2023-10-25T09:54:50-05:00 2022-12-31 410746749 CLIFTONLARSONALLEN LLP 200 EAST WASHINGTON STREET APPLETON WI 549115481 990 2022-01-01 391727622 APPLETON DOWNTOWN INC APPL 9209549112 333 W COLLEGE AVE STE 100 APPLETON WI 54911 JENNIFER STEPHANY EXECUTIVE DIRECTOR 9209549112 2023-10-23 1 JENNIFER STEPHANY 999009999 0 MICHAEL VANDENHOGEN P00499282 9207318111 2023-10-23 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z JENNIFER STEPHANY 333 W COLLEGE AVE STE 100 APPLETON WI 54911 953696 0 X WWW.APPLETONDOWNTOWN.ORG X 1991 WI TO MAKE DOWNTOWN APPLETON A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING, AND LEISURE. 13 13 14 58 0 0 662557 506579 243737 405796 4 4 25810 19958 932108 932337 0 0 82974 69246 247186 293615 0 0 0 393688 508291 723848 871152 208260 61185 578850 879739 289841 456906 289009 422833 X OUR MISSION TO ESTABLISH A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING AND LEISURE IS ANCHORED IN OUR FOCUS TO CREATE AN ENVIRONMENT OF SUCCESS AND SUSTAINABILITY FOR THE NEW EXHIBITION CENTER, A ROBUST EMPLOYMENT CENTER AND A MORE LIVABLE DOWNTOWN. OUR STRATEGIC INITIATIVES BUILD SUPPORT FOR AN EXCEPTIONAL VISITOR EXPERIENCE, A STRONG BUSINESS CLIMATE AND AN ATTRACTIVE, ACCESSIBLE AND INCLUSIVE DOWNTOWN WHERE MORE PEOPLE WANT TO LIVE. 0 0 WE SUPPORT PROGRAMS FOR THE RECRUITMENT, IMPROVEMENT AND RETENTION OF APPROXIMATELY 206 PROPERTY MEMBERS IN DOWNTOWN APPLETON. BID BUILDING IMPROVEMENT FUNDS ARE DESIGNED TO IMPROVE PHYSICAL APPEARANCE. IN 2022 THE BID DISTRIBUTED $39,124 FOR BUILDING AND SIGNAGE IMPROVEMENTS AND $17,100 IN NEW BUILDING SUPPORT GRANTS FROM THE BUSINESS IMPROVEMENT DISTRICT. THE BID MARKETING GRANT PROGRAM IS A RETENTION EFFORT AND IS AVAILABLE TO ANY BUSINESS IN THE DISTRICT. $6421 WAS DISTRIBUTED FOR MARKETING SUPPORT. SUPPORT FOR BUSINESS RECRUITMENT THROUGH OUR SEARCHABLE ONLINE PROPERTY TOOL HELPS CONNECT BUILDING OWNERS WITH POTENTIAL TENANTS OR BUYERS. WE ALSO SUPPORTED A NEW RESIDENT AND EMPLOYEE WELCOME PACKET PROGRAM. ALL PROGRAMS ARE BID SUPPORTED. WE CONTINUE TO PARTNER WITH THE CITY OF APPLETON TO EXECUTE THE DOWNTOWN PLAN CHAPTER 14 OF THE COMPREHENSIVE PLAN. A TOTAL OF 18 NEW BUSINESSES MOVED INTO THE DISTRICT. MARKETING IS OUR LARGEST INVESTMENT AREA. WE FOCUS ON SHOWCASING THE DOWNTOWN AS A DESTINATION FOR BUSINESS, ARTS AND LEISURE. ADVERTISING RANGES FROM IMAGE MARKETING TO EVENT MARKETING THAT DRAWS THOUSANDS OF VISITORS TO OUR DOWNTOWN. WE USE A VARIETY OF AVENUES INCLUDING RADIO, DIGITAL BILLBOARD ADS, PRINT ADS, TV ADS, KIOSK AND WINDOW DISPLAYS, AND SOCIAL MEDIA. OUR SOCIAL MEDIA ADVERTISING INCLUDES EMAIL, EBLAST, A WEB PAGE WITH 125,494 VISITS, FACEBOOK WITH 19,888 LIKES, GROWING ENGAGEMENT OF 182,215 AND INSTAGRAM WITH 7160 FOLLOWERS. WE PRODUCE AN ANNUAL DOWNTOWN GUIDE AND DISTRIBUTED 10,000 OF THEM TO VISITORS AND LOCAL RESIDENCE. WEEKLY COMMUNICATION TO THE BUSINESSES AND GENERAL PUBLIC KEEPS EVERYONE INFORMED ON ISSUES AND HAPPENINGS IN THE DISTRICT. A PORTION OF OUR MARKETING AND PRINTING EXPENSES ARE COVERED BY BID FUNDING $73,911. DOWNTOWN VITALITY THROUGH PROMOTING AND MANAGING DOWNTOWN EVENTS AND PROMOTING A CLEAN, SAFE AND FRIENDLY ENVIRONMENT IS ANOTHER AREA THAT DOMINATES OUR TASK LIST. EVENTS GENERATE FOOT TRAFFIC FOR THE BUSINESSES AND PROVIDE ADDITIONAL OPPORTUNITY TO SHOWCASE THE DISTIRCT. OUR EVENTS TYPICALLY GENERATE SUPPORT DOLLARS FOR THE ORGANIZATION HOWEVER SOME ARE STRICTLY DESIGNED TO DRIVE TRAFFIC TO THE BUSINESSES AND ARE NOT CONSIDERED FUNDRAISERS. A NEW EVENT WAS CURATED CALLED CULTURAL CUISINE WALK FEATURING DIVERSE RESTAURANTS. THE DOWNTOWN SUMMER FARM MARKET, WHICH FEATURED 98 LOCAL AND REGIONAL VENDORS, THE HEID MUSIC SUMMER CONCERT SERIES FEATURED TOP LOCAL ACTS AND PUT ON 13 FREE LIVE SHOWS. OUR LUNCHTIME LIVE SHOWS FEATURED 13 GREAT LOCAL LIVE ACTS. OUR PARTNERSHIP WITH RIVERVIEW GARDENS CARE PROGRAM CONTINUED TO PROVIDE GENERAL CLEANING SERVICES TO THE DOWNTOWN DISTRICT. IN 2022, THE PROGRAM PROVIDED 454 HOURS OF SIDEWALK CLEANING SERVICE, WITH 163 BAGS OF TRASH COLLECTED. WE CONTRACTED WITH PFEFFERLE MANAGEMENT FOR 268 HOURS OF ADDITIONAL CLEANING SERVICES. BOTH PROGRAMS ARE BID SUPPORTED. 0 1 0 1 0 0 0 0 0 1 0 0 1 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 19 0 14 1 0 0 0 0 1 1 0 0 0 X 13 13 0 0 0 0 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 0 X JENNIFER STEPHANY 9209549112 PO BOX 2272 APPLETON WI 549122272 MADERA ALLEN DIRECTOR 0.50 0.50 X 0 0 0 LYSSA KING VICE PRESIDENT 2.00 1.00 X X 0 0 0 NATALIE KLIKA DIRECTOR 1.00 1.00 X 0 0 0 TOM KLISTER SECRETARY 1.50 0.50 X X 0 0 0 KOLBY KNUTH DIRECTOR 1.50 0.50 X 0 0 0 JAY LISON DIRECTOR 1.00 0.50 X 0 0 0 STEVE LONSWAY TREASURER 1.50 0.50 X X 0 0 0 KARA MANUEL DIRECTOR 1.50 0.50 X 0 0 0 LAURA VARGOSKO PRESIDENT 2.50 1.00 X X 0 0 0 KEVIN WIRTH DIRECTOR 0.50 0.50 X 0 0 0 TODD HEID DIRECTOR 1.50 1.00 X 0 0 0 JEFF GEIGER DIRECTOR 1.50 0.50 X 0 0 0 KYLE FRITZ DIRECTOR 1.00 0.50 X 0 0 0 MONICA STAGE DIRECTOR (LEFT DURING 2022) 2.00 1.00 X 0 0 0 DEB JOHNSON DIRECTOR (LEFT DURING 2022) 2.00 1.00 X 0 0 0 JENNIFER STEPHANY EXECUTIVE DIRECTOR 40.00 10.00 X 91036 0 263 91036 0 263 0 0 0 0 0 23550 286922 196107 506579 CONCERTS IN THE PARK 711300 210613 210613 FARMERS MARKET 711300 73653 73653 OCTOBERFEST 711300 28979 28979 CRAFT BEER WALK 711300 17386 17386 MEMBERSHIP FEES 711300 14050 14050 61115 61115 405796 4 4 25090 23550 21359 3731 3731 UNREDEEMED GIFT CERTIF 711300 16227 16227 16227 932337 422023 0 3735 69246 85299 185117 23199 23196 41050 94774 27978 71263 2025 10722 3373 7564 EVENT SUPPLIES 214452 DUES & SUBSCRIPTIONS 7056 PARKING 3233 BAD DEBTS 1605 871152 385761 481233 77422 77426 88141 124988 20810 58723 33273 22714 6716 10559 0 126810 578850 879739 18093 45533 15050 40875 150000 150000 106698 220498 289841 456906 X 289009 350194 72639 289009 422833 578850 879739 61185 72639 0 X 0 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 33273 22714 10559 10559 RIGHT-OF-USE ASSETS 126810 126810 UNREDEEMED GIFT CERTIFICATES 96437 LEASE LIABILITY 124061 220498 GOLF OUTING 26925 10050 16875 745 7273 2054 1049 ANNUAL AWARDS 21715 13500 8215 1335 300 6657 1200 746 48640 23550 25090 2080 7573 8711 1200 1795 21359 3731 FORM 990, PART VI, SECTION A, LINE 6 ANY BUSINESS OR INDIVIDUAL DESIRING TO PROMOTE THE ORGANIZATION IS ELIGIBLE FOR MEMBERSHIP AND SHALL PAY MEMBERSHIP DUES. EACH MEMBER IS ENTITLED TO ONE VOTE AT ANY REGULAR OR SPECIAL MEETING OF THE ORGANIZATION. THE BOARD OF DIRECTORS IS ELECTED BY THE MEMBERSHIP AT THE ANNUAL MEETING. MEMBERS DO NOT SHARE IN THE INCOME OF THE ORGANIZATION OR THE NET ASSETS UPON THE ORGANIZATION'S DISSOLUTION. FORM 990, PART VI, SECTION A, LINE 7A THE BOARD OF DIRECTORS SHALL BE ELECTED BY THE MEMBERSHIP AT THE ANNUAL MEETING. ALL MEMBERS OF THE BOARD SHALL BE MEMBERS IN GOOD STANDING OF THE ORGANIZATION. FORM 990, PART VI, SECTION A, LINE 7B BYLAWS MAY BE ADOPTED EITHER BY THE MEMBERS OR THE BOARD OF DIRECTORS, BUT NO BYLAWS ADOPTED BY THE MEMBERS SHALL BE AMENDED OR REPEALED BY THE DIRECTORS, UNLESS THE BYLAWS ADOPTED BY THE MEMBERS SHALL HAVE CONFERRED SUCH AUTHORITY BE SUBJECT TO AMENDMENT OR REPEAL BY THE MEMBERS AS WELL AS BY THE DIRECTORS. FORM 990, PART VI, SECTION A, LINE 8B THE ORGANIZATION HAS NO COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. FORM 990, PART VI, SECTION B, LINE 11B THE PRESIDENT, TREASURER AND EXECUTIVE DIRECTOR REVIEW A DRAFT OF THE 990 AFTER IT IS PREPARED BY A CPA FIRM. AFTER THE DRAFT IS APPROVED BY THE DIRECTOR AND TREASURER, THIS DRAFT COPY IS PROVIDED TO EACH BOARD MEMBER FOR FURTHER COMMENTS. WHEN ALL COMMENTS HAVE BEEN ADDRESSED IT IS THEN OFFICIALLY FILED. FORM 990, PART VI, SECTION B, LINE 12C EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS SHALL ANNUALLY SIGN A STATEMENT WHICH AFFIRMS SUCH PERSON: A. HAS RECEIVED A COPY OF THE CONFLICTS OF INTEREST POLICY, B. HAS READ AND UNDERSTANDS THE POLICY, C. HAS AGREED TO COMPLY WITH THE POLICY, AND D. UNDERSTANDS APPLETON DOWNTOWN INC IS NONPROFIT AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMLPISH ONE OR MORE OF ITS TAX-EXEMPT PURPOSES. FORM 990, PART VI, SECTION B, LINE 15A APPLETON DOWNTOWN INC. EXECUTIVE DIRECTOR COMPENSATION IS DETERMINED ANNUALLY WITH THE FOLLOWING PROCESS: A PERFORMANCE REVIEW IS CONDUCTED BY THE PRESIDENT OF THE BOARD WITH INCLUSION OF EXECUTIVE COMMITTEE MEMBERS, BASED ON MEASUREMENTS OF SUCCESS ESTABLISHED ANNUALLY FOR THE ORGANIZATIONS ADOPTED GOALS AND OBJECTIVES. COMPENSATION DATA IS CONSULTED IF NEEDED USING THE FOX CITIES CHAMBER OF COMMERCE ANNUAL WAGE SURVEY. THE EXECUTIVE DIRECTOR IS INCLUDED IN THE REVIEW DISCUSSION AT THE OCTOBER EXECUTIVE COMMITTEE MEETING AND MINUTES ARE RECORDED. THE ORGANIZATION DOES NOT COMPENSATE ANY OTHER OFFICERS OR KEY EMPLOYEES. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST. CREATIVE DOWNTOWN APPLETON INC 333 W COLLEGE AVE STE 100 APPLETON WI 54911 471568601 ENHANCE CULTURAL ENVIRONMENT OF DOWNTOWN APPLETON WI 501(C)(3) LINE 7 APPLETON DOWNTOWN INC 1 0 0 0 0 0 0 0 0 0 0 0 1 0 1 1 0 1 0 0