2024-03-01T20:19:05-05:00 2023-09-30 522190100 SAGGAR & ROSENBERG PC 1 CHURCH ST STE 700 ROCKVILLE MD 208504163 990 2022-10-01 842144791 AMERICA250ORG INC AMER 2028711776 1663 PRINCE ST ALEXANDRIA VA 22314 JENNIFER CONDON EXC. VP 2028711776 2024-03-01 true JENNIFER CONDON 999009999 true SUSAN J ROSENBERG P00059813 3017389040 2024-03-01 2022 2023-04-26 12:10:37Z X JENNIFER CONDON 1663 PRINCE ST ALEXANDRIA VA 22314 11013785 false X AMERICA250.ORG X 2019 DE AMERICA250.ORG, INC. (AMERICA250, OR THE ORGANIZATION) FORMERLY KNOWN AS AMERICA 250 FOUNDATION, INC. IS THE ORGANIZATION PLANNING THE MULTIYEAR COMMEMORATION OF THE 250TH ANNIVERSARY OF THE UNITED STATES OF AMERICA THAT PEAKS ON JULY 4, 2026. IT IS A ONCE IN LIFETIME OPPORTUNITY TO DEEPEN UNDERSTANDING OF AMERICAS COMPLICATED PAST AND IGNITE SHARED OPTIMISM FOR THE FUTURE THROUGH ENGAGING PROGRAMS AND EXPERIENCES. THE ORGANIZATION IS WORKING TO INSPIRE THE AMERICAN SPIRIT WITHIN ALL AMERICANS AND EACH AMERICAN, GROUNDED IN THE NATIONS FOUNDING PRINCIPLES, FOR A CONTINUING JOURNEY TOWARD A MORE PERFECT UNION. AMERICA250.ORG, INC. IS THE 501(C)(3) NONPROFIT PARTNER OF THE U.S. SEMIQUINCENTENNIAL COMMISSION (THE COMMISSION). THE ORGANIZATION WORKS COLLABORATIVELY WITH THE COMMISSION AND PUBLIC AND PRIVATE ENTITIES ACROSS THE COUNTRY TO BRING THE VISION FOR AMERICA250 TO LIFE THROUGH NATIONAL AND GRASSROOTS PROGRAMMING, COMMERCIAL AND NONCOMMERCIAL PARTNERSHIPS, MARKETING, AND FUNDRAISING 10 9 39 0 5212 16220 5516474 10997565 0 65 0 5521751 11013785 40000 120000 0 4732864 3263491 0 884399 2301140 8203633 7074004 11587124 -1552253 -573339 2679644 1991142 782906 667742 1896738 1323400 X TO COMMEMORATE THE UNITED STATES OF AMERICA'S 250TH ANNIVERSARY WITH INCLUSIVE PROGRAMS THAT INSPIRE AMERICANS TO RENEW AND STRENGTHEN OUR DARING EXPERIMENT IN DEMOCRACY. false false 8955406 120000 10997565 NATIONAL PROGRAMS AND PARTNERSHIPS SIGNIFICANT WORK CONTINUED THROUGH QUARTER 4 TO CULTIVATE AMERICA250'S PARTNERSHIPS WITH STATES AND FEDERAL AGENCIES. SOME HIGHLIGHTS INCLUDE THE ADDITION OF FOUR STATE AND TWO TERRITORIAL COMMISSIONS IN DELAWARE, MAINE, MISSOURI, SOUTH DAKOTA, THE VIRGIN ISLANDS, AND THE DISTRICT OF COLUMBIA. AS OF SEPTEMBER 30, 2023, 39 STATES AND TERRITORIES HAVE ESTABLISHED OFFICIAL 250TH BODIES TO PLAN EVENTS FOR THE SEMIQUINCENTENNIAL. OUTREACH AND ENGAGEMENT THE SUCCESSFUL LAUNCH OF AMERICA'S INVITATION ON JULY 4, 2023, MARKED AN IMPORTANT MOMENT TO INTRODUCE AMERICA250 AND ITS MISSION TO THE PUBLIC AND TO KICK OFF A MULTI-YEAR EFFORT TO ENGAGE THE PUBLIC IN BUILDING THE LARGEST, MOST INCLUSIVE COMMEMORATION IN AMERICAN HISTORY. AMERICA'S INVITATION IS AN ONGOING CAMPAIGN THAT WE WILL USE TO MAINTAIN A STEADY DRUMBEAT OF PUBLIC ENGAGEMENT AND TO COMMUNICATE DIRECTLY WITH THE AMERICAN PEOPLE ABOUT HOW THEY WANT TO COMMEMORATE THIS HISTORIC MILESTONE. AHEAD OF THE CAMPAIGN LAUNCH, AMERICA250 LEADERSHIP ENGAGED LEADERS ACROSS NATIONAL ORGANIZATIONS TO INFORM AND INVITE LEADERS TO PARTICIPATE IN UPCOMING EFFORTS. THIS OUTREACH INCLUDED MEETINGS WITH NATIVE AMERICAN, AFRICAN AMERICAN, LATINO, AAPI AND MANY OTHER LEADERS ACROSS CONSTITUENCIES. ON LAUNCH DAY, WE WERE THRILLED TO HAVE THE SUPPORT OF THE MILWAUKEE BREWERS, MAJOR LEAGUE BASEBALL, AND AMERICAN FAMILY INSURANCE IN LAUNCHING AMERICA'S INVITATION IN MILWAUKEE AT AMERICAN FAMILY FIELD. THIS IS A COMMEMORATION FOR ALL AMERICANS AND WE BELIEVE THERE IS NO BETTER PLACE FOR IT TO BEGIN THAN IN AMERICA'S HEARTLAND CELEBRATING ONE OF AMERICA'S FAVORITE PASTIMES, BASEBALL. ON LAUNCH DAY, MORE THAN 41,000 FANS SAW THE DEBUT OF THE AMERICA'S INVITATION VIDEO ON THE BREWERS' SCOREBOARD - AND HUNDREDS STOPPED BY OUR AMERICA250 BOOTH ON THE BALLPARK'S MAIN CONCOURSE TO LEARN ABOUT THE COMMEMORATION AND SHARE THEIR OWN STORIES. WE ANNOUNCED NEW PARTNERSHIPS WITH NEXTDOOR, AN APP DEDICATED TO CONNECTING NEIGHBORHOODS, AND YWCA USA, THE NATION'S OLDEST AND LARGEST WOMEN'S ORGANIZATION, AS WE WORK TO MAXIMIZE ENGAGEMENT ACROSS THE BROADEST POSSIBLE AUDIENCE. THE LAUNCH OF AMERICA'S INVITATION GARNERED SIGNIFICANT EARNED MEDIA COVERAGE, INCLUDING AN ASSOCIATED PRESS STORY THAT RAN IN MORE THAN 200 PUBLICATIONS AROUND THE COUNTRY, AS WELL AS STORIES IN THE NEW YORK TIMES, THE HILL, MILWAUKEE JOURNAL SENTINEL, FOX NEWS AND NPR STATIONS, AMONG OTHERS. WITH AMERICA'S INVITATION, WE ARE ASKING THE PUBLIC TO SHARE THEIR OWN AMERICAN STORIES AND REFLECT ON WHAT THIS COUNTRY MEANS TO THEM AND THEIR HOPES FOR THE FUTURE - THROUGH PHOTOS, VIDEOS, POEMS, ESSAYS, SONGS, AND MORE. OUR CALL-TO-ACTION WAS AMPLIFIED ACROSS MAJOR BROADCAST AND SOCIAL MEDIA PLATFORMS IN THE DAYS FOLLOWING JULY 4TH - INCLUDING FROM THE STAGE OF PBS'S NATIONAL BROADCAST OF A CAPITOL FOURTH, AT LARGE-SCALE INDEPENDENCE DAY EVENTS, INCLUDING THE WAWA WELCOME AMERICA FESTIVAL IN PHILADELPHIA AND GEORGE WASHINGTON'S HOME AT MOUNT VERNON IN VIRGINIA. AMERICA'S INVITATION WAS ALSO HIGHLIGHTED BY THE DEPARTMENT OF VETERANS AFFAIRS IN A NEWSLETTER TO 11 MILLION VETERANS, MILITARY FAMILIES, AND OTHER SUBSCRIBERS, ON THE NATIONAL PARK SERVICE'S SOCIAL MEDIA PLATFORMS REACHING MORE THAN 5 MILLION FOLLOWERS, AND BY THE U.S. DEPARTMENT OF EDUCATION, THE LIBRARY OF CONGRESS, AMERICORPS, THE U.S. MINT, AND THE U.S. GOVERNMENT PUBLISHING OFFICE, STATE COMMISSIONS, AND OTHERS. IN THE WEEKS SINCE AMERICA'S INVITATION WAS UNVEILED, WE DEPLOYED AN EMAIL PROGRAM, DIGITAL AND TELEVISION ADVERTISING, AND ORGANIC SOCIAL MEDIA EFFORTS TO ENGAGE AMERICANS AND DRIVE STORY SUBMISSIONS. AMERICA250 IS ALSO LEVERAGING THE POWER OF MICRO- AND NANO-INFLUENCERS TO CONTINUE AMPLIFYING OUR MESSAGE AND ENGAGING DIVERSE AUDIENCES. AS OF SEPTEMBER 30, OUR AMERICA'S INVITATION CAMPAIGN COLLECTED NEARLY 1,100 PHOTO, VIDEO, AUDIO, AND TEXT SUBMISSIONS, REPRESENTING 49 STATES AND THE DISTRICT OF COLUMBIA. THE SUBMISSIONS REFLECT A WIDE RANGE OF BACKGROUNDS, PERSPECTIVES, AND LIVED EXPERIENCES - FROM A FOSTER MOM AND CYSTIC FIBROSIS SURVIVOR TO A FEMALE VETERAN WHO SERVED IN FOUR BRANCHES OF THE MILITARY, TO THREE GENERATIONS OF A FAMILY SHARING THEIR TRADITIONS OF SINGING AND DANCING AROUND THEIR PIANO TOGETHER. THE MAJORITY OF THESE STORY SUBMISSIONS HAVE BEEN DRIVEN THROUGH THE NEXTDOOR PLATFORM AND OUR PAID MEDIA AND EMAIL CAMPAIGNS. TO GENERATE ADDITIONAL SUBMISSIONS, WE ARE SHARING THESE DYNAMIC STORIES WITH THE AMERICAN PUBLIC SO THEY ARE ABLE TO SEE THEMSELVES REPRESENTED IN AMERICA250 AND FEEL THAT THIS HISTORIC COMMEMORATION BELONGS TO THEM. AMERICA250 IS PARTICULARLY GRATEFUL FOR THE VIDEOS CONTRIBUTED BY CONGRESSIONAL LEADERS AND MEMBERS OF CONGRESS, INCLUDING THEN-HOUSE SPEAKER KEVIN MCCARTHY, SENATE LEADER CHARLES E. SCHUMER, HOUSE LEADER HAKEEM JEFFRIES, CONGRESSWOMAN BONNIE WATSON COLEMAN, AND CONGRESSMAN ROBERT ADERHOLT. THROUGH THE FOURTH QUARTER OF 2023, AMERICA250 HAS AIRED 587 SPOTS NATIONALLY ACROSS SEVERAL TELEVISION NETWORKS, INCLUDING OWN TV, LIFETIME CHANNEL, COOKING CHANNEL, HISTORY CHANNEL, AND HALLMARK CHANNEL FOR A TOTAL OF OVER 98 MILLION IMPRESSIONS. IN ADDITION, AMERICA250 HAS AIRED 9,424 SPOTS LOCALLY FOR A TOTAL OF 9.3 MILLION IMPRESSIONS. THE TELEVISION ADS AIRED IN 11 LOCAL MARKETS INCLUDING: ALBUQUERQUE-SANTA FE, NM; BANGOR,ME; GREEN BAY-APPLETON, WI; JACKSON, MS; MISSOULA, MT; OMAHA, NE; PHILADELPHIA, PA; RICHMOND-PETERSBURG, VA; SALT LAKE CITY, UT; TULSA, OK; AND WASHINGTON, DC. TO DATE, OUR DIGITAL ADVERTISING CAMPAIGN HAS REACHED AS MANY AS 18.5 MILLION AMERICANS, GARNERED 82.2 MILLION IMPRESSIONS AND 441,000 CLICKS, AND GENERATED 5,000 NEW EMAIL SIGN-UPS. OUR VIDEO ADVERTISEMENTS, INCLUDING A 30-SECOND VERSION OF OUR LAUNCH VIDEO AND OTHER SPOTS FEATURING USER- GENERATED CONTENT, DELIVERED 29.3 MILLION COMPLETED VIDEO VIEWS WITH AN OVERALL COMPLETION RATE OF 58.6%, AMOUNTING TO MORE THAN 230,000 HOURS OF WATCH TIME. THIS PERFORMANCE HAS ALSO BEEN REMARKABLY SIMILAR IN EVERY REGION OF THE COUNTRY, CONFIRMING THAT OUR MESSAGE IS REACHING THE BROADEST AUDIENCE POSSIBLE. AMERICA250'S SOCIAL MEDIA CHANNELS EXPERIENCED A 639% INCREASE IN IMPRESSIONS, A 58% INCREASE IN AUDIENCE ENGAGEMENT, AND A SOLID 39% AUDIENCE GROWTH SINCE THE LAUNCH OF AMERICA'S INVITATION IN JULY. WITH THE LAUNCH OF AMERICA'S INVITATION, WE HAVE CREATED A STRONG FOUNDATION TO BUILD ON OVER THE NEXT THREE YEARS AS WE DEVELOP FUTURE CAMPAIGNS AND ADDITIONAL PROGRAMMING. THESE METRICS DEMONSTRATE THAT AMERICA250 IS EFFECTIVELY INCREASING AWARENESS AROUND THE SEMIQUINCENTENNIAL AND OUR ROLE AS THE OFFICIAL ENTITY CHARGED WITH ORCHESTRATING THE NATION'S 250TH COMMEMORATION, DRIVING PARTICIPATION FROM THE DIVERSE COMMUNITIES, AND STRENGTHENING AMERICA250'S ABILITY TO ENGAGE NEW PARTNERS AND FUNDERS. 8955406 true true false true false false false false false false true false false false true false true false false false false false false false false false false true false true false false false false false false false false false false false false false true false false false true 14 0 true 39 true false false false false false false false false false false false false X 10 9 false false false false false false false true true true false true true true true true true true true false AK AL AR CA CO CT DC FL GA HI IL KS KY MA MD ME MI MN MS NC ND NH NJ NM NV NY OH OK OR PA RI SC TN UT VA WA WI WV DE X PETER GICHURU 2028711776 1663 PRINCE ST ALEXANDRIA VA 22314 X ROSIE RIOS CHAIRPERSON 20.00 X X 0 0 0 TOM WALKER BOARD MEMBER 5.00 X 0 0 0 LYNN F YOUNG SECRETARY 5.00 X X 0 0 0 CATHY GILLESPIE BOARD MEMBER 5.00 X 0 0 0 AUSTIN WEATHERFORD BOARD MEMBER 20.00 X 0 0 0 DANIEL DILELLA BOARD MEMBER 5.00 X 0 0 0 DALILA WILSON-SCOTT BOARD MEMBER 5.00 X 0 0 0 JIM CAMPI BOARD MEMBER 5.00 X 0 0 0 DWIGHT EVANS BOARD MEMBER 5.00 X 0 0 0 JOSEPH DANIELS CEO 40.00 X X 249756 0 9498 EMILY SEXTON PRESIDENT 40.00 X X 152803 0 6902 SCOTT HOMMEL COO 40.00 X 242210 0 20288 ANTHONY RUCCI CEO 40.00 X 38182 0 86 PETER GICHURU VP OF FINANC 40.00 X 168126 0 7648 KELSEY MILLAY VP OF PLAN D 40.00 X 155586 0 19548 MATHEW SCHATZLE VP OF DEVELO 40.00 X 190253 0 21344 JERMEY M FRAZIER CHIEF COM OF 40.00 X 221243 0 16643 PLINIO A GUGLIELMETTI CHIEF TECH O 40.00 X 160530 0 7119 CARLEEN CAREY VP OF DIVERS 40.00 X 127970 0 11785 JENNIFER CONDON EXC. VP 40.00 X 118275 0 5878 JESSE ASKEW VP OF MARKET 40.00 X 116419 0 461 1941353 127200 17 false true false FACULTY NY LLC 228 PARK AVE S PMB 51415 NEW YORK NY 10003 MARKETING 441040 SKDKNICKERBOCKER LLC 1150 18TH STREET NW 800 WASHINGTON DC 20036 MARKETING 178500 LYNCH PINNACLE GROUP 3 BETHESDA METRO CENTER SUITE 430 BETHESDA MD 20814 FUNDRAISING CON 113884 CONSTANGY BROOKS SMITH & PROPHETE 1015 15TH ST NW 600 WASHINGTON DC 20005 LEGAL 106437 ERNST & YOUNG 1101 NEW YORK AVENUE NW WASHINGTON DC 20005 CONSULTING 101696 5 16220 16220 PROGRAM SERVICE INCOME 561499 10997565 10997565 10997565 11013785 10997565 X 120000 120000 953114 506265 341494 105355 1874587 995723 671651 207213 54159 28767 19405 5987 159771 84865 57246 17660 221860 117845 79491 24524 31454 31454 40000 40000 7639108 6772801 364855 501452 8662 453 7842 367 142262 142262 148356 58678 78900 10778 84996 39305 37413 8278 91886 87557 1707 2622 2169 885 1121 163 14740 14740 11587124 8955406 1747319 884399 2056902 1235327 303558 381585 45856 234245 11829 2169 9660 238678 95675 34650 34650 2679644 1991142 539165 333685 234243 243741 99814 782906 667742 X 1896738 1323400 1896738 1323400 2679644 1991142 X -573339 1 X false true X true false X X X 1 US SEMIQUINCENTENNIAL COMMISSION 833454248 6 true 0 0 1 0 true false false false false false false false false false false false false false false true RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 11587124 11587124 729356 182339 279185 480600 503700 729356 1992841 2989262 135000 252500 16000 403500 69796 120150 125925 182339 498210 747315 11829 2169 9660 9660 LEASE LIABILITY 99814 99814 11107618 93833 93833 11013785 11013785 11680957 93833 93833 11587124 11587124 true STATE OF KANSAS - DEPT OF COMMERCE 1000 SOUTH WEST JACKSON ST STE 100 TOPEKA KS 66612 GOV 10000 TO SUPPORT PROGRAM HISTORY COLORADO 1200 N BROADWAY DENVER CO 80203 846000482 501C3 10000 TO SUPPORT PROGRAM DELAWARE HERITAGE COMMISION 121 MARTIN LUTHER KING JR BLVD NORTH DOVER DE 19901 GOV 10000 TO SUPPORT PROGRAM THE CITIZENSHIP TRUST PO BOX 6 MONTEVALLO AL 35115 631155922 501C3 10000 TO SUPPORT PROGRAM IN SEMIQUINCENTENNIAL COMMISSION 943 WEST KEISER RD COLUMBIA CITY IN 46725 922911435 501C3 10000 TO SUPPORT PROGRAM WI DEPT OF VETERANS AFFAIRS PO BOX 7843 MADISON WI 53707 GOV 10000 TO SUPPORT PROGRAM UTAH DEPT OF CCE 3760 SOUTH HIGHLAND DR SALT LAKE CITY UT 84106 GOV 10000 TO SUPPORT PROGRAM PHILADELPHIA250 230 S BROAD STREET 18TH FL PHILADELPHIA PA 19102 272692035 501C3 50000 TO SUPPORT PROGRAM 4 4 SCHEDULE I, PAGE 1, PART I, LINE 2 THERE ARE RULES AND PROCEDURES TO BE FOLLOWED IN THE AGREEMENT THAT AWARDS ANY GRANT, AND CERTAIN ACTIVITIES INCONSISTENT WITH THE NONPROFIT FUNCTION AND MISSION OF THE AMERICA250.ORG ARE STRICTLY PROHIBITED. MOREOVER, GRANTEES ARE REQUIRED TO PROVIDE ANNUAL NARRATIVE AND FINANCIAL REPORTS ON THE USE OF GRANT FUNDS AND A FINAL REPORT UPON COMPLETION OF THE GRANT PERIOD. X X true false false false false false false false false JOSEPH DANIELS CEO 249756 9498 259254 EMILY SEXTON PRESIDENT 152803 6112 790 159705 SCOTT HOMMEL COO 242210 8949 11339 262498 PETER GICHURU VP OF FINANCE 168126 6725 923 175774 KELSEY MILLAY VP OF PLAN DEVELP. 155586 6632 12916 175134 MATHEW SCHATZLE VP OF DEVELOPMENT 190253 7661 13683 211597 JERMEY M FRAZIER CHIEF COM OFFICER 221243 5882 10761 237886 PLINIO A GUGLIELMETTI CHIEF TECH OFFICER 160530 6249 870 167649 SCHEDULE J, PAGE 1, PART I, LINE 4 SCOTT HOMMEL 31,544 0 0 JERMEY M. FRAZIER 32,346 0 0 JESSE ASKEW 15,879 0 0 FORM 990, PAGE 2, PART III, LINE 4A NATIONAL PROGRAMS AND PARTNERSHIPS SIGNIFICANT WORK CONTINUED THROUGH QUARTER 4 TO CULTIVATE AMERICA250'S PARTNERSHIPS WITH STATES AND FEDERAL AGENCIES. SOME HIGHLIGHTS INCLUDE THE ADDITION OF FOUR STATE AND TWO TERRITORIAL COMMISSIONS IN DELAWARE, MAINE, MISSOURI, SOUTH DAKOTA, THE VIRGIN ISLANDS, AND THE DISTRICT OF COLUMBIA. AS OF SEPTEMBER 30, 2023, 39 STATES AND TERRITORIES HAVE ESTABLISHED OFFICIAL 250TH BODIES TO PLAN EVENTS FOR THE SEMIQUINCENTENNIAL. OUTREACH AND ENGAGEMENT THE SUCCESSFUL LAUNCH OF AMERICA'S INVITATION ON JULY 4, 2023, MARKED AN IMPORTANT MOMENT TO INTRODUCE AMERICA250 AND ITS MISSION TO THE PUBLIC AND TO KICK OFF A MULTI-YEAR EFFORT TO ENGAGE THE PUBLIC IN BUILDING THE LARGEST, MOST INCLUSIVE COMMEMORATION IN AMERICAN HISTORY. AMERICA'S INVITATION IS AN ONGOING CAMPAIGN THAT WE WILL USE TO MAINTAIN A STEADY DRUMBEAT OF PUBLIC ENGAGEMENT AND TO COMMUNICATE DIRECTLY WITH THE AMERICAN PEOPLE ABOUT HOW THEY WANT TO COMMEMORATE THIS HISTORIC MILESTONE. AHEAD OF THE CAMPAIGN LAUNCH, AMERICA250 LEADERSHIP ENGAGED LEADERS ACROSS NATIONAL ORGANIZATIONS TO INFORM AND INVITE LEADERS TO PARTICIPATE IN UPCOMING EFFORTS. THIS OUTREACH INCLUDED MEETINGS WITH NATIVE AMERICAN, AFRICAN AMERICAN, LATINO, AAPI AND MANY OTHER LEADERS ACROSS CONSTITUENCIES. ON LAUNCH DAY, WE WERE THRILLED TO HAVE THE SUPPORT OF THE MILWAUKEE BREWERS, MAJOR LEAGUE BASEBALL, AND AMERICAN FAMILY INSURANCE IN LAUNCHING AMERICA'S INVITATION IN MILWAUKEE AT AMERICAN FAMILY FIELD. THIS IS A COMMEMORATION FOR ALL AMERICANS AND WE BELIEVE THERE IS NO BETTER PLACE FOR IT TO BEGIN THAN IN AMERICA'S HEARTLAND CELEBRATING ONE OF AMERICA'S FAVORITE PASTIMES, BASEBALL. ON LAUNCH DAY, MORE THAN 41,000 FANS SAW THE DEBUT OF THE AMERICA'S INVITATION VIDEO ON THE BREWERS' SCOREBOARD - AND HUNDREDS STOPPED BY OUR AMERICA250 BOOTH ON THE BALLPARK'S MAIN CONCOURSE TO LEARN ABOUT THE COMMEMORATION AND SHARE THEIR OWN STORIES. WE ANNOUNCED NEW PARTNERSHIPS WITH NEXTDOOR, AN APP DEDICATED TO CONNECTING NEIGHBORHOODS, AND YWCA USA, THE NATION'S OLDEST AND LARGEST WOMEN'S ORGANIZATION, AS WE WORK TO MAXIMIZE ENGAGEMENT ACROSS THE BROADEST POSSIBLE AUDIENCE. THE LAUNCH OF AMERICA'S INVITATION GARNERED SIGNIFICANT EARNED MEDIA COVERAGE, INCLUDING AN ASSOCIATED PRESS STORY THAT RAN IN MORE THAN 200 PUBLICATIONS AROUND THE COUNTRY, AS WELL AS STORIES IN THE NEW YORK TIMES, THE HILL, MILWAUKEE JOURNAL SENTINEL, FOX NEWS AND NPR STATIONS, AMONG OTHERS. WITH AMERICA'S INVITATION, WE ARE ASKING THE PUBLIC TO SHARE THEIR OWN AMERICAN STORIES AND REFLECT ON WHAT THIS COUNTRY MEANS TO THEM AND THEIR HOPES FOR THE FUTURE - THROUGH PHOTOS, VIDEOS, POEMS, ESSAYS, SONGS, AND MORE. OUR CALL-TO-ACTION WAS AMPLIFIED ACROSS MAJOR BROADCAST AND SOCIAL MEDIA PLATFORMS IN THE DAYS FOLLOWING JULY 4TH - INCLUDING FROM THE STAGE OF PBS'S NATIONAL BROADCAST OF A CAPITOL FOURTH, AT LARGE-SCALE INDEPENDENCE DAY EVENTS, INCLUDING THE WAWA WELCOME AMERICA FESTIVAL IN PHILADELPHIA AND GEORGE WASHINGTON'S HOME AT MOUNT VERNON IN VIRGINIA. AMERICA'S INVITATION WAS ALSO HIGHLIGHTED BY THE DEPARTMENT OF VETERANS AFFAIRS IN A NEWSLETTER TO 11 MILLION VETERANS, MILITARY FAMILIES, AND OTHER SUBSCRIBERS, ON THE NATIONAL PARK SERVICE'S SOCIAL MEDIA PLATFORMS REACHING MORE THAN 5 MILLION FOLLOWERS, AND BY THE U.S. DEPARTMENT OF EDUCATION, THE LIBRARY OF CONGRESS, AMERICORPS, THE U.S. MINT, AND THE U.S. GOVERNMENT PUBLISHING OFFICE, STATE COMMISSIONS, AND OTHERS. IN THE WEEKS SINCE AMERICA'S INVITATION WAS UNVEILED, WE DEPLOYED AN EMAIL PROGRAM, DIGITAL AND TELEVISION ADVERTISING, AND ORGANIC SOCIAL MEDIA EFFORTS TO ENGAGE AMERICANS AND DRIVE STORY SUBMISSIONS. AMERICA250 IS ALSO LEVERAGING THE POWER OF MICRO- AND NANO-INFLUENCERS TO CONTINUE AMPLIFYING OUR MESSAGE AND ENGAGING DIVERSE AUDIENCES. AS OF SEPTEMBER 30, OUR AMERICA'S INVITATION CAMPAIGN COLLECTED NEARLY 1,100 PHOTO, VIDEO, AUDIO, AND TEXT SUBMISSIONS, REPRESENTING 49 STATES AND THE DISTRICT OF COLUMBIA. THE SUBMISSIONS REFLECT A WIDE RANGE OF BACKGROUNDS, PERSPECTIVES, AND LIVED EXPERIENCES - FROM A FOSTER MOM AND CYSTIC FIBROSIS SURVIVOR TO A FEMALE VETERAN WHO SERVED IN FOUR BRANCHES OF THE MILITARY, TO THREE GENERATIONS OF A FAMILY SHARING THEIR TRADITIONS OF SINGING AND DANCING AROUND THEIR PIANO TOGETHER. THE MAJORITY OF THESE STORY SUBMISSIONS HAVE BEEN DRIVEN THROUGH THE NEXTDOOR PLATFORM AND OUR PAID MEDIA AND EMAIL CAMPAIGNS. TO GENERATE ADDITIONAL SUBMISSIONS, WE ARE SHARING THESE DYNAMIC STORIES WITH THE AMERICAN PUBLIC SO THEY ARE ABLE TO SEE THEMSELVES REPRESENTED IN AMERICA250 AND FEEL THAT THIS HISTORIC COMMEMORATION BELONGS TO THEM. AMERICA250 IS PARTICULARLY GRATEFUL FOR THE VIDEOS CONTRIBUTED BY CONGRESSIONAL LEADERS AND MEMBERS OF CONGRESS, INCLUDING THEN-HOUSE SPEAKER KEVIN MCCARTHY, SENATE LEADER CHARLES E. SCHUMER, HOUSE LEADER HAKEEM JEFFRIES, CONGRESSWOMAN BONNIE WATSON COLEMAN, AND CONGRESSMAN ROBERT ADERHOLT. THROUGH THE FOURTH QUARTER OF 2023, AMERICA250 HAS AIRED 587 SPOTS NATIONALLY ACROSS SEVERAL TELEVISION NETWORKS, INCLUDING OWN TV, LIFETIME CHANNEL, COOKING CHANNEL, HISTORY CHANNEL, AND HALLMARK CHANNEL FOR A TOTAL OF OVER 98 MILLION IMPRESSIONS. IN ADDITION, AMERICA250 HAS AIRED 9,424 SPOTS LOCALLY FOR A TOTAL OF 9.3 MILLION IMPRESSIONS. THE TELEVISION ADS AIRED IN 11 LOCAL MARKETS INCLUDING: ALBUQUERQUE-SANTA FE, NM; BANGOR,ME; GREEN BAY-APPLETON, WI; JACKSON, MS; MISSOULA, MT; OMAHA, NE; PHILADELPHIA, PA; RICHMOND-PETERSBURG, VA; SALT LAKE CITY, UT; TULSA, OK; AND WASHINGTON, DC. TO DATE, OUR DIGITAL ADVERTISING CAMPAIGN HAS REACHED AS MANY AS 18.5 MILLION AMERICANS, GARNERED 82.2 MILLION IMPRESSIONS AND 441,000 CLICKS, AND GENERATED 5,000 NEW EMAIL SIGN-UPS. OUR VIDEO ADVERTISEMENTS, INCLUDING A 30-SECOND VERSION OF OUR LAUNCH VIDEO AND OTHER SPOTS FEATURING USER- GENERATED CONTENT, DELIVERED 29.3 MILLION COMPLETED VIDEO VIEWS WITH AN OVERALL COMPLETION RATE OF 58.6%, AMOUNTING TO MORE THAN 230,000 HOURS OF WATCH TIME. THIS PERFORMANCE HAS ALSO BEEN REMARKABLY SIMILAR IN EVERY REGION OF THE COUNTRY, CONFIRMING THAT OUR MESSAGE IS REACHING THE BROADEST AUDIENCE POSSIBLE. AMERICA250'S SOCIAL MEDIA CHANNELS EXPERIENCED A 639% INCREASE IN IMPRESSIONS, A 58% INCREASE IN AUDIENCE ENGAGEMENT, AND A SOLID 39% AUDIENCE GROWTH SINCE THE LAUNCH OF AMERICA'S INVITATION IN JULY. WITH THE LAUNCH OF AMERICA'S INVITATION, WE HAVE CREATED A STRONG FOUNDATION TO BUILD ON OVER THE NEXT THREE YEARS AS WE DEVELOP FUTURE CAMPAIGNS AND ADDITIONAL PROGRAMMING. THESE METRICS DEMONSTRATE THAT AMERICA250 IS EFFECTIVELY INCREASING AWARENESS AROUND THE SEMIQUINCENTENNIAL AND OUR ROLE AS THE OFFICIAL ENTITY CHARGED WITH ORCHESTRATING THE NATION'S 250TH COMMEMORATION, DRIVING PARTICIPATION FROM THE DIVERSE COMMUNITIES, AND STRENGTHENING AMERICA250'S ABILITY TO ENGAGE NEW PARTNERS AND FUNDERS. FORM 990, PAGE 6, PART VI, LINE 9 JOSEPH DANIELS 92 AMITY ST. BROOKLYN, NY 11201 EMILY SEXTON 6609 16TH ST N ARLINGTON, VA 22205 SCOTT HOMMEL 746 W CENTRAL AVE DAVIDSONVILLE, MD 21035 ANTHONY RUCCI 448 W NATIONWIDE BLVD COLUMBUS, OH 43215 FORM 990, PAGE 6, PART VI, LINE 11B PRIOR TO FILING, THE FORM 990 TAX RETURN IS REVIEWED BY THE VP OF FINANCE, GENERAL COUNSEL, OUTSIDE COUNSEL, EXECUTIVE VICE PRESIDENT, AND AUDIT & FINANCE COMMITTEE ON BEHALF OF THE BOARD OF DIRECTORS. FORM 990, PAGE 6, PART VI, LINE 12C BOARD MEMBER AND SENIOR STAFF ARE REQUIRED TO SIGN THE DISCLOSURE STATEMENT. FORM 990, PAGE 6, PART VI, LINE 15A COMPENSATION OF THE AMERICA250'S PRESIDENT OR TOP MANAGEMENT OFFICIAL IS DELIBERATED AND AGREED UPON BY THE BOARD OF DIRECTORS. FORM 990, PAGE 6, PART VI, LINE 15B AN EMPLOYEE'S COMPENSATION IS DETERMINED BASED ON THE ESTABLISHED SALARY SCALE/RANGE FOR THE POSITION AND LEVEL OF EXPERIENCE FOR THE SELECTED CANDIDATE. THE SCALE/RANGE IS BASED ON COMPARABILITY WITH AVAILABLE MARKET DATA. THE PRESIDENT APPROVES COMPENSATION FOR ALL EMPLOYEES EXCEPT HIS/HERS, WHICH IS APPROVED BY THE BOARD. FORM 990, PAGE 6, PART VI, LINE 17 MASSACHUSETTS, MARYLAND, MAINE, MICHIGAN, MINNESOTA, MISSISSIPPI, NORTH CAROLINA, NORTH DAKOTA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEVADA, NEW YORK, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, TENNESSEE, UTAH, VIRGINIA, WASHINGTON, WISCONSIN, WEST VIRGINIA, DELAWARE FORM 990, PAGE 6, PART VI, LINE 19 GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST. FINANCIAL STATEMENTS TO BE POSTED ON ORGANIZATION'S WEBSITE. FORM 990, PART VII EMILY SEXTON WAS THE PRESIDENT FOR THE FISCAL YEAR BEING REPORTED ON THE 990. JENNIFER CONDON, THE OFFICER SIGNING THIS RETURN, WAS APPOINTED AS EXECUTIVE VICE PRESIDENT DURING FY24. FORM 990, PART IX, LINE 11G COMMUNICATIONS CONSULTANTS 361,618 0 0 FUNDRAISING CONSULTANTS 0 0 422,926 MARKETING CONSULTANTS 76,465 0 15,104 OTHER PROFESSIONAL FEES 22,774 99,822 24,189 PROGRAM PLANNING CONSULTANTS 1,056,427 0 0 PROMOTIONAL MATERIALS 9,194 0 0 MISCELLANEOUS EXPENSES 538 3,501 5 TECHNOLOGY COSTS 217,849 258,399 39,228 BANK CHARGES 0 3,133 0 OUTREACH & ENGAGEMENT CONSULT 5,017,936 0 0 SPONSORSHIP FEES 10,000 0 0 TOTAL 6,772,801 364,855 501,452 FORM 990, PART XI, LINE 9 ROUNDING 1 US SEMIQUINCENTENNIAL COMMISSION 1663 PRINCE STREET ALEXANDRIA VA 22314 833454248 SUPPORT 6 N/A false false false false false false false false false false false false false false false false false true false false US SEMIQUINCENTENNIAL COMMISSION Q 10997565 CASH