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        <AverageHoursPerWeekRt>40.00</AverageHoursPerWeekRt>
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        <ReportableCompFromOrgAmt>128147</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>15635</OtherCompensationAmt>
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      <TotalReportableCompFromOrgAmt>747412</TotalReportableCompFromOrgAmt>
      <TotReportableCompRltdOrgAmt>0</TotReportableCompRltdOrgAmt>
      <TotalOtherCompensationAmt>133944</TotalOtherCompensationAmt>
      <IndivRcvdGreaterThan100KCnt>4</IndivRcvdGreaterThan100KCnt>
      <FormerOfcrEmployeesListedInd>0</FormerOfcrEmployeesListedInd>
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        <ContractorName>
          <BusinessName>
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          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>13952 DENVER WEST PARKWAY STE 200</AddressLine1Txt>
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            <ZIPCd>80401</ZIPCd>
          </USAddress>
        </ContractorAddress>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
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          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>3808 CUMMING HWY SUITE 120</AddressLine1Txt>
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            <StateAbbreviationCd>TN</StateAbbreviationCd>
            <ZIPCd>37419</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>BUNKER DESIGN AND WORK</ServicesDesc>
        <CompensationAmt>474377</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>CHATTANOOGA CONVENTION CENTER</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>1150 CARTER STREET</AddressLine1Txt>
            <CityNm>CHATTANOOGA</CityNm>
            <StateAbbreviationCd>TN</StateAbbreviationCd>
            <ZIPCd>37402</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>EVENT SPACE</ServicesDesc>
        <CompensationAmt>411320</CompensationAmt>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>TSSAA</BusinessNameLine1Txt>
          </BusinessName>
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          <USAddress>
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          </USAddress>
        </ContractorAddress>
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        <CompensationAmt>282424</CompensationAmt>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
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          </BusinessName>
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        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>3407 W DR MARTIN LUTHER KING JR BLV</AddressLine1Txt>
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            <StateAbbreviationCd>FL</StateAbbreviationCd>
            <ZIPCd>33607</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>ATHLETIC EVENTS</ServicesDesc>
        <CompensationAmt>210000</CompensationAmt>
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      <CntrctRcvdGreaterThan100KCnt>11</CntrctRcvdGreaterThan100KCnt>
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      <TotalContributionsAmt>10946548</TotalContributionsAmt>
      <ProgramServiceRevenueGrp>
        <Desc>SHOWS/FAM &amp; COLLATERAL</Desc>
        <BusinessCd>541800</BusinessCd>
        <TotalRevenueColumnAmt>556962</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>556962</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>CO-OP ADVERTISING</Desc>
        <BusinessCd>541800</BusinessCd>
        <TotalRevenueColumnAmt>489672</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>489672</RelatedOrExemptFuncIncomeAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>PARTNERSHIPS</Desc>
        <BusinessCd>541800</BusinessCd>
        <TotalRevenueColumnAmt>214803</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>214803</RelatedOrExemptFuncIncomeAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>VISITORS GUIDE ADS</Desc>
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        <RelatedOrExemptFuncIncomeAmt>120100</RelatedOrExemptFuncIncomeAmt>
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      <TotalProgramServiceRevenueAmt>1381537</TotalProgramServiceRevenueAmt>
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        <ExclusionAmt>13185</ExclusionAmt>
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      <OtherRevenueMiscGrp>
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        <BusinessCd>900099</BusinessCd>
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        <RelatedOrExemptFuncIncomeAmt>8359</RelatedOrExemptFuncIncomeAmt>
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      <OtherRevenueTotalAmt>8359</OtherRevenueTotalAmt>
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      <GrantsToDomesticOrgsGrp>
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        <ProgramServicesAmt>1151751</ProgramServicesAmt>
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        <ProgramServicesAmt>140833</ProgramServicesAmt>
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        <ProgramServicesAmt>3323</ProgramServicesAmt>
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      <OccupancyGrp>
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        <ProgramServicesAmt>108149</ProgramServicesAmt>
        <ManagementAndGeneralAmt>29713</ManagementAndGeneralAmt>
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        <ProgramServicesAmt>26478</ProgramServicesAmt>
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        <Desc>SPONSORSHIPS</Desc>
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      <OtherExpensesGrp>
        <Desc>GUARANTEES/RIGHTS</Desc>
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        <ProgramServicesAmt>492424</ProgramServicesAmt>
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      <OtherExpensesGrp>
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        <ProgramServicesAmt>173195</ProgramServicesAmt>
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      <OtherExpensesGrp>
        <Desc>CONTRACTUAL SERVICES</Desc>
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        <ProgramServicesAmt>139603</ProgramServicesAmt>
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      <TotalFunctionalExpensesGrp>
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      <DeferredRevenueGrp>
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      <TotalLiabilitiesGrp>
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      <TotLiabNetAssetsFundBalanceGrp>
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        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
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      <FootnoteTextInd>X</FootnoteTextInd>
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      <RevenueSubtotalAmt>12349629</RevenueSubtotalAmt>
      <RevenueNotReportedFinclStmtAmt>0</RevenueNotReportedFinclStmtAmt>
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      <ExpensesSubtotalAmt>12131679</ExpensesSubtotalAmt>
      <ExpensesNotRptFinclStmtAmt>0</ExpensesNotRptFinclStmtAmt>
      <TotalExpensesPerForm990Amt>12131679</TotalExpensesPerForm990Amt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>MANAGEMENT OF THE COMPANY HAS EVALUATED THE TAX POSITIONS TAKEN WITHIN THE FEDERAL TAX RETURN AND DOES NOT BELIEVE THERE ARE ANY SIGNIFICANT UNCERTAIN TAX POSITIONS TAKEN ON THE RETURN. THERE ARE NO PENDING TAX EXAMINATIONS BY FEDERAL OR STATE TAX AUTHORITIES. THE COMPANY IS NO LONGER SUBJECT TO EXAMINATIONS BY TAX AUTHORITIES FOR TAX YEARS BEFORE 2019.</ExplanationTxt>
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      <CompBsdOnRevRelatedOrgsInd>0</CompBsdOnRevRelatedOrgsInd>
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      <InitialContractExceptionInd>0</InitialContractExceptionInd>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>BARRY WHITE</PersonNm>
        <TitleTxt>CHIEF EXECUTIVE OFFICER</TitleTxt>
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        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
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        <TotalCompensationFilingOrgAmt>326310</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>TIMOTHY MORGAN</PersonNm>
        <TitleTxt>CHIEF SPORTS OFFICER</TitleTxt>
        <BaseCompensationFilingOrgAmt>134537</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>39944</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
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        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>BRIAN MURPHY</PersonNm>
        <TitleTxt>CHIEF DEVELOPMENT OFFICER</TitleTxt>
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        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>35789</BonusFilingOrganizationAmount>
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        <OtherCompensationFilingOrgAmt>1540</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>11107</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>23751</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>202881</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
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        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>A COPY OF THE FORM 990 IS PROVIDED TO THE ORGANIZATION'S GOVERNING BODY BEFORE IT IS FILED. IT IS REVIEWED BY BOTH THE PRESIDENT AND COO, AND A COPY IS KEPT ON FILE TO BE SEEN UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE GOVERNING BODY USES PUBLISHED INDUSTRY ASSOCIATION GUIDANCE TO ALIGN WITH THE COMPENSATION RECOMMENDATIONS BASED ON SIZE, LOCATION AND TYPE OF ORGANIZATION. THE INFORMATION IS PRESENTED TO THE GOVERNING BODY AND APPROVED BEFORE BEING IMPLEMENTED.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>ANY REQUESTS TO VIEW ARE FIELDED BY THE PRESIDENT AND CEO WHO THEN SENDS THE REQUEST TO THE COO FOR FULFILLMENT.</ExplanationTxt>
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        <USAddress>
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          <CityNm>CHATTANOOGA</CityNm>
          <StateAbbreviationCd>TN</StateAbbreviationCd>
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        </USAddress>
        <EIN>581866591</EIN>
        <PrimaryActivitiesTxt>TO SUPPORT AND PROMOTE TOURISM- RELATED ACTIVITIES OF THE HAMILTON CO. AREA.</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>TN</LegalDomicileStateCd>
        <ExemptCodeSectionTxt>501(C)(3)</ExemptCodeSectionTxt>
        <PublicCharityStatusTxt>LINE 11</PublicCharityStatusTxt>
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      <GiftGrntOrCapContriToOthOrgInd>1</GiftGrntOrCapContriToOthOrgInd>
      <GiftGrntCapContriFromOthOrgInd>0</GiftGrntCapContriFromOthOrgInd>
      <LoansOrGuaranteesToOtherOrgInd>0</LoansOrGuaranteesToOtherOrgInd>
      <LoansOrGuaranteesFromOthOrgInd>0</LoansOrGuaranteesFromOthOrgInd>
      <DivRelatedOrganizationInd>0</DivRelatedOrganizationInd>
      <AssetSaleToOtherOrgInd>0</AssetSaleToOtherOrgInd>
      <AssetPurchaseFromOtherOrgInd>0</AssetPurchaseFromOtherOrgInd>
      <AssetExchangeInd>0</AssetExchangeInd>
      <RentalOfFacilitiesToOthOrgInd>0</RentalOfFacilitiesToOthOrgInd>
      <RentalOfFcltsFromOthOrgInd>0</RentalOfFcltsFromOthOrgInd>
      <PerformOfServicesForOthOrgInd>0</PerformOfServicesForOthOrgInd>
      <PerformOfServicesByOtherOrgInd>0</PerformOfServicesByOtherOrgInd>
      <SharingOfFacilitiesInd>0</SharingOfFacilitiesInd>
      <PaidEmployeesSharingInd>1</PaidEmployeesSharingInd>
      <ReimbursementPaidToOtherOrgInd>0</ReimbursementPaidToOtherOrgInd>
      <ReimbursementPaidByOtherOrgInd>0</ReimbursementPaidByOtherOrgInd>
      <TransferToOtherOrgInd>0</TransferToOtherOrgInd>
      <TransferFromOtherOrgInd>0</TransferFromOtherOrgInd>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1Txt>CHATTANOOGA TOURISM FOUNDATION</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>B</TransactionTypeTxt>
        <InvolvedAmt>851751</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>ACTUAL EXPENSE</MethodOfAmountDeterminationTxt>
      </TransactionsRelatedOrgGrp>
    </IRS990ScheduleR>
  </ReturnData>
</Return>
