2024-02-14T14:57:42-06:00 2023-06-30 391203191 SVA CERTIFIED PUBLIC ACCTS SC 1221 JOHN Q HAMMONS DRIVE MADISON WI 53717 990 2022-07-01 391383497 MADISON CHILDREN'S MUSEUM INC MADI 6082566445 100 N HAMILTON ST MADISON WI 537032116 DEBORAH GILPIN PRESIDENT & CEO 6082566445 2024-02-06 1 DEBORAH GILPIN 999009999 1 KIRSTEN HOUGHTON P01273230 6088318181 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z JENNIFER JOHNSON 100 N HAMILTON ST MADISON WI 537032116 2868639 0 X WWW.MADISONCHILDRENSMUSEUM.ORG X 1980 WI MADISON CHILDREN'S MUSEUM PROVIDES EDUCATIONAL EXHIBITS AND PROGRAMS FOR LEARNING THROUGH PLAY 13 13 80 131 0 0 4245079 2811332 0 0 505 57307 0 0 4245584 2868639 0 0 0 0 1787210 2480254 25000 0 709372 1358076 1956162 3170286 4436416 1075298 -1567777 15954090 14244142 1763264 1621093 14190826 12623049 X MADISON CHILDREN'S MUSEUM CONNECTS CHILDREN WITH THEIR FAMILIES, THEIR COMMUNITIES, AND THE WORLD BEYOND THROUGH DISCOVERY LEARNING AND CREATIVE PLAY. MADISON CHILDREN'S MUSEUM STRIVES TO BE A WELCOMING, IMAGINATIVE, JOYFUL LEARNING ENVIRONMENT THAT SUPPORTS FAMILIES IN NURTURING CHILDREN'S CREATIVITY AND CURIOSITY. WE FOSTER THE HEALTHY DEVELOPMENT OF ALL CHILDREN SO THAT THEY WILL FULFILL THEIR POTENTIAL AND BECOME ENGAGED COMMUNITY MEMBERS AND GLOBAL CITIZENS. OUR CORE VALUES REFLECT WHAT WE BELIEVE IS IN THE BEST INTEREST OF CHILDREN-ALWAYS. WE BELIEVE IN: PLAY, INTEGRITY, CREATIVITY, COLLABORATION, RISK, INCLUSIVENESS, LEARNING, AND SUSTAINABILITY. 0 0 1213557 EXHIBIT ENVIRONMENTS CREATE THE CORE EDUCATIONAL AREAS AND PLAY SPACES WITHIN THE MUSEUM SETTING, PROVIDING INTERACTIVE, ENGAGING PLAY OPPORTUNITIES FOR CHILDREN OF ALL AGES, ALONG WITH THEIR ADULT CAREGIVERS. EXHIBITS ARE INTERDISCIPLINARY AND WEAVE TOGETHER THEMES FROM OUR CORE EDUCATIONAL INITIATIVES: ART, HISTORY, CULTURE, SCIENCE, PHYSICAL, AND INNOVATION. IN FY2223 MCM'S EXHIBIT SPACES RETURNED TO FULL USAGE AND NEW LEVELS OF HOURS OPEN. RELIEF FUNDING SUPPORTED VISITS BY SCHOOL GROUPS AS COMPLEMENTARY INFORMAL EDUCATIONAL EXPERIENCES. THE WONDERGROUND PHASE 2 OPENED IN OCTOBER 2022, WHICH ADDED A THIRD DECK AND HIGH TOWER, AND OTHER AMENITIES TO THE SPACE.. WONDERGROUND PROVIDES FAMILIES WITH OUTDOOR, SCREEN-FREE, ACTIVE PLAY THAT IS FULL OF OPPORTUNITIES FOR CREATIVE EXPRESSION AND SOCIAL EMOTIONAL LEARNING, ALL WHILE ENSURING THAT MADISON CHILDREN'S MUSEUM CONTINUES TO EMERGE FROM THE PANDEMIC STRONGER THAN EVER. WONDERGROUND IS AN UTTERLY UNIQUE AND CREATIVE FOUR-SEASON PLAY SPACE WHERE CHILDREN ENGAGE IN ROBUST PHYSICAL ACTIVITY, WITH PROBLEM SOLVING AND SOCIAL SITUATIONS.IN FY 2223 THE WONDERGROUND WAS USED BY OVER 80% OF ALL VISITORS. BY DESIGN IT INCLUDES GROUNDBREAKING DESIGN AND MATERIAL CHOICES.1) IT MAKES ACTIVE PLAY ACCESSIBLE: THE THICKET, A 30' SOARING CLIMBING SCULPTURE INCLUDES DESTINATION AREAS THAT ARE ACCESSIBLE TO KIDS WHO ARE IN WHEELCHAIRS OR HAVE LIMITED MOBILITY; A RAMP THAT WINDS BENEATH A PLATFORM AND ENDS UP INSIDE A PINECONE, THREE FEET OFF THE GROUND; SPIRAL STAIRS THAT ARE ACCESSIBLE TO KIDS WHO CAN PULL THEMSELVES OUT OF A CHAIR UP TO THE TOP OF STAIRS VIA A TRANSFER STATION; AND THE ENTIRE ACTIVE, GROUND-LEVEL PLAY AREA OF ROLLING TOPOGRAPHY PROVIDES ACCESS OVER ENGINEERED WOOD FIBER MATERIAL. KIDS WITH LIMITED MOBILITY CAN GO INTO THE LOG CABIN, ITS ORCHARD AND YARD, MOVE ALL AROUND THE THICKET CLIMBER, THE GIANT BUCKET, AND THE HANDICAPPED-ACCESSIBLE NOOK THAT SITS AGAINST THE BUILDING.2) SUSTAINABILITY PRACTICES AND EXPERIENCES FOR VISITORS. MCM HAS BEEN RECOGNIZED FOR ITS OUTSTANDING SUSTAINABILITY WORK. TWO NOTABLE AWARDS ARE LEED CERTIFICATION FOR AN EXISTING BUILDING (THE FIRST MUSEUM IN WISCONSIN TO ACHIEVE THAT) AND THE 2021 AMERICAN ALLIANCE FOR MUSEUMS' SUSTAINABLE EXHIBIT DESIGN AWARD. MCM'S COMMITMENT TO SUSTAINABILITY IS GOOD FOR KIDS, OUR COMMUNITY, AND THE WORLD FOR MANY REASONS: EDUCATING KIDS ABOUT SUSTAINABLE PRACTICES PREPARES THEM TO BE "GOOD GLOBAL CITIZENS," IT CONTRIBUTES TOWARD OUR OVERALL HEALTH AND SURVIVAL, AND IT'S INSPIRING TO SEE HOW SEEMINGLY USELESS OR DISCARDED THINGS CAN BE REPURPOSED TO BE USEFUL, BEAUTIFUL, WHIMSICAL, AND FUN. WE ARE USING LOCAL, NATURAL AND SUSTAINABLE MATERIALS. BY USING BUILDING MATERIALS THAT STORE CARBON (BLACK LOCUST TREES), PACKING OUR SPACE WITH PLANTS THAT HELP ABSORB CARBON, AND INTENTIONALLY USING RECYCLED PLASTIC AND RECLAIMED MATERIALS WHENEVER POSSIBLE, WE ARE HELPING CREATE A NEW STORY FOR OUR PLANET'S FUTURE.WITH THE WONDERGROUND EXPANSION, EXHIBITS OCCUPY MORE THAN 40,000 SQUARE FEET OF INDOOR AND OUTDOOR PUBLIC SPACE - DESIGNED AND FABRICATED BY A WISCONSIN WORKFORCE IN COLLABORATION WITH THE COMMUNITYINCLUDING MORE THAN 130 LOCAL ARTISTSAND FEATURE THE USE OF LOCALLY OBTAINED MATERIALS. EXHIBIT AREAS PROMOTE LEARNING THROUGH PLAY FOR AGES 5 AND UNDER IN THE WILDERNEST AND URB GARDEN EXHIBITS, BOTH OF WHICH ARE CONSTRUCTED OF ALL NATURAL MATERIALS. THE FOLLOWING AREAS ENGAGE CHILDREN UP TO AGE 12: THE TWO-STORY HODGEPODGE MAHAL CLIMBER AND HUMAN-SIZED GERBIL WHEEL FOR WHOLE-BODY EXERCISE; AND THE ART STUDIO FOR CREATIVE EXPRESSION. AN ACCESSIBLE GREEN ROOF, THE ROOFTOP RAMBLE, ENABLES FOUR-SEASON EXPLORATION OF NATURE IN A "PARK IN THE SKY". AN INTERACTIVE EXHIBIT ABOUT LAKES AND WATER QUALITY CALLED SEYMORE'S ADVENTURE; AN EXHIBIT CALLED FROM COOPS TO CATHEDRALS ABOUT NATURE, CHILDHOOD AND THE ARCHITECTURE OF FRANK LLOYD WRIGHT; A SMALL COLLECTIONS EXHIBIT CURRENTLY FEATURING COLLECTIONS OF CHILDREN'S ENVIRONMENTAL GOOD DEEDS, ACTIONS AND PRACTICES; AN ART EXHIBIT ABOUT NATURE MADE BY CHILDREN FROM A LOCAL COMMUNITY ART CENTER; A WHIMSICAL AUTOMATA EXHIBIT; AN HISTORICAL EXHIBIT ABOUT THE HISTORY OF CHILDREN'S SEWING CIRCLES CALLED "A STITCH IN TIME". 476922 EDUCATION PROGRAMMING ENRICHES THE VISITOR EXPERIENCE THROUGH CLASSES, DROP-IN ACTIVITIES, RESIDENCIES, SPECIAL EVENTS, AND FACILITATION OF THE VISITOR EXPERIENCE IN THE MUSEUM'S EXHIBIT GALLERIES. PROGRAMS PROVIDE DEEPER ENGAGEMENT FOR VISITORS IN THE MUSEUM'S CORE INITIATIVES OF ARTS, SCIENCE AND INNOVATION, CULTURE AND HISTORY, HEALTH, SUSTAINABILITY, EARLY LEARNING, AND ACCESSIBILITY. THE MUSEUM USES ITS PROGRAMS TO EXPRESS ITS VALUES, INCLUDING THE IMPORTANCE OF PLAY, CREATIVITY, RESILIENCE, SENSE OF PLACE, CRITICAL THINKING, AND COLLABORATION. DURING FY2223, THE MUSEUM EDUCATION TEAM ANIMATED SPACES THROUGHOUT THE REGION OUTDOORS AND ONLINE. MCM SERVED 170,000 CHILDREN AND FAMILIES ON SITE, AND PRODUCED OVER 800 PROGRAMS. MCM ROADSHOW, LAUNCHED MAY 2022, PROVIDED FOUR HANDS-ON EXHIBITS AND PROGRAMS THROUGHOUT THE COMMUNITY. FIFTY LOCATIONS IN DIVERSE, MULTI-LINGUAL NEIGHBORHOODS WERE SERVED IN FY2223. THE MUSEUM STRIVES TO SERVE EVERY CHILD, REGARDLESS OF ABILITY, CULTURE, OR ECONOMIC BACKGROUND. CONSISTENT WITH PRE-COVID, THE ACCESS FOR EVERYONE PROGRAM HISTORICALLY AND CURRENTLY PROVIDES ACCESS FOR NEARLY 1/3 OF ALL VISITORS THROUGH FREE AND LOW-COST ADMISSIONS, MEMBERSHIPS, OUTREACH PROGRAMMING, AND EVENTS. 1256376 MARKETING AND COMMUNICATIONS PROGRAMS HELP THE MUSEUM MEET ITS MISSION BY DEVELOPING AND DELIVERING INFORMATION ABOUT EXHIBITS, PROGRAMS, AND SPECIAL EVENTS TO CONSTITUENTS THROUGHOUT SOUTH CENTRAL WISCONSIN. THE MUSEUM USES A VARIETY OF COMMUNICATION METHODS INCLUDING ITS WEBSITE, SOCIAL MEDIA, EMAIL, PUBLIC RELATIONS, ADVERTISING, AND PRINTED COLLATERAL MATERIALS TO SPREAD THE WORD ABOUT MUSEUM ACTIVITIES. EXHIBIT SIGNAGE AND MANY MUSEUM PUBLICATIONS INCLUDE BOTH ENGLISH AND SPANISH VERSIONS. MARKETING AND EDUCATION TEAMS WERE COMBINED AS VISITOR SERVICES FOR ALL FRONT-FACING STAFF TO ENSURE EXCELLENT CUSTOMER SERVICE, EFFICIENT CASH-HANDLING AND CONSISTENT DATA-TRACKING. THE MUSEUM ACTIVELY COLLABORATES WITH THE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT, GREATER MADISON CHAMBER OF COMMERCE, AND GREATER MADISON CONVENTION & VISITORS BUREAU -- AND MANY OTHER GROUPS SUCH AS THE BLACK, LATINO AND LGBTQ CHAMBERS OF COMMERCE -- TO EXPAND ITS REACH THROUGH STRATEGIC PARTNERSHIPS.IN FY2223 THE TEEN WORKFORCE PROGRAM, WHICH PROVIDES JOBS AND TRAINING TO TEENS OF COLOR AND FROM LOW-INCOME NEIGHBORHOODS WAS REINSTATED. BEGUN IN 2017, 30% OF CURRENT FRONT FACING WORKFORCE IS COMPOSED OF ALUMNI OF THAT PROGRAM,RESULTING IN A STAFF THAT REPRESENTS THE POPULATION OF OUR COMMUNITY. 2946855 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 1 22 0 1 80 1 0 0 0 0 0 0 0 0 0 0 0 0 X 13 13 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 0 WI X X DEBORAH GILPIN 6082566445 100 N HAMILTON ST MADISON WI 53703 JENNIFER JOHNSON CHAIR 0.50 0.50 X X 0 0 0 JOHN HINTZE TREASURER 0.50 0.50 X X 0 0 0 CRISTINA CHOI SECRETARY 0.50 0.50 X X 0 0 0 ASYA ALEXANDROVICH DIRECTOR 1.00 X 0 0 0 SARAH CONDELLA OFFICER AT LARGE 1.00 X X 0 0 0 MATT CORNWELL OFFICER AT LARGE 1.00 X X 0 0 0 ADRIENNE EHRHARDT DIRECTOR 1.00 X 0 0 0 MARTA GIALAMAS DIRECTOR 1.00 X 0 0 0 GLORIA LADSON-BILLINGS DIRECTOR 1.00 X 0 0 0 JOEL MARTIN OFFICER AT LARGE 1.00 X X 0 0 0 BRUCE NEVIASER DIRECTOR 1.00 X 0 0 0 MATT PREMO VICE CHAIR 0.50 0.50 X X 0 0 0 JANE VILLA DIRECTOR 1.00 X 0 0 0 DEB GILPIN PRESIDENT & CEO 35.00 5.00 X 130493 0 8315 130493 0 8315 1 0 0 0 0 2811332 2811332 57307 57307 2868639 0 0 57307 X 150646 150646 1944631 1585819 96141 262671 177336 157428 8210 11698 207641 162160 21001 24480 25000 25000 508939 236584 113226 159129 9033 9033 289598 216796 35993 36809 61519 29471 4198 27850 281827 151300 79072 51455 38640 6762 634 31244 60092 27710 14558 17824 27884 7350 20534 519480 354181 165299 40800 61 40739 BAD DEBT EXPENSE 86200 86200 DUES AND SUBSCRIPTIONS 7150 2200 4938 12 4436416 2946855 780189 709372 117402 92559 922943 165917 1179901 784949 424366 95880 6319 6990 30678 38057 19017350 6021975 13225058 12995375 47423 64415 15954090 14244142 267585 259260 1488453 1301955 7226 5730 0 54148 1763264 1621093 X 14027864 12480786 162962 142263 14190826 12623049 15954090 14244142 -1567777 0 X X 0 1 X 1 0 X 8903099 3928094 2886171 4245079 2811332 22773775 8903099 3928094 2886171 4245079 2811332 22773775 22773775 6480 5864 558 505 57307 70714 22844489 0.99690 0.99940 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 18377217 5575091 12802126 19064 19064 0 621069 427820 193249 12995375 LEASE OBLIGATIONS 54148 54148 FORM 990, PART VI, SECTION B, LINE 11B THE CONTROLLER REVIEWS THE PREPARED FORM 990 IN DETAIL AND DISTRIBUTES IT TO ALL MEMBERS OF THE GOVERNING BODY FOR ANY COMMENTS OR CHANGES BEFORE THE RETURN IS FILED WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION'S CONFLICT OF INTEREST POLICY COVERS ALL OF ITS DIRECTORS AND OFFICERS. ANY DIRECTOR, OFFICER, OR MEMBER OF A COMMITTEE WHO HAS A DIRECT OR INDIRECT FINANCIAL INTEREST IS CONSIDERED AN INTERESTED PERSON. AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. THE INTERESTED PERSON MUST ABSTAIN FROM ANY VOTE ON THE ARRANGEMENT. EACH DIRECTOR AND OFFICER ANNUALLY SIGNS A CONFLICT OF INTEREST STATEMENT AND THE SIGNED STATEMENTS ARE REVIEWED BY MANAGEMENT. FORM 990, PART VI, SECTION B, LINE 15A THE EXECUTIVE COMMITTEE OF THE GOVERNING BODY ANNUALLY DETERMINES THE INITIAL COMPENSATION OF THE PRESIDENT AND CEO, WHICH IS BASED IN PART ON DATA OBTAINED FROM A THIRD PARTY ON APPROPRIATE COMPENSATION LEVELS, CONDUCTS AN ANNUAL PERFORMANCE REVIEW, AND IMPLEMENTS ANY RAISES OR OTHER COMPENSATION ADJUSTMENTS AS DEEMED APPROPRIATE BY THE COMMITTEE. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G OTHER PROFESSIONAL SERVICES: PROGRAM SERVICE EXPENSES 236,584. MANAGEMENT AND GENERAL EXPENSES 113,226. FUNDRAISING EXPENSES 159,129. TOTAL EXPENSES 508,939. FORM 990, PART IX THE EXPENSES RELATED TO THE CAPITAL EXPANSION PROJECT ARE ALLOCATED BETWEEN MANAGEMENT AND GENERAL EXPENSES AND FUNDRAISING EXPENSES. FORM 990, PART XII, LINE 2C THERE WERE NO CHANGES IN THE CURRENT YEAR. MADISON CHILDREN'S MUSEUM FOUNDATION INC 100 N HAMILTON ST MADISON WI 53703 431956290 SUPPORTING ORGANIZATION OF MADISON CHILDREN'S MUSEUM, INC. WI 501(C)(3) LINE 12A, I MADISON CHILDREN'S MUSEUM INC 1 0 0 1 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 MADISON CHILDREN'S MUSEUM FOUNDATION INC C 2811332 FACE AMOUNT