2023-11-14T17:18:34-07:00 2022-12-31 Freelance CFOs 1220 E Gargus Rd Moncure NC 27559 990 2022-01-01 863220083 New Rural Project NEWR 9802970689 PO Box 77424 Charlotte NC 28271 Cynthia L Wallace Executive Director 9802970689 2023-11-14 1 1 Michael J Schierbeek P01606041 9196560660 2023-11-14 X 1 11 0 AAL2 2022 2023-04-26 12:10:37Z Cynthia Wallace PO Box 77424 Charlotte NC 28271 807671 0 X newruralproject.org X 2021 NC New Rural Project engages young and marginalized residents in rural communities to amplify their voices through increased civic and electoral engagement. The organization works to eliminate barriers to engagement by listening to rural stakeholders and working together to develop community-driven solutions. 5 4 46 100 0 0 263008 807671 0 0 0 0 0 0 263008 807671 0 0 0 0 47551 326734 0 9038 15714 88177 293799 135728 629571 127280 178100 127280 305380 0 0 127280 305380 New Rural Project engages young and marginalized residents in rural communities to amplify their voices through increased civic and electoral engagement. The organization works to eliminate barriers to engagement by listening to rural stakeholders and working together to develop community-driven solutions. 0 0 184167 0 0 Listening - For New Rural Project, amplifying the voices of rural voters and understanding their issues and concerns begins and ends with listening. In 2022, New Rural Project contracted with Change Research to conduct a 400 person poll with Black, Hispanic and Native American infrequent voters in our seven rural counties Information gathered allowed us to understand the critical issues for our base constituency and laid the groundwork for the programs we are launching. Based on the data from the 2020 election and on learnings from our 2021 focus group of Black infrequent male voters led by Change Research, we decided we could advance our work by hosting what we called "Barbershop Conversations." This four-part weekly series brings together local community leaders, entrepreneurs, and elected officials with young Black men to discuss issues important to them, such as the justice system, crime, voting, civic engagement, and more. In 2020 it was expanded into 3 New Rural Project rural counties. 131547 0 0 Civic Engagement - New Rural Project directly engages with folks in our community to gain a better understanding of their priorities and to help support their greatest needs becoming a trusted partner. Vaccine and Community Events - In 2022, New Rural Project continued to host COVID-19 community vaccination events working to help rural populations of color receive vaccinations. Health professionals administered the vaccines, and we partnered with other local community groups to turn these vaccine events into community events providing essential services. In advance of our community events we canvassed and phone banked to ensure information about COVID-19 vaccines and our free events reached the communities closest to our events. New Rural Project also partners with other non-profit organizations to host webinars to help educate the public on the impact of various legislation and litigation connected to topics like public education funding and federal elections. We also speak with community college students hosting training sessions about civic and electoral engagement, how local elections impact daily life, and how one can speak at local government meetings. New Rural Project created the Young People's Conversations (YPC) series, a quarterly event to engage millennials and GenZ voters and amplify their voices and experiences. Panel discussions were held over Zoom, live streamed on our social media, and shared on our YouTube page. 210476 0 0 Electoral Engagement - Our goal is to have meaningful contact with infrequent registered voters of color to identify the barriers to their electoral participation and identify solutions to those barriers. Using staff members, volunteers and paid canvassers, we worked to educate these communities on how they could vote, when and where they could vote, and provided opportunities to meet the candidates and elected officials that would be on their General Election ballots. In the months leading up to both the May primary and November general election we did the following: 1) ran a six to seven day a week paid non-partisan canvassing program in four of our seven focus counties, 2) implemented a paid live phone and texting program, 3) implemented a direct mail campaign, 4) conducted weekly phone banking, 5) partnered with local organizations to hold five "Candidate Conversation" events, and 6) put together an effective radio and social media program. 0 0 0 526190 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 0 1 46 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 X 5 4 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 0 0 1 1 0 X Michael J Schierbeek 9196560660 PO Box 77424 Charlotte NC 28271 Cynthia Wallace Executive Director 40 0 X 68462 0 0 Helen Probst Mills Board Vice Chair - Policy and Operations Director 20 0 X 33095 0 0 Douglas Wilson Board Chair 0.5 0 X 0 0 0 Kristin Heidkamp Board Member - Secretary 0.5 0 X 0 0 0 Christina Davis McCoy Board Member - Treasurer 0.5 0 X 0 0 0 Jaimie Hildredth Board Member 0.5 0 X 0 0 0 101557 0 0 0 0 0 0 0 0 0 24628 0 0 783043 0 807671 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 24628 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 807671 0 0 0 X 0 0 0 0 0 0 0 0 101556 73347 28209 0 0 0 0 0 177570 177570 0 0 0 0 0 0 22985 16600 6385 0 24623 17783 6840 0 0 0 0 0 8577 0 8577 0 12450 0 12450 0 0 0 0 0 9038 9038 0 0 0 0 33901 28780 765 4356 50858 50858 0 0 3034 2039 995 0 1569 0 1569 0 0 0 0 0 4216 3916 300 0 19193 14128 3055 2010 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4188 0 4188 0 Research 13900 13900 0 0 Supplies and Printing 34072 23318 10444 310 Dues and Subscriptions 4709 1950 2759 0 Mailers and Phonebank 97040 96849 191 0 6092 5152 940 0 629571 526190 87667 15714 127280 305380 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127280 305380 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 X 127280 305380 0 0 127280 305380 127280 305380 178100 0 0 0 0 0 X 0 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 41902 0 41902 0 41902 0 Schedule C, Part I-A, Line 1 The organization spent 41,902 on paid phones and texts, mailers, radio and social media ads in support of a candidate for the North Carolina Legislature. Virtual Fundraisers 24628 24628 0 0 0 0 0 0 0 0 0 24628 24628 0 0 0 0 0 0 0 0 0 Form 990, Part VI, Section B, Line 11b The form 990 is prepared after an internal review of the organization's books and records for the year. The draft form is then sent to the organization's officers for their comments and suggested changes. After completion of that review, the revised form is sent to the Board's Finance Committee for review. Questions ,comments and changes, if any, are incorporated after discussion with the Officers, the Finance Committee and the preparer to finalize and file the return. Form 990, Part VI, Section B, Line 12c The organization monitors this policy at each Board Meeting. Form 990, Part VI, Section B, Line 15 New Rural Project used independent compensation statistics to determine appropriate compensation levels for hiring practices in 2021. Form 990, Part VI, Section C, Line 19 The organizations governing documents are available online through the State of North Carolina's online access to corporate records. In addition, the organization's governing documents and financial statements are available upon request by submitting a written request to the organization's address. Form 990, Part IX, Line 11g Other Services: Consulting - general - 42,939 Consulting - program - 28,780