2024-11-15T12:58:03-06:00 2023-12-31 WITHUMSMITHBROWN PC 1411 BROADWAY 9TH FLOOR NEW YORK NY 10018 990 2023-01-01 824652837 Potential Energy Coalition Inc % DAWN LOMBARDI POTE 6313794679 477 Madison Avenue Suite 600 New York NY 10022 John Marshall CEO 6175845528 2024-11-14 true true CATHERINE BENDALL CPA P00521196 2127519100 2024-11-14 2023 2024-10-15 13:58:12Z John Marshall 477 Madison Avenue Suite 600 New York NY 10022 30862148 false X potentialenergycoalition.org X 2018 DE POTENTIAL ENERGY'S MISSION IS TO EDUCATE the PUBLIC REGARDING CLIMATE CHANGE THROUGH THE DEPLOYMENT of PUBLIC EDUCATION CAMPAIGNS. 7 6 30 19 0 0 38333936 30318345 267490 19582 9698 512821 13685 11400 38624809 30862148 3677000 185000 0 0 3986862 5579408 0 0 370104 13957543 21222462 21621405 26986870 17003404 3875278 25978659 29777090 875539 798692 25103120 28978398 X POTENTIAL ENERGY COALITION, INC. (THE "ORGANIZATION") WAS FOUNDED IN 2018 TO EDUCATE THE PUBLIC ON CLIMATE CHANGE AND CLEAN ENERGY IN ORDER TO DRAMATICALLY ACCELERATE PUBLIC RESPONSE TO THE CLIMATE CHALLENGE. THE ORGANIZATION USES COMMUNICATION STRATEGIES TO SHARE NEW NARRATIVES AND ENGAGE THE PUBLIC. false false 19591848 185000 30982 CAMPAIGNS: THROUGH EDUCATIONAL CAMPAIGNS, THE ORGANIZATION CREATES EDUCATIONAL AND EFFECTIVE MESSAGES ABOUT CLEAN ENERGY AND CLIMATE CHANGE. FOR EXAMPLE, SCIENCE MOMS IS AN EDUCATIONAL OUTREACH INITIATIVE ORIENTED TO REACH PARENTS AND ENGAGE AND EDUCATE THEM REGARDING THE CAUSES AND IMPACTS OF CLIMATE CHANGE. TO AMPLIFY THE IMPACT OF ITS CAMPAIGNS, THE ORGANIZATION TAPS PRO BONO AND IN-KIND DONATION OF MEDIA, PRODUCTION AND CREATIVE SERVICES. 895847 KNOWLEDGE: THE ORGANIZATION CONDUCTS RESEARCH TO DETERMINE THE MOST EFFECTIVE APPROACHES TO EDUCATE THE PUBLIC ON CLEAN ENERGY AND CLIMATE CHANGE, AND SHARES ITS FINDINGS WITH A BROAD RANGE OF GROUPS THROUGH PUBLICATIONS, BRIEFINGS AND OTHER EDUCATIONAL MATERIALS. 3616574 STRATEGIC & ADVISORY: THE ORGANIZATION WORKS WITH A RANGE OF STAKEHOLDERS TO ADVISE THEM ON EFFECTIVE METHODS FOR COMMUNICATING ABOUT CLIMATE CHANGE AND CLEAN ENERGY. 24104269 true true false false false false false false false false true false false false false true false true false false false false false false false false false true false true false false false false false false false false false false false false false true true true false false true X 92 0 true 30 true false false false false false false false false false false false false false false X 7 6 false false false false false false false true true false false true true true true true true true true false AL AK AR CA CO CT FL GA HI IL KS KY ME MD MA MN MS NV NH NJ NM NY ND OH OK OR PA RI SC TN UT VA WA WV WI X DAWN LOMBARDI 6313794679 477 MADISON AVENUE SUITE 600 New York NY 10022 JOHN F MARSHALL Chief Executive Officer 40.0 1.0 X X 506667 0 26003 Eric Todd Asche President 40.0 0.0 X 446167 0 40992 Julia P Burns COO/CFO, Sec. & TREAS. 40.0 0.0 X 259167 0 29047 NICOLE CHRISTINA LEMOND DIRECTOR 40.0 0.0 X 241500 0 33384 FOREST BOLEYN EXECUTIVE CREATIVE DIRECTOR 40.0 0.0 X 215000 0 27838 Dawn Lombardi Director of Finance 40.0 0.0 X 175000 0 30756 John Harold Eaton Director of Media Investment 40.0 0.0 X 175000 0 11472 Sara Justus Executive Producer 40.0 0.0 X 168000 0 17509 DANIEL P SCHRAG CO-FOUNDER & BOARD MEMBER 5.0 0.0 X 0 0 0 Matthew Freeman BOARD MEMBER 5.0 0.0 X 0 0 0 Susan Canavari BOARD MEMBER 5.0 0.0 X 0 0 0 Margaret Boasberg BOARD MEMBER 5.0 0.0 X 0 0 0 Anthony Leiserowitz BOARD MEMBER 5.0 0.0 X 0 0 0 Mark Tercek BOARD MEMBER 5.0 0.0 X 0 0 0 2186501 0 217001 24 false true false The Trade Desk 42 N Chestnut Street VENTURA CA 93001 Media 4376492 Rising Tide Interactive LLC 1250 H St Northwest WASHINGTON DC 20005 Media 2210637 Not Ordinary Media LLC 600 Wilshire Blvd LOS ANGELES CA 90017 Media 1241861 Dynata LLC 6080 Tennyson Pkwy Ste 500 PLANO TX 75024 Research & Testing 792488 Maslansky Partners LLC 200 Varick St 601 NEW YORK NY 10014 Research & Testing 730000 38 30318345 30318345 SERVICE INCOME 541990 19582 19582 19582 512821 512821 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 OTHER INCOME 900099 11400 11400 11400 30862148 30982 512821 185000 185000 0 0 0 1308043 830113 408705 69225 0 3434459 2179582 1073116 181761 144854 91927 45261 7666 389192 246990 121605 20597 302860 192202 94630 16028 0 146035 17336 128699 64864 64864 0 0 0 4184445 3841018 324959 18468 0 24521 15449 7846 1226 236074 148727 75543 11804 0 52653 33172 16848 2633 223701 87351 101551 34799 0 3765 3765 0 0 0 117938 74301 37740 5897 EDUCATION CAMPAIGNS 12423140 12423140 DATA ANALYICS & LICENSES 2282454 2282454 PRODUCTION EXPENSES 1455507 1455507 MISCELLANEOUS 7365 7365 26986870 24104269 2512497 370104 8945577 20126289 0 0 16691000 9366284 223751 86604 0 0 0 0 0 0 0 0 118331 163353 34560 0 0 34560 0 0 0 0 0 0 0 0 0 0 25978659 29777090 875539 798692 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 875539 798692 X 11250862 11380119 13852258 17598279 25103120 28978398 25978659 29777090 3875278 X X false true X true false X 0 0 10996750 38333936 30318345 79649031 0 0 0 0 10996750 38333936 30318345 79649031 19767901 59881130 9698 512821 522519 0 0 80171550 10787072 0.74691 0.00000 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 34560 0 34560 34560 0 0 X 32941578 2079430 2079430 30862148 30862148 29066300 2079430 2079430 26986870 26986870 PART X, LINE 2: The Organization is a not-for-profit corporation, exempt from federal income taxes under Section 501 (c)(3) of the Internal Revenue Code, and has been designated as an organization that is not a private foundation. The Organization believes that it has appropriate support for any tax positions taken, and as such, does not have any uncertain tax positions that are material to the financial statements. The Organization did not recognize any tax related interest and/or penalties in the financial statements, but if applicable, would record any such interest and/or penalties as a component of other expense. true Potential Energy Action Network Inc 477 Madison Ave PMB 6985 New York NY 10022 874759225 501(c)(4) 35000 0 N/A N/A Program activities Clean Jobs for Michigan 156 W Michigan Avenue PMB 1115 Jackson MI 49201 924019976 501(c)(4) 150000 0 n/a n/a Support for Clean Jobs Michigan 2 Form 990, Schedule I, part IV PEC's Audit Committee reviews the grantee's audited financial statements to confirm that the grant was used for its intended educational purpose and also has the opportunity to ask the grantee's auditors any questions. X X X X X false false false false false false false false false JOHN F MARSHALL Chief Executive Officer 449667 0 57000 0 0 0 9880 0 16123 0 532670 0 0 0 Julia P Burns COO/CFO, Sec. & TREAS. 259167 0 0 0 0 0 15550 0 13497 0 288214 0 0 0 Eric Todd Asche President 389167 0 57000 0 0 0 19800 0 21192 0 487159 0 0 0 Sara Justus Executive Producer 160000 0 8000 0 0 0 10080 0 7429 0 185509 0 0 0 John Harold Eaton Director of Media Investment 175000 0 0 0 0 0 10500 0 972 0 186472 0 0 0 Dawn Lombardi Director of Finance 175000 0 0 0 0 0 21089 0 9667 0 205756 0 0 0 FOREST BOLEYN EXECUTIVE CREATIVE DIRECTOR 215000 0 0 0 0 0 7525 0 20313 0 242838 0 0 0 NICOLE CHRISTINA LEMOND DIRECTOR 230000 0 11500 0 0 0 12190 0 21194 0 274884 0 0 0 SCHEDULE J, PART II EXPLANATION: Salaries for the Chief Executive officer and the leadership tier are reviewed by the Human resource and compensation committees of the board of directors annually. A compensation study was performed for all employee positions within the organization in the Summer and Fall of 2022 which was used as one of the criteria for determination of compensation levels. Additionally, compensation information from comparable nonprofit organization was used for benchmarking in the review and approval of all compensation by the committees. PART 990, PART VI, SECTION B, LINE 11: a DRAFT OF FORM 990 IS SENT TO THE BOARD OF DIRECTORS FOR REVIEW AND APPROVAL prior to submission of the form. FORM 990, PART VI, SECTION B, LINE 12C: all BOARD MEMBERS ARE REQUESTED TO COMPLETE ANNUAL CERTIFICATIONS TO REPRESENT ADHERENCE TO THE CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION C, LINE 19: FORM 990 IS AVAILABLE UPON REQUEST. Form 990, PART VI, Line 15: Salaries for the Chief Executive officer and the leadership tier are reviewed by the Human resource and compensation committees of the board of directors annually. A compensation study was performed for all employee positions within the organization in the Summer and Fall of 2022 which was used as one of the criteria for determination of compensation levels. Additionally, compensation information from comparable nonprofit organization was used for benchmarking in the review and approval of all compensation by the committees. Form 990, PART V, LINE 2a: Salaries were paid effective April 1, 2022 for all employees of Potential Energy Coalition, Inc. The salaries are paid through a professional employee organization ("PEO"). All tax filings are prepared and submitted by the PEO for the organization and as a result there are no federal employment tax returns filed directly by the organization. Salary information has been provided in this return for all employees as required. Form 990, part XII, Line 2c: There is an audit committee that oversees the audit process. FORM 990 PART IX LINE 11G DESCRIPTION:CONSULTING FEES TOTAL FEES:4184445 Potential Energy Action Network Inc 477 Madison Ave PMB 6985 New York NY 10022 874759225 Information NY 501(C)(4) N/A PEC true false true false false false false false false false false false false false true true false true false false POTENTIAL ENERGY ACTION NETWORK INC (PEAN) B 35000 COST POTENTIAL ENERGY ACTION NETWORK INC (PEAN) Q 92775 COST