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        <FormAndLineReferenceDesc>Form 990, Part III, Line 4d</FormAndLineReferenceDesc>
        <ExplanationTxt>OTHER PROGRAM SERVICES 4: AnalysisAchievement for this program:The Analysis team strategically maps the media and public opinion landscape to ensure that the right voices are heard, at the right moment, and in the right mediums to shift public opinion and achieve policy wins. In 2022, the Analysis team unveiled a proprietary public opinion tracker, embedded in our website, that features over 20,000 poll questions relevant to ReThinks issue areas. Our program teams and partner groups can now search our database for any of the issues we work on and find detailed information about public polling that has been conducted in the last five years. We also fielded a public opinion poll about a good governance ballot initiative in Oakland, California (Measure W) and exactly predicted the proportion of Oakland residents to vote Yes on the measure - 74%. We also provided our partner organizations with in-depth data and analysis about media coverage and public opinion research on a range of issues, including ranked-choice voting, the Freedom to Vote Act, the invasion of Ukraine, and the anniversary of the 2012 Oak Creek shooting.</ExplanationTxt>
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        <ExplanationTxt>Peter Ferenbach and Lynn Fahselt are married.</ExplanationTxt>
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        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, Line 11b</FormAndLineReferenceDesc>
        <ExplanationTxt>Initial 990 draft is prepared by an independent tax preparer. The draft is then reviewed by the Director of Finance and the Finance Committee. Adjustments are made, as necessary. Prior to filing with the IRS, the draft 990 is then distributed to the Board of Directors.</ExplanationTxt>
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        <ExplanationTxt>Yes. At a staff level, the Chief of Staff monitors to ensure compliance. At a Board level, this is monitored by the Executive Committee.</ExplanationTxt>
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        <ExplanationTxt>The Board of Directors approves a salary scale for the organization. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries. The Executive Director is removed from discussion and decisions regarding their compensation.</ExplanationTxt>
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        <ExplanationTxt>ReThink Media makes its governing documents, conflict of interest policy, and financial statements available to the public upon reasonable request.</ExplanationTxt>
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