2023-05-18T10:41:44-04:00 2022-12-31 201416603 BALDWIN CPAS PLLC 10180 LINN STATION ROAD SUITE 200 LOUISVILLE KY 40223 990 2022-01-01 201510713 GOOD HEALTH IDEAS INC DBA COLON CANCER PREVENTION PROJECT GOOD 5022722397 PO BOX 4039 LOUISVILLE KY 40204 AMANDA SMART EXECUTIVE DIRECTOR 5022722397 2023-05-18 AMANDA SMART 999009999 true CHRISTOPHER HATCHER P00340931 5025849793 2023-05-18 2022 2023-04-26 12:10:37Z AMANDA SMART 342052 false X WWW.COLONCANCERPREVENTIONPROJECT.ORG X 2004 KY TO ELIMINATE PREVENTABLE COLON CANCER DEATH AND SUFFERING BY INCREASING SCREENING RATES THROUGH EDUCATION, ADVOCACY, HEALTH SYSTEMS IMPROVEMENT AND SURVIVOR SUPPORT. 16 16 2 200 0 185691 237118 0 0 41353 40666 227044 277784 0 0 101145 115999 0 7207 69834 96042 170979 212041 56065 65743 111375 174086 0 111375 174086 X TO ELIMINATE PREVENTABLE COLON CANCER DEATH AND SUFFERING BY INCREASING SCREENING RATES THROUGH EDUCATION, ADVOCACY, HEALTH SYSTEMS IMPROVEMENT AND SURVIVOR SUPPORT. false false 173345 DIGITAL MARKETING CAMPAIGN MISSION: PROVIDE EDUCATION ABOUT COLON CANCER, THE SECOND DEADLIEST CANCER AMONG MEN AND WOMEN, ACROSS KENTUCKY AND SOUTHERN INDIANA. WE LAUNCHED A DIGITAL OUTREACH CAMPAIGN TO PROMOTE ROUTINE CANCER SCREENINGS FOR YOUNGER INDIVIDUALS RESIDING IN LOUISVILLE AND SOUTHERN INDIANA. THE CAMPAIGN RAN FOR 3-6 MONTHS (DEPENDING ON LOCATION) AND UTILIZED TARGETED EMAIL MARKETING, STREAMING OTT VIDEO ADS, AND ONLINE PRE-ROLL VIDEO ADS. THE CAMPAIGN FOCUSED ON THE AFRICAN AMERICAN AND HISPANIC POPULATION. THE RESULTS WERE THAT 2.3 MILLION DIGITAL ADS WERE DELIVERED. AD CLICK THROUGH RATE EXCEEDED NATIONAL BENCHMARKS (RANGING 10%-110% HIGHER). ADS THAT SHOWED ACTUAL PEOPLE OR FAMILIES PERFORMED BETTER THAN ANIMATED ADS. MESSAGING RELATED TO SCREENINGS DID IN FACT RESONATE WITH YOUNGER DEMOGRAPHICS (30-50) WITHIN BOTH POPULATIONS. DURING THE 3-6-MONTH WINDOW OUR WEBSITE RECEIVED 200% MORE TRAFFIC. TOTAL SPENT ON THIS PROGRAM WAS 40,102.38. 12388 FIGHTER'S FUND MISSION: PROVIDE SURVIVOR SUPPORT, INCLUDING GRANTS TO PATIENTS BATTLING COLON CANCER. 70 PATIENTS THAT WERE FINANCIALLY STRUGGLING AND IN NEED WERE GIVEN 200 EACH FOR THE FIGHTER'S FUND. THIS RESULTED IN SPENDING 14,000. "I GET SO SICK FROM THE EFFECTS OF CHEMO THAT I MISS A LOT OF WORK. I USED THIS GIFT TO BUY GROCERIES AND GAS. IT HELPED ME FOCUS ON GETTING BETTER AND REMINDED ME THAT I AM NOT ALONE." -FIGHTER'S FUND RECIPIENT. A HIGH PERCENTAGE OF PATIENTS THAT RECEIVE THIS MONEY LIVE IN RURAL AREAS THAT CAN BE FAR FROM TREATMENT FACILITIES. SURVIVOR SUPPORT GROUP MISSION: PROVIDE SURVIVOR SUPPORT, INCLUDING GRANTS TO PATIENTS BATTLING COLON CANCER. OUR LOCAL SURVIVOR SUPPORT GROUP MEETS ONCE PER MONTH AND GAINED UP TO 16 MEMBERS. WE ALSO DID A SPECIAL EVENT AT CHURCHILL DOWNS AND INVITED PATIENTS AT SHAWNEE HEALTH THAT WEREN'T USUALLY ABLE TO ATTEND MEETINGS. OUR SUPPORT GROUP FACILITATOR HAS CREATED AN ENVIRONMENT OF SHARING THAT SUPPORTS MENTAL HEALTH THAT CANCER PATIENTS SO DESPERATELY NEED. 900 DOLLARS WAS SPENT ON THIS PROGRAM, AND MANY VOLUNTEER HOURS WERE GIVEN BY THE BOARD AND STAFF. 185733 true true false true false false false false false false true false false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false false false true 8 0 true 2 true false false false false false true true false false false false false false false false X 16 16 false false false false false false false true true false false true true true true false false false false false X X X COMPANY 5022722397 PO BOX 4039 LOUISVILLE KY 40204 AMANDA SMART EXECUTIVE DI 40.00 X 55871 0 5913 DINO CAMOMOT TREASURER 2.00 X X 0 0 0 JANET DEARK BOARD MEMBER 1.00 X 0 0 0 KATIE DEPPE SECRETARY 2.00 X X 0 0 0 SCOTT FARNSWORTH BOARD MEMBER 1.00 X 0 0 0 ERIC GILLIAND BOARD MEMBER 1.00 X 0 0 0 TREY HYBERGER BOARD MEMBER 1.00 X 0 0 0 JOHN JENNINGS CHAIR 2.00 X X 0 0 0 MARY JENNINGS PAST CHAIR 2.00 X X 0 0 0 WHITNEY JONES FOUNDER 2.00 X X 0 0 0 RENEE ISENBERG LEWIS BOARD MEMBER 1.00 X 0 0 0 MIKE LORCH BOARD MEMBER 1.00 X 0 0 0 STEPHANIE PERNA VICE CHAIR 2.00 X X 0 0 0 MICHAEL RABKIN BOARD MEMBER 1.00 X 0 0 0 MIA STARCEVIC BOARD MEMBER 1.00 X 0 0 0 DR WAYNE TUCKSON BOARD MEMBER 1.00 X 0 0 0 LANNETTE VANDERTOLL BOARD MEMBER 1.00 X 0 0 0 55871 5913 false false false 58000 179118 237118 104934 58000 64268 40666 40666 277784 40666 55871 47490 5587 2794 46844 39818 4684 2342 5476 4654 548 274 7808 6637 781 390 4684 4684 13056 13056 3232 2747 324 161 1444 1228 144 72 5550 4717 555 278 2841 2415 284 142 5069 4309 507 253 PROGRAM EXPENSE 41770 41770 FIGHTERS FUND 7945 7945 DUES & SUBSCRIPTIONS 7090 6026 709 355 FEES 1706 1450 171 85 1655 1471 123 61 212041 185733 19101 7207 105095 170798 6280 3288 5210 5210 111375 174086 0 0 X 106375 125611 5000 48475 111375 174086 111375 174086 X 65743 -3032 X false false false X 144090 109709 115951 185691 237118 792559 144090 109709 115951 185691 237118 792559 111505 681054 203 386 14 603 53433 59218 58237 105458 40667 317013 104934 104934 1215109 0.56050 0.59490 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED true true false false false false true 16000 false false 16000 false SCHEDULE C, PART II-B, LINE 1 WE EMPLOY A LOBBYIST TO HELP ADVOCATE FOR LEGISLATION THAT HELPS CANCER PATIENTS AND PROMOTES PREVENTION. 5210 5210 BOTTOMS UP BASH 99417 46750 52667 40242 KICKING BUTT 5K 35270 11250 24020 9441 1 28247 28247 14585 162934 58000 104934 64268 64268 40666 FORM 990, PAGE 2, PART III, LINE 4A DIGITAL MARKETING CAMPAIGN MISSION: PROVIDE EDUCATION ABOUT COLON CANCER, THE SECOND DEADLIEST CANCER AMONG MEN AND WOMEN, ACROSS KENTUCKY AND SOUTHERN INDIANA. WE LAUNCHED A DIGITAL OUTREACH CAMPAIGN TO PROMOTE ROUTINE CANCER SCREENINGS FOR YOUNGER INDIVIDUALS RESIDING IN LOUISVILLE AND SOUTHERN INDIANA. THE CAMPAIGN RAN FOR 3-6 MONTHS (DEPENDING ON LOCATION) AND UTILIZED TARGETED EMAIL MARKETING, STREAMING OTT VIDEO ADS, AND ONLINE PRE-ROLL VIDEO ADS. THE CAMPAIGN FOCUSED ON THE AFRICAN AMERICAN AND HISPANIC POPULATION. THE RESULTS WERE THAT 2.3 MILLION DIGITAL ADS WERE DELIVERED. AD CLICK THROUGH RATE EXCEEDED NATIONAL BENCHMARKS (RANGING 10%-110% HIGHER). ADS THAT SHOWED ACTUAL PEOPLE OR FAMILIES PERFORMED BETTER THAN ANIMATED ADS. MESSAGING RELATED TO SCREENINGS DID IN FACT RESONATE WITH YOUNGER DEMOGRAPHICS (30-50) WITHIN BOTH POPULATIONS. DURING THE 3-6-MONTH WINDOW OUR WEBSITE RECEIVED 200% MORE TRAFFIC. TOTAL SPENT ON THIS PROGRAM WAS 40,102.38. FORM 990, PAGE 2, PART III, LINE 4B FIGHTER'S FUND MISSION: PROVIDE SURVIVOR SUPPORT, INCLUDING GRANTS TO PATIENTS BATTLING COLON CANCER. 70 PATIENTS THAT WERE FINANCIALLY STRUGGLING AND IN NEED WERE GIVEN 200 EACH FOR THE FIGHTER'S FUND. THIS RESULTED IN SPENDING 14,000. "I GET SO SICK FROM THE EFFECTS OF CHEMO THAT I MISS A LOT OF WORK. I USED THIS GIFT TO BUY GROCERIES AND GAS. IT HELPED ME FOCUS ON GETTING BETTER AND REMINDED ME THAT I AM NOT ALONE." -FIGHTER'S FUND RECIPIENT. A HIGH PERCENTAGE OF PATIENTS THAT RECEIVE THIS MONEY LIVE IN RURAL AREAS THAT CAN BE FAR FROM TREATMENT FACILITIES. FORM 990, PAGE 2, PART III, LINE 4C SURVIVOR SUPPORT GROUP MISSION: PROVIDE SURVIVOR SUPPORT, INCLUDING GRANTS TO PATIENTS BATTLING COLON CANCER. OUR LOCAL SURVIVOR SUPPORT GROUP MEETS ONCE PER MONTH AND GAINED UP TO 16 MEMBERS. WE ALSO DID A SPECIAL EVENT AT CHURCHILL DOWNS AND INVITED PATIENTS AT SHAWNEE HEALTH THAT WEREN'T USUALLY ABLE TO ATTEND MEETINGS. OUR SUPPORT GROUP FACILITATOR HAS CREATED AN ENVIRONMENT OF SHARING THAT SUPPORTS MENTAL HEALTH THAT CANCER PATIENTS SO DESPERATELY NEED. 900 DOLLARS WAS SPENT ON THIS PROGRAM, AND MANY VOLUNTEER HOURS WERE GIVEN BY THE BOARD AND STAFF. FORM 990, PAGE 6, PART VI, LINE 11B THE ORGANIZATION'S TREASURER REVIEWS THE 990 PRIOR TO FILING FORM 990, PAGE 6, PART VI, LINE 12C EACH OFFICER IS REQUIRED TO SIGN THE COMPLIANCE FORM FORM 990, PAGE 6, PART VI, LINE 18 FORM 990 IS AVAILABLE UPON REQUEST AND THROUGH THE WEBSITE GUIDESTAR. FORM 990, PAGE 6, PART VI, LINE 19 GOVERNING DOCUMENTS, POLICIES, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST TO THE EXECUTIVE DIRECTOR OR BOARD OF DIRECTORS. FORM 990, PART XI, LINE 9 STATEMENT OF FINANCIAL POSITION AS OF 12/31/2021 NOT UPDATED TO REFLECT ACCOUNTING CHANGES MADE FOR PRIOR YEAR TAX RETURN (FORM 990 YEAR END 2021).