2023-07-06T11:30:19-05:00 2022-12-31 161092347 MENGEL METZGER BARR & CO LLP 333 EAST WATER ST STE 200 ELMIRA NY 14901 990 2022-01-01 753090966 FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC FING 6079360703 PO BOX 1020 CORNING NY 14830 CHRISTINE SHARKEY TREASURER 6079360703 2023-05-12 1 CHRISTINE SHARKEY 999009999 1 KRISTA L NILES-UPDYKE P00958947 6077344183 2023-05-12 3 AAL1 IAL1 2022 2023-04-26 12:10:37Z LAURY ELLEN WARD PO BOX 1020 CORNING NY 14830 829607 0 X WWW.FINGERLAKESWINECOUNTRY.COM X 2000 NY THE MISSION OF THE ORGANIZATION IS TO ESTABLISH FINGER LAKES WINE COUNTRY AS THE TOP-OF-MIND BRAND WITH A VISION THAT THE POTENTIAL VISITOR WILL HAVE A CLEAR IMAGE OF FINGER LAKES WINE COUNTRY, WHAT IT OFFERS, AND HOW TO PARTICIPATE IN ITS EXPERIENCES. 19 18 2 20 0 0 778713 736011 10642 91916 113 70 9553 1610 799021 829607 0 0 0 0 214494 225370 0 0 0 535893 632170 750387 857540 48634 -27933 311242 397354 38541 152586 272701 244768 X THE MISSION OF THE ORGANIZATION IS TO ESTABLISH FINGER LAKES WINE COUNTRY AS THE TOP-OF-MIND BRAND WITH A VISION THAT THE POTENTIAL VISITOR WILL HAVE A CLEAR IMAGE OF FINGER LAKES WINE COUNTRY, WHAT IT OFFERS, AND HOW TO PARTICIPATE IN ITS EXPERIENCES. 0 0 IN 2022, THE ORGANIZATION IMPLEMENTED A MULTIFACETED INTEGRATED MARKETING PROGRAM AIMED AT INCREASING AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND. ONE OF THE CORNERSTONES OF THE ORGANIZATION'S PROGRAM OF WORK IS MEDIA RELATIONS. THE ORGANIZATION HOSTED FIVE JOURNALISTS AND INFLUENCERS IN 2022 WITH THE GOAL OF CONTENT BEING CREATED ABOUT THEIR VISIT TO THE REGION AND PUBLISHED IN TRAVEL AND LIFESTYLE PUBLICATIONS AND DIGITAL OUTLETS, INCLUDING THE JOURNALISTS' SOCIAL MEDIA PLATFORMS. THE BRAND'S SOCIAL MEDIA CHANNELS SAW CONTINUED GROWTH IN 2022. THE FINGER LAKES WINE COUNTRY FACEBOOK AUDIENCE INCREASED 2.5% TO 78.8K LIKES; INSTAGRAM SAW THE LARGEST GROWTH FOR THE BRAND IN 2022, WITH A 7.8% INCREASE TO 16.7K FOLLOWERS. FINGER LAKES WINE COUNTRY LAUNCHED A TIKTOK CHANNEL IN OCTOBER 2022 AND IN THE LAST THREE MONTHS OF THE YEAR, THE BRAND HAD OVER 5,000 VIEWS TO THEIR TIKTOK CONTENT. THE ORGANIZATION ADMINISTERED TWO TARGETED MEDIA BUYS TO BUILD AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND IN 2022. THE FIRST WAS IN THE SPRING AND SUMMER, RUNNING APRIL THROUGH AUGUST; THE SECOND WAS IN THE FALL AND WINTER, RUNNING OCTOBER AND NOVEMBER. THE SPRING/SUMMER CAMPAIGN TARGETED PHILADELPHIA, HARRISBURG, AND BUFFALO. THE FALL/WINTER CAMPAIGN TARGETED JUST PHILADELPHIA AND BUFFALO. THE GOAL OF BOTH CAMPAIGNS WAS DRIVING TRAFFIC TO THE FINGER LAKES WINE COUNTRY WEBSITE (WWW.FINGERLAKESWINECOUNTRY.COM). CUMULATIVE ACROSS ALL CHANNELS, THESE TWO CAMPAIGNS GENERATED 31 MILLION IMPRESSIONS AND 888,757 TOTAL ENGAGEMENTS. DURING THE SUMMER CAMPAIGN OVERALL WEBSITE TRAFFIC INCREASED 82.3% OVER 2021. DURING THE WINTER CAMPAIGN OVERALL WEBSITE TRAFFIC INCREASED 22% OVER 2021. TOTAL WEBSITE TRAFFIC IN 2021 WAS 384,242 SESSIONS, UP 2% OVER 2020. THE ORGANIZATION ADDED 4,726 OPT-IN SUBSCRIBERS TO THEIR CONSUMER EMAIL DATABASE. OF ALL THE EMAIL CAMPAIGNS SENT, THE AVERAGE OPEN RATE WAS 33%, WITH A 12% CLICK THROUGH RATE. 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 8 0 1 2 1 0 0 0 0 0 0 0 0 X 19 18 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 NY X LAURY ELLEN WARD 6079360703 PO BOX 1020 CORNING NY 14830 TOM TRANTER CHAIR 10.00 X X 0 0 0 RICK PIROZZOLO VICE CHAIR 3.00 X X 0 0 0 LAURY ELLEN WARD PRESIDENT 40.00 X X 101055 0 19514 JESSICA BACHER SECRETARY 1.00 X X 0 0 0 MEAGHAN FRANK DIRECTOR 1.00 X 0 0 0 SUSAN HAYES DIRECTOR 1.00 X 0 0 0 JAMIE JOHNSON DIRECTOR 1.00 X 0 0 0 REBECCA MAFFEI DIRECTOR 1.00 X 0 0 0 MICHAEL LIPARI DIRECTOR 1.00 X 0 0 0 MICHAEL PRINTUP DIRECTOR 1.00 X 0 0 0 CHRISTINE SHARKEY TREASURER 4.00 X X 0 0 0 LEEANN TINNEY DIRECTOR 1.00 X 0 0 0 CYNTHIA KIMBLE EX-OFFICIO/NON-VOTING 1.00 X 0 0 0 NIGAR HALE DIRECTOR 1.00 X 0 0 0 JENNIFER HERRICK-MCGONIGAL DIRECTOR 1.00 X 0 0 0 ELIZABETH DUANE PAST CHAIR 1.00 X 0 0 0 FONDA CHRONIS DIRECTOR 1.00 X 0 0 0 LISA GILL DIRECTOR 1.00 X 0 0 0 KEVIN PETERSON DIRECTOR 1.00 X 0 0 0 ELAINE SMITH DIRECTOR 1.00 X 0 0 0 101055 0 19514 1 0 0 0 BRAVE WORLD MEDIA 29 E MARKET STREET SUITE 201 CORNING NY 14830 MEDIA RELATIONS, PRODUCTION, MAREKTING S 113000 1 736011 736011 COOPERATIVE PARTNERS F 541800 80810 80810 SPECIAL PROGRAMS 541900 11106 11106 91916 70 70 SUNDRY 900099 1610 1610 1610 829607 93526 0 70 120568 68250 6824 15294 14434 36141 4990 29707 5604 PLANNED MEDIA 289967 MEDIA RELATIONS 111791 COOPERATIVE PARTNERS FO 64002 WEBSITE AND EMAIL 57275 32693 857540 159716 247028 140766 140955 5634 3587 5126 5784 311242 397354 14214 43916 24327 108670 38541 152586 X 272701 244768 272701 244768 311242 397354 -27933 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 X 829607 0 829607 0 829607 857540 0 857540 0 857540 PART X, LINE 2: THE ASSOCIATION IS A NOT-FOR-PROFIT ORGANIZATION EXEMPT FROM FEDERAL AND STATE INCOME TAXATION UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE. THE ASSOCIATION FILES TAX RETURNS IN THE U.S. FEDERAL JURISDICTION AND IN NEW YORK STATE. WITH FEW EXCEPTIONS, AS OF DECEMBER 31, 2022, THE ASSOCIATION IS NO LONGER SUBJECT TO U.S. FEDERAL OR STATE INCOME TAX EXAMINATIONS BY TAX AUTHORITIES FOR YEARS ENDED PRIOR TO DECEMBER 31, 2019. THE TAX RETURNS FOR THE YEARS ENDED DECEMBER 31, 2019 THROUGH DECEMBER 31, 2022 ARE STILL SUBJECT TO POTENTIAL AUDIT BY THE IRS AND THE TAXING AUTHORITIES IN NEW YORK STATE. MANAGEMENT OF THE ASSOCIATION BELIEVES IT HAS NO MATERIAL UNCERTAIN TAX POSITIONS AND, ACCORDINGLY IT HAS NOT RECOGNIZED ANY LIABILITY FOR UNRECOGNIZED TAX BENEFITS. FORM 990, PART VI, SECTION B, LINE 11B RECORDS ARE COMPILED AND FILED ON A YEARLY BASIS AND STORED IN THE CORPORATE RECORD BOOK. THE PRESIDENT REVIEWS AND SIGNS THE FORM 990. THE 990 IS PROVIDED TO THE BOARD FOR REVIEW PRIOR TO SUBMISSION. FORM 990, PART VI, SECTION B, LINE 12C EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS SHALL ANNUALLY SIGN A STATEMENT WHICH AFFIRMS THAT THEY HAVE RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY, THEY HAVE READ AND UNDERSTAND THE POLICY, AND HAVE AGREED TO COMPLY WITH THE POLICY. THE MINUTES OF THE GOVERNING BOARD MUST DOCUMENT ANY POTENTIAL CONFLICTS AND THEIR RESOLUTION. FORM 990, PART VI, SECTION B, LINE 15 PERSONNEL COMMITTEE REVIEWS AND RECOMMENDS SALARY LEVELS TO THE BOARD. THE BOARD VOTES ANNUALLY ON THE OPERATING BUDGET WHICH DETAILS OUT SALARIES TO BE PAID. FORM 990, PART VI, SECTION C, LINE 19 COPIES OF INFORMATION ARE PROVIDED UPON REQUEST. FORM 990, PART XII LINE 2C: THE BOARD OF DIRECTORS ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT AND SELECTION OF THE INDEPENDENT AUDIOTR. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.