2024-10-25T05:45:24-07:00 2023-12-31 990 2023-01-01 871532828 CARDINAL PRODUCTIONS INC CARD 5404672189 PO Box 4455 Roanoke VA 24015 Luanne Rife Executive Director 5404672189 2024-10-25 1 2023 2024-10-15 13:58:12Z Cardinal News Luanne Rife 2301 Laburnum Ave SW Roanoke VA 24015 1344738 0 X https://cardinalnews.org X 2021 VA We report the untold stories of Southwest and Southside Virginia, and strengthen the voices of the people who have been sidelined in the commonwealth's political, economic and cultural conversations simply because of where they live. 4 4 16 28 0 0 1332081 1267622 0 12725 1371 21803 0 0 1333452 1302150 0 0 0 0 353969 821427 260 0 105009 242716 264279 596945 1085706 736507 216444 1088750 1339134 32612 66552 1056138 1272582 Cardinal News, an independent, nonprofit news organization, reports the untold stories of Southwest and Southside Virginia, and strengthens the voices of the people in our communities who have been sidelined in the commonwealth's political, economic and cultural conversations simply because of where they live. 0 0 872802 0 12725 Cardinal News continued to grow during 2023 and added a managing editor, five more reporters, a sponsorship manager and a director of development. Cardinal Productions Inc. board of directors engaged in strategic planning to ensure that the growth of Cardinal News is managed in a thoughtful, considered manner in order to serve its mission and to secure a sustainable financial path. During 2023, Cardinal News doubled the readers of its newsletters and the amount of support coming from recurring reader donations. It ended the year with more than 3.2 million page views, and was publishing a daily, weekly, political, weather and events newsletters, and had embarked on a 3-year project, Cardinal 250, to tell the little-known stories of Virginia's role in the march to independence in advance of the nation's semiquincentennial. The Institute for Nonprofit News named Cardinal News the Startup of the Year, and LION Publishers awarded it its Financial Health award, along with naming it a finalist for business of the year, outstanding coverage, public service and product of the year. Through our journalism, we continue to provide independent information to the people of our communities, and to elevate their stories to Virginians living elsewhere. 0 0 0 872802 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 25 0 1 16 1 0 0 0 0 0 0 0 0 0 0 0 0 X 4 4 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 0 0 1 1 0 VA X X Luanne Rife 5404672189 PO Box 4455 Roanoke VA 24015 Luanne Rife Executive Director 40 0 X 80362 0 10245 Caroline Glickman President, Board of Directors 4 0 X X 0 0 0 Debbie Meade Secretary, Board of Directors 4 X X 0 0 0 Chris Turnbull Treasurer, Board of Directors 4 0 X X 0 0 0 Quinn Graeff Board member 4 0 X 0 0 0 80362 0 10245 0 0 0 0 0 0 0 0 0 25000 1242622 41039 1267622 Google Trusted Tester (AI/Content) 519200 6260 6260 0 0 Content Revenue Share 519200 2765 2765 0 0 Honorarium for Speaking Engagements 541618 2000 2000 0 0 1700 1700 0 0 12725 23352 0 0 23352 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 41039 0 42588 0 -1549 0 -1549 0 0 -1549 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1302150 12725 0 21803 X 0 0 0 0 0 0 0 0 87118 8712 39203 39203 0 0 0 0 617819 572886 0 44933 22443 18919 1386 2138 38932 30542 3600 4790 55115 45407 2858 6850 0 0 0 0 0 0 0 0 6500 0 6500 0 0 0 0 0 0 0 0 0 0 0 95005 59255 35000 750 60409 60370 7 32 26628 13779 10890 1959 52873 46511 2550 3812 0 0 0 0 6325 6073 126 126 10963 10348 199 416 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5576 0 5576 0 0 0 0 0 1085706 872802 107895 105009 115028 225444 768666 992610 200300 102750 0 0 0 0 0 0 0 0 0 0 4756 2811 0 0 0 0 0 0 0 0 0 0 15519 1088750 1339134 32612 66552 0 0 0 0 0 0 0 0 0 0 0 0 0 0 32612 66552 X 515011 601363 541127 671219 1056138 1272582 1088750 1339134 216444 0 0 0 0 0 X 0 1 X 1 0 X 470063 1330978 1267622 3068663 0 0 0 0 0 0 0 0 0 0 470063 1330978 1267622 3068663 1752500 1316163 0 0 0 0 0 0 0 0 0 0 0 0 3068663 0 X Schedule A, Part II, Line 10 None RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1325500 0 23350 0 0 23350 1302150 0 0 0 1302150 1109056 23350 0 0 0 23350 1085706 0 0 0 1085706 X 2 41039 Market 0 0 1 0 Form 990, Part VI, Section B, Line 11b Organization's process to review Form 990. Form 990 is initially prepared by Organization's accountant and Executive Director with a review by an Independent Accounting Firm. Prior to filing the Form 990, all board members will receive a digital copy of the Form 990 and have an opportunity to ask questions and provide edits. All feedback is incorporated into submitted Form 990. Form 990, Part VI, Section B, Line 12c Enforcement of Conflicts of Interest Policy. All board members are required to sign the conflicts of interest policy prior to admittance, and each year thereafter. The policy is considered during relevant discussions and all board members must disclose any conflicts. Form 990, Part VI, Section B, Line 15 Compensation Process. For the executive editor, the Board considered comparable compensation ranges and budgetary constraints in setting the salary level. Form 990, Part VI, Section C, Line 18 We post our Form 990 on GuideStar. Form 990, Part VI, Section C, Line 19 Governing documents, conflicts of interest policy and financial statements were made available to the public upon request. Form 990, Part IX, Line 11g $53,760 - Payments to freelancers for written, artistic or photographic works specially commissioned for use in publications owned or controlled by Cardinal; $35,000 for strategic plan consulting; Remaining amounts related to training, IT, design and editing services. Audit not complete