0 0 HEIDI BROWNING DIRECTOR 0.50 X 0 0 0 MICHAEL BROWNSTEIN DIRECTOR 0.50 X 0 0 0 DEVIKA BULCHANDANI DIRECTOR 0.50 X 0 0 0 KASHA CACY DIRECTOR THRU 02/01/23 0.50 X 0 0 0 LISA CAPUTO DIRECTOR 0.50 X 0 0 0 FIONA CARTER DIRECTOR 0.50 X 0 0 0 TIM CASTELLI DIRECTOR THRU 02/09/23 0.50 X 0 0 0 BLAKE CHANDLEE DIRECTOR 1.00 X 0 0 0 DAVID COHEN DIRECTOR 0.50 X 0 0 0 ALEX COLLMER DIRECTOR THRU 04/30/23 0.50 X 0 0 0 BRANDON COOKE DIRECTOR THRU 11/07/22 0.50 X 0 0 0 MAURICE COOPER DIRECTOR THRU 05/05/23 0.50 X 0 0 0 JILL CRESS DIRECTOR 0.50 X 0 0 0 TINA DAVIS DIRECTOR 0.50 X 0 0 0 NORMAN DE GREVE DIRECTOR 0.50 X 0 0 0 ANTHONY DEMAIO DIRECTOR 0.50 X 0 0 0 DENISE DRESSER DIRECTOR 0.50 X 0 0 0 KYLE DROPP DIRECTOR 0.50 X 0 0 0 RICHARD EDELMAN DIRECTOR 1.00 X 0 0 0 MEL EDWARDS DIRECTOR 0.50 X 0 0 0 TIM ELLIS DIRECTOR 0.50 X 0 0 0 CHAD ENGELGAU DIRECTOR 0.50 X 0 0 0 RACHEL FERDINANDO DIRECTOR THRU 11/07/22 0.50 X 0 0 0 RITA FERRO DIRECTOR 1.00 X 0 0 0 MORGAN FLATLEY DIRECTOR THRU 11/07/22 0.50 X 0 0 0 CHRIS FOLEY DIRECTOR 0.50 X 0 0 0 MICHELLE FROAH DIRECTOR THRU 04/15/23 0.50 X 0 0 0 MARIANNE GAMBELLI DIRECTOR 0.50 X 0 0 0 BENOIT GARBE DIRECTOR 0.50 X 0 0 0 ADAM GERHART DIRECTOR 0.50 X 0 0 0 JOSH GILLON DIRECTOR 0.50 X 0 0 0 JEREMI GORMAN DIRECTOR 0.50 X 0 0 0 JENNIFER GOTTLIEB DIRECTOR 0.50 X 0 0 0 ALLYSON GRIFFIN DIRECTOR THRU 02/28/23 0.50 X 0 0 0 JAMIE GUTFREUND DIRECTOR 0.50 X 0 0 0 MICHAEL GUTH DIRECTOR 0.50 X 0 0 0 JIM HABIG DIRECTOR 0.50 X 0 0 0 CATHY HACKL DIRECTOR 0.50 X 0 0 0 BILL C HAGELSTEIN DIRECTOR 0.50 X 0 0 0 ELENA HALE DIRECTOR 0.50 X 0 0 0 KATHLEEN HALL DIRECTOR 0.50 X 0 0 0 CHRISSIE HANSON DIRECTOR 0.50 X 0 0 0 CARLA HASSAN DIRECTOR 1.00 X 0 0 0 TARIQ HASSAN DIRECTOR 0.50 X 0 0 0 GAIL HEIMANN DIRECTOR 0.50 X 0 0 0 TAMMY HENAULT DIRECTOR 0.50 X 0 0 0 ELIZABETH HERBST-BRADY DIRECTOR 0.50 X 0 0 0 E YURI HERMIDA DIRECTOR THRU 10/15/22 0.50 X 0 0 0 MICHAEL HOUSTON DIRECTOR 0.50 X 0 0 0 LISA RYAN HOWARD DIRECTOR 0.50 X 0 0 0 CHARISSE HUGHES DIRECTOR 0.50 X 0 0 0 JEAN-PAUL JANSEN DIRECTOR 0.50 X 0 0 0 MARCIEN JENCKES DIRECTOR THRU 11/07/22 0.50 X 0 0 0 KATE JHAVERI DIRECTOR THRU 09/15/22 0.50 X 0 0 0 TIM JONES DIRECTOR 0.50 X 0 0 0 PETER JUNG DIRECTOR 0.50 X 0 0 0 ALEX JUTKOWITZ DIRECTOR THRU 04/01/23 0.50 X 0 0 0 MARLA KAPLOWITZ DIRECTOR 0.50 X 0 0 0 HARRY KARGMAN DIRECTOR 0.50 X 0 0 0 MICHAEL E KASSAN DIRECTOR 1.00 X 0 0 0 KIM KELLEHER DIRECTOR 0.50 X 0 0 0 SOPHIE KELLY DIRECTOR 0.50 X 0 0 0 KELLYN KENNY DIRECTOR 0.50 X 0 0 0 ZACH KITSCHKE DIRECTOR 0.50 X 0 0 0 MATT KOHAN DIRECTOR THRU 12/31/22 0.50 X 0 0 0 BILL KOLB DIRECTOR 0.50 X 0 0 0 SUZANNE KOUNKEL DIRECTOR 0.50 X 0 0 0 JILL KRAMER DIRECTOR 0.50 X 0 0 0 SARAH KRAMER DIRECTOR 0.50 X 0 0 0 STEVEN KRITZMAN DIRECTOR 0.50 X 0 0 0 STEVE LANZANO DIRECTOR 0.50 X 0 0 0 MARNE LEVINE DIRECTOR 1.00 X 0 0 0 TAMMY LEVINE DIRECTOR 0.50 X 0 0 0 LYNN LEWIS DIRECTOR 0.50 X 0 0 0 ROBERT D LIODICE DIRECTOR 0.50 X 0 0 0 SEAN LYONS DIRECTOR THRU 02/28/23 0.50 X 0 0 0 HEATHER MALENSHEK DIRECTOR 0.50 X 0 0 0 PAMELA DRUCKER MANN DIRECTOR 0.50 X 0 0 0 DOUG MARTIN DIRECTOR 0.50 X 0 0 0 STACY MARTINET DIRECTOR 1.00 X 0 0 0 SETH MATLINS DIRECTOR 0.50 X 0 0 0 LIZ MATTHEWS DIRECTOR THRU 11/08/22 0.50 X 0 0 0 RYAN MAYWARD DIRECTOR THRU 10/28/22 0.50 X 0 0 0 SEAN MCCAFFREY DIRECTOR 0.50 X 0 0 0 KIRK MCDONALD DIRECTOR 1.00 X 0 0 0 ALICE MCKOWN DIRECTOR 0.50 X 0 0 0 STEPHANIE MCMAHON DIRECTOR THRU 01/11/23 0.50 X 0 0 0 SHAKIR MOIN DIRECTOR 0.50 X 0 0 0 JAMIE MOLDAFSKY DIRECTOR 0.50 X 0 0 0 TRAVIS MONTAQUE DIRECTOR 0.50 X 0 0 0 ALAN MOSS DIRECTOR 1.00 X 0 0 0 CHARLIE NEER DIRECTOR 0.50 X 0 0 0 CATHERINE NEWMAN DIRECTOR 0.50 X 0 0 0 BRETT O'BRIEN DIRECTOR 0.50 X 0 0 0 JOHN OSBORN DIRECTOR THRU 07/31/22 0.50 X 0 0 0 STEVE PACHECO DIRECTOR 0.50 X 0 0 0 NICOLLE PANGIS DIRECTOR 0.50 X 0 0 0 RICHARD PARKINSON DIRECTOR 0.50 X 0 0 0 RYAN PAULEY DIRECTOR 0.50 X 0 0 0 PJ PEREIRA DIRECTOR 0.50 X 0 0 0 SARAH PERSONETTE DIRECTOR THRU 11/04/22 0.50 X 0 0 0 RAJA RAJAMANNAR DIRECTOR 0.50 X 0 0 0 MARY ANN REILLY DIRECTOR 0.50 X 0 0 0 NANCY REYES DIRECTOR 0.50 X 0 0 0 DAN ROBBINS DIRECTOR 0.50 X 0 0 0 JOY ROBINS DIRECTOR THRU 04/30/23 0.50 X 0 0 0 CHRIS ROGERS DIRECTOR 0.50 X 0 0 0 TIFFANY ROLFE DIRECTOR 0.50 X 0 0 0 JAMES ROOKE DIRECTOR 0.50 X 0 0 0 JO ANN ROSS DIRECTOR 0.50 X 0 0 0 DAVID ROTER DIRECTOR 0.50 X 0 0 0 TARA ROTH DIRECTOR 0.50 X 0 0 0 ELIZABETH RUTLEDGE DIRECTOR 0.50 X 0 0 0 CARA SABIN DIRECTOR 0.50 X 0 0 0 ERICA SCHMIDT DIRECTOR THRU 12/15/22 0.50 X 0 0 0 CARRIE SEIFER DIRECTOR 0.50 X 0 0 0 KERN SHIRESON DIRECTOR THRU 04/20/23 0.50 X 0 0 0 JESSICA SIBLEY DIRECTOR 0.50 X 0 0 0 TIM SIMS DIRECTOR 1.00 X 0 0 0 SAMANTHA SKEY DIRECTOR 0.50 X 0 0 0 RAMON SOTO DIRECTOR 0.50 X 0 0 0 DONNA SPECIALE DIRECTOR THRU 11/28/22 0.50 X 0 0 0 MITCH SPOLAN DIRECTOR 0.50 X 0 0 0 DEB STAMBAUGH DIRECTOR 0.50 X 0 0 0 HEATHER STEWART DIRECTOR 0.50 X 0 0 0 RANDI STIPES DIRECTOR 0.50 X 0 0 0 STEVE STOUTE DIRECTOR 0.50 X 0 0 0 GREG STUART DIRECTOR 0.50 X 0 0 0 ANDREW SWINAND DIRECTOR 0.50 X 0 0 0 TODD TERESI DIRECTOR 0.50 X 0 0 0 MARISA THALBERG DIRECTOR THRU 09/15/22 0.50 X 0 0 0 JUSTIN THOMAS-COPELAND DIRECTOR 0.50 X 0 0 0 KARIN TIMPONE DIRECTOR 0.50 X 0 0 0 DARA TRESEDER DIRECTOR 0.50 X 0 0 0 GAYLE TROBERMAN DIRECTOR 0.50 X 0 0 0 KERRY TUCKER DIRECTOR THRU 04/30/23 0.50 X 0 0 0 TYLER TURNBULL DIRECTOR 0.50 X 0 0 0 AARON WALTON DIRECTOR 0.50 X 0 0 0 TIFFANY XINGYU WANG DIRECTOR 0.50 X 0 0 0 TIFFANY WARREN DIRECTOR THRU 02/09/23 0.50 X 0 0 0 BILL WATKINS DIRECTOR 0.50 X 0 0 0 RISA WEXLER DIRECTOR THRU 05/15/23 0.50 X 0 0 0 WILLIAM WHITE DIRECTOR 1.00 X 0 0 0 JENNIFER WILSON DIRECTOR 0.50 X 0 0 0 BILL WISE DIRECTOR 0.50 X 0 0 0 JEN WONG DIRECTOR 0.50 X 0 0 0 CLIFFORD YOUNG DIRECTOR 0.50 X 0 0 0 MARK ZAGORSKI DIRECTOR 0.50 X 0 0 0 ANDREA ZARETSKY DIRECTOR 0.50 X 0 0 0 KENNETH KROLL CHIEF FINANCIAL OFFICER 39.60 X 412644 0 132972 PAULA VEALE CHIEF MARKETING & COMMUNICATION 36.40 X 497820 0 215474 BARBARA LESHINSKY CHIEF REVENUE & DEVELOPMENT 27.80 X 475609 0 146571 KATHLEEN KAYSE CHIEF MEDIA 24.90 X 396376 0 82766 MICHELLE HILLMAN CHIEF CAMPAIGN DEVELOPMENT 30.80 X 367344 0 97867 HEIDI ARTHUR CHIEF CAMPAIGN DEVELOPMENT 28.50 X 363208 0 122046 KATE EMANUEL CHIEF BUSINESS OPERATIONS & STRATEGY 28.00 X 333136 0 110610 REGINA BRADLEY CHIEF TALENT & FACILITIES 43.40 X 332244 0 112502 DANIELLE LINET SENIOR VP 28.20 X 249586 0 100128 ANTHONY FOLENO SENIOR VP 32.10 X 248306 0 68427 SARA WEISENTHAL SENIOR VP 28.80 X 235822 0 27779 ANNE DEO SENIOR VP 33.60 X 227148 0 106327 ELLYN FISHER SENIOR VP 34.10 X 220072 0 101058 ELISE JAMES CHIEF EQUITY OFFICER 42.40 X 341135 0 118515 ANTHONY SIGNORELLI SVP, CORPORATE PARTNERSHIPS 28.80 X 234755 0 60696 ANASTASIA GOODSTEIN SENIOR VP 27.80 X 217346 0 74040 DEBORAH LEITER SENIOR VP 30.70 X 211676 0 53761 KATHRYN ASHLEY MENSCHNER SENIOR VP 33.20 X 210669 0 53351 LUCY OBISPO SVP, CONTROLLER 34.50 X 204801 0 58549 7117955 0 2504205 85 0 1 0 THE TRADE DESK INC 1114 6TH AVENUE 46TH FLOOR NEW YORK CA 10036 DIGITAL MARKETING 6303574 CIRCLE GRAPHICS LLC 120 9TH AVENUE LONGMONT CO 80501 DIGITAL PRINTING - BILLBOARD & SIGNAGE 2070738 WPP GROUP USA INC 175 GREENWICH STREET NEW YORK NY 10007 DIGITAL MARKETING 1574661 IPSOS PUBLIC AFFAIRS INC 160 BLOOR STREET EAST 3RD FLOOR TORONTO ONTARIO CA M4W 1B9 DIGITAL MARKETING 1346118 CREATIVE & RESPONSE RESEARCH SERVICES I 150 N MICHIGAN AVENUE 34TH FLOOR CHICAGO IL 60601 DIGITAL MARKETING 1129550 67 7478950 23469609 30948559 PUBLIC SVC CAMPAIGNS 900099 37838242 37838242 SOC. IMPACT RESEARCH 900099 1527356 1527356 39365598 1809127 1809127 1637900 1110083 527817 527817 527817 378600 7478950 1207654 -829054 -829054 OTHER INCOME 900099 3152 3152 3152 71825199 39365598 0 1511042 6746826 2868819 2722898 1155109 16917063 12982914 2418883 1515266 935351 551560 159376 224415 1787663 1181010 501720 104933 1578374 1197123 181566 199685 566527 566527 305209 305209 25250 25250 335954 229488 91798 14668 281927 32271 249656 343284 206331 111130 25823 1435853 1070517 365216 120 1108279 840033 194125 74121 839798 348431 356834 134533 462397 71093 113928 277376 849630 849630 173240 173240 PROD. & DISTRIBUTION 28628152 28628152 TEMP HELP & RECRUITING 2025140 1060774 824209 140157 PSA ANALYTICS 82662 81815 847 OUTREACH FUNCTIONS 40390 3349 15827 21214 129867 52285 67860 9722 65598836 51405965 10295729 3897142 1000 1000 34910469 31893205 3891337 4120300 10746458 17229273 910046 991655 13292258 10048392 3931653 3243866 22636064 30072868 197496 5078505 77224523 92630672 10281321 10746805 4481850 7668031 2844207 7424168 17607378 25839004 X 54685181 58275603 4931964 8516065 59617145 66791668 77224523 92630672 X 6226363 938101 10059 X X 0 1 X 1 1 1 X 18491195 23885399 79344770 24138936 30948559 176808859 32596454 26709519 36367960 42125509 39365598 177165040 51087649 50594918 115712730 66264445 70314157 353973899 189801 180705 207850 205450 199150 982956 17683895 11951041 7159908 20670868 13678767 71144479 17873696 12131746 7367758 20876318 13877917 72127435 281846464 685690 653212 495757 608999 1809127 4252785 685690 653212 495757 608999 1809127 4252785 3730 5154 27 12168 3152 24231 51777069 51253284 116208514 66885612 72126436 358250915 0.78670 0.78180 0.01190 0.00900 X SCHEDULE A, PART III, LINE 12, EXPLANATION OF OTHER INCOME: MISCELLANEOUS INCOME - 2018 AMOUNT: $ 3,730. 2019 AMOUNT: $ 5,154. 2020 AMOUNT: $ 27. 2021 AMOUNT: $ 12,168. 2022 AMOUNT: $ 3,152. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 6386172 3527592 2858580 5509025 5177541 331484 1397061 1343259 53802 3243866 DEFERRED EXECUTIVE COMPENSATION RETIREMENT PLAN 338215 OPERATING LEASE RIGHT-OF-USE ASSETS 4740290 5078505 DEPOSITS FROM CAMPAIGN SPONSORS 520000 ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION 144500 RETIREMENT AND OTHER DEFERRED COMPENSATION 338215 LEASE LIABILITIES 6421453 7424168 X 75562163 938101 1581150 1217713 3736964 71825199 0 71825199 68387640 1581150 1207654 2788804 65598836 0 65598836 PART X, LINE 2: THE COUNCIL IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C) (3) OF THE INTERNAL REVENUE CODE AND FROM STATE AND LOCAL TAXES UNDER COMPARABLE LAWS. ACCORDINGLY, NO INCOME TAX EXPENSE OR LIABILITY IS RECORDED IN THE FINANCIAL STATEMENTS. PART XI, LINE 2D - OTHER ADJUSTMENTS: ACTUARIAL GAIN ON ACCUMULATED POST RETIREMENT OBLIGATION 10,059. SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,207,654. PART XII, LINE 2D - OTHER ADJUSTMENTS: SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,207,654. ANNUAL DINNER 7857550 7478950 378600 286885 920769 7857550 7478950 378600 286885 920769 1207654 -829054 X X 1 1 X X X X 0 0 0 0 0 0 0 1 0 LISA SHERMAN PRESIDENT AND CEO 722000 0 337500 0 278758 0 616858 0 43908 0 1999024 0 787884 0 PAULA VEALE CHIEF MARKETING & COMMUNICATION 314711 0 86450 0 96659 0 172293 0 43181 0 713294 0 215820 0 BARBARA LESHINSKY CHIEF REVENUE & DEVELOPMENT 363563 0 92350 0 19696 0 117287 0 29284 0 622180 0 102802 0 KENNETH KROLL CHIEF FINANCIAL OFFICER 325888 0 74750 0 12006 0 103688 0 29284 0 545616 0 80039 0 HEIDI ARTHUR CHIEF CAMPAIGN DEVELOPMENT 283687 0 69800 0 9721 0 90630 0 31416 0 485254 0 73533 0 KATHLEEN KAYSE CHIEF MEDIA 293013 0 72450 0 30913 0 78000 0 4766 0 479142 0 77454 0 MICHELLE HILLMAN CHIEF CAMPAIGN DEVELOPMENT 269932 0 69600 0 27812 0 93554 0 4313 0 465211 0 72884 0 ELISE JAMES CHIEF EQUITY OFFICER 277578 0 60700 0 2857 0 83350 0 35165 0 459650 0 61461 0 REGINA BRADLEY CHIEF TALENT & FACILITIES 264490 0 62100 0 5654 0 82906 0 29596 0 444746 0 64242 0 KATE EMANUEL CHIEF BUSINESS OPERATIONS & STRATEGY 247509 0 57500 0 28127 0 81388 0 29222 0 443746 0 60174 0 DANIELLE LINET SENIOR VP 205216 0 43000 0 1370 0 57504 0 42624 0 349714 0 43000 0 ANNE DEO SENIOR VP 187243 0 39000 0 905 0 55159 0 51168 0 333475 0 39000 0 ELLYN FISHER SENIOR VP 181514 0 37850 0 708 0 53007 0 48051 0 321130 0 37850 0 ANTHONY FOLENO SENIOR VP 208285 0 38000 0 2021 0 53729 0 14698 0 316733 0 38000 0 ANTHONY SIGNORELLI SVP, CORPORATE PARTNERSHIPS 194880 0 39000 0 875 0 45987 0 14709 0 295451 0 39000 0 ANASTASIA GOODSTEIN SENIOR VP 182556 0 33550 0 1240 0 41258 0 32782 0 291386 0 33550 0 DEBORAH LEITER SENIOR VP 176023 0 35000 0 653 0 47199 0 6562 0 265437 0 35000 0 KATHRYN ASHLEY MENSCHNER SENIOR VP 174296 0 35000 0 1373 0 49290 0 4061 0 264020 0 0 0 SARA WEISENTHAL SENIOR VP 197495 0 37000 0 1327 0 12927 0 14852 0 263601 0 37000 0 LUCY OBISPO SVP, CONTROLLER 172367 0 31500 0 934 0 42770 0 15779 0 263350 0 0 0 PART I, LINE 1A THE AD COUNCIL PROVIDED REIMBURSEMENT FOR BUSINESS OR FIRST CLASS TRAVEL TO THE CEO PER CONTRACT IF FLYING DISTANCE (4 HOURS) OR INTERNATIONAL. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB FOR THE FOLLOWING EMPLOYEES: KATHLEEN KAYSE, HEIDI ARTHUR, MICHELLE HILLMAN, REGINA BRADLEY, DANIELLE LINET, SARA WEISENTHAL, ANNE DEO, ANTHONY SIGNORELLI, AND ANASTASIA GOODSTEIN. PART I, LINE 7 AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS. FORM 990, PART I, LINE 1: THE AD COUNCIL CONVENES CREATIVE STORYTELLERS TO EDUCATE, UNITE AND UPLIFT AUDIENCES BY OPENING HEARTS, INSPIRING ACTION AND ACCELERATING CHANGE AROUND THE MOST PRESSING ISSUES IN AMERICA. SINCE OUR FOUNDING, THE AD COUNCIL AND OUR PARTNERS IN ADVERTISING, MEDIA, MARKETING AND TECH HAVE BEEN BEHIND SOME OF THE COUNTRY'S MOST ICONIC AND IMPACTFUL CAMPAIGNS - SMOKEY BEAR, A MIND IS A TERRIBLE THING TO WASTE, LOVE HAS NO LABELS, TEAR THE PAPER CEILING AND MANY MORE. WITH A CURRENT FOCUS ON MENTAL HEALTH, HATE AND BIAS, GUN VIOLENCE PREVENTION, SUBSTANCE USE DISORDERS AND OTHER CRITICAL ISSUES, THE AD COUNCIL'S NATIONAL CAMPAIGNS ENCOMPASS ADVERTISING AND MEDIA CONTENT, GROUND GAME AND COMMUNITY EFFORTS, EMPLOYER PROGRAMS, TRUSTED MESSENGER AND INFLUENCER ENGAGEMENT, AMONG OTHER INNOVATIVE STRATEGIES. FORM 990, PART III, LINE 4A: WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO INSPIRE ACTION AND IMPROVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND TO ENHANCE THE IMPACT OF EACH CAMPAIGN, AND THIS YEAR WAS NO DIFFERENT. WE SECURED NEW CREATIVE, TECHNOLOGICAL, DIGITAL, MOBILE AND MEDIA PARTNERS TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONG ALL OF OUR TARGET AUDIENCES. WE HAVE SET A BOLD AGENDA FOR THE YEARS AHEAD, FOCUSED ON FOUR KEY AREAS: MENTAL HEALTH, HATE AND BIAS, GUN VIOLENCE PREVENTION AND SUBSTANCE USE & OVERDOSE CRISIS. IN FY23, WE EXECUTED THE FOLLOWING EFFORTS: MENTAL HEALTH: IN NOVEMBER 2022, THE AD COUNCIL ANNOUNCED ITS MENTAL HEALTH INITIATIVE TO CREATE A SOCIETY THAT IS MORE OPEN, ACCEPTING AND PROACTIVE ABOUT MENTAL HEALTH ISSUES. THE INITIATIVE INCLUDES FOUR DISTINCT CAMPAIGNS TO ADDRESS THE NEEDS OF DISCRETE AUDIENCES. OUR EFFORTS INCLUDED: - CREATED AN EMPLOYER/EMPLOYEE PROGRAM THROUGH A PARTNERSHIP WITH THE HEALTH ACTION ALLIANCE, WHICH INCLUDED WEBINARS, SUMMITS AND THE DEVELOPMENT OF EMPLOYER RESOURCES TO SUPPORT MENTAL HEALTH. - LAUNCHED AN INNOVATIVE PARTNERSHIP WITH AMAZON FOR OUR MIDDLE SCHOOL MENTAL HEALTH CAMPAIGN ("SOUND IT OUT"), TO ENCOURAGE SONG SHARING AS A WAY PARENTS AND KIDS CAN COMMUNICATE ABOUT EMOTIONAL WELLBEING. WE CREATED SPECIFIC PLAYLISTS ROOTED IN DIFFERENT EMOTIONS, RESULTING IN MORE THAN 26 MILLION SONG SHARES. THE INITIATIVE WAS HEAVILY PROMOTED ON STREAMING TV, DISPLAY AND FIRE TV WITH 265 MILLION MEDIA IMPRESSIONS, AND A VIDEO COMPLETION RATE OF 97%. - PARTNERED WITH A GOSPEL COMPETITION (HOW SWEET THE SOUND), WHERE MORE THAN 2,500 PEOPLE ATTENDED, WITH 1.3M IMPRESSIONS GENERATED VIA INFLUENCER CONTENT (WHICH INCLUDED VIDEOS WITH PROMINENT GOSPEL ARTISTS). - LAUNCHED A NEW EFFORT FOR OUR SEIZE THE AWKWARD CAMPAIGN CALLED "WE CAN TALK ABOUT IT", WHICH RESPONDS TO THE NEED FOR CULTURALLY RELEVANT CONTENT AND RESOURCES FOR BLACK AND HISPANIC YOUNG ADULTS AND REFLECTS THE LIVED EXPERIENCES OF A DIVERSE RANGE OF YOUNG PEOPLE. - PARTICIPATED IN AN ESPORTSU COLLEGIATE TOURNAMENT WITH OUR SEIZE THE AWKWARD CAMPAIGN (TARGETING TEENS AND YOUNG ADULTS) AND FACILITATED CONVERSATIONS BETWEEN GAMING INFLUENCERS AND MENTAL HEALTH EXPERTS ON TWITCH AND DISCORD. - DEVELOPED CUSTOM SEIZE THE AWKWARD CONTENT WITH SOCIAL PLATFORMS, INCLUDING A CREATOR-LED AR FILTER ON META, A CUSTOM MICROSITE ON PINTEREST, WHICH INCLUDED A FEATURE TO SET REGULAR CALENDAR REMINDERS TO CHECK IN ON A FRIEND, AND A VIDEO SERIES OF SNAPCHAT CREATORS SHARING MENTAL HEALTH TIPS. - DEVELOPED, IN PARTNERSHIP WITH A VETERAN DIRECTOR AND CREATIVE TEAM, TARGETED PSAS FOR PRIORITY VETERAN AUDIENCES INCLUDING WOMEN VETERANS AND OLDER MALE VETERANS FOR OUR VETERANS CRISIS PREVENTION/DON'T WAIT, REACH OUT/DON'T WAIT, REACH OUT CAMPAIGN. - PARTNERED WITH A VETERAN AND PROMINENT GAMER FOR A TWO-HOUR TWITCH STREAM IN WHICH THE GAMER SHARED HIS EXPERIENCE AS A VETERAN AND SPREAD THE WORD ABOUT THE DON'T WAIT, REACH OUT CAMPAIGN RESOURCES. THE STREAM TARGETED A KEY VETERAN AUDIENCE (GAMERS AGE 18-34) AND REACHED 1.5M MINUTES WATCHED. - PARTNERED WITH META CREATIVE SHOP TO FILM STORIES OF VETERAN TATTOO ARTISTS WHO USE INK AS A WAY TO CONNECT WITH FELLOW VETERANS. THE ARTISTS DESIGNED TATTOOS IN THE THEME OF THE DON'T WAIT, REACH OUT CAMPAIGN, WHICH WERE THEN BUILT INTO AN AR FILTER ON META FOR USERS TO USE TO TRY THE TATTOOS ON FOR THEMSELVES. HATE AND BIAS: - THE LOVE HAS NO LABELS CAMPAIGN LAUNCHED THE AD COUNCIL'S FIRST WEB3 METAVERSE PARTNERSHIP, ACTIVATING DURING PRIDE MONTH IN PARTNERSHIP WITH IHEARTLAND AND DECENTRALAND. THE CAMPAIGN'S METAVERSE PRESENCE INCLUDED A CUSTOM LOVE HAS NO LABELS-BRANDED BOOTH, PSAS, VIRTUAL BRANDED WEARABLES, A GALLERY OF PRIDE-THEMED GIFS DEVELOPED BY LGBTQ+ CREATORS, PHOTO BOOTH AND EDUCATIONAL GAMIFIED EXPERIENCES TO HELP PLAYERS LEARN THE HISTORY OF LGBTQ+ COMMUNITIES AND HOW TO BE AN ALLY. - AMAZON CREATIVE STUDIO PARTNERED WITH LOVE HAS NO LABELS TO DEFINE "LOVE" AS INCLUSIVE ACTIONS ON ALEXA BY CURATING STORIES OF REAL PEOPLE. AMAZON CREATIVE STUDIO CONTINUED TO PROMOTE THIS SKILL BY FEATURING "ALEXA, WHAT IS LOVE?" PSAS ON AMAZON BOXES, PACKAGING MATERIAL, AND DELIVERY TRUCKS. - THESE INNOVATIVE ACTIVATIONS COMPLEMENTED THE LOVE HAS NO LABELS CAMPAIGNS YEAR-LONG EFFORTS TO SPREAD LOVE AND INCLUSION THROUGH CORPORATE PARTNER ACTIVATIONS (INCLUDING BANK OF AMERICA), TIKTOK INFLUENCER ENGAGEMENT, MEDIA PARTNERSHIPS (TWITTER SPACES EVENT, HULU, REDDIT, PINTEREST), SPORTS LEAGUE ENGAGEMENT (INCLUDING WWE MERCHANDISE AND TALENT ENGAGEMENT), AND ONGOING PROMOTION OF EXISTING PSA MATERIALS. THE BELONGING BEGINS WITH US CAMPAIGN ENGAGED IN SEVERAL STRATEGIC PARTNERSHIPS TO PROMOTE ACTION THAT CREATES MORE WELCOMING COMMUNITIES, INCLUDING: - SONY: BBWU PARTNERED WITH SONY PICTURES ANIMATION'S FILM SPIDER-MAN: ACROSS THE SPIDER-VERSE TO PRODUCE BROADCAST, OLV, AND OOH ASSETS THAT LEVERAGE BELOVED CHARACTERS TO SHARE CAMPAIGN MESSAGING. "STRONGER TOGETHER" REMINDS AUDIENCES THAT YOU DON'T HAVE TO BE A SUPERHERO TO REACH OUT TO OTHERS AND FOSTER BELONGING. - SNAP: SNAP AND BBWU DEVELOPED A FILTER THAT CAN BE CUSTOMIZED TO A SPECIFIC CITY AND CUSTOM AUGMENTED REALITY LENS. TRAFFIC TO BELONGINGBEGINSWITHUS.ORG FROM SNAP WAS HAD SOME OF THE HIGHEST CONVERSION RATES ON SITE. - UPWORTHY: BBWU PARTNERED WITH UPWORTHY TO SOURCE, PRODUCE, AND SHARE 5 UNIQUE VIDEOS DEMONSTRATING CONNECTION BETWEEN IMMIGRANTS AND REFUGEES AND U.S. BORN INDIVIDUALS. - AMPLIFIER: BBWU COLLABORATED WITH 3 FIRST- AND SECOND-GENERATION IMMIGRANT ARTISTS IN AMPLIFIERS' NETWORK - ALEX ALBADREE, STEVIE SHAO AND NINA YAGUAL - TO CREATE CUSTOM OOH AND PRINT ASSETS THAT NORMALIZE WHAT BELONGING LOOKS LIKE IN COMMUNITIES. GUN VIOLENCE PREVENTION: AT THE END OF FY22, THE AD COUNCIL AND BRADY'S SUCCESSFUL SAFE GUN STORAGE CAMPAIGN, END FAMILY FIRE, LAUNCHED ITS FIRST STATE EFFORT IN MISSOURI. IN PARTNERSHIP WITH THE MISSOURI FOUNDATION FOR HEALTH, THIS PROGRAM INCLUDED LOCALIZED CAMPAIGN ASSETS ACROSS MEDIA TYPES, A CUSTOM STATE LANDING PAGE WITH SPECIFIC RESOURCES AND STATISTICS, DONATED AND PAID PROGRAMMATIC TARGETED MEDIA DISTRIBUTIONS, AND EVALUATION ON CHANGES IN AWARENESS, ATTITUDES AND BEHAVIORS WITHIN THE STATE. THROUGH FY23, THE AD COUNCIL BUILT ON THIS PARTNERSHIP AND LEARNING FROM INITIAL DISTRIBUTION TACTICS TO REALIZE INCREDIBLE RESULTS, HIGHLIGHTING THE VALUE OF USING HIGHLY TARGETED PAID MEDIA TO COMPLEMENT DONATED MEDIA AND DRIVE DEEP ENGAGEMENT WITH OUR TARGET AND MOVE THE NEEDLE MORE QUICKLY IN A STATE. SPECIFICALLY: - 52% AWARENESS OF CAMPAIGN PSAS AMONG MISSOURI GUN OWNERS AND PEOPLE IN GUN-OWNING HOUSEHOLDS (STATISTICALLY SIGNIFICANT SHIFT FROM THE PRE-WAVE OF 40%) - THOSE AWARE OF THE CAMPAIGN WERE MORE THAN TWICE AS LIKELY TO REPORT HAVING TALKED TO FRIENDS OR FAMILY ABOUT SAFE GUN STORAGE THAN THOSE WHO ARE NOT AWARE (49% VS. 18%). - THOSE AWARE OF THE CAMPAIGN WERE NEARLY HALF AS LIKELY TO SAY THEY HAD AN UNLOCKED GUN IN THEIR HOME VS. THOSE WHO WERE NOT AWARE (25% VS. 44%). IN RESPONSE TO THE INCREASED NATIONAL ATTENTION AROUND EXTREME RISK LAWS (ALSO KNOWN AS "RED FLAG LAWS") IN THE WAKE OF THE BIPARTISAN SAFER COMMUNITIES ACT, THE AD COUNCIL RESEARCH INSTITUTE, IN PARTNERSHIP WITH THE JOYCE FOUNDATION, CONDUCTED A MIXED-METHOD, MULTIPHASE RESEARCH STUDY ON EXTREME RISK LAWS. - THE OUTPUT OF THIS RESEARCH STUDY WILL INCLUDE A PUBLICLY AVAILABLE COMMUNICATIONS TOOLKIT, HIGHLIGHTING KEY TARGET AUDIENCE INSIGHTS AND THE MOST EFFECTIVE MESSAGE FRAMES FOR EDUCATING THE PUBLIC ON THESE LAWS AND HOW THEY CAN BE USED TO KEEP FAMILIES AND COMMUNITIES SAFE. - IN THE LAST QUARTER OF FY23, THE AD COUNCIL AND BRADY BEGAN CAMPAIGN DEVELOPMENT FOR A PILOT PUBLIC EDUCATION CAMPAIGN IN ILLINOIS ON THESE LAWS, TO LAUNCH IN FY24. SUBSTANCE USE AND OVERDOSE CRISIS: IN MAY OF 2022 THE AD COUNCIL ANNOUNCED ITS COMMITMENT TO ADDRESSING OUR NATION'S GROWING SUBSTANCE USE AND OVERDOSE CRISIS. THE AD COUNCIL'S HOLISTIC APPROACH TO TACKLING THIS CRISIS INCLUDES FOUR DISTINCT CAMPAIGN EFFORTS: - IN NOVEMBER 2022, THE AD COUNCIL LAUNCHED THE REAL DEAL ON FENTANYL CAMPAIGN, A YOUTH-TARGETED CAMPAIGN THAT AIMS TO EDUCATE ABOUT THE DANGERS AND PREVALENCE OF FENTANYL IN THE NATION'S DRUG SUPPLY. THE AD COUNCIL CONVENED A COALITION OF TECH INDUSTRY PARTNERS, INCLUDING SNAP, META AND YOUTUBE TO FUND THE CAMPAIGN, AND THE CAMPAIGN ALSO ENLISTED THE SUPPORT OF PUBLIC HEALTH AND ISSUE EXPERTS IN YOUTH SUBSTANCE USE PREVENTION, INCLUDING SHATTERPROOF, SONG FOR CHARLIE AND THE PARTNERSHIP TO END ADDICTION, TO ENSURE THE COMMUNICATIONS APPROACH AND STRATEGY WAS APPROPRIATELY ROOTED IN AND ADDRESSING THE NUANCES OF THIS ISSUE. IN FY23, THE CAMPAIGN DROVE 4M SESSIONS TO THE CAMPAIGN WEBSITE, REALDEALONFENTANYL.COM, WHERE YOUNG PEOPLE CAN ARM THEMSELVES WITH THE INFORMATION THEY NEED TO KNOW ABOUT THIS EVOLVING CRISIS. - IN DECEMBER 2022, THE AD COUNCIL LAUNCHED DROP THE F*BOMB, A PARENT-TARGETED CAMPAIGN THAT AIMS TO EDUCATE PARENTS AND CAREGIVERS ABOUT THE DANGERS OF FENTANYL AND ENCOURAGES THEM TO HAVE A POTENTIALLY LIFESAVING CONVERSATION WITH THEIR CHILD ABOUT THIS ISSUE. IN FY23, THE CAMPAIGN DROVE 177K SESSION TO THE CAMPAIGN WEBSITE, DROPTHEF*BOMB.COM. - IN APRIL 2023, THE AD COUNCIL, IN PARTNERSHIP WITH THE WHITE HOUSE'S OFFICE OF NATIONAL DRUG CONTROL POLICY, LAUNCHED THE THIRD PHASE OF OUR HOLISTIC APPROACH A NALOXONE EDUCATION EFFORT. SPECIFICALLY, IT BUILT ON THE REAL DEAL ON FENTANYL CAMPAIGN PLATFORM TO HIGHLIGHT THE IMPORTANCE OF CARRYING NALOXONE AND ENCOURAGE YOUNG PEOPLE TO LEARN HOW TO USE AND FIND NALOXONE IN THEIR COMMUNITIES. THE CAMPAIGN ACTIVATED INFLUENCERS SUCH AS COLLEGE ATHLETES AND LIFESTYLE CONTENT CREATORS TO TALK ABOUT THE PERVASIVENESS OF FENTANYL IN THE NATION'S DRUG SUPPLY AND INFORM VIEWERS ABOUT HOW THEY CAN KEEP THEMSELVES AND THEIR LOVED ONES SAFE BY CARRYING NALOXONE, AND FEATURED CAMPAIGN MESSAGING ON DIGITAL BILLBOARDS IN PLACES THAT YOUNG PEOPLE FREQUENT, INCLUDING COLLEGE CAMPUSES, GAS STATIONS, BARS, AND RESTAURANTS. - IN 2023, THE AD COUNCIL, IN PARTNERSHIP WITH THE CENTERS FOR DISEASE CONTROL AND PREVENTION (CDC), NATIONAL COUNCIL FOR MENTAL WELLBEING AND SHATTERPROOF BEGAN CAMPAIGN DEVELOPMENT FOR PATHS TO RECOVERY, A CAMPAIGN FOCUSED ON SUPPORTING INDIVIDUALS WHO ARE AT-RISK FOR, OR LIVING WITH A SUBSTANCE USE DISORDER AND CONNECTING THEM WITH HARM REDUCTION AND TREATMENT RESOURCES. TO INFORM THE CAMPAIGN'S APPROACH, THE AD COUNCIL RESEARCH INSTITUTE UNDERTOOK A MIXED METHODS RESEARCH STUDY WHICH WAS PUBLISHED IN JUNE 2023 TO HONE IN ON THE AUDIENCES MOST IMPACTED BY OR AT RISK FOR SUBSTANCE USE DISORDERS, IDENTIFY THOSE OPEN TO SEEKING TREATMENT, UNDERSTAND BARRIERS AND MOTIVATORS TO SEEKING TREATMENT, AND INFORM MESSAGE DEVELOPMENT TO HELP INDIVIDUALS EXPLORE RESOURCES AND RECOVERY. IN ADDITION TO THESE PILLAR EFFORTS, THE AD COUNCIL LAUNCHED THE FOLLOWING NEW CAMPAIGNS: - IN SEPTEMBER 2022, THE AD COUNCIL AND OPPORTUNITY@WORK, IN COLLABORATION WITH NEARLY 50 NATIONAL ORGANIZATIONS AND COMPANIES, LAUNCHED THE TRANSFORMING HIRING AND DIVERSIFYING TALENT - TEAR THE PAPER CEILING CAMPAIGN. UNITING BOTH WORKERS AND EMPLOYERS, THE CAMPAIGN GAVE A NAME TO THE INVISIBLE BARRIER THAT COMES AT EVERY TURN FOR STARS, WORKERS SKILLED THROUGH ALTERNATIVE ROUTES RATHER THAN A BACHELOR'S DEGREE. STARS ARE THE 50% OF THE WORKFORCE THAT HAVE DEVELOPED VALUABLE SKILLS THROUGH ALTERNATIVE ROUTES LIKE MILITARY SERVICE, COMMUNITY COLLEGE, TRAINING PROGRAMS, PARTIAL COLLEGE COMPLETION, OR MOST COMMONLY ON-THE-JOB EXPERIENCE. THE PAPER CEILING COMPRISED OF DEGREE SCREENS, BIASED ALGORITHMS, LACK OF ALUMNI NETWORKS, STEREOTYPES, MISPERCEPTIONS, AND MORE HOLDS STARS BACK FROM OPPORTUNITIES FOR UPWARD MOBILITY AND LIMITS EMPLOYERS FROM FINDING QUALIFIED, SKILLED TALENT. SINCE THE CAMPAIGN'S LAUNCH, WE'VE SEEN STRONG AWARENESS IN JUST THE FIRST YEAR, ALONG WITH IMPRESSIVE ADOPTION OF THE TERM "PAPER CEILING." ADDITIONALLY, THE AD COUNCIL LAUNCHED SEVERAL INNOVATIVE CAMPAIGN EFFORTS TO EXTEND THE REACH AND IMPACT OF OUR WORK: - TEAR THE PAPER CEILING EXPERIENTIAL: CREATED A TRAVELING ART INSTALLATION FOR THE TRANSFORMING HIRING & DIVERSIFYING TALENT CAMPAIGN. THE ARTWORK REPRESENTS THE PHYSICAL MANIFESTATION OF THE PAPER CEILING. DEBUTED AT CES, IT WAS ALSO FEATURED AT ASU-GSV, SHRM'S NATIONAL CONFERENCE IN LAS VEGAS AND MOST RECENTLY AT CANNES 2023 AS PART OF THE FEMALE QUOTIENT'S EQUALITY LOUNGE. - EMERGENCY PREPAREDNESS + META EXPERIENCE: AD COUNCIL PARTNERED WITH META TO PRODUCE AN EXPERIENCE, "THE ESCAPE PLAN" THAT SHOWED THE POWER OF XR (EXTENDED REALITY) AND VR (VIRTUAL REALITY) IN BRINGING FEMA'S FIRE SAFETY AWARENESS TO AUDIENCES IN NEW AND IMMERSIVE WAYS. - ENDING HUNGER + META: IN PARTNERSHIP WITH META, AD COUNCIL AND FEEDING AMERICA PARTNERED TO CREATE AN EFFORT TO ENCOURAGE AMERICANS TO "JOIN THE MOVEMENT TO END HUNGER." THE PARTNERSHIP INCLUDED INFLUENCERS AND AN AUGMENTED REALITY EXPERIENCE TO HIGHLIGHT THE IMPORTANCE OF ENGAGING AROUND THE ISSUE OF DOMESTIC HUNGER, AND PROVIDE TANGIBLE WAYS TO ACT. (OCT 22). - DISCOVER THE FOREST "FIND YOUR FOREST" BOOK CREATION: OUR DISCOVER THE FOREST CAMPAIGN WORKED WITH ENCANTOS (AN ED-TECH AND CHILDREN'S LITERATURE PARTNER) TO CREATE AN ILLUSTRATED CHILDREN'S BOOK, "FIND YOUR FOREST" TO EDUCATE CHILDREN AND THEIR PARENTS ABOUT THE FOREST AND ABOUT ALL THE AMAZING THINGS THEY CAN FIND THERE. AS PART OF A LAUNCH ACTIVATION, THE BOOK WAS DISTRIBUTED AS A FREE GIVEAWAY AT SELECT TARGET STORES IN JUNE 2023. THE AD COUNCIL'S 30+ ACTIVE CAMPAIGNS AIM TO INSPIRE CHANGE AND IMPROVE LIVES. NOTABLE CAMPAIGN RESULTS IN FY23 INCLUDE: - CAREGIVER ASSISTANCE - THIS IS ONE OF THE TOP AD COUNCIL CAMPAIGNS IN TERMS OF PSA RECALL. AS OF Q2 2023, 68% OF THE CAMPAIGN'S TARGET AUDIENCE RECALLED SEEING AT LEAST ONE OF THE ADS. - DIABETES (TYPE 2) PREVENTION - SINCE JAN 2016, NEARLY 2.04M PEOPLE HAVE COMPLETED THE ONLINE RISK TEST AND 10.6 M PEOPLE HAVE COMPLETED THE VIDEO RISK TEST THROUGH JUNE 2023. - DIVERSITY AND INCLUSION - 88% OF RESPONDENTS WHO WERE AWARE OF LOVE LIVES ON AND/OR SKELETONS TOOK AT LEAST ONE INCLUSIVE ACTION IN THE PAST 12 MONTHS, WHILE ONLY 60% OF THOSE NOT AWARE OF THE PSAS TOOK ACTION. - GUN SAFETY - IN Q2 2023, 35% OF CAMPAIGN AWARE RESPONDENTS REPORT HAVING SOUGHT OUT INFORMATION ABOUT WAYS TO SAFELY STORE THEIR GUNS WITHIN THE LAST 12 MONTHS, VERSUS JUST 7% OF THOSE WHO DO NOT REPORT AWARENESS OF THE CAMPAIGN. - HIGH SCHOOL EQUIVALENCY - THE CAMPAIGN HAS HELPED OVER 2 MILLION ADULTS LOCATE FREE ADULT EDUCATION CLASSES. - SUICIDE PREVENTION (TEEN AND YOUNG ADULT) - IN 2023, WE EXPERIENCED SIGNIFICANT INCREASES AMONG YOUNG ADULTS WHO REPORTED REACHING OUT TO A FRIEND ABOUT THEIR MENTAL HEALTH AND TALKING ABOUT WHAT THEY ARE GOING THROUGH AT LEAST ON A MONTHLY BASIS. - VETERANS CRISIS PREVENTION - THE PROJECTED ESTIMATE OF THE NUMBER OF STRUGGLING VETERANS WHO BOTH WERE AWARE OF THE PSA CAMPAIGN AND TOOK ACTION TO REACH OUT FOR HELP INCREASED FROM 1.4 MILLION IN WAVE 2 (APRIL '22) TO 1.9 MILLION IN WAVE 3 (NOVEMBER '22) TO 2.8 MILLION IN WAVE 4 (APRIL '23). - WILDFIRE PREVENTION - AFTER 8 DECADES AS AN AMERICAN ICON, OVER 80% OF OUR CAMPAIGN TARGET CAN RECOGNIZE SMOKEY BEAR. - HIGH BLOOD PRESSURE - IN Q2 2023, RESPONDENTS ACROSS ALL KEY SEGMENTS (ENGLISH-LANGUAGE, SPANISH-LANGUAGE AND BLACK) WITH HIGH BLOOD PRESSURE WHO WERE AWARE OF THE GET DOWN PSAS WERE ALL SIGNIFICANTLY MORE LIKELY TO REPORT CONDUCTING DAILY BLOOD PRESSURE CHECKS COMPARED TO RESPONDENTS WHO WERE NOT PSA-AWARE. ENGLISH-LANGUAGE RESPONDENTS WERE 9 PERCENTAGE POINTS MORE LIKELY, AND SPANISH-LANGUAGE AND BLACK RESPONDENTS WERE BOTH 15 PERCENTAGE POINTS MORE LIKELY THAN THEIR NON-AWARE COUNTERPARTS. - LUNG CANCER SCREENING - SINCE CAMPAIGN LAUNCH IN AUGUST 2017, THERE HAVE BEEN OVER 5.6M VISITS TO SAVEDBYTHESCAN.ORG WITH OVER 1.06M QUIZ COMPLETIONS, WITH 19% OF SESSIONS LEADING TO A USER COMPLETING THE QUIZ AND 25% OF THESE COMPLETES WERE BY HIGH-RISK INDIVIDUALS. (JUNE 2023). - YOUTH VAPING PREVENTION - THOSE WHO ARE AWARE OF OUR ADS ARE 28% MORE LIKELY TO HAVE VISITED A WEBSITE TO LEARN MORE ABOUT HOW TO TALK TO THEIR CHILD ABOUT THE DANGERS OF VAPING THAN THOSE WHO AREN'T AD AWARE (39% VS. 11% AS OF JUNE 20223). FORM 990, PART VI, SECTION B, LINE 11B I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL PROVIDES SCHEDULES TO AN OUTSIDE ACCOUNTING FIRM WHO PREPARES ITS FORM 990. THE FIRM HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL: THROUGHOUT THE YEAR, THE AUDIT COMMITTEE HAS OPPORTUNITIES TO DISCUSS AND COMMENT ON THE FORM 990 DURING THEIR REGULARLY SCHEDULED MEETINGS. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. SIGNED FORMS ARE MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: 1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; 2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHIEF PEOPLE OFFICER; AND 3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. FORM 990, PART VI, SECTION B, LINE 15 APPROXIMATELY EVERY FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT, AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2021 WHICH INCLUDED AN UPDATED COMPENSATION DESIGN AND SALARY STRUCTURE. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2023 COMPENSATION REVIEW WAS PERFORMED IN OCTOBER 2022. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR, AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE: WWW.ADCOUNCIL.ORG. FORM 990, PART VI, LINE 2: THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN, WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT-OF-POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NON-PROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE OFFICE COSTS ARE ACCOUNTED FOR AS IN-KIND USE OF FACILITIES. FORM 990, PART XI, LINE 9: ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS 10,059. FORM 990, PART XII, LINE 2C: THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.