2023-05-15T12:28:39-05:00 2022-12-31 133791592 PERELSON WEINER LLP 299 PARK AVENUE 2ND FLOOR NEW YORK NY 101710002 990 2022-01-01 134011840 COUNCIL OF PUBLIC RELATIONS FIRMSINC (PR COUNCIL) COUN 9174399201 1460 BROADWAY SUITE 6006 NEW YORK NY 10036 KIM SAMPLE PRESIDENT 9174399201 2023-05-11 1 KIM SAMPLE 999009999 0 RONALD G WEINER CPA P00690869 2126053100 2023-05-11 3 AAL1 IAL1 2022 2023-04-26 12:10:37Z X KIM SAMPLE 1460 BROADWAY SUITE 6006 NEW YORK NY 10036 1867605 0 X WWW.PRCOUNCIL.NET X 1998 NY THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. IS A TRADE ASSOCIATION FOR THE (CONTINUED IN SCHEDULE O) PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS. 17 17 5 0 0 0 1462520 1635373 129295 218767 119868 1618 0 0 1711683 1855758 20000 23280 0 0 906309 947947 0 0 0 465905 571552 1392214 1542779 319469 312979 1824742 2451319 172628 580380 1652114 1870939 X THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. ("PR COUNCIL") IS A TRADE ASSOCIATION FOR THE PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS. 0 0 578296 7755 HELPING MEMBERS ATTRACT AND RETAIN HIGH PERFORMING AND DIVERSE TALENT WAS A KEY PRIORITY. THE COUNCIL CONTINUED TO ADVISE MEMBERS ON DE&I ACTION PLANS AND HELP TO FULFILL THOSE ACTION STEPS. THE COUNCIL PROVIDED A NUMBER OF TRAININGS FOR CEOS AND STAFF ON DEI TOPICS AND OTHER BUSINESS CRITICAL SKILLS. 498855 THE COUNCIL PROVIDED BUSINESS MANAGEMENT SUPPORT, WITH A FOCUS ON HELPING MEMBERS NAVIGATE THE CONTINUING PANDEMIC, TAKE ADVANTAGE OF THE ENORMOUS BUSINESS OPPORTUNITY AND MANAGE THROUGH THE TALENT SHORTAGE. EFFORTS INCLUDED BENCHMARKING SURVEYS (OVERALL AGENCY COSTS, BILL RATES, AND SALARY), EXPERT WEBINARS, COMMUNITY MEETINGS AS WELL AS L&D OPPORTUNITIES.IN ORDER TO EDUCATE AND KEEP YOUNG TALENT ENGAGED WITH THE INDUSTRY, THE COUNCIL OFFERED THE AGENCY-READY CERTIFICATE PROGRAM FOR A THIRD YEAR. 300766 15525 COMMUNICATING THE BENEFITS OF MODERN PR AGECIES WAS A KEY FOCUS AREA. EFFORTS INCLUDED INDUSTRY FORUM PARTICIPATION, SPEAKING ENGAGEMENTS, LOCAL AND NATIONAL EVENT SPONSORSHIP, AND COLLABORATION WITH OTHER INDUSTRY ASSOCIATIONS TO RAISE AWARENESS OF THE COUNCIL'S MISSION. 6640 DEMONSTRATING THE VALUE OF PUBLIC RELATIONS AGENCIES IS THE COUNCIL'S PRIORITY. THE COUNCIL HAS DEVELOPED AN ADVOCACY PROGRAM THAT CONSISTS OF RESEARCH, CLIENT AND SCHOOL OUTREACH, AND PUBLIC RELATIONS. 6640 1384557 0 0 0 1 0 0 0 0 0 1 1 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 24 0 1 5 1 0 0 0 0 0 0 0 0 X 17 17 0 0 0 0 1 1 0 1 0 0 0 1 1 1 0 0 1 1 1 0 X THE ORGANIZATION 9174399201 1460 BROADWAY SUITE 6006 NEW YORK NY 10036 MIKE SANTORO TREASURER & BOARD DIRECTOR 1.00 X X 0 0 0 ELLEN R MARDIKS VICE CHAIR - EX. COMM. & BD 1.00 X X 0 0 0 TENESHIA J WARNER SECRETARY - EX. COMM. & BD 1.00 X X 0 0 0 JJ CARTER CHAIR - EX. COMM. & BD 1.00 X X 0 0 0 MICHELLE F WELCH BOARD DIRECTOR 1.00 X 0 0 0 DIANA LITTMAN BOARD DIRECTOR 1.00 X 0 0 0 JULIE COLEHOUR BOARD DIRECTOR 1.00 X 0 0 0 REBECCA HONEYMAN BOARD DIRECTOR 1.00 X 0 0 0 MARYELLEN ROYLE BOARD DIRECTOR 1.00 X 0 0 0 JOSH ROSENBERG BOARD DIRECTOR 1.00 X 0 0 0 DAVID IMRE BOARD DIRECTOR 1.00 X 0 0 0 KASS SELLS BOARD DIRECTOR 1.00 X 0 0 0 BRANDON WILSON BOARD DIRECTOR 1.00 X 0 0 0 JAMES WRIGHT BOARD DIRECTOR 1.00 X 0 0 0 MICHAEL KEMPNER BOARD DIRECTOR 1.00 X 0 0 0 ANDY PRAY BOARD DIRECTOR 1.00 X 0 0 0 TRISCH SMITH BOARD DIRECTOR 1.00 X 0 0 0 KIM SAMPLE PRESIDENT & EX. COMM 40.00 X 486000 0 16534 ANDREA HUGHES SR VP, DIR OF COMMUNICATIO 40.00 X 172092 0 0 658092 0 16534 2 0 1 0 0 1635373 1635373 EVENTS, MEETING ATTEND 900099 218767 218767 218767 13465 13465 11847 -11847 -11847 -11847 1855758 218767 0 1618 23280 23280 502534 433536 68998 361432 311807 49625 20145 17379 2766 22454 19371 3083 41382 35700 5682 9366 8080 1286 44625 38498 6127 6965 6965 100 100 24149 20833 3316 9183 9183 15501 15501 1350 1165 185 13163 11356 1807 CONSULTANTS 344200 341339 2861 WEB DEVELOPMENT EXPENSE 44666 43258 1408 DUES 23192 23192 TELEPHONE AND COMMUNICA 13902 11993 1909 21190 18986 2204 1542779 1384557 158222 0 125111 109523 945324 1658630 3593 31070 26490 29027 27334 25102 3582 2232 371249 378111 346828 240161 2565 2565 1824742 2451319 69540 165267 103088 415113 172628 580380 X 1652114 1870939 1652114 1870939 1824742 2451319 312979 -94154 0 X X 0 1 X 1 0 0 1 0 11714 9501 2213 15620 15601 19 2232 VANGUARD TOTAL BOND MARKET 240161 F 240161 X 1754640 -94154 -94154 1848794 6964 6964 1855758 1535815 0 1535815 6964 6964 1542779 PART X, LINE 2: ACCOUNTING STANDARDS CODIFICATION (ASC) TOPIC 740, "INCOME TAXES" PROVIDES THAT THE ORGANIZATION MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED BASED ON THE TECHNICAL MERITS OF THE POSITION UPON EXAMINATION BY THE TAXING AUTHORITIES. MANAGEMENT HAS DETERMINED ALL BENEFITS ASSOCIATED WITH POSITIONS TAKEN FOR TAX PURPOSES WOULD, MORE LIKELY THAN NOT, BE SUSTAINED UPON REVIEW BY THE TAXING AUTHORITIES, AND THEREFORE BELIEVES THE COUNCIL HAS NO UNCERTAIN TAX POSITIONS AS OF DECEMBER 31, 2022. NO INCOME TAX ASSOCIATED INTEREST OR PENALTIES WERE INCURRED IN 2022 AND 2021. THE FORMS 990, RETURN OF ORGANIZATION EXEMPT FROM INCOME TAX, OF THE COUNCIL, FOR THE YEARS ENDING 2019, 2020, AND 2021 ARE SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE, GENERALLY FOR THREE YEARS AFTER THEY WERE FILED. 1 CPRE PO BOX 118400 GAINESVILLE FL 32611 873954262 501C(3) 10000 0 SUPPORT PR PROFESSIONAL INDUSTRY ORGANIZATION SUPPORT PR PROFESSIONAL INDUSTRY ORGANIZATION DIVERSITY ACTION ALLIANCE 230 PARK AVE STE 322 NEW YORK NY 10169 232290568 501C(3) 7500 0 BOARD CONTRIBUTION TO SUPPORT DE&I WORK ACROSS PR INDUSTRY SUPPORT PR PROFESSIONAL INDUSTRY ORGANIZATION PART I, LINE 2: THE PR COUNCIL TYPICALLY MAKES DONATIONS OR ASSISTANCE TO INDUSTRY ORGANIZATIONS WHERE THE PRESIDENT HOLDS A POSITION ON THE BOARD, SO HAS DEEP KNOWLEDGE OF THE ORGANIZATION'S LEADERSHIP, GOALS, AND FINANCIALS. (PRSA AND DAA FALL INTO THIS CATEGORY.) X 0 0 0 KIM SAMPLE PRESIDENT & EX. COMM 462400 0 0 0 23600 0 0 0 16534 0 502534 0 0 0 ANDREA HUGHES SR VP, DIR OF COMMUNICATIO 172092 0 0 0 0 0 0 0 0 0 172092 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 CLASSES OF THE MEMBERS: MEMBERS IN THE ASSOCIATION SHALL BE DIVIDED INTO FOUR CLASSES, KNOWN AS "TIERS": A) FIRST TIER MEMBERS: TIER 1 (MEMBERS WITH $60MM+ EST. REVENUE): $50,000 DUES B) SECOND TIER MEMBERS: TIER 2A (MEMBERS WITH $20.1-$25MM EST. REVENUE): $16,500 DUES TIER 2B (MEMBERS WITH $25.1-$30MM EST. REVENUE): $19,250 DUES TIER 2C (MEMBERS WITH $30.1-$60MM EST. REVENUE): $27,000 DUES C) THIRD TIER MEMBERS: TIER 3A (MEMBERS WITH $9.1-$12MM EST. REVENUE): $ 8,500 DUES TIER 3B (MEMBERS WITH $12.1-$20MM EST. REVENUE): $11,250 DUES D) FOURTH TIER MEMBERS: TIER 4A (MEMBERS WITH $0-$5MM EST. REVENUE): $ 3,500 DUES TIER 4B (MEMBERS WITH $5.1-$9MM EST. REVENUE): $ 5,500 DUES RIGHTS OF MEMBERS IN THE ASSOCIATION: ALL MEMBERS SHALL HAVE THE RIGHT TO PARTICIPATE AND VOTE IN ALL MATTERS RELATING TO THE OVERALL DIRECTION OF THE ASSOCIATION AND OVERSIGHT OF THE BOARD OF DIRECTORS; SPECIFICALLY, MEMBERS SHALL HAVE THE RIGHT TO VOTE FOR DIRECTORS AND TO AMEND THE ARTICLES OF INCORPORATION AND THE BY LAWS OF THE ASSOCIATION. AT ANY MEETING OF THE MEMBERS OF THE ASSOCIATION, EACH MEMBER IN GOOD STANDING SHALL BE ENTITLED TO ONE VOTE. FORM 990, PART VI, SECTION A, LINE 7A PLEASE REFER TO EXPLANATION ATTACHED TO FORM 990, SECTION A, PART VI, LINE 6 . FORM 990, PART VI, SECTION A, LINE 8B EACH COMMITTEE CHAIRPERSON SHALL SEE THAT A RECORD OF THE COMMITTEE'S PROCEEDINGS IS KEPT AND SHALL REPORT THE SAME EITHER TO THE BOARD OF DIRECTORS AT ITS REGULAR OR SPECIAL MEETINGS OR TO THE ANNUAL MEETINGS OF THE MEMBERS, ACCORDING TO THE WISHES OF THE CHAIR AND THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 11B A COPY OF THE FORM 990 IS PROVIDED TO THE PRESIDENT AND TREASURER, DESIGNATED MEMBERS OF THE GOVERNING BODY, FOR REVIEW AND APPROVAL PRIOR TO FILING; A COPY OF FORM 990 IS PROVIDED TO THE BOARD OF DIRECTORS AFTER IT HAS BEEN FILED WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION TO DIRECTORS : DIRECTORS SHALL SERVE WITHOUT FIXED SALARY FOR THEIR SERVICES. THE BOARD SHALL HAVE THE POWER, IN ITS SOLE DISCRETION, TO CONTRACT FOR AND TO PAY TO ANY DIRECTOR RENDERING UNUSUAL OR EXCEPTIONAL SERVICES TO THE ASSOCIATION SPECIAL COMPENSATION APPROPRIATE TO THE VALUE OF SUCH SERVICES, AND SHALL HAVE FURTHER POWER TO COMPENSATE ANY DIRECTOR WHO BECOMES AN EMPLOYEE OF THE ASSOCIATION. SALARIES TO OFFICERS: THE SALARIES, IF ANY, OF ALL OFFICERS SHALL BE FIXED BY THE BOARD AND SHALL BE REASONABLE IN AMOUNT. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, FINANCIAL STATEMENTS AND CONFLICT OF INTEREST POLICY AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XII, LINE 2C THERE IS NO CHANGE IN THE PROCESS FROM THE PRIOR YEAR