2024-11-15T16:18:21-08:00 2023-12-31 460796445 Shining Star Consulting LLC 1831 Solano Ave Unit 8058 Berkeley CA 947075056 990 2023-01-01 862882732 Feel Good Action FEEL 2066591385 117 E Louisa St 376 Seattle WA 98102 Andrew Forrest Executive Director 2024-11-15 true true Suzanne Pon P03097587 5109996712 2023 2024-10-15 13:58:12Z X Andrew Forrest 117 E Louisa St 376 Seattle WA 98102 1019229 false X www.feelgoodaction.org X 2021 WA Using the power of social networks and digital media, we motivate individual and collective action to advance resilient communities, just societies, and a healthy planet. 12 12 10 11 0 1180683 928978 11440 83432 650 6781 38 1192773 1019229 0 0 252763 718653 54666 23000 168259 703387 415447 1010816 1157100 181957 -137871 571694 373488 66497 30781 505197 342707 Using the power of social networks and digital media, we motivate individual and collective action to advance resilient communities, just societies, and a healthy planet. false false 307413 27811 Voter Registration (VR): We continued to develop digital messaging, tools, and tactics for voter registration (VR). We used social and environmental justice messaging to motivate people to complete a voter registration application. We used a wide range of organic and paid channels to deliver content and we tracked the resulting action. This allowed us to find the lowest possible cost for creating voter registrations. Our work here overlaps with our work in GOTV, Reproductive Rights and Advocacy. We use motivational messaging to activate users. Once activated, users are routed to the area of action most appropriate for them. Therefore some of the KPIs below overlap with other areas of programming. Voter Registration KPIs: Completed VR Applications18,354 Training Sessions including VR:10 Activists trained in VR:610 Social Media Influencers deployed:23 Cost of Ads with VR links:$110,380 Total Est Impressions:7,701,184 Avg Voter Action Marginal Cost:$1.57 Number of Partners:21 Partner Voting Pages with VR function:17 Total Emails sent including VR links:648,107 307412 27810 Get Out The Vote (GOTV) Voter Mobilization: We continued to develop digital messaging, tools, and tactics for getting out the vote (GOTV). We used social and environmental justice messaging to motivate people to complete various calls to action that motivate voting and behaviors that lead to voting, such as applying for an absentee ballot. We used a wide range of organic and paid channels to deliver content and we tracked the resulting action. This allowed us to find the lowest possible cost for GOTV action. Our work here overlaps with our work in VR, Reproductive Rights and Advocacy. We use motivational messaging to activate users. Once activated, users are routed to the area of action most appropriate for them. Therefore some of the KPIs below overlap with other areas of programming. GOTV KPIs: Completed Voter Verifications50,820 Completed Vote-x-Mail Applications954 Completed How-to-Vote Inquiries23 Completed Find Your Friend Actions52 Activists trained in GOTV:610 Social Media Influencers deployed:23 Cost of Ads with GOTV links:$110,380 Total Est Impressions:7,701,184 Avg Voter Action Marginal Cost:$1.57 Number of Partners:21 Partner Voting Pages with VR function:17 Total Emails sent including VR links:648,107 307412 27810 Reproductive Rights: We advocated for reproductive rights throughout the digital landscape and in various geographic regions where we could make a significant difference. This includes our non-partisan VR and GOTV efforts across the country, with specific emphasis on WI and OH. Our work here overlaps with our work in VR, GOTV, and Advocacy. We use motivational messaging to activate users. Once activated, users are routed to the area of action most appropriate for them. Therefore some of the KPIs below overlap with other areas of programming. GOTV KPIs: Social Media Influencers deployed:23 Cost of Ads with GOTV links:$110,380 Total Est Impressions:7,701,184 Avg Voter Action Marginal Cost:$1.57 Number of Partners:21 Partner Voting Pages with VR function:17 Total Emails sent including VR links:648,107 922237 true true false false false false false false false false true false false false false false false false false false false false false true false false false false false false false false false false false false false false true false false false false false false false false true 14 0 true 10 true false false false false false false false 0 false false false false false false false X 12 12 false false false false false false false true true false false true true true true true false false false false WA X Shining Star Consulting 5109996712 1831 Solano Ave 8038 Berkeley CA 94707 Andrew Forrest Executive Dir. 40.00 0.00 X X 64200 0 12164 Deirdre Black Chairman 1.00 0.00 X X 0 0 0 Arlene Fairfield Secretary 1.00 0.00 X X 0 0 0 Philip Garland Director 1.00 0.00 X 0 0 0 Anthony Clay Finance Committee Chair 1.00 0.00 X X 0 0 0 Anna Soellner Director 1.00 0.00 X 0 0 0 Adria Marquez Director 1.00 0.00 X 0 0 0 Sherri Wolson Director 1.00 0.00 X 0 0 0 Matt Chanoff Director 1.00 0.00 X 0 0 0 Kajal Deepak Director 1.00 0.00 X 0 0 0 Jason McRuer Director 1.00 0.00 X 0 0 0 Shawna Watley Director 1.00 0.00 X 0 0 0 64200 12164 0 false false false 0 928978 70083 928978 Campaigns 900099 83432 83432 83432 6781 6781 0 0 0 0 0 0 0 Miscellaneous Income 900099 38 38 38 1019229 83432 6819 0 0 0 0 76364 45818 7637 22909 0 513078 426711 12099 74268 0 82374 67626 1199 13549 46837 38510 852 7475 0 840 840 20734 20734 0 23000 23000 0 100769 91066 5241 4462 71929 71453 226 250 67581 55688 10789 1104 138996 125166 6142 7688 0 0 7540 253 7287 0 7058 199 592 6267 0 0 0 0 0 1157100 922237 66604 168259 19090 -6463 490937 118297 0 16935 68666 0 0 0 0 7688 0 63013 37044 63013 129975 0 0 0 0 571694 373488 66497 30781 66497 30781 X 505197 342707 505197 342707 571694 373488 -137871 -24619 X false false false X 465463 1180683 928977 2575123 0 0 465463 1180683 928977 2575123 0 2575123 8 650 6781 7439 0 38 38 2582600 126941 X 0.00000 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 63013 63013 63013 X false Mas Alla 634 E 7TH AVE ESCONDIDO CA 92025 Grant Writer false 20000 false false false 20000 X Google usage 1 70083 false false false Form 990, Part VI, Section B, Line 11b The 990 will be shared with the full Board of Directors and reviewed by the finance committee before submission. Form 990, Part VI, Section B, Line 12c Feel Good Action requires each board member to complete and renew a conflict of interest form each year to confirm there are no issues Form 990, Part VI, Section C, Line 19 Documents will be made available upon reasonable request.